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Author : Kim Wolfson
Publisher :
ISBN 13 :
Total Pages : 198 pages
Book Rating : 4.:/5 (168 download)
Download or read book The Logic of Buyer-seller Interaction and Sales Success written by Kim Wolfson and published by . This book was released on 1987 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Peng Sheng
Publisher : Routledge
ISBN 13 : 1136404457
Total Pages : 240 pages
Book Rating : 4.1/5 (364 download)
Download or read book Exchange Behavior in Selling and Sales Management written by Peng Sheng and published by Routledge. This book was released on 2008-01-28 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exchange Behavior in Selling and Sales Management presents a pragmatic and easy-to-implement framework for the successful operation of selling and sales management. Focused specifically on the value-exchange behavior of buyers and sellers, the book is composed of eight fundamental building blocks, which provide: * A revolutionary framework to describe the dynamics of consumer and organizational buying processes * A scientific, analytical approach to the personal elements in selling * A much needed insight into the personal interactions between buyers and sellers, both the implicit and explicit * A new and unique structure which integrates psychographic data mining and modeling techniques in a sales context, for the first time Exchange Behavior in Selling and Sales Management reflects selling and sales management practices within the field, based upon the extensive experience of the authors and other contributors. It is essential reading for advanced students, practitioners and researchers in sales and marketing.
Author : Jerry Acuff
Publisher : John Wiley & Sons
ISBN 13 : 1118044835
Total Pages : 276 pages
Book Rating : 4.1/5 (18 download)
Download or read book Stop Acting Like a Seller and Start Thinking Like a Buyer written by Jerry Acuff and published by John Wiley & Sons. This book was released on 2010-12-28 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for stop acting like a seller and Start Thinking Like a Buyer "Stop Acting Like a Seller and Start Thinking Like a Buyer is a book that teaches you emphatically that 'words matter.' If you want to set yourself apart from others, whether you're selling a product or a concept, this is a book to read. Not only will you learn how to prepare for sales success, you will learn how to be far more effective by thinking like a buyer." —Theresa Martinez, Brand Director, Roche Laboratories "This book shares a great commonsense approach to developing a new sales attitude and mindset that will work no matter what you're selling. Jerry has successfully articulated a powerful and unique formula for sales greatness." —Duggar Baucom, head basketball coach, Virginia Military Institute "This is a book for people who truly want to have incredible success in sales. Thinking like a buyer is the most powerful way to help customers and prospects think differently about you and your product. This book shows you exactly how to make that happen in a step-by-step way. If you want to learn how to guarantee your success in selling or influencing, this is a book you must read." —Dan C. Weilbaker, PhD, McKesson Professor of Sales, Northern Illinois University "A mind shift takes place when you read Acuff's book and realize 'it's all about them.' The book helps you understand human psychology and behavior and gives you the practical tips, encouragement, and examples to help you stand out and be valued by your customers regardless of what you're selling." —Charlene Prounis, Managing Partner, Flashpoint Medica
Author : Neil Rackham
Publisher : Taylor & Francis
ISBN 13 : 1000111482
Total Pages : 253 pages
Book Rating : 4.0/5 (1 download)
Download or read book SPIN® -Selling written by Neil Rackham and published by Taylor & Francis. This book was released on 2020-04-28 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.
Author : Charles Futrell
Publisher : McGraw-Hill Ryerson
ISBN 13 : 9780070914124
Total Pages : 466 pages
Book Rating : 4.9/5 (141 download)
Download or read book ABC's of Relationship Selling written by Charles Futrell and published by McGraw-Hill Ryerson. This book was released on 2003-07-29 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second Canadian Edition ofABC's of Relationship Sellingexplores professional selling from a Canadian perspective. As the title of the book suggests, the text is centered around a philosophy about selling: that success requires mastery of selling basics, including selecting presentation styles and effective closing techniques. In addition, other key topics such as ethics and territory management are explored.Using a logical step-by-step approach,ABC's of Relationship Sellingtakes students through the selling process and gives them the tools they need to build effective customer relationships.Regardless of the career path students pursue, knowledge of selling skills such as effective communication and negotiation will prepare them for the workplace.
Author : Robert Hastings
Publisher : Businessman 101
ISBN 13 : 1460984331
Total Pages : 157 pages
Book Rating : 4.4/5 (69 download)
Download or read book Sales Success - A Guide to Successful Sales written by Robert Hastings and published by Businessman 101. This book was released on 2011-05-09 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: OVERVIEWWARNING - Read this book only if you want to be successful at sales.No matter what you have heard or read in books and magazines sales professionals are trained just like lawyers and doctors and not 'born'. Sales professionals are skilled individuals who understand and practise a range of skills like any other professional.'Successful Selling'outlines how skills can be easily achieved and put into practise. Great sales people share a range of similiar habits and this can be understood and adopted to make your sales capability grow.If you are new to sales or looking for a refresher on your skills this book will give you the guidelines to be successful whilst noting the habits that many unsuccessful salespeople gain that stop them from reaching their potential.'A Guide to Successful Selling' is about selling and not about 'sales'.The book offers the skills to understand how to be successful in direct sales as well as selling into distribution channels. The book reviews the information on how to hone your skills as well as the need for a professional and logical approach to sales from relationship management, sales psychology, the 90/10 principle as well as presentation and successful habits versus unsuccessful behaviour.'Successful selling' offers case examples and easy-to-read lessons not normally found in sales books such as understanding the role of body language and defeating 'call reluctance' as well as defining the 'dominant' factors in sales success, P2P, B2B and B2C sales process.This book covers a range of topics which will be of interest to any novice seller or more seasoned professsionals who are looking to increase their overall sales skills and gain greater income. Areas such as the '8 Pillar Approach' to sales and how to be successful in prospecting (cold or hot), demand generation, phone skills and creating a value proposition are all covered with tips on each area to assist in improvement.This book is written by a highly successful sales professional for those wanting to be better at what they do and to gain a greater income and sales satisfaction.Successful selling is as much a habit as a skill and 'Sales Success' will guide you through the skills and lessons that will allow you to become a 'high earner' and habits that will assist you in the following years.
Author : Michael T. Bosworth
Publisher : McGraw Hill Professional
ISBN 13 : 0071501975
Total Pages : 274 pages
Book Rating : 4.0/5 (715 download)
Download or read book CustomerCentric Selling written by Michael T. Bosworth and published by McGraw Hill Professional. This book was released on 2003-12-09 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: FROM THE BESTSELLING AUTHOR OF SOLUTION SELLING The program that is revolutionizing highend selling, by showing companies how to "clone" their top sales performers CEOs would pay anything to replicate their best salespeople; CustomerCentric SellingTM explains instead how to replicate their skills. It details a repeatable, scalable, and transferable sales process that formats the questions that superior salespeople ask, and then uses the results to influence and enhance the words and behaviors of their colleagues. CustomerCentric SellingTM shows salespersons how to differentiate themselves and their offerings by appealing to customer needs, steering away from making one-way presentations and toward having meaningful and goal-oriented conversations. Currently offered in workshops and seminars around the world, its program provides step-by-step directions to help sales professionals: Transform sales calls into interactive conversations Position their offerings in relation to buyer needs Facilitate a more consistent customer experience Achieve shorter sales cycles Integrate sales and marketing into a cooperative, cross-functional team CustomerCentric SellingTM details a trademarked sales process that incorporates dozens of elements, skills, and sequences into a coherent and proven methodology. By teaching a specific yet innovative model for selling big ticket, often-intangible products and services, it shows sales professionals and executives how to make the seller-buyer relationship far less adversarial, and take selling to a higher level.
Author : Mahan Khalsa
Publisher : Penguin
ISBN 13 : 9781591842262
Total Pages : 296 pages
Book Rating : 4.8/5 (422 download)
Download or read book Let's Get Real or Let's Not Play written by Mahan Khalsa and published by Penguin. This book was released on 2008-10-30 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new way to transform a sales culture with clarity, authenticity, and emotional intelligence. Too often, the sales process is all about fear. Customers are afraid that they will be talked into making a mistake; salespeople dread being unable to close the deal and make their quotas. No one is happy. Mahan Khalsa and Randy Illig offer a better way. Salespeople, they argue, do best when they focus 100 percent on helping clients succeed. When customers are successful, both buyer and seller win. When they aren't, both lose. It's no longer sufficient to get clients to buy; a salesperson must also help the client reduce costs, increase revenues, and improve productivity, quality, and customer satisfaction. This book shares the unique FranklinCovey Sales Performance Group methodology that will help readers: · Start new business from scratch in a way both salespeople and clients can feel good about · Ask hard questions in a soft way · Close the deal by opening minds
Author : Charles M. Futrell
Publisher : McGraw-Hill Ryerson
ISBN 13 : 9780070878655
Total Pages : 468 pages
Book Rating : 4.8/5 (786 download)
Download or read book ABC's of Relationship Selling written by Charles M. Futrell and published by McGraw-Hill Ryerson. This book was released on 2001 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rebecca Fritzson
Publisher : iUniverse
ISBN 13 : 0595294626
Total Pages : 110 pages
Book Rating : 4.5/5 (952 download)
Download or read book Focus on Buyers written by Rebecca Fritzson and published by iUniverse. This book was released on 2003-10 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bookstores are full of books about how to sell. From prospecting to closing, sales people are searching for ways to be more successful. Very few focus on the most important element in a sale-the buyer. Focus on Buyers turns the sales process upside down and begins with the end. If you understand how buyers buy, you will sell more effectively. Whether you're in sales, marketing, or customer service, you may find yourself wondering: · Why are my prospects behaving this way? · How do I move someone forward in the sales cycle? · How can I influence my prospects so they believe my product will solve their problem? Jeff and Rebecca Fritzson teach these concepts to sales people worldwide. They find that once sales people understand their buyer's perspective, they increase their personal sales and develop better customer relationships. Focus on Buyers will take you on a journey of discovery through your buyer's thought processes. Beginning with change, the starting point of any buying process, and continuing through the individual buying states people navigate on their way to making a purchase, Focus on Buyers provides the map that will help you find your way to increased sales.
Author : Paul A. Dion
Publisher :
ISBN 13 :
Total Pages : 20 pages
Book Rating : 4.:/5 (131 download)
Download or read book Alternative Views of the Buyer-seller Interaction Process written by Paul A. Dion and published by . This book was released on 1986 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Asher
Publisher : Sourcebooks, Inc.
ISBN 13 : 1728225272
Total Pages : 69 pages
Book Rating : 4.7/5 (282 download)
Download or read book The Neuroscience of Selling written by John Asher and published by Sourcebooks, Inc.. This book was released on 2019-11-01 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leverage the power of neuroscience to supercharge your sales success! A must-read for salespeople, business development managers, and business leaders. In The Neuroscience of Selling, acclaimed author John Asher unveils the closely guarded secrets that tap into the very core of human decision-making, empowering you to become a master of the sales process. By blending cutting-edge neuroscience with practical sales strategies, this guide will arm you with the tools you need to forge deep and lasting connections with your buyers, skyrocketing your sales figures to unprecedented heights. You'll discover: Neuroscience-Based Sales Techniques: Learn how to harness the power of the human brain to influence buyer behavior positively. Discover the inner workings of decision-making processes and tailor your sales approach to win over even the toughest prospects. Winning Over Hearts and Minds: Gain a profound understanding of the emotional triggers that drive buyer decisions. Craft compelling narratives that resonate with your audience on a deep, personal level, forging unbreakable connections that lead to increased loyalty and repeat business. The Art of Influence: Master the art of persuasion with cutting-edge neuro-selling techniques. Discover how to navigate objections, build trust, and close deals with confidence, making your competition fade into the background. Sales Strategies that Work: Leave outdated sales techniques behind and embrace a new era of effective selling. Explore practical, proven strategies that will help you surpass your targets and set new sales records. Empowering Your Sales Team: Whether you're a seasoned sales professional or a budding entrepreneur, this book equips you with the knowledge and tools to empower your entire sales team. Unleash their potential and transform them into a force to be reckoned with. In today's fast-paced and fiercely competitive market, understanding the intricacies of human behavior is the key to unlocking unparalleled success in sales. With The Neuroscience of Selling, you hold the ultimate playbook for mastering the art of sales persuasion and fostering genuine connections with buyers. Note: The Introduction and Chapter One to The Neuroscience of Selling are adapted under license by SalesBrain, LLC, © 2002-2019.
Author : Mike Schultz
Publisher : John Wiley & Sons
ISBN 13 : 1118875354
Total Pages : 263 pages
Book Rating : 4.1/5 (188 download)
Download or read book Insight Selling written by Mike Schultz and published by John Wiley & Sons. This book was released on 2014-05-05 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do winners of major sales do differently than the sellers who almost won, but ultimately came in second place? Mike Schultz and John Doerr, bestselling authors and world-renowned sales experts, set out to find the answer. They studied more than 700 business-to-business purchases made by buyers who represented a total of $3.1 billion in annual purchasing power. When they compared the winners to the second-place finishers, they found surprising results. Not only do sales winners sell differently, they sell radically differently, than the second-place finishers. In recent years, buyers have increasingly seen products and services as replaceable. You might think this would mean that the sale goes to the lowest bidder. Not true! A new breed of seller—the insight seller—is winning the sale with strong prices and margins even in the face of increasing competition and commoditization. In Insight Selling, Schultz and Doerr share the surprising results of their research on what sales winners do differently, and outline exactly what you need to do to transform yourself and your team into insight sellers. They introduce a simple three-level model based on what buyers say tip the scales in favor of the winners: Level 1 "Connect." Winners connect the dots between customer needs and company solutions, while also connecting with buyers as people. Level 2 "Convince." Winners convince buyers that they can achieve maximum return, that the risks are acceptable, and that the seller is the best choice among all options. Level 3 "Collaborate." Winners collaborate with buyers by bringing new ideas to the table, delivering new ideas and insights, and working with buyers as a team. They also found that much of the popular and current advice given to sellers can damage sales results. Insight Selling is both a strategic and tactical guide that will separate the good advice from the bad, and teach you how to put the three levels of selling to work to inspire buyers, influence their agendas, and maximize value. If you want to find yourself and your team in the winner's circle more often, this book is a must-read.
Author : Fabrizio Zerbini
Publisher :
ISBN 13 :
Total Pages : 27 pages
Book Rating : 4.:/5 (934 download)
Download or read book The Dualities of Buyer-seller Interaction written by Fabrizio Zerbini and published by . This book was released on 2007 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : J. Oliver Crom
Publisher : Simon and Schuster
ISBN 13 : 0743215915
Total Pages : 305 pages
Book Rating : 4.7/5 (432 download)
Download or read book The Sales Advantage written by J. Oliver Crom and published by Simon and Schuster. This book was released on 2002-12-31 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: The two questions most often asked by salespeople are: 'how can I close more sales?' and 'what can I do to reduce objections?' The answer to both questions is the same: you learn to sell from a buyer's point of view. Global markets, increased technology, information overload, corporate mergers and complex products and services have combined to make the buying/selling process more complicated then ever. Salespeople must understand and balance these factors to survive amidst a broad spectrum of competition. THE SALES ADVANTAGE will enable any salesperson to develop long-term customer relationships and help make those customers more successful, a key competitive advantage. The book includes specific advice for each of the eleven-stage selling process, set out in clear easy-to-understand prose with numerous case studies. THE SALES ADVANTAGE is a proven, logical, step-by-step guide that will create mutually beneficial results for salespeople and customers alike.
Author : G.F. Tanham
Publisher : Decision2Buy
ISBN 13 : 0997245514
Total Pages : 93 pages
Book Rating : 4.9/5 (972 download)
Download or read book Selling Is Everything written by G.F. Tanham and published by Decision2Buy. This book was released on 2016-04-26 with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selling is everything delivers as no other book to share how we all purchase everything in our lives, personally and professionally. Understanding other people’s desire to get "What’s in it for me?" is the most important key to selling and this book delivers on how. In this book you will learn: How each of us uses the same buying process for every purchase be it goods, services, ideas, relationships, friendships, passions or desires. * The four (4) phases we all utilize when we make a decision to buy anything. * How to calm your mind to listen to others "What’s in it for me?" needs, goals and desires and sell them what they want. * How to use the Decision2buy process to better communicate, build relationships and reach common win-win outcomes together. * How to manage the buying process to meet your buyers needs and goals faster. * How to use the lessons in this book to improve you daily interactions with everyone in your life. * How to think outside of your mind and like that of others by learning their buying process and needs. * How to sell more and faster with the same amount of time and effort. * How to be a better listener and problem solver becoming more valuable to yourself, family, friends, business and clients. * How "closing" becomes just a natural course of events in the selling process. * What others are saying about Selling is Everything: "G.F. has captured the deep essence of sales and offers practical and implementable ideas to take your sales from good to great. Whether you are a CEO, CMO, Sales Executive or sales person of any level, you need this knowledge." "For our employees going forward Selling is Everything will be a must read since it covers a lot on just how to relate to others (which is a tough thing to find these days). I think that along with cell phones and the internet, many have lost their way when it comes to communicating, relating, AND making friends with others Selling is Everything fills that gap." "This book is the missing link that will take a salesperson from good to great. There are tried and true methods that will save you much time in connecting with your prospects." "Selling is Everything covers it all and then some. It is a fresh new approach to selling." "After reading Selling is Everything, you will be armed with great tools that make failure to sell, next to impossible."
Author : Venkatakrishna V. Bellur
Publisher : Springer
ISBN 13 : 3319109669
Total Pages : 386 pages
Book Rating : 4.3/5 (191 download)
Download or read book Marketing Horizons: A 1980's Perspective written by Venkatakrishna V. Bellur and published by Springer. This book was released on 2014-10-28 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 1980 Academy of Marketing Science (AMS) Annual Conference held in Dallas, Texas, entitled Marketing Horizons: A 1980's Perspective.
