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The Loan Officers Complete Guide To Marketing And Selling Mortgage Services
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Book Synopsis The Loan Officer's Complete Guide to Marketing and Selling Mortgage Services by : David L. Hershman
Download or read book The Loan Officer's Complete Guide to Marketing and Selling Mortgage Services written by David L. Hershman and published by . This book was released on 1992-01 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE LOAN OFFICER'S COMPLETE GUIDE TO MARKETING & SELLING MORTGAGE SERVICES presents creative selling techniques for loan officers & branch managers to increase their mortgage loan sales. The book carefully takes the reader through the loan process, from prospecting new borrowers to closing the loan. Along the way, time proven sales tools, such as developing mailing lists, organizing sales seminars, overcoming objections, & managing time, are offered to improve profits. Highly informative exhibits, situational scripts, & marketing samples make the book a "hands on" reference for any financial institution involved in mortgage financing. Chapter titles include: The Loan Originator's Functions & Responsibilities; The Tools & Systems of Sales; Selling Through Seminars & Presentations; Targeting Your Market; Time Management; Overcoming Objections & Coming to the Close; & Sales Training. The author, David L. Hersham, is a seasoned mortgage banking production executive, who used the techniques presented in his book to originate over $50 million in loans during his first 18 months of production.
Book Synopsis The Loan Officer's Complete Guide to Marketing & Selling Mortgage Services by : David L. Hershman
Download or read book The Loan Officer's Complete Guide to Marketing & Selling Mortgage Services written by David L. Hershman and published by Irwin Professional Publishing. This book was released on 1991 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :Thomas A. Morgan Publisher :Createspace Independent Publishing Platform ISBN 13 :9781503014565 Total Pages :154 pages Book Rating :4.0/5 (145 download)
Book Synopsis Loan Officer's Practical Guide to Marketing by : Thomas A. Morgan
Download or read book Loan Officer's Practical Guide to Marketing written by Thomas A. Morgan and published by Createspace Independent Publishing Platform. This book was released on 2014-10-28 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Loan Officer's Practical Guide to Selling and Marketing Mortgage Services - Developing a Loan Officer Marketing Plan You know how to make a mortgage loan, but how do you go to originate one? This product teaches you how to understand the needs of your customer or referral source - and then solve them. For each situation, there are materials and tools for addressing solutions. The reader learns the basic job of a loan officer from the sales perspective. Understand how to source loans from: Real Estate Agents Home Builders Property Managers Financial Planners Investment Advisers Accountants Attorneys Understanding the primary sources for business, the new originator is initiated into the process of identifying a territory and the markets within that territory. A workbook assists in the planning of strategy. Tools, letters, presentations, flyers, and other resources are provided to help work these sources. Other marketing tools include Open House Spreadsheets in Excel, Rate sheets, Application Kits, Forms for Complete Applications, Marketing and Promotional Materials, Product Discussion Sheet, Customize-able Marketing Letters to Realtors, Builders, Accountants and Financial Advisers. Similar, but less robust, products are sold for nearly 5 times the cost. All of our products are designed to give the highest possible value.
Book Synopsis The Loan Officer's Practical Guide to Marketing by : Thomas Morgan
Download or read book The Loan Officer's Practical Guide to Marketing written by Thomas Morgan and published by . This book was released on 2004 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complement to the Loan Officer's Practical Guide to Residential Finance - you know how to make a mortgage loan, how do you go to get one? This product teaches you how to understand the needs of your customer or referral source - then solve them. For each situation, there are materials and tools for addressing solutions. The reader learns the basic job of a loan officer from the sales perspective. Understanding the primary sources for business, the new lender is initiated into the process of identifying a territory and the markets within that territory. Based on this analysis the loan officer proceeds to learn how to market to referral sources - real estate agents, homebuilders, attorneys, financial planners/accountants, and other lenders as well as a multitude of sources we call secondary referral sources. Each business source requires it's own approach and a campaign for each referral source type is identified, including sample letters ready to use in Word. Mail Merge instructions are included to help the loan officer create their own individualized, custom mass-mailings.
Book Synopsis The Official Loan Officer Strategy Guide by : Nicholaus Carpenter
Download or read book The Official Loan Officer Strategy Guide written by Nicholaus Carpenter and published by Independently Published. This book was released on 2019-06-20 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mortgage marketing can be complex and hard to win in today's social media landscape unless you know the cheat codes and shortcuts. Nick Carpenter created The Official Loan Officer Strategy Guide for mortgage professionals to win the marketing game faster. Inside you will find 31 of the best mortgage marketing tips, strategies, ideas and secret shortcuts you can use to attract Realtors, generate consumer direct leads and grow your business in the quickest and most sustainable ways. Nick breaks down concepts including Facebook ads, lead conversion, video marketing, hosting live events, getting inbound Realtor appointments, and 26 other ways to have inbound leads Realtors committing their referral business to you. These are some of the strategies Nick teaches in The Legion of Loan Officers and now is sharing them publicly in The Official Loan Officer Strategy Guide full of hints, tips and secret passages to win the mortgage marketing game faster. This beefy guide is 8" x 10" and will be the perfect desk piece to reference multiple times per week when you need marketing ideas and inspiration to grow your mortgage business quickly. Come back and leave a review so other Loan Officers know they also need to read this book.
Author :Fredrick R. Williams Publisher :American Integrity Publishing, Inc. ISBN 13 :097471061X Total Pages :312 pages Book Rating :4.9/5 (747 download)
Book Synopsis The Loan Officer Guide by : Fredrick R. Williams
Download or read book The Loan Officer Guide written by Fredrick R. Williams and published by American Integrity Publishing, Inc.. This book was released on 2004-08 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever contemplated the best way to explain the APR to a customer? Have you ever wished for a faster way to figure the number of months of escrows to collect? If you answered "YES!," The Loan Officer Guide has the answers to these questions and many more! Fredrick Williams presents a proven, practical system to help increase your understanding, efficiency, and productivity in the mortgage industry. Filled with specific instructions in an easy-to-read format, The Loan Officer Guide will help you understand and effectively complete each step of the mortgage loan process while maintaining compliance with federal regulations. You'll learn how to: *pre-qualify the borrower *take a complete loan application *read, analyze, and understand credit reports *collect and analyze the appropriate, supporting documentation *submit a loan that can be easily processed, underwritten, and closed. The Loan Officer Guide is the toolbox that allows the loan officer to improve productivity and efficiency, thus increasing profits. The book layout and the steps contained within each chapter correlate to the actual flow of a loan file from pre-qualification to closing. The author's intent is to offer a guide that is the essential resource within the mortgage industry for mortgage brokers, loan officers, and loan processors.
Book Synopsis Loan Officer Training by : Alex Johnson
Download or read book Loan Officer Training written by Alex Johnson and published by Lulu.com. This book was released on 2007-12-01 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thinking about a career as a residential mortgage loan officer? Our Manual provides loan officer training and mortgage broker training for individuals at every level of the mortgage industry-from basic training for those just starting out
Book Synopsis The High-Income Mortgage Originator by : Richard Giannamore
Download or read book The High-Income Mortgage Originator written by Richard Giannamore and published by John Wiley & Sons. This book was released on 2008-01-18 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: MASTER THE ART OF SELLING MORTGAGES! The High-Income Mortgage Originator is your guide to a rewarding sales career in a growing field. What could be more satisfying than helping a young couple buy their first home, or helping a parent fund a child's college education, or helping an entrepreneur start a dream business—all while you make a great living? Mortgage originators not only experience the satisfaction of helping people borrow the money they need; they get to be their own bosses, make their own rules, and make plenty of money. Whether you're looking for your first job or transitioning from a corporate position, The High-Income Mortgage Originator gives you all the tools to grow your wealth and your career in real estate finance. This comprehensive guide not only provides a beginner's course on getting into the business, but also provides references, examples, and business practices that lead to high incomes. It teaches proven principles and practices in customer service, marketing, and lead generation that will build your reputation—and your business. For example, you'll learn how to mount an effective marketing campaign to bring in more business than you can handle. You'll also read sample scripts that help you talk to prospects and bring them into the buying process without using pressure or gimmicks. Plus, you'll master the art of selling mortgages, understand every step of the mortgage process, deliver effective sales presentations, learn to evaluate mortgage applications and credit reports, and draft loans that make all parties happy. Becoming a mortgage originator is a proven path to financial freedom, and good mortgage originators can make great money even in bad markets. The High-Income Mortgage Originator gives you the tips, advice, and best practices you need to build a thriving business with a growing and loyal customer base.
Download or read book Mortgage Banking written by and published by . This book was released on 2007 with total page 1364 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Mortgage Loan Officer Success Guide by : Michael Zuren, Ph.d.
Download or read book Mortgage Loan Officer Success Guide written by Michael Zuren, Ph.d. and published by . This book was released on 2016-09-25 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: The key to a new, successful, and highly profitable career in the mortgage sales industry is at your fingertips! In his tell-all guide to achieving your goals as a mortgage loan officer, Michael D. Zuren, PhD, outlines the steps all accomplished officers in the business have used to create a top-notch business and reach their career and financial goals. He covers the basics, such as understanding the industry and how mortgages work, knowing how to get hired (and which employers to seek out), and creating a framework for an amazing career. He also covers more advanced tips, tricks, and techniques-from creating and sustaining an effective marketing campaign to knowing how to build rapport and excellent customer service, which are critical to business success. Perfect for both brand-new agents and seasoned veterans, Mortgage Loan Officer Success Guide gives you everything you need to make your dream job a reality!
Book Synopsis The Loan Officer's Handbook for Success by : Steven Driscoll
Download or read book The Loan Officer's Handbook for Success written by Steven Driscoll and published by Steven Driscoll. This book was released on 2024-02-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the newly updated 2024 edition of The Loan Officer's Handbook for Success. I update The Loan Officer's Handbook for Success every year to ensure that you receive this mortgage training manual that reflects what is now required regarding mortgage policies and procedures, regulations and laws, and loan origination documents for originating and processing mortgage loans for the current year. That's always been very important to me. Now why, you may ask, is that important? Well, the mortgage lending business is quite dynamic with home loan origination polices, regulations and laws, and required home loan application documents changing all the time. As a result, there have been so many changes to the home loan origination process, within the past 3 to 8 years, that if a mortgage training manual has been written or copyrighted prior to 2020 then that manual is outdated. I would further add, that if a mortgage training manual has been written or copyrighted during or prior to 2016 then that manual is so outdated that, in my opinion, that mortgage training manual is not worth paying any amount for. So, if you are looking for a current Mortgage Training Manual and Resource for you and/or your Loan Officers - then look no further! Becoming a mortgage loan originator can seem like quite a challenge because of all the currently required loan documents, policies and procedures, types of mortgage loans, and regulations and laws. This is especially true if you did not initially receive the training you needed so you could confidently and professional go forward and succeed in this business. Now you can receive that complete training you need with The Loan Officer's Handbook for Success. The Loan Officer's Handbook for Success presents not only all the many and important subjects that mortgage loan originators need to know to be successful and close more home loans but also gives you insights into the what, why, and how of mortgage loan origination: Like you are actually there. It's like attending your own personal mortgage training seminar. But, with this in-depth training manual, with 527 pages and 28 chapters, you'll learn much more than you would attending a mortgage training seminar of 3-5 days. It's practical, real world, detailed, easy to understand, and gives the reader step-by-step instructions on how to conduct oneself as a loan officer and handle mortgage loans. Checkout the Table of Contents and you'll see that "no stone has been left unturned" in providing you with the most up-to-date and comprehensive mortgage training manual and resource available today. Since 2004 The Loan Officer's Handbook for Success has been updated and revised annually to reflect any new and required loan documents, policy changes, and regulations and laws within the mortgage lending business and it's now in its 2024 edition.
Download or read book The Publishers Weekly written by and published by . This book was released on 1990 with total page 1732 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Subject Guide to Books in Print by :
Download or read book Subject Guide to Books in Print written by and published by . This book was released on 1975 with total page 3126 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Complete Guide to Passing Your Real Estate Sales License Exam on the First Attempt by : Ken Lambert
Download or read book The Complete Guide to Passing Your Real Estate Sales License Exam on the First Attempt written by Ken Lambert and published by Atlantic Publishing Company. This book was released on 2008 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents a clear and complete overview of all the main topics covered on the real estate salesperson examination. Gives exam applicants the information and tools they need to successfully pass the exam on the first attempt.
Book Synopsis Book of Home Finance by : David L. Hershman
Download or read book Book of Home Finance written by David L. Hershman and published by . This book was released on 2003 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Paperback Book. Comprehensive text on real estate finance.
Download or read book Library Journal written by and published by . This book was released on 1990 with total page 1942 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Financial Services Marketing by : Christine Ennew
Download or read book Financial Services Marketing written by Christine Ennew and published by Routledge. This book was released on 2007-01-18 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Financial Services Marketing: an international guide to principles and practice contains the ideal balance of marketing theory and practice to appeal to advanced undergraduates and those on professional courses such as the Chartered Institute of Banking. Taking an international and strategic view of an increasingly important and competitive sector, Financial Services Marketing adopts a fresh approach in terms of structure, and is organised around the core marketing activities of marketing for acquisition and marketing for retention. Financial Services Marketing features: * Strong international focus: case studies and vignettes representing Asia-Pacific, Europe and the US. * Comprehensive coverage, focusing on both B2B and B2C marketing. * Expert insights into the latest innovations in the sector, from technological developments, CRM and customer loyalty to issues of social responsibility. Financial Services Marketing will help both the student and the practitioner to develop a firm grounding in the fundamentals of: financial services strategy, customer acquisition, and customer development. Reflecting the realities of financial services marketing in an increasingly complex sector, it provides the most up-to-date, international and practical guide to the subject available.
