The Copywriter's Handbook

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Author :
Publisher : Holt Paperbacks
ISBN 13 : 1429900156
Total Pages : 431 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis The Copywriter's Handbook by : Robert W. Bly

Download or read book The Copywriter's Handbook written by Robert W. Bly and published by Holt Paperbacks. This book was released on 2007-04-01 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy

Cicero's letters

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Author :
Publisher :
ISBN 13 :
Total Pages : 474 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Cicero's letters by : Marcus Tullius Cicero

Download or read book Cicero's letters written by Marcus Tullius Cicero and published by . This book was released on 1912 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Business Correspondence

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Publisher :
ISBN 13 :
Total Pages : 236 pages
Book Rating : 4.:/5 (2 download)

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Book Synopsis Business Correspondence by : Burt Clifford Bean

Download or read book Business Correspondence written by Burt Clifford Bean and published by . This book was released on 1909 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Analysis of Letter-writing

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Author :
Publisher : Legare Street Press
ISBN 13 : 9781020851605
Total Pages : 0 pages
Book Rating : 4.8/5 (516 download)

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Book Synopsis Analysis of Letter-writing by : Calvin Townsend

Download or read book Analysis of Letter-writing written by Calvin Townsend and published by Legare Street Press. This book was released on 2023-07-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is a comprehensive guide to letter writing in various settings. It covers all types of letters like informal, formal, business, complaint, etc. The book provides tips and techniques to write effective letters that deliver the intended message. This book is a must-read for anyone who wants to improve their letter writing skills. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

The Correspondence of Henrik Ibsen

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Publisher : Ardent Media
ISBN 13 :
Total Pages : 468 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Correspondence of Henrik Ibsen by : Henrik Ibsen

Download or read book The Correspondence of Henrik Ibsen written by Henrik Ibsen and published by Ardent Media. This book was released on 2017-05-23 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from The Correspondence of Henrik Ibsen ON the 3lst of May 1880, Henrik Ibsen wrote to his publisher, Frederik Hegel, that he had begun a little book in which he intended to give some account of the outward and inward conditions under which each one of his works had come into being (letter It was to be called From Simian, to Rome, and was to give descriptions of his life at Skien and Grimstad, Bergen and Christiania, Dresden, Munich, and Rome. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

The Young Man's Book of Classical Letters

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Author :
Publisher : Philadelphia, Grigg & Elliot
ISBN 13 :
Total Pages : 338 pages
Book Rating : 4.A/5 ( download)

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Book Synopsis The Young Man's Book of Classical Letters by : Author of The young man's own book

Download or read book The Young Man's Book of Classical Letters written by Author of The young man's own book and published by Philadelphia, Grigg & Elliot. This book was released on 1841 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Letters of Madame de Sévigné to Her Daughter and Her Friends

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Publisher :
ISBN 13 :
Total Pages : 396 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Letters of Madame de Sévigné to Her Daughter and Her Friends by : Marie de Rabutin-Chantal marquise de Sévigné

Download or read book Letters of Madame de Sévigné to Her Daughter and Her Friends written by Marie de Rabutin-Chantal marquise de Sévigné and published by . This book was released on 1811 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Letters from a Self-made Merchant to His Son

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Publisher :
ISBN 13 :
Total Pages : 428 pages
Book Rating : 4.A/5 ( download)

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Book Synopsis Letters from a Self-made Merchant to His Son by : George Horace Lorimer

Download or read book Letters from a Self-made Merchant to His Son written by George Horace Lorimer and published by . This book was released on 1902 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Copywriter's Handbook

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Author :
Publisher : Holt Paperbacks
ISBN 13 : 1250238005
Total Pages : 302 pages
Book Rating : 4.2/5 (52 download)

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Book Synopsis The Copywriter's Handbook by : Robert W. Bly

Download or read book The Copywriter's Handbook written by Robert W. Bly and published by Holt Paperbacks. This book was released on 2020-04-07 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed: * 8 headlines that work--and how to use them * The 5-step “Motivating Sequence” for generating more sales and profits * 10 tips for boosting landing page conversion rates * 15 techniques to ensure your emails get high open and click-through rates * How to create powerful “lead magnets” that double response rates * The “4 S” formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.

Paul and First-Century Letter Writing

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Author :
Publisher : InterVarsity Press
ISBN 13 : 9780830827886
Total Pages : 260 pages
Book Rating : 4.8/5 (278 download)

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Book Synopsis Paul and First-Century Letter Writing by : E. Randolph Richards

Download or read book Paul and First-Century Letter Writing written by E. Randolph Richards and published by InterVarsity Press. This book was released on 2004-10-22 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Informed by the historical evidence and with a sharp eye for telltale clues in the Apostle Paul's letters, E. Randolph Richards takes us into his world and places us on the scene with Paul the letter writer offering a glimpse that overthrows our preconceptions and offers a new perspective on how this important portion of Christian Scripture came to be.

Another Big Book of TV Guide Crossword Puzzles

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Publisher : Sterling Publishing Company
ISBN 13 : 9781402712418
Total Pages : 164 pages
Book Rating : 4.7/5 (124 download)

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Book Synopsis Another Big Book of TV Guide Crossword Puzzles by : Sterling

Download or read book Another Big Book of TV Guide Crossword Puzzles written by Sterling and published by Sterling Publishing Company. This book was released on 2003-09-15 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thirty million loyal TV Guide� readers know where to find the best TV crosswords ever created. Puzzles with television themes from the most widely read weekly magazine in the world make this collection a television lover’s dream book. It’s spiral bound, oversize, and filled with hundreds of crosswords that will challenge anyone’s television IQ. There are classic favorites from the 1960s, ‘70s, ‘80s, and ‘90s; take a walk down memory lane, and answer “___ Masters in Rin Tin Tin” (just 3 letters). Try the best contemporary crosswords from TV Guide� Crosswords Magazine. All that, plus brain teasers and fun trivia quizzes offer hours of fun.

Book News Monthly

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Publisher :
ISBN 13 :
Total Pages : 1310 pages
Book Rating : 4.7/5 (923 download)

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Book Synopsis Book News Monthly by :

Download or read book Book News Monthly written by and published by . This book was released on 1904 with total page 1310 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Privacy and Print

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Publisher : University of Virginia Press
ISBN 13 : 9780813918396
Total Pages : 242 pages
Book Rating : 4.9/5 (183 download)

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Book Synopsis Privacy and Print by : Cecile M. Jagodzinski

Download or read book Privacy and Print written by Cecile M. Jagodzinski and published by University of Virginia Press. This book was released on 1999 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proposes that the emergence of the concept of privacy as a personal right and the core of individuality is connected in a complex way with the easy availability of printed books and the spread of the ability to read that emerged during the period. Looks at representations of reading and readers, especially women, in devotional books, conversion narratives, personal letters, drama, and the novel. Also explores how privacy became gendered in the early modern periodAnnotation copyrighted by Book News, Inc., Portland, OR

Material Aspects of Letter Writing in the Graeco-Roman World

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Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110426951
Total Pages : 396 pages
Book Rating : 4.1/5 (14 download)

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Book Synopsis Material Aspects of Letter Writing in the Graeco-Roman World by : Antonia Sarri

Download or read book Material Aspects of Letter Writing in the Graeco-Roman World written by Antonia Sarri and published by Walter de Gruyter GmbH & Co KG. This book was released on 2017-11-20 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Letter writing was widespread in the Graeco-Roman world, as indicated by the large number of surviving letters and their extensive coverage of all social categories. Despite a large amount of work that has been done on the topic of ancient epistolography, material and formatting conventions have remained underexplored, mainly due to the difficulty of accessing images of letters in the past. Thanks to the increasing availability of digital images and the appearance of more detailed and sophisticated editions, we are now in a position to study such aspects. This book examines the development of letter writing conventions from the archaic to Roman times, and is based on a wide corpus of letters that survive on their original material substrates. The bulk of the material is from Egypt, but the study takes account of comparative evidence from other regions of the Graeco-Roman world. Through analysis of developments in the use of letters, variations in formatting conventions, layout and authentication patterns according to the sociocultural background and communicational needs of writers, this book sheds light on changing trends in epistolary practice in Graeco-Roman society over a period of roughly eight hundred years. This book will appeal to scholars of Epistolography, Papyrology, Palaeography, Classics, Cultural History of the Graeco-Roman World.

Jeff Herman’s Guide to Book Publishers, Editors & Literary Agents, 29th Edition

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Publisher : New World Library
ISBN 13 : 1608687899
Total Pages : 434 pages
Book Rating : 4.6/5 (86 download)

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Book Synopsis Jeff Herman’s Guide to Book Publishers, Editors & Literary Agents, 29th Edition by : Jeff Herman

Download or read book Jeff Herman’s Guide to Book Publishers, Editors & Literary Agents, 29th Edition written by Jeff Herman and published by New World Library. This book was released on 2023-01-03 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to get published, read this book! Jeff Herman’s Guide unmasks nonsense, clears confusion, and unlocks secret doorways to success for new and veteran writers! This highly respected resource is used by publishing insiders everywhere and has been read by millions all over the world. Countless writers have turned to this book to figure out how to decipher the hidden codes to getting published. It reveals: • tools to discern and exploit the rapidly changing publishing environment • the crucial differences between independent houses and the “Big 5” publishers • hard truths about self-publishing • names, interests, and contact information of hundreds of agents and editors • how writers unwittingly disqualify themselves from the consideration they deserve, and how to optimize chances with agents • critical thinking skills for outside-the-box publishing strategies • the nuts and bolts of superior query letters and proposals • how to spot and avoid ever-more-prevalent scams • the value of “book doctors” and when to consider hiring them • what to do — and not do — once you’ve got an editor or publisher interested Herman’s book remains the go-to guide for everything anyone ever wanted to know about book publishing. Comprehensive index lists dozens of subjects and categories to help you find the perfect publisher or agent.

The Great Mental Models, Volume 1

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Publisher : Penguin
ISBN 13 : 0593719972
Total Pages : 209 pages
Book Rating : 4.5/5 (937 download)

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Book Synopsis The Great Mental Models, Volume 1 by : Shane Parrish

Download or read book The Great Mental Models, Volume 1 written by Shane Parrish and published by Penguin. This book was released on 2024-10-15 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the essential thinking tools you’ve been missing with The Great Mental Models series by Shane Parrish, New York Times bestselling author and the mind behind the acclaimed Farnam Street blog and “The Knowledge Project” podcast. This first book in the series is your guide to learning the crucial thinking tools nobody ever taught you. Time and time again, great thinkers such as Charlie Munger and Warren Buffett have credited their success to mental models–representations of how something works that can scale onto other fields. Mastering a small number of mental models enables you to rapidly grasp new information, identify patterns others miss, and avoid the common mistakes that hold people back. The Great Mental Models: Volume 1, General Thinking Concepts shows you how making a few tiny changes in the way you think can deliver big results. Drawing on examples from history, business, art, and science, this book details nine of the most versatile, all-purpose mental models you can use right away to improve your decision making and productivity. This book will teach you how to: Avoid blind spots when looking at problems. Find non-obvious solutions. Anticipate and achieve desired outcomes. Play to your strengths, avoid your weaknesses, … and more. The Great Mental Models series demystifies once elusive concepts and illuminates rich knowledge that traditional education overlooks. This series is the most comprehensive and accessible guide on using mental models to better understand our world, solve problems, and gain an advantage.

Manual of Classical Literature. From the German, with additions by N. W. Fiske. Third edition

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Author :
Publisher :
ISBN 13 :
Total Pages : 792 pages
Book Rating : 4.0/5 (19 download)

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Book Synopsis Manual of Classical Literature. From the German, with additions by N. W. Fiske. Third edition by : Johann Joachim ESCHENBURG

Download or read book Manual of Classical Literature. From the German, with additions by N. W. Fiske. Third edition written by Johann Joachim ESCHENBURG and published by . This book was released on 1839 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt: