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Author : Leo Burnett Company
Publisher : Triumph Books (IL)
ISBN 13 :
Total Pages : 528 pages
Book Rating : 4.:/5 (318 download)
Download or read book The Leo Burnett Worldwide Advertising and Media Fact Book written by Leo Burnett Company and published by Triumph Books (IL). This book was released on 1994 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ingomar Kloss
Publisher : Springer Science & Business Media
ISBN 13 : 3642568114
Total Pages : 312 pages
Book Rating : 4.6/5 (425 download)
Download or read book Advertising Worldwide written by Ingomar Kloss and published by Springer Science & Business Media. This book was released on 2011-06-28 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the following questions: What are the social, cultural or religious particularities of advertising and advertising practices? Are there any taboos? What about legal restrictions? How is the advertising infrastructure? Are there any institutions, federations or boards of advertising? How are media data collected? How can specific target groups be addressed? Are there any specific habits in using media? Specialists from Australia, Belgium, Finland, France, Germany, India, Mexico, Russia, South Africa, Taiwan, and the USA provide comprehensive information on advertising conditions in their countries.
Author : Christopher H. Sterling
Publisher : Routledge
ISBN 13 : 1136694544
Total Pages : 316 pages
Book Rating : 4.1/5 (366 download)
Download or read book Mass Communications Research Resources written by Christopher H. Sterling and published by Routledge. This book was released on 2016-05-06 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This reference book is designed as a road map for researchers who need to find specific information about American mass communication as expeditiously as possible. Taking a topical approach, it integrates publications and organizations into subject-focused chapters for easy user reference. The editors define mass communication to include print journalism and electronic media and the processes by which they communicate messages to their audiences. Included are newspaper, magazine, radio, television, cable, and newer electronic media industries. Within that definition, this volume offers an indexed inventory of more than 1,400 resources on most aspects of American mass communication history, technology, economics, content, audience research, policy, and regulation. The material featured represents the carefully considered judgment of three experts -- two of them librarians -- plus four contributors from different industry venues. The primary focus is on the domestic American print and electronic media industries. Although there is no claim to a complete census of all materials on print journalism and electronic media -- what is available is now too vast for any single guide -- the most important and useful items are here. The emphasis is on material published since 1980, though useful older resources are included as well. Each chapter is designed to stand alone, providing the most important and useful resources of a primary nature -- organizations and documents as well as secondary books and reports. In addition, online resources and internet citations are included where possible.
Author :
Publisher :
ISBN 13 :
Total Pages : 914 pages
Book Rating : 4.:/5 ( download)
Download or read book Adweek written by and published by . This book was released on 1995 with total page 914 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vols. for 1981- include four special directory issues.
Author : Martha T. Mooney
Publisher : H. W. Wilson
ISBN 13 : 9780824209070
Total Pages : 1288 pages
Book Rating : 4.2/5 (9 download)
Download or read book Print written by Martha T. Mooney and published by H. W. Wilson. This book was released on 1995 with total page 1288 pages. Available in PDF, EPUB and Kindle. Book excerpt: - Excerpts from and citations to reviews of more than 8,000 books each year, from 109 publications. - Electronic version with expanded coverage, and retrospective version available, see p. 5 and p. 31. - Pricing: Service Basis-Books.
Author :
Publisher :
ISBN 13 :
Total Pages : 1440 pages
Book Rating : 4.E/5 ( download)
Download or read book Business Publication Advertising Source written by and published by . This book was released on 1994 with total page 1440 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 944 pages
Book Rating : 4.3/5 (512 download)
Download or read book Mediaweek written by and published by . This book was released on 1995 with total page 944 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 732 pages
Book Rating : 4.E/5 ( download)
Download or read book Brandweek written by and published by . This book was released on 2006-04 with total page 732 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Johnston Carla Brooks
Publisher : Taylor & Francis
ISBN 13 : 1003820689
Total Pages : 299 pages
Book Rating : 4.0/5 (38 download)
Download or read book Winning the Global TV News Game written by Johnston Carla Brooks and published by Taylor & Francis. This book was released on 2023-12-22 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winning the Global TV News Game (1995) examines the worldwide TV news revolution of the 1990s, dealing with live TV news as an industry–consumer relationship. It’s a marketing approach – focusing on regional markets across the globe, looking at industry players and the hardware they had put in place. Much of this analysis is told by leading news media professionals who describe the latest thinking and newest developments in their own words.
Author :
Publisher :
ISBN 13 :
Total Pages : 194 pages
Book Rating : 4.3/5 ( download)
Download or read book Agency written by and published by . This book was released on 1994 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William F. Arens
Publisher : Irwin Professional Publishing
ISBN 13 :
Total Pages : 672 pages
Book Rating : 4.0/5 ( download)
Download or read book Contemporary Advertising written by William F. Arens and published by Irwin Professional Publishing. This book was released on 1996 with total page 672 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Written for the undergraduate student in liberal arts, journalism, and business schools. ... A resource guide to the best work in the field for students in art and graphic design courses and for professionals in the field."--Preface, p. vx.
Author : Priscilla Y Huff
Publisher : Cavendish Square Publishing
ISBN 13 : 9780761474302
Total Pages : 152 pages
Book Rating : 4.4/5 (743 download)
Download or read book Business and Industry written by Priscilla Y Huff and published by Cavendish Square Publishing. This book was released on 2003-08 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: A reference set containing 375 articles presented in alphabetical order on topics related to business and industry over the past two centuries.
Author : W. Ben Hunt
Publisher : University of Michigan Press
ISBN 13 : 0472026488
Total Pages : 206 pages
Book Rating : 4.4/5 (72 download)
Download or read book Getting to War written by W. Ben Hunt and published by University of Michigan Press. This book was released on 2010-05-18 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows how to predict wars. More specifically, it tells us how to anticipate in a timely fashion the scope and extent of interstate conflict. By focusing on how all governments--democratic or not--seek to secure public support before undertaking risky moves such as starting a war, Getting to War provides a methodology for identifying a regime's intention to launch a conflict well in advance of the actual initiation. The goal here is the identification of leading indicators of war. Getting to War develops such a leading political indicator by a systematic examination of the ways in which governments influence domestic and international information flows. Regardless of the relative openness of the media system in question, we can accurately gauge the underlying intentions of those governments by a systematic analysis of opinion-leading articles in the mass media. This analysis allows us to predict both the likelihood of conflict and what form of conflict--military or diplomatic/economic--will occur. Theoretically, this book builds on a forty-year-old insight by Karl Deutsch--that all governments seek to mobilize public opinion through mass media and that careful analysis of such domestic media activity could provide an "early warning network" of international conflict. By showing how to tap the link between conflict initiation and public support, this book provides both a useful tool for understanding crisis behavior as well as new theoretical insights on how domestic politics help drive foreign policy. Getting to War will be of interest to political scientists who study international disputes and national security as well as social scientists interested in media studies and political communication. General readers with an interest in military or diplomatic history--particularly U.S. history--will find that Getting to War provides an entirely new perspective on how to understand wars and international crises. W. Ben Hunt is Assistant Professor of Politics, New York University
Author : Leo Burnett
Publisher :
ISBN 13 :
Total Pages : 380 pages
Book Rating : 4.3/5 (9 download)
Download or read book Communications of an Advertising Man written by Leo Burnett and published by . This book was released on 1961 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael R. Czinkota
Publisher : Harcourt Brace College Publishers
ISBN 13 :
Total Pages : 700 pages
Book Rating : 4.:/5 (318 download)
Download or read book Global Marketing written by Michael R. Czinkota and published by Harcourt Brace College Publishers. This book was released on 1996 with total page 700 pages. Available in PDF, EPUB and Kindle. Book excerpt: Several key features make this book special:;* Global Marketing offers a marketing management thrust into the global market. It does not simply replicate domestic marketing issues with the addition of an international dimension. Rather, it dives headfirst into global issues.;* It covers the entire range of international marketing, including start-up operations and new market entry considerations. However, its main emphasis rests on the key concerns of the multinational and global corporation.;* It places key emphasis on the cultural and geographic dimensions in conjunction with their effects on marketing management.;* It examines global marketing from a truly global perspective, rather than just from the U.S. point of view. As a result, the concerns of firms around the world are addressed, confronted, and alalyzed.;*Global Marketing integrates the important societal dimensions of diversity, environmental concern, ethics, and economic transformation.
Author :
Publisher :
ISBN 13 :
Total Pages : 204 pages
Book Rating : 4.:/5 (318 download)
Download or read book Latin American Advertising, Marketing and Media Sourcebook written by and published by . This book was released on 1995 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed to meet the needs of international marketers, this handbook covers marketing in Latin America. It explains ways of advertising and marketing, what media are available and the regulations that may apply. Each Latin American country is covered in terms of key marketing parameters such as demographic trends and economic indicators. Contact details are provided for all major advertising agencies, research publishers and trade associations. The handbook is fully indexed and sourced. Countries covered are Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru and Venezuela.
Author :
Publisher :
ISBN 13 :
Total Pages : 2012 pages
Book Rating : 4.:/5 (89 download)
Download or read book New Serial Titles written by and published by . This book was released on 1995 with total page 2012 pages. Available in PDF, EPUB and Kindle. Book excerpt: A union list of serials commencing publication after Dec. 31, 1949.
