Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Download The Language Of Television Advertising full books in PDF, epub, and Kindle. Read online The Language Of Television Advertising ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author : Michael L. Geis
Publisher :
ISBN 13 :
Total Pages : 280 pages
Book Rating : 4.F/5 ( download)
Download or read book The Language of Television Advertising written by Michael L. Geis and published by . This book was released on 1982 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rosemarie Schmidt
Publisher : John Benjamins Publishing
ISBN 13 : 9027286299
Total Pages : 99 pages
Book Rating : 4.0/5 (272 download)
Download or read book Television Advertising and Televangelism written by Rosemarie Schmidt and published by John Benjamins Publishing. This book was released on 1986-01-01 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message. Second, a comparative study was undertaken in order to test the generalizability of the linguistic features found to characterize persuasive language in television advertising.
Author : Sanjay Arora
Publisher :
ISBN 13 : 9789381149072
Total Pages : 209 pages
Book Rating : 4.1/5 (49 download)
Download or read book The Language of Television Advertising written by Sanjay Arora and published by . This book was released on 2012 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rosemarie Schmidt
Publisher : John Benjamins Publishing
ISBN 13 : 9027225559
Total Pages : 98 pages
Book Rating : 4.0/5 (272 download)
Download or read book Television Advertising and Televangelism written by Rosemarie Schmidt and published by John Benjamins Publishing. This book was released on 1986-01-01 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message. Second, a comparative study was undertaken in order to test the generalizability of the linguistic features found to characterize persuasive language in television advertising.
Author : A. R. Fatihi
Publisher :
ISBN 13 :
Total Pages : 114 pages
Book Rating : 4.:/5 (38 download)
Download or read book The Language of Advertising and T.V. Commercials written by A. R. Fatihi and published by . This book was released on 1991 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Carolyn Joy Smith
Publisher :
ISBN 13 :
Total Pages : 130 pages
Book Rating : 4.:/5 (221 download)
Download or read book The Language of Children in Television Advertising written by Carolyn Joy Smith and published by . This book was released on 1995 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert G. Wyckham
Publisher : Burnaby, B.C. : Simon Fraser University, Faculty of Business Administration
ISBN 13 :
Total Pages : 26 pages
Book Rating : 4.:/5 (159 download)
Download or read book Students' Linguistic Skills and the Language of Television Advertising written by Robert G. Wyckham and published by Burnaby, B.C. : Simon Fraser University, Faculty of Business Administration. This book was released on 1983 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Janet Wasko
Publisher : John Wiley & Sons
ISBN 13 : 140519877X
Total Pages : 649 pages
Book Rating : 4.4/5 (51 download)
Download or read book A Companion to Television written by Janet Wasko and published by John Wiley & Sons. This book was released on 2009-12-21 with total page 649 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Companion to Television is a magisterial collection of 31 original essays that charter the field of television studies over the past century Explores a diverse range of topics and theories that have led to television’s current incarnation, and predict its likely future Covers technology and aesthetics, television’s relationship to the state, televisual commerce; texts, representation, genre, internationalism, and audience reception and effects Essays are by an international group of first-rate scholars For information, news, and content from Blackwell's reference publishing program please visit www.blackwellpublishing.com/reference/
Author : Lawrence R. Samuel
Publisher : University of Texas Press
ISBN 13 : 0292774761
Total Pages : 441 pages
Book Rating : 4.2/5 (927 download)
Download or read book Brought to You By written by Lawrence R. Samuel and published by University of Texas Press. This book was released on 2009-03-06 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A lively history” of how TV advertising became a defining force in American culture between 1946 and 1964(Technology and Culture). The two decades following World War II brought television into homes and, of course, television commercials. Those commercials, in turn, created an image of the postwar American Dream that lingers to this day. This book recounts how advertising became a part of everyday lives and national culture during this midcentury period, not only reflecting consumers’ desires but shaping them, and broadcasting a vivid portrait of comfort, abundance, ease, and happy family life and, of course, keeping up with the Joneses. As the author asserts, it’s nearly impossible to understand our culture without contemplating these visual celebrations of conformity and consumption, and this insightful, entertaining volume of social history helps us do just that.
Author : Susan Gayle Strauss
Publisher :
ISBN 13 :
Total Pages : 438 pages
Book Rating : 4.:/5 (411 download)
Download or read book Language and Culture of the Television Ad written by Susan Gayle Strauss and published by . This book was released on 1998 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Karol J. Hardin
Publisher : Sil International, Global Publishing
ISBN 13 :
Total Pages : 252 pages
Book Rating : 4.:/5 (321 download)
Download or read book Pragmatics in Persuasive Discourse of Spanish Television Advertising written by Karol J. Hardin and published by Sil International, Global Publishing. This book was released on 2001 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: This investigation analyzes pragmatic ways in which Spanish is used to achieve persuasion in television advertising. The author applies pragmatic models to commercials for products and services from three countries--Chile, Spain, and the United States. She addresses the questions: (1) Which pragmatic devices occur most frequently? (2) How are these devices linguistically coded? (3) Are any differences evident between regional varieties of Spanish? and (4) How are pragmalinguistic features of television advertising used to effect persuasion? The most representative variables include speech acts, indexicals, politeness, implicatures, violations of Grice's Maxims, and speaker considerations. The study contributes to the cross-linguistic understanding of pragmatics and of persuasion in Spanish by (1) offering a procedure that may be replicated; (2) addressing multiple pragmatic categories; and (3) examining the relationship between pragmatic strategies and persuasion among Spanish speakers. Given the vital role of the media in society, Spanish television advertising reflects the pragmatic communication of persuasion by and to Spanish speakers. Pragmática de discurso persuasivo de publicidad de television en español. Esta investigación analiza las maneras pragmáticas en las cuales se usa el español para persuadir en la publicidad de televisión y contribuye al entendimiento lingüístico de pragmática y persuasión en español. El libro está escrito en inglés.
Author : Brian M. Young
Publisher : Oxford University Press, USA
ISBN 13 :
Total Pages : 376 pages
Book Rating : 4.F/5 ( download)
Download or read book Television Advertising and Children written by Brian M. Young and published by Oxford University Press, USA. This book was released on 1990 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: A study which examines the question of whether children understand television advertising and the effects of advertising on children. Young has jointly published with R. Calam "Children, Television Viewing and Family Beliefs: An Empirical Study".
Author : Don Langrehr
Publisher :
ISBN 13 :
Total Pages : 72 pages
Book Rating : 4.:/5 (125 download)
Download or read book An Initial Examination of Television Advertising Manuscripts as a Language Learning Source written by Don Langrehr and published by . This book was released on 1995 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : H. Kelly-Holmes
Publisher : Springer
ISBN 13 : 0230503012
Total Pages : 221 pages
Book Rating : 4.2/5 (35 download)
Download or read book Advertising as Multilingual Communication written by H. Kelly-Holmes and published by Springer. This book was released on 2016-01-11 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.
Author : Torben Vestergaard
Publisher : Wiley-Blackwell
ISBN 13 : 9780631107415
Total Pages : 182 pages
Book Rating : 4.1/5 (74 download)
Download or read book The Language of Advertising written by Torben Vestergaard and published by Wiley-Blackwell. This book was released on 1985-01-01 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Edwin D. Dover
Publisher : Lexington Books
ISBN 13 : 9780739115466
Total Pages : 194 pages
Book Rating : 4.1/5 (154 download)
Download or read book Images, Issues, and Attacks written by Edwin D. Dover and published by Lexington Books. This book was released on 2006 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Images, Issues, and Attacks explores important differences between incumbents and challengers in the uses of televised advertising in modern presidential elections. Elections since 1956 can be divided into three categories: elections with strong incumbents, the incumbent wins; elections with weak incumbents, the incumbent loses; and elections with surrogate incumbents, the vice president runs. Incumbent and challenger advertising emphasizes personal imagery, links the imagery to specific issues, and attacks rivals for opposing those images and issues. The first part of the book describes how incumbents and challengers used these themes in the elections from 1980 to 2000. The second part applies those findings to the 2004 election and shows how George W. Bush presented himself as a strong incumbent and how he and his challengers varied their mix of images, issues, and attacks over different periods of the election campaign.
Author : Barrie Gunter
Publisher : Routledge
ISBN 13 : 1135626308
Total Pages : 346 pages
Book Rating : 4.1/5 (356 download)
Download or read book Advertising to Children on TV written by Barrie Gunter and published by Routledge. This book was released on 2004-09-22 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.
