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The Language Of Global Success
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Book Synopsis The Language of Global Success by : Tsedal Neeley
Download or read book The Language of Global Success written by Tsedal Neeley and published by Princeton University Press. This book was released on 2019-11-19 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A fascinating examination of how an English-language mandate at a Japanese firm, Rakuten, unfolded over time and how employees reacted to it"--Back of jacket.
Book Synopsis The Language of Global Success by : Tsedal Neeley
Download or read book The Language of Global Success written by Tsedal Neeley and published by Princeton University Press. This book was released on 2017-08-22 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: For nearly three decades, English has been the lingua franca of cross-border organizations, yet studies on corporate language strategies and their importance for globalization have been scarce. In The Language of Global Success, Tsedal Neeley provides an in-depth look at a single organization—the high-tech giant Rakuten—in the five years following its English lingua franca mandate. Neeley’s behind-the-scenes account explores how language shapes the ways in which employees who work in global organizations communicate and negotiate linguistic and cultural differences. Drawing on 650 interviews conducted across Rakuten’s locations in Brazil, France, Germany, Indonesia, Japan, Taiwan, Thailand, and the United States, Neeley argues that an organization’s lingua franca is the catalyst by which all employees become some kind of “expat”—someone detached from their mother tongue or home culture. Through her unfettered access to the inner workings of Rakuten, she reveals three distinct social groups: “linguistic expats,” who live in their home country yet have to give up their native language in the workplace; “cultural expats,” or native speakers of the lingua franca, who struggle with organizational values that are more easily transmitted after language barriers are removed; and finally “linguistic-cultural expats,” who, while native to neither the lingua franca nor the organization’s home culture, surprisingly have the easiest time adjusting to language changes. Neeley demonstrates that language can serve as the conduit for an unfamiliar culture, often in unexpected ways, and that there are lessons to be learned for all global companies as they confront language and culture challenges. Examining the strategic use of language by one international corporation, The Language of Global Success uncovers how all organizations might integrate language effectively to tap into the promise of globalization.
Book Synopsis The Language of Success by : Kim Wilkerson
Download or read book The Language of Success written by Kim Wilkerson and published by Business Expert Press. This book was released on 2015-11-05 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Language of Success provides pragmatic and practical advice on how to harness the power of language in business and in life. Influencing for results, creating a culture of intelligent inquiry, utilizing critical questioning skills, and managing critical situations are all integral to success in any setting. The concepts, skills, and techniques to achieve results are applicable whether in the office or with family or friends. In this day and age of intense focus on engagement, commitment, and most significantly, results achieved, the readers will benefit by learning thought-provoking key principles, applicable practices, and techniques to leverage and ensure success with the language they use every day.
Book Synopsis The Language of Global Marketing by : Wendy MacKenzie Pease
Download or read book The Language of Global Marketing written by Wendy MacKenzie Pease and published by . This book was released on 2021-04-13 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: A domestic strategy and only one language means lost revenue and missed opportunities. Your business could be exploding on a global level. If your business wants international growth across borders into global industries, pursuing buyers without considering their culture or by using a machine translation hurts your efforts. A solid strategy with high-quality, culturally adapted content and translations connects you to prospective buyers online and leads to completed sales. To convert more website visitors into loyal customers and increase profits, you need the correct content in the globalized or localized language for your target audience. In The Language of Global Marketing, Rapport International President Wendy Pease provides the roadmap for business-builders to find new revenue from a global audience with the right quality content and tools. Filled with easy-to-understand strategies and solutions to real-life situations, this is your guide to successful international expansion through global inbound marketing and translation services. You'll discover: How to align your expansion plans, communications, and brand with your company's digital marketing plan Four key components to build a successful Translation Management Plan Secrets to receiving better quality and more culturally appropriate translations from your translator Nine tactics to optimize your website and translate data for global SEO in your target market Interpreter options when you need to speak to your customers Huge advantages of cultivating a diverse workforce while expanding globally Connect with your buyers across every language and culture - no passport or overseas travel necessary. Get The Language of Global Marketing now and speak the language of success for your organization!
Book Synopsis The Language of Success by : Tom Sant
Download or read book The Language of Success written by Tom Sant and published by AMACOM. This book was released on 2008-01-23 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Language is the medium of business. To be successful, we need to communicate effectively in writing. That’s true whether we are providing instructions to our colleagues, communicating with our customers, or advising our direct reports. We must be able to deliver clear, accurate messages that inform, persuade and motivate. Unfortunately, people lapse into habits that interfere with their ability to communicate. The Language of Success shows readers ho to avoid these mistakes, and to write lucid, concise, and accurate e-mails, letters, performance appraisals, and presentations. Now anyone can master the lost art of clear writing and: * eliminate ambiguities, jargon and grandiose claims * master proper paragraph structure so the message doesn’t get muddled * avoid wishy-washy or misleading terms like "world class" or "state of the art" * write clear concise sentences that follow the "first time right rule" * use e-mail professionally and efficiently * create career-enhancing reports Honest and authoritative, The Language of Success will gives readers practical techniques to help readers cut through the fluff, guff, geek, and hyperbole, write exceptional business documents, and get their message heard.
Book Synopsis Success with Languages by : Stella Hurd
Download or read book Success with Languages written by Stella Hurd and published by Routledge. This book was released on 2005-10-09 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Success with Languages is designed to help all students develop the skills they need to become an effective language learner and to make the most of language study. Written by experienced language teachers at the Open University, this book offers undergraduates and postgraduates crucial and practical advice on important areas such as: choosing a language and study programme setting personal goals for language learning and monitoring progress using ICT to support language learning. Each of the ten chapters features a number of exercises in order to help students assess the ways they learn and consider where improvements can be made, making the most of the media available and how to use resources effectively.
Book Synopsis Kindergarten Language Arts Success by : Sylvan Learning
Download or read book Kindergarten Language Arts Success written by Sylvan Learning and published by Sylvan Learning Publishing. This book was released on 2009-07-21 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A guide to building better language arts skills based on Sylvan's proven techniques for success"--Cover.
Book Synopsis Success with Foreign Languages by : Earl W. Stevick
Download or read book Success with Foreign Languages written by Earl W. Stevick and published by . This book was released on 1989 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Art of the Global Gateway by : John Yunker
Download or read book The Art of the Global Gateway written by John Yunker and published by Byte Level Books. This book was released on 2010 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guide to best practices in multilingual navigation for those who create websites and those who take them global. Also includes how to apply global gateway concepts to mobile apps and social media.
Book Synopsis A Woman's Guide to the Language of Success by : Phyllis Mindell
Download or read book A Woman's Guide to the Language of Success written by Phyllis Mindell and published by . This book was released on 1995 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Woman's Guide to the Language of Success offers step-by-step guidance and powerful techniques you can use to lead, to succeed, and to make your ideas heard in the workplace - starting today - without compromising your femininity and integrity. This practical, candid guide features dozens of effective exercises and models that will make an immediate difference in your work life. Real-world examples of career women like yourself will educate and inspire you to shed the language of weakness and gain the language of power - not only through the spoken word, but through body language, writing, reading, and listening.
Book Synopsis Strategies for Success with English Language Learners by : Virginia Pauline Rojas
Download or read book Strategies for Success with English Language Learners written by Virginia Pauline Rojas and published by ASCD. This book was released on 2007 with total page 563 pages. Available in PDF, EPUB and Kindle. Book excerpt: Approximately 4.7 million designated English language learners attend public schools (Office of English Language Acquisition, 2002). It is predicted that by the 2030s, English language learners will account for about 40 percent of the school-age population. Yet very few teachers have been trained to address the needs of these students, and the questions they ask are the same as they asked decades ago: Who are English language learners and what are effective ways for schooling them? What kind of educational program brings about the best results? What are sound practices for facilitating English language acquisition? How can English language learners have academic success in subject areas? How do we teach English language learners in our classrooms? - p. 5.
Book Synopsis Success International English Skills for IGCSE Student's Book by : Marian Barry
Download or read book Success International English Skills for IGCSE Student's Book written by Marian Barry and published by Cambridge University Press. This book was released on 2010-02-04 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers complete in-depth preparation for the Cambridge IGCSE® in English as a Second Language examination. The revised edition of this highly successful course offers complete preparation for all papers of the Cambridge IGCSE® in English as a Second Language examination. The book is endorsed by Cambridge for use with the revised syllabus. Key features include: stimulating topics, international in perspective and relevant to IGCSE students educational needs and interests; step-by-step development of the four skills to build confidence and competence; particular attention to developing a mature writing style with a focus on tone, register and audience awareness; exercises in grammar, vocabulary and spelling.
Book Synopsis Global Business Practices by : Camille Passler Schuster
Download or read book Global Business Practices written by Camille Passler Schuster and published by . This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: You've got your feet wet in international business, but how do you keep up with the rapid changes going on all around you? GLOBAL BUSINESS PRACTICES: ADAPTING FOR SUCCESS shows you a simple operations framework that enables you to react more quickly, and efficiently, to unexpected developments. With the scarce time for research left at the end of your day, you need a practical outline that enables you to adapt and succeed. Get it today with GLOBAL BUSINESS PRACTICES: ADAPTING FOR SUCCESS.
Book Synopsis English as a Global Language by : David Crystal
Download or read book English as a Global Language written by David Crystal and published by Cambridge University Press. This book was released on 2012-03-29 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written in a detailed and fascinating manner, this book is ideal for general readers interested in the English language.
Book Synopsis Breaking the Language Barrier by : H. Douglas Brown
Download or read book Breaking the Language Barrier written by H. Douglas Brown and published by . This book was released on 1991 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Demystifies the language-learning process by exploring such elements as left brain/right brain functions, the development of self-confidence and the discovery of one's personal learning style. Topics covered include the role of language identity, acquiring a second-language identity and motivation.
Book Synopsis Promoting Academic Success for ESL Students by : Virginia P. Collier
Download or read book Promoting Academic Success for ESL Students written by Virginia P. Collier and published by Bastos Book Company. This book was released on 1995 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Measure of Success by : Mary Frances Claggett
Download or read book A Measure of Success written by Mary Frances Claggett and published by Heinemann Educational Books. This book was released on 1996 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking the position that assessment is useful only as it is aligned with curriculum, Fran Claggett considers how to frame assignments and how to assess them.
