Language In International Business

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Language in International Business

Author : Mary Yoko Brannen
Publisher : Springer
ISBN 13 : 3319427458
Total Pages : 318 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Language in International Business by : Mary Yoko Brannen

Download or read book Language in International Business written by Mary Yoko Brannen and published by Springer. This book was released on 2016-11-07 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tracing the treatment of language in international business as represented in the Journal of International Business Studies, this seminal collection critically explores the conceptualizations of language that have been adopted or ignored by international business scholars over the years and showcases nine articles that have played an important role in establishing and advancing the field. In today’s increasingly globalized context of business, significantly richer theories from interdisciplinary perspectives are needed to explain the complexity of the interplay between multiple facets of language and how they affect day-to-day operations. With insights from linguistics, psychology and organizational theory, Language in International Business provides an assessment of scholarly efforts to uncover the profound impact that language has on global business today and proposes some important ways in which this nascent field of language in international business may be further advanced. Chapter 9 is licensed under a Creative Commons Attributtion NonCommercial-NoDerivs 3.0 Unported License. The Journal of International Business Studies (JIBS) is an official publication of the Academy of International Business and is the top-ranked journal in the field of international business. The goal of JIBS is to publish insightful, innovative and impactful research on international business. JIBS is multidisciplinary in scope and interdisciplinary in content and methodology. For more information, visit www.jibs.net. The Academy of International Business (AIB) is the leading association of scholars and specialists in the field of international business. A global community of scholars and researchers for the creation and dissemination of knowledge about international business and policy issues, the AIB transcends the boundaries of single academic disciplines and managerial functions to enhance business education and practice. For more information, visit aib.msu.edu

Language in International Business

Author : Rebecca Piekkari
Publisher : Edward Elgar Publishing
ISBN 13 : 1784710997
Total Pages : 272 pages
Book Rating : 4.7/5 (847 download)

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Book Synopsis Language in International Business by : Rebecca Piekkari

Download or read book Language in International Business written by Rebecca Piekkari and published by Edward Elgar Publishing. This book was released on 2014-11-28 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Responding to the growing interest in the role of language in international business, this book presents language as a critical management challenge for the internationalizing firm. Several perspectives are explored, including the individual, the firm

The Language of Global Success

Author : Tsedal Neeley
Publisher : Princeton University Press
ISBN 13 : 0691196125
Total Pages : 200 pages
Book Rating : 4.6/5 (911 download)

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Book Synopsis The Language of Global Success by : Tsedal Neeley

Download or read book The Language of Global Success written by Tsedal Neeley and published by Princeton University Press. This book was released on 2019-11-19 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A fascinating examination of how an English-language mandate at a Japanese firm, Rakuten, unfolded over time and how employees reacted to it"--Back of jacket.

The Silent Language

Author : Edward Twitchell Hall
Publisher :
ISBN 13 :
Total Pages : 206 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis The Silent Language by : Edward Twitchell Hall

Download or read book The Silent Language written by Edward Twitchell Hall and published by . This book was released on 1959 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: An American anthropologist analyzes how different cultures communicate with each other without spoken words.

The Language of Global Marketing

Author : Wendy MacKenzie Pease
Publisher :
ISBN 13 : 9781736561409
Total Pages : 202 pages
Book Rating : 4.5/5 (614 download)

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Book Synopsis The Language of Global Marketing by : Wendy MacKenzie Pease

Download or read book The Language of Global Marketing written by Wendy MacKenzie Pease and published by . This book was released on 2021-04-13 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: A domestic strategy and only one language means lost revenue and missed opportunities. Your business could be exploding on a global level. If your business wants international growth across borders into global industries, pursuing buyers without considering their culture or by using a machine translation hurts your efforts. A solid strategy with high-quality, culturally adapted content and translations connects you to prospective buyers online and leads to completed sales. To convert more website visitors into loyal customers and increase profits, you need the correct content in the globalized or localized language for your target audience. In The Language of Global Marketing, Rapport International President Wendy Pease provides the roadmap for business-builders to find new revenue from a global audience with the right quality content and tools. Filled with easy-to-understand strategies and solutions to real-life situations, this is your guide to successful international expansion through global inbound marketing and translation services. You'll discover: How to align your expansion plans, communications, and brand with your company's digital marketing plan Four key components to build a successful Translation Management Plan Secrets to receiving better quality and more culturally appropriate translations from your translator Nine tactics to optimize your website and translate data for global SEO in your target market Interpreter options when you need to speak to your customers Huge advantages of cultivating a diverse workforce while expanding globally Connect with your buyers across every language and culture - no passport or overseas travel necessary. Get The Language of Global Marketing now and speak the language of success for your organization!

International Management and Language

Author : Susanne Tietze
Publisher : Routledge
ISBN 13 : 1134139756
Total Pages : 268 pages
Book Rating : 4.1/5 (341 download)

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Book Synopsis International Management and Language by : Susanne Tietze

Download or read book International Management and Language written by Susanne Tietze and published by Routledge. This book was released on 2013-01-11 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization processes have resulted in the emergence of business and management networks in which the sharing of knowledge is of crucial importance. Combining two contemporary and important subject areas – namely that of international management and also language and communication in multi-language contexts – the author of this book presents a wealth of ideas, examples and applications taken from international and global contexts, which show that ‘language matters’ in the pursuit of international business affairs. The book establishes the theoretical core of its main ideas by introducing two orientations (social construction and linguistic relativity) and demonstrates how they can be drawn on to frame and understand the activities of managers. Highly innovative and topical, Susanne Tietze’s book will appeal to students of international management and international human resource management as well as those studying intercultural communication. It is also useful for managers and practitioners who work internationally.

English as a Global Language

Author : David Crystal
Publisher : Cambridge University Press
ISBN 13 : 1107611806
Total Pages : 227 pages
Book Rating : 4.1/5 (76 download)

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Book Synopsis English as a Global Language by : David Crystal

Download or read book English as a Global Language written by David Crystal and published by Cambridge University Press. This book was released on 2012-03-29 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written in a detailed and fascinating manner, this book is ideal for general readers interested in the English language.

Global English in International Business

Author : Annalisa Zanola
Publisher : Bright Pen
ISBN 13 : 9780755215041
Total Pages : 0 pages
Book Rating : 4.2/5 (15 download)

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Book Synopsis Global English in International Business by : Annalisa Zanola

Download or read book Global English in International Business written by Annalisa Zanola and published by Bright Pen. This book was released on 2012-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ready or not, English is now the global language of business. More and more multinational companies are mandating English as the common corporate language, in an attempt to facilitate communication and performance across geographically diverse functions and business endeavours. Companies must overcome language barriers to survive and thrive in a global economy - and English will be the common ground, at least for now. The new edition of Global English in International Business underlines some basic issues in the field, namely: the role of intercultural communication, the peculiarity of English for International Business, the tools we can choose to learn and improve it, and above all an active approach to real 'business texts', such as the financial statement of a company. In other words, a global approach to business English and business communication is given to teachers and students in the field.

Linguistic Pragmatics of Intercultural Professional and Business Communication

Author : Elena N. Malyuga
Publisher : Springer
ISBN 13 : 3319687441
Total Pages : 145 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis Linguistic Pragmatics of Intercultural Professional and Business Communication by : Elena N. Malyuga

Download or read book Linguistic Pragmatics of Intercultural Professional and Business Communication written by Elena N. Malyuga and published by Springer. This book was released on 2017-11-14 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: This monograph presents the result of the authors’ scientific research on the development of cognitive discursive approach to issues of intercultural professional and business communication (IPBC) and the study of the language of professional communication, the links binding the language with non-linguistic and extralinguistic realia in the framework of cognitive linguistics, as well as oral and written communication in intercultural professional business discourse. The authors proceed from the assumption that IPBC can only reach maximum efficiency provided that its participants assimilate its inherent norms and rules and are able to skillfully implement these norms and rules to verbalise their cognitive activity in the sphere of professional business interaction. Topics covered include: analysis of the theory of business communication, of codified and uncodified vocabulary, theory of euphemy, and euphemisms used in intercultural professional and business communication.

The Position of the German Language in the World

Author : Ulrich Ammon
Publisher : Routledge
ISBN 13 : 1351654896
Total Pages : 684 pages
Book Rating : 4.3/5 (516 download)

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Book Synopsis The Position of the German Language in the World by : Ulrich Ammon

Download or read book The Position of the German Language in the World written by Ulrich Ammon and published by Routledge. This book was released on 2019-08-08 with total page 684 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Position of the German Language in the World focuses on the global position of German and the factors which work towards sustaining its use and utility for international communication. From the perspective of the global language constellation, the detailed data analysis of this substantial research project depicts German as an example of a second-rank language. The book also provides a model for analysis and description of international languages other than English. It offers a framework for strengthening the position of languages such as Arabic, Chinese, French, Portuguese, Spanish and others and for countering exaggerated claims about the global monopoly position of English. This comprehensive handbook of the state of the German language in the world was originally published in 2015 by Walter de Gruyter in German and has been critically acclaimed. Suitable for scholars and researchers of the German language, the handbook shows in detail how intricately and thoroughly German and other second-rank languages are tied up with a great number of societies and how these statistics support or weaken the languages’ functions and maintenance.

English as an International Language in Asia: Implications for Language Education

Author : Roland Sussex
Publisher : Springer Science & Business Media
ISBN 13 : 940074577X
Total Pages : 242 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis English as an International Language in Asia: Implications for Language Education by : Roland Sussex

Download or read book English as an International Language in Asia: Implications for Language Education written by Roland Sussex and published by Springer Science & Business Media. This book was released on 2012-07-10 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Noting ASEAN's adoption of English as its sole workng language, this book analyzes the language education policies of Vietnam, Malaysia, Indonesia, Japan, Sri Lanka and China, and traces the influence of globalization on English language education in Asia.

Language in Business, Language at Work

Author : Erika Darics
Publisher : Bloomsbury Publishing
ISBN 13 : 135030798X
Total Pages : 369 pages
Book Rating : 4.3/5 (53 download)

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Book Synopsis Language in Business, Language at Work by : Erika Darics

Download or read book Language in Business, Language at Work written by Erika Darics and published by Bloomsbury Publishing. This book was released on 2018-01-31 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with contemporary examples from the business world, this is an exciting and engaging text which explains how language works in business, how to analyse it and how to use it in an informed and creative way. The book is split into three parts, which look at business communication from corporate, management and employee perspectives. Wide-ranging in nature, it explores a variety of topics ranging from stakeholder communication and brand narratives to managing conflict and self-branding. Each chapter contains ample opportunity for readers to put new skills into practice, while case studies act as springboards for further discussion. This is essential reading for students of both language and business-related disciplines, both during and beyond their studies. It is also an indispensable resource for teachers of business communication.

Remote Work Revolution

Author : Tsedal Neeley
Publisher : HarperCollins
ISBN 13 : 006306832X
Total Pages : 240 pages
Book Rating : 4.0/5 (63 download)

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Book Synopsis Remote Work Revolution by : Tsedal Neeley

Download or read book Remote Work Revolution written by Tsedal Neeley and published by HarperCollins. This book was released on 2021-03-30 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: LONGLISTED FOR THE FINANCIAL TIMES & MCKINSEY BUSINESS BOOK OF THE YEAR “I often talk about the importance of trust when it comes to work: the trust of your employees and building trust with your customers. This book provides a blueprint for how to build and maintain that trust and connection in a digital environment.” —Eric S. Yuan, founder and CEO of Zoom A Harvard Business School professor and leading expert in virtual and global work provides remote workers and leaders with the best practices necessary to perform at the highest levels in their organizations. The rapid and unprecedented changes brought on by Covid-19 have accelerated the transition to remote working, requiring the wholesale migration of nearly entire companies to virtual work in just weeks, leaving managers and employees scrambling to adjust. This massive transition has forced companies to rapidly advance their digital footprint, using cloud, storage, cybersecurity, and device tools to accommodate their new remote workforce. Experiencing the benefits of remote working—including nonexistent commute times, lower operational costs, and a larger pool of global job applicants—many companies, including Twitter and Google, plan to permanently incorporate remote days or give employees the option to work from home full-time. But virtual work has it challenges. Employees feel lost, isolated, out of sync, and out of sight. They want to know how to build trust, maintain connections without in-person interactions, and a proper work/life balance. Managers want to know how to lead virtually, how to keep their teams motivated, what digital tools they’ll need, and how to keep employees productive. Providing compelling, evidence-based answers to these and other pressing issues, Remote Work Revolution is essential for navigating the enduring challenges teams and managers face. Filled with specific actionable steps and interactive tools, this timely book will help team members deliver results previously out of reach. Following Neeley’s advice, employees will be able to break through routine norms to successfully use remote work to benefit themselves, their groups, and ultimately their organizations.

The Role of Language and Symbols in Promotional Strategies and Marketing Schemes

Author : Epure, Manuela
Publisher : IGI Global
ISBN 13 : 1522557792
Total Pages : 333 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis The Role of Language and Symbols in Promotional Strategies and Marketing Schemes by : Epure, Manuela

Download or read book The Role of Language and Symbols in Promotional Strategies and Marketing Schemes written by Epure, Manuela and published by IGI Global. This book was released on 2018-09-28 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the increasingly competitive global market, successful and meaningful intercultural advertising plays a key role in reaching out to consumers from diverse language and cultural backgrounds. Therefore, it is crucial for individuals and businesses to be able to navigate the field of marketing communications to cut through the noise in a consumerist society to persuade their target audience. The Role of Language and Symbols in Promotional Strategies and Marketing Schemes provides emerging research exploring the theoretical and practical aspects of the power of words and symbols used in promotional strategies and marketing schemes. Featuring coverage on a broad range of topics such as shock advertising, branding, and celebrity endorsement, this book is ideally designed for marketers, managers, business professionals, academicians, researchers, and graduate-level students seeking current research on the use of language and symbols in marketing tactics.

Applied Psycholinguistics and Multilingual Cognition in Human Creativity

Author : Christiansen, Bryan
Publisher : IGI Global
ISBN 13 : 1522569936
Total Pages : 300 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Applied Psycholinguistics and Multilingual Cognition in Human Creativity by : Christiansen, Bryan

Download or read book Applied Psycholinguistics and Multilingual Cognition in Human Creativity written by Christiansen, Bryan and published by IGI Global. This book was released on 2018-10-19 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multilingualism is becoming a social phenomenon governed by the needs of globalization and cultural openness. Owing to the ease of access to information facilitated by the internet, individuals' exposure to multiple languages is becoming increasingly frequent, thereby promoting a need to acquire successful methods in understanding language. Applied Psycholinguistics and Multilingual Cognition in Human Creativity is an essential reference source that discusses the psychological and neurobiological factors that enable humans to acquire, use, comprehend, and produce language, as well as its applications in human development, the social sciences, communication theories, and infant development. Featuring research on topics such as international business, language processing, and organizational research, this book is ideally designed for linguists, psychologists, humanities and social sciences researchers, managers, and graduate-level students seeking coverage on language acquisition and communication.

English as an International Language

Author : Farzad Sharifian
Publisher : Multilingual Matters
ISBN 13 : 1847698603
Total Pages : 304 pages
Book Rating : 4.8/5 (476 download)

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Book Synopsis English as an International Language by : Farzad Sharifian

Download or read book English as an International Language written by Farzad Sharifian and published by Multilingual Matters. This book was released on 2009-01-08 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapid global spread of the English language has serious linguistic, ideological, socio-cultural, political, and pedagogical implications as it creates both positive interactions and negative tensions between global and local forces. Accordingly, debate about issues such as the native/non-native divide, the politics of an international language, communication in a Lingua Franca, the choice of a model for ELT, and the link between English and identity(ies) has stimulated scholarly inquiry in an unprecedented way. The chapters in this volume revisit, challenge, and expand upon established arguments and positions regarding the politics, policies, pedagogies, and practices of English as an international language, as well as its sociolinguistic and socio-psychological complexities.

International Human Resource Management

Author : Anne-Wil Harzing
Publisher : SAGE
ISBN 13 : 1473908655
Total Pages : 714 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis International Human Resource Management by : Anne-Wil Harzing

Download or read book International Human Resource Management written by Anne-Wil Harzing and published by SAGE. This book was released on 2014-11-25 with total page 714 pages. Available in PDF, EPUB and Kindle. Book excerpt: "I enthusiastically endorse the fourth edition of IHRM. The editors are to be congratulated for recruiting the top-rated authors in this field to contribute to this volume. The chapters are up to date, insightful, and sometimes even provocative. Students, including post-grads and advanced undergraduates, as well as savvy practitioners, will benefit from reading this volume." Neal M. Ashkanasy, Professor of Management, The University of Queensland Anne-Wil Harzing and Ashly Pinnington’s bestselling textbook has guided thousands of students through their International Human Resource Management studies. The fourth edition retains the critical edge, academic rigour and breadth of coverage which have established this book as the most authoritative text on the market. The new edition by our international team of experts provides an even more stimulating journey through the core curriculum, contemporary debates and emerging issues in IHRM. New for the fourth edition: Reduced number of chapters to allow for greater depth and an improved structure ensuring fundamental topics underpin your knowledge Expanded coverage of Equality and Diversity, Corporate Social Responsibility and Sustainability and Cross-Cultural Management in line with developments in the field New Stop and Reflect feature provides an opportunity to test your understanding at regular intervals This text comes with access to a companion website containing web links, SAGE journal articles and more.