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The Inscrutable Shopper
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Book Synopsis The Inscrutable Shopper by : Stella Minahan
Download or read book The Inscrutable Shopper written by Stella Minahan and published by Business Expert Press. This book was released on 2011-09-06 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. Anti consumption is of relevance to practitioners and academics as it is important to understand consumer trends and values. The book has a particular relevance to professionals employed in marketing, retail and associated industries, who need to consider anti consumption as an influence on their target markets. The study of anti consumption can be seen as the 'flip side' to marketing which aims to understand promotion of consumption.
Book Synopsis The Inscrutable Shopper by : Stella Minahan
Download or read book The Inscrutable Shopper written by Stella Minahan and published by . This book was released on 2012 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditional retail marketing theory has aimed to assist retailers with ideas, suggestions, and methods to attract shoppers and encourage them to spend, and ideally engender loyalty. Attracting shoppers, and encouraging them to purchase, has traditionally involved a range of marketing tactics within the retail environment, such as hanging banners, engaging barkers, playing music, designing elaborate store environments, and spending a continually increasing amount on advertising. We take a different approach with this book and ask the retailer to strategically consider and understand its customer base, particularly the issues surrounding why some customers may, or may not, choose to purchase (or shop) at all: what we define as the inscrutable shopper. While some retailers will not need to do any more than let the customer know that they exist (they have their formula just right), the reality for many retailers is that they are caught up in the business of day-to- day retail operations and lose sight of customer shifts, let alone have the time to consider why customers may not be purchasing. Hence the focus of this book is to provide an understanding of the different customer types that exist today, as a challenge of resistance to consumption.
Book Synopsis Store Design and Visual Merchandising, Second Edition by : Claus Ebster
Download or read book Store Design and Visual Merchandising, Second Edition written by Claus Ebster and published by Business Expert Press. This book was released on 2015-03-05 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, you will learn some of the shopper marketing secrets from the authors about how you can design your store to increase sales and delight shoppers at the same time. By the time you are through reading, you will have learned how shoppers navigate the store, how they search for products, and how you can make them find the products you want them to see. You will also be able to appeal to shopper emotions through the use of colors, scents, and music, as well as make shopping memorable and fun by creating unique experiences for your shoppers. The focus is on the practical applicability of the concepts discussed, and this accessible book is firmly grounded in consumer and psychological research. At the end of each chapter, you will find several takeaway points. The book concludes with the “Store Design Cookbook,” full of ready-to-serve recipes for your own store design and visual merchandising process.
Book Synopsis Fashion Marketing by : Caroline Le Bon
Download or read book Fashion Marketing written by Caroline Le Bon and published by Business Expert Press. This book was released on 2014-10-10 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion is everywhere! It transcends domains and applies to almost any kind of product (e.g., apparel, cars, digital devices, food, literature, travel, music, house decoration and personal wellness). Fashion greatly influences public interest, media coverage, and product success. The global fashion industry is among the most important in terms of investments, trade, and employment, despite its dependence on unpredictable demand. This book focuses on the fashion apparel and accessories industry in an attempt to help managers answer the following questions: Why and how do fashion products appeal to consumers, despite their constantly varying attributes? What specific elements and benefits of fashion influence consumers, and how can companies exploit them and gain from these? Which marketing strategies and tactics should companies use to increase fashion products’ success while communicating and managing customers’ image? How can companies maintain customer loyalty and generate higher profits with fashion products? By undertaking deep analyses of manufacturers and retailers’ best practices, interviewing customers and companies, and reviewing recent academic research on fashion marketing, this book answers such questions and thus helps managers leverage the value that fashion adds to products while creating loyal customers in truly competitive fashion markets.
Book Synopsis Consumer Cosmopolitanism in the Age of Globalization by : Melvin Prince
Download or read book Consumer Cosmopolitanism in the Age of Globalization written by Melvin Prince and published by Business Expert Press. This book was released on 2012-10-04 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cosmopolitans are individuals with a distinctive kind of extended national and international orientation, a global vision, and sense of belonging to the world. These people are sophisticated and importantly engaged in the cultures outside of local geographical boundaries. But what do we know about them as consumers—their origins, values, media usage, and buyer behavior? This unique book details much about this group, and fills a knowledge gap that has long been overlooked largely because other related marketing areas have overshadowed and overlooked the notion of cosmopolitan consumers. Until this book, in fact, there has been no single authoritative source that directly and comprehensively covers the field of consumer cosmopolitanism. This book also includes original essays by an all-star cast of contributors, giving you an introduction to a powerful new approach to marketing, eclectically packed with novel ideas and insights that noticeably advance the marketing field and bring it more fully into the age of globalization.
Book Synopsis Sacramental Shopping by : Sarah Way Sherman
Download or read book Sacramental Shopping written by Sarah Way Sherman and published by University of New Hampshire Press. This book was released on 2013 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Illuminates modern consumer culture and its challenges to American identity and values in two classic novels
Book Synopsis The Dominance of Global Corporations by : Avery Elizabeth Hurt
Download or read book The Dominance of Global Corporations written by Avery Elizabeth Hurt and published by Greenhaven Publishing LLC. This book was released on 2019-12-15 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporations are increasingly dominating the economic and political landscape of our globe. People in even the remotest regions drink Coca Cola, and a McDonald's is located near many of the world's most famous tourist sites. How did this happen in such a relatively short time, and is there any turning back now that deregulation and legislation favor such organizations? Does this dominance threaten democracy? And, given the power of tech companies like Apple, Facebook, and Twitter, what is in store for the future? The perspectives in this volume tackle the powerful rise of corporations and their influence around the world.
Book Synopsis Inscrutable Americans by : Anurag Mathur
Download or read book Inscrutable Americans written by Anurag Mathur and published by Rupa Publications India Pvt Limited. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Gopal, a naive Indian exchange student, goes to America to study chemical engineering. With his absurd notions of the country, Gopal encounters the travails of shopping in departmental stores, the hazards of bar-hopping and of learning the difference between friendship and love the hard way"--Back cover.
Book Synopsis Her Fearful Symmetry by : Audrey Niffenegger
Download or read book Her Fearful Symmetry written by Audrey Niffenegger and published by Knopf Canada. This book was released on 2009-10-06 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Another brilliant, original and moving novel from the author of The Time Traveler’s Wife. Julia and Valentina Poole are normal American teenagers — normal, at least, for identical “mirror” twins who have no interest in college or jobs or possibly anything outside their cozy suburban home. But everything changes when they receive notice that an aunt whom they didn’t know existed has died and left them her amazing flat in a building by Highgate Cemetery in London. They feel that at last their own lives can begin … but they have no idea that they’ve been summoned into a tangle of fraying lives, from the OCD-suffering crossword setter who lives above them to their aunt’s mysterious and elusive lover who lives below them, and even to their aunt herself, who never got over her estrangement from the mother of the girls — her own twin — and who can’t even seem to quite leave her flat….
Book Synopsis Suzy Gershman's Born to Shop Hong Kong, Shanghai & Beijing by : Suzy Gershman
Download or read book Suzy Gershman's Born to Shop Hong Kong, Shanghai & Beijing written by Suzy Gershman and published by John Wiley & Sons. This book was released on 2008-03-04 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Gershman may be the best guide for novice and pro shoppers alike." —The Washington Post For over twenty years, Suzy Gershman has been leading savvy shoppers to the world's best finds. Now Born to Shop Hong Kong, Shanghai & Beijing is easier to use and packed with more up-to-date listings than ever before. Inside you ll find: What s hot in Hong Kong, from hip new fashions and designer labels to porcelain, jade, and colorful markets The best of Shanghai, from the Old City to the exciting Pudong area Terrific buys in Beijing, from the Silk Market to the Pearl Market to the famous antiques street of Liulichang The best of Hanoi, from its unique treasures such as contemporary art, sophisticated lacquer, and funky ethnic fashions
Book Synopsis The Civilized Shopper's Guide to Rome by : Pamela Keech
Download or read book The Civilized Shopper's Guide to Rome written by Pamela Keech and published by New York Review of Books. This book was released on 2004 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Etruscan gold jewelry, religious souvenirs and designer dresses. With this small, discerning guide in hand, visitors will stroll down cobblestone back streets that only native Romans know well and discover one-of-a-kind retail spots. The guide features 12 walks, more than 100 stores, and cafes and restaurants. Each walk takes an hour or two and directs shoppers and window shoppers alike to quality jewellers, clothiers, grocers and much more.
Book Synopsis The Serious Shopping Guide: Los Angeles by : Rob Campbell
Download or read book The Serious Shopping Guide: Los Angeles written by Rob Campbell and published by St. Martin's Griffin. This book was released on 2013-12-24 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate shopping guide for the stylish Angeleno life. INCLUDES Clothing for men and women Furniture and housewares Vintage/antique Many more things you never knew you just had to have With over 200 listings, The Serious Shopping Guide: Los Angeles is the ultimate hands-on manual to the L.A. retail grail. Rob Campbell has searched for the best and most interesting things to buy in a variety of categories, including housewares, clothing, vintage, antiques, baby wear, and gifts. The Serious Shopping Guide doesn't ignore L.A. standards like Barneys and Fred Segal, but you'll keep it in the glove compartment for its wealth of hidden shopping adventures all over the Los Angeles area. Campbell also turns shopping up a notch by laying out forty shopping districts from Melrose and Beverly Hills to Glendale and Palm Springs. The Serious Shopping Guide divulges secret haunts and tips you won't find elsewhere--like when the best vintage shops put out new shipments, and which flea markets yield treasures and which ones trash--along with many places that will become your new go-to destinations.
Book Synopsis How Not to Diet by : Michael Greger, M.D., FACLM
Download or read book How Not to Diet written by Michael Greger, M.D., FACLM and published by Flatiron Books. This book was released on 2019-12-10 with total page 669 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the cutting-edge science behind long-term weight loss success, in this powerful new book from the New York Times bestselling author of How Not to Die. Every month seems to bring a trendy new diet or weight loss fad—and yet obesity rates continue to rise, and with it a growing number of diseases and health problems. It’s time for a different approach. Enter Dr. Michael Greger, the internationally-renowned nutrition expert, physician, and founder of Nutrition Facts website. Author of the mega bestselling How Not to Die, Dr. Greger now turns his attention to the latest research on the leading causes—and remedies—of obesity. Dr. Greger hones in on the optimal criteria to enable weight loss, while considering how these foods actually affect our health and longevity. He lays out the key ingredients of the ideal weight-loss diet—factors such as calorie density, the insulin index, and the impact of foods on our gut microbiome—showing how plant-based eating is crucial to our success. But How Not to Diet goes beyond food to identify twenty-one weight-loss accelerators available to our bodies, incorporating the latest discoveries in cutting-edge areas like chronobiology to reveal the factors that maximize our natural fat-burning capabilities. Dr. Greger builds the ultimate weight loss guide from the ground up, taking a timeless, proactive approach that can stand up to any new trend. Chock full of actionable advice and groundbreaking dietary research, How Not to Diet will put an end to dieting—and replace those constant weight-loss struggles with a simple, healthy, sustainable lifestyle.
Download or read book Slightly Married written by Wendy Markham and published by Harlequin. This book was released on 2012-06-15 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: After two years, the man who bought a lifetime subscription to TiVo without trying it finally committed to a lifetime subscription to Tracey Spadolini. All Tracey wants is to get hitched without a hitch—but as the calendar marches toward her late-October wedding date, suddenly she and her fiancé can't agree on anything. From where to get married (New York City or Buffalo?) to how many attendants they're going to have (she's already asked eight; he was thinking of just a best man). Meanwhile, Tracey's friends are caught up in their own dramas. There's newlywed Raphael, who just had his gay wedding; newly pregnant Kate, who is trying to adjust to impending motherhood; and Buckley, who is acting inexplicably strange. When Buckley unexpectedly breaks off his own engagement, all but leaving his fiancée at the altar, Tracey is stunned to learn that he might be in love with her. With plenty of snafus to keep them distracted, is being Slightly Married the road to happily ever after, after all?
Book Synopsis Sameness in Diversity by : Laresh Jayasanker
Download or read book Sameness in Diversity written by Laresh Jayasanker and published by University of California Press. This book was released on 2020-04-14 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Americans of the 1960s would have trouble navigating the grocery aisles and restaurant menus of today. Once-exotic ingredients—like mangoes, hot sauces, kale, kimchi, and coconut milk—have become standard in the contemporary American diet. Laresh Jayasanker explains how food choices have expanded since the 1960s: immigrants have created demand for produce and other foods from their homelands; grocers and food processors have sought to market new foods; and transportation improvements have enabled food companies to bring those foods from afar. Yet, even as choices within stores have exploded, supermarket chains have consolidated. Throughout the food industry, fewer companies manage production and distribution, controlling what American consumers can access. Mining a wealth of menus, cookbooks, trade publications, interviews, and company records, Jayasanker explores Americans’ changing eating habits to shed light on the impact of immigration and globalization on American culture.
Book Synopsis The Mail Order Shopping Guide by : Elizabeth Squire
Download or read book The Mail Order Shopping Guide written by Elizabeth Squire and published by . This book was released on 1963 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Window Shopping for God by : Deborah Kimmett
Download or read book Window Shopping for God written by Deborah Kimmett and published by Douglas & McIntyre. This book was released on 2024-05-04 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: Window Shopping for God is a memoir by your average people-pleasing, meaning-of-life-seeking, downward-facing-dog-posing stand-up comedian. Deborah Kimmett has worshipped a lot of deities. After emerging from a rigidly Catholic childhood, she danced with witches, whirled with Sufis and explored the Power of Now like there was no tomorrow. Whether describing her teenage fear of demonic possession (and wardrobe hack for thwarting the Prince of Darkness), the perils of a comedy career (alcoholism, alienation, sexism, etc.), or her reconciliation with her estranged brother as he faced terminal illness (just to up the stakes), Kimmett's writing is unflinchingly honest, laugh-out-loud funny and deeply relatable. As she says, “if you disassociate from your body, it’s called trauma. If you disassociate and get paid for it, it’s called a comedy career.”
