The Innovation Blind Spot

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The Innovation Blind Spot

Author : Ross Baird
Publisher : BenBella Books
ISBN 13 : 1944648623
Total Pages : 180 pages
Book Rating : 4.9/5 (446 download)

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Book Synopsis The Innovation Blind Spot by : Ross Baird

Download or read book The Innovation Blind Spot written by Ross Baird and published by BenBella Books. This book was released on 2017-09-12 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our innovation economy is broken. But there's good news: The ideas that will solve our problems are hiding in plain sight. While big companies in the American economy have never been more successful, entrepreneurial activity is near a 30-year low. More businesses are dying than starting every day. Investors continue to dump billions of dollars into photo-sharing apps and food-delivery services, solving problems for only a wealthy sliver of the world's population, while challenges in health, food security, and education grow more serious. In The Innovation Blind Spot, entrepreneur and venture capitalist Ross Baird argues that the innovations that truly matter don't see the light of day—for reasons entirely of our own making. A handful of people in a handful of cities are deciding, behind closed doors, which entrepreneurs get a shot to succeed. And most investors are what Baird calls "two-pocket thinkers"—artificially separating their charitable work from their day job of making a profit. The resulting system creates rising income inequality, stifled entrepreneurial ambition, social distrust, and political uncertainty. Our innovation problem makes all our other problems harder to solve. In this book, Baird demonstrates how and where to find better ideas by lifting up people, places, and industries that are often overlooked. What's more, Baird ultimately outlines how to create long-term success through "one-pocket thinking"—eliminating the blind spot that separates "what we do for a living" and "what we really care about."

The Innovation Blind Spot

Author : Ross Baird
Publisher : National Geographic Books
ISBN 13 : 1944648615
Total Pages : 0 pages
Book Rating : 4.9/5 (446 download)

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Book Synopsis The Innovation Blind Spot by : Ross Baird

Download or read book The Innovation Blind Spot written by Ross Baird and published by National Geographic Books. This book was released on 2017-09-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our innovation economy is broken. But there's good news: The ideas that will solve our problems are hiding in plain sight. While big companies in the American economy have never been more successful, entrepreneurial activity is near a 30-year low. More businesses are dying than starting every day. Investors continue to dump billions of dollars into photo-sharing apps and food-delivery services, solving problems for only a wealthy sliver of the world's population, while challenges in health, food security, and education grow more serious. In The Innovation Blind Spot, entrepreneur and venture capitalist Ross Baird argues that the innovations that truly matter don't see the light of day—for reasons entirely of our own making. A handful of people in a handful of cities are deciding, behind closed doors, which entrepreneurs get a shot to succeed. And most investors are what Baird calls "two-pocket thinkers"—artificially separating their charitable work from their day job of making a profit. The resulting system creates rising income inequality, stifled entrepreneurial ambition, social distrust, and political uncertainty. Our innovation problem makes all our other problems harder to solve. In this book, Baird demonstrates how and where to find better ideas by lifting up people, places, and industries that are often overlooked. What's more, Baird ultimately outlines how to create long-term success through "one-pocket thinking"—eliminating the blind spot that separates "what we do for a living" and "what we really care about."

What Are Your Blind Spots? Conquering the 5 Misconceptions that Hold Leaders Back

Author : Jim Haudan
Publisher : McGraw Hill Professional
ISBN 13 : 1260129225
Total Pages : 192 pages
Book Rating : 4.2/5 (61 download)

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Book Synopsis What Are Your Blind Spots? Conquering the 5 Misconceptions that Hold Leaders Back by : Jim Haudan

Download or read book What Are Your Blind Spots? Conquering the 5 Misconceptions that Hold Leaders Back written by Jim Haudan and published by McGraw Hill Professional. This book was released on 2018-10-05 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Uncover your blind spots and reset your leadership approach for long-lasting success in any business Far too many business leaders today are using outdated practices to engage and motivate their people―and they’re failing miserably. Truly resilient, thriving organizations are those that are purpose driven and focus on more than pure profits. Purpose, or an underlying company philosophy, not only drives strategic change, but also encourages customer loyalty and employee engagement. In order to succeed, leaders must be willing to discard old ways of thinking and detrimental business habits—and recognize their blind spots. Authors Jim Haudan and Rich Berens identify the five most common leadership blind spots that hamper success: Purpose, Story, Engagement, Trust, and Truth. They take you straight into the board room of well-known leadership teams to illustrate how these blind spots play out and the impact they have on organizations. You’ll learn how to identify and overcome your own blind spots and embrace positive, forward-thinking new practices. What Are Your Blind Spots equips you with the tools needed for a personal leadership reset. You’ll discover how to increase engagement, productivity, and growth in your own organization. This is an invaluable guide for executives, managers, team leaders, and human resource professionals looking for an effective way to engage and motivate employees at every level of an organization.

Blind Spot

Author : Steve Diller
Publisher : Rosenfeld Media
ISBN 13 : 193382056X
Total Pages : 248 pages
Book Rating : 4.9/5 (338 download)

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Book Synopsis Blind Spot by : Steve Diller

Download or read book Blind Spot written by Steve Diller and published by Rosenfeld Media. This book was released on 2016-11-02 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Distracted by traditional metrics and mounting access to data, leaders are blinded to what it actually takes to create greater value for their businesses: meaningful, long-term relationships with their customers. In Blind Spot, you'll learn how exceptional organizations—from Disney to Instagram—innovate and sustain valuable, productive customer relationships. Blind Spot's lessons deliver a groundbreaking perspective shift and win-win approach for your customers, your business—and even your shareholders.

Theory U

Author : C. Otto Scharmer
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1605099074
Total Pages : 891 pages
Book Rating : 4.6/5 (5 download)

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Book Synopsis Theory U by : C. Otto Scharmer

Download or read book Theory U written by C. Otto Scharmer and published by Berrett-Koehler Publishers. This book was released on 2009-01-01 with total page 891 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shows how leaders can access the deepest source of inspiration and vision • Includes dozens of tested exercises, practices, and real-world examples We live in a time of massive institutional failure, one that requires a new consciousness and a new collective leadership capacity. In this groundbreaking book, Otto Scharmer invites us to see the world in new ways and in so doing discover a revolutionary approach to leadership. What we pay attention to and how we pay attention is key to what we create. What prevents us from attending to situations more effectively is that we aren’t fully aware of and in touch with the inner place from which attention and intention originate. This is what Scharmer calls our blind spot. By moving through Scharmer’s U process, we consciously access the blind spot and learn to connect to our authentic Self—the deepest source of knowledge and inspiration—in the realm of “presencing,” a term coined by Scharmer that combines the concepts of presence and sensing. Based on ten years of research and action learning and interviews with over 150 practitioners and thought leaders, Theory U offers a rich diversity of compelling stories and examples and includes dozens of exercises and practices that allow leaders, and entire organizations, to shift awareness, connect with the best future possibility, and gain the ability to realize it.

Blind Spots of Knowledge in Shakespeare and His World

Author : Subha Mukherji
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110661993
Total Pages : 226 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis Blind Spots of Knowledge in Shakespeare and His World by : Subha Mukherji

Download or read book Blind Spots of Knowledge in Shakespeare and His World written by Subha Mukherji and published by Walter de Gruyter GmbH & Co KG. This book was released on 2019-04-01 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: A "blind spot" suggests an obstructed view, or partisan perception, or a localized lack of understanding. Just as the brain "reads" the "blind spot" of the visual field by a curious process of readjustment, Shakespearean drama disorients us with moments of unmastered and unmasterable knowledge, recasting the way we see, know and think about knowing. Focusing on such moments of apparent obscurity, this volume puts methods and motives of knowing under the spotlight, and responds both to inscribed acts of blind-sighting, and to the text or action blind-sighting the reader or spectator. While tracing the hermeneutic yield of such occlusion is its main conceptual aim, it also embodies a methodological innovation: structured as an internal dialogue, it aims to capture, and stake out a place for, a processive intellectual energy that enables a distinctive way of knowing in academic life; and to translate a sense of intellectual "community" into print.

Blind Spots

Author : Max H. Bazerman
Publisher : Princeton University Press
ISBN 13 : 0691156220
Total Pages : 204 pages
Book Rating : 4.6/5 (911 download)

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Book Synopsis Blind Spots by : Max H. Bazerman

Download or read book Blind Spots written by Max H. Bazerman and published by Princeton University Press. This book was released on 2012-12-23 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: When confronted with an ethical dilemma, most of us like to think we would stand up for our principles. But we are not as ethical as we think we are. In Blind Spots, leading business ethicists Max Bazerman and Ann Tenbrunsel examine the ways we overestimate our ability to do what is right and how we act unethically without meaning to. From the collapse of Enron and corruption in the tobacco industry, to sales of the defective Ford Pinto, the downfall of Bernard Madoff, and the Challenger space shuttle disaster, the authors investigate the nature of ethical failures in the business world and beyond, and illustrate how we can become more ethical, bridging the gap between who we are and who we want to be. Explaining why traditional approaches to ethics don't work, the book considers how blind spots like ethical fading--the removal of ethics from the decision--making process--have led to tragedies and scandals such as the Challenger space shuttle disaster, steroid use in Major League Baseball, the crash in the financial markets, and the energy crisis. The authors demonstrate how ethical standards shift, how we neglect to notice and act on the unethical behavior of others, and how compliance initiatives can actually promote unethical behavior. They argue that scandals will continue to emerge unless such approaches take into account the psychology of individuals faced with ethical dilemmas. Distinguishing our "should self" (the person who knows what is correct) from our "want self" (the person who ends up making decisions), the authors point out ethical sinkholes that create questionable actions. Suggesting innovative individual and group tactics for improving human judgment, Blind Spots shows us how to secure a place for ethics in our workplaces, institutions, and daily lives.

The Blind Spots of Public Bureaucracy and the Politics of Non‐Coordination

Author : Tobias Bach
Publisher : Springer
ISBN 13 : 3319766724
Total Pages : 275 pages
Book Rating : 4.3/5 (197 download)

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Book Synopsis The Blind Spots of Public Bureaucracy and the Politics of Non‐Coordination by : Tobias Bach

Download or read book The Blind Spots of Public Bureaucracy and the Politics of Non‐Coordination written by Tobias Bach and published by Springer. This book was released on 2018-05-29 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to better coordinate policies and public services across public sector organizations has been a major topic of public administration research for decades. However, few attempts have been made to connect these concerns with the growing body of research on biases and blind spots in decision-making. This book attempts to make that connection. It explores how day-to-day decision-making in public sector organizations is subject to different types of organizational attention biases that may lead to a variety of coordination problems in and between organizations, and sometimes also to major blunders and disasters. The contributions address those biases and their effects for various types of public organizations in different policy sectors and national contexts. In particular, it elaborates on blind spots, or ‘not seeing the not seeing’, and different forms of bureaucratic politics as theoretical explanations for seemingly irrational organizational behaviour. The book’s theoretical tools and empirical insights address conditions for effective coordination and problem-solving by public bureaucracies using an organizational perspective.

The Blind Spot

Author : Javier Cercas
Publisher : MacLehose Press
ISBN 13 : 0857056557
Total Pages : 192 pages
Book Rating : 4.8/5 (57 download)

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Book Synopsis The Blind Spot by : Javier Cercas

Download or read book The Blind Spot written by Javier Cercas and published by MacLehose Press. This book was released on 2018-05-03 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Javier Cercas is one of the most enjoyable and innovative novelists at work today. Well known among English-language readers as the author of Soldiers of Salamis (winner of the Independent Foreign Fiction Prize), The Anatomy of a Moment and The Impostor, Cercas is also Professor of Spanish Literature at the University of Girona. In 2015, following in the footsteps of George Steiner, Mario Vargas Llosa and Umberto Eco, as Weidenfeld Visiting Professor in Comparative European Literature at St Anne's College, Oxford, Cercas gave a series of five lectures on the novel today, which have since been revised and are now published in English for the first time as The Blind Spot. Starting with Don Quixote and his own experience as a writer, Cercas launches out into a consideration of the most challenging fiction of the last hundred years, from Kafka, Borges, Perec, Calvino and Kundera, to Sebald, Coetzee, Barnes, Foster Wallace and Knausgård. First, he defines and celebrates certain aspects of the novel in the twenty-first century which are also features of Cervantes' masterpiece: its essential irony and ambiguity, its total commitment to innovation, its natural, joyful and omnivorous desire to cram the whole world within its pages, and its intricate concern with fiction and reality. Then he moves on to consider the actual meaning of the novel, the uncertain and discredited role of the writer as intellectual, and the role of the reader in the creation of a form whose aim is to tell the truth by telling lies. The result is a dazzling short book which provides a new interpretation of novel from Cervantes and Melville to the present, and which will be as stimulating for readers and writers of literature in the twenty-first century as E. M. Forster's Aspects of the Novel or Milan Kundera's The Art of the Novel were in the last.

The Blindspot Initiative

Author : Jose Sanchez
Publisher : Evolo
ISBN 13 : 9781938740237
Total Pages : 238 pages
Book Rating : 4.7/5 (42 download)

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Book Synopsis The Blindspot Initiative by : Jose Sanchez

Download or read book The Blindspot Initiative written by Jose Sanchez and published by Evolo. This book was released on 2019-02 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Blindspot Initiative: Design Resistance and Alternative Modes of Practice documents the professional work of twenty-one design practices that are expanding their respective fields and hybridizing traditional design outputs through the intersection of other disciplines. The expansion of architectural and design practices toward the domain of robotics, material science, film, simulation, or software, redefine the skillsets required to engage with creative output that challenges the conventions of established domains. All practices curated in this volume, propose an autonomous approach towards design research, resisting the pervasive design competition model that requires free labor and speculative remuneration. The critique of such a model is present throughout this volume, rejecting the wasteful discarding of immaterial labor that is commonplace in the 'winner takes all' paradigm that currently dominates the design marketplace. The hybridization of practice has, in many cases, aided a creative business proposition, one that seeks to engage not only through its final output but also through reconsidering the means of production. By blurring the boundaries between fields, design innovation can become more aware of the systemic interdependencies that often live in our current disciplinary blind spots. The Blindspot Initiative, in its first incarnation as an exhibition in Los Angeles, was the result of a collaboration between Jason King, Biayna Bogosian, Sacha Baumann, and Jose Sanchez, to explore the space of self-financing and self-commissioning of new creative work. From the critique of competitions, The Blindspot Initiative attempts to create an alternative loop between design and resources, one in which the propagation and documentation of new knowledge developed in design research can economically sustain its production, generating a positive feedback loop between innovation and knowledge propagation. Texts by Jenny Wu, Jason Kelly Johnson, David Gerber, Mustafa El-Sayed, and Kate Davies, introduce the designers by offering alternative perspectives on the contributions of the field of robotics, software, film, product design and prototype thinking, to the practice of architecture. Each chapter presents work at the edge of the architectural discipline either coming from inside the discipline or approaching it from the outside. In purposefully attempting to expand the boundary of architectural practice, this volume aims to offer new avenues for students and young designers to expand the imagination of architecture and reject unethical practices that have become commonplace during the first years of practice.

Freud's Blind Spot

Author : Elisa Albert
Publisher : Simon and Schuster
ISBN 13 : 1439198810
Total Pages : 290 pages
Book Rating : 4.4/5 (391 download)

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Book Synopsis Freud's Blind Spot by : Elisa Albert

Download or read book Freud's Blind Spot written by Elisa Albert and published by Simon and Schuster. This book was released on 2010-11-16 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Relationships with our siblings stretch, as an old saying has it, all the way from the cradle to the grave. Few bonds in life are as significant, as formative, as lasting, and as frequently overlooked as those we share with our brothers and sisters. In this stellar, first-of-its-kind anthology, contemporary writers explore the rich and varied landscape of sibling experience, illuminating the essential, occasionally wonderful, often difficult ways our brothers and sisters—or lack thereof—shape us. There are those who love and cherish their siblings, those who abhor and avoid them, and everyone in between.

Blind Spot

Author : Myriam Tadessé
Publisher : Gazebo Books
ISBN 13 : 0645464813
Total Pages : 104 pages
Book Rating : 4.6/5 (454 download)

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Book Synopsis Blind Spot by : Myriam Tadessé

Download or read book Blind Spot written by Myriam Tadessé and published by Gazebo Books. This book was released on 2021-12-01 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Blind Spot, Myriam Tadessé exposes the difficulty, even the impossibility, for France to truly understand and celebrate the lived realities of mixed or biracial French citizens. What the French word métis — which translates to ‘half-breed’ or ‘mixed-race’ — hides is how central the notion of race actually is in a society that claims to repudiate it. The French film and theatre world, in which Tadessé has made her career, appears unable to confront the individuality of the performers. They are required to correspond to categories — often based on race — that don’t allow for biracial identities. This classification not only contradicts France’s asserted ideals but also views as anomalies those who defy ethno-racial assumptions. Drawing on her personal experiences as a biracial Ethiopian-French woman and her family history, Tadessé explores the realities of life for mixed-race individuals in France through her searing and honest memoir. Praise for Blind Spot ‘Myriam Tadessé’s memoir combines formal innovation with a candid look back on her life and the harrowing experiences she’s had with discrimination in her chosen field — and in French society as a whole. Blind Spot feels like a distillation of its author’s life, and a powerful testament to her day-to-day reality.’ — Tobias Carroll, Words Without Borders

Beyond the Obvious

Author : Phil McKinney
Publisher : Hachette UK
ISBN 13 : 1401304133
Total Pages : 288 pages
Book Rating : 4.4/5 (13 download)

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Book Synopsis Beyond the Obvious by : Phil McKinney

Download or read book Beyond the Obvious written by Phil McKinney and published by Hachette UK. This book was released on 2012-02-07 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Killer Questions Your Company Should Be Asking Generating and executing great ideas is the key to staying ahead in a rapidly changing world. It seems so basic. Why is it so hard to actually get right? According to innovation expert Phil McKinney, the real problem is that we're teaching people to ask the wrong questions about their businesses--or none at all. There has to be a better way. In Beyond the Obvious, McKinney will help you use his proven FIRE (Focus, Ideation, Rank, Execution) Method to dig deeper and get back to asking the right questions--the ones all companies must ask to survive. Full of real-world examples, this book will change the way you operate, innovate, and create, and it all begins with battle-tested questions Phil has gathered on note cards throughout his career. Shared for the first time here, these "Killer Questions" include: What are the rules and assumptions my industry operates under? What if the opposite were true? What will be the buying criteria used by my customer in 5 years? What are my unshakable beliefs about what my customers want? Who uses my product in ways I never anticipated? These questions will reframe the way you see your products, your customers, and the way the two interact. Whether you're a company of thousands or a lean startup, Beyond the Obvious will give you the skills and easy-to-follow plan you need to make both the revolutionary changes and nuanced tweaks required for success. Praise for Beyond the Obvious "Human beings are creatures of habit, so getting ourselves and our teams to think beyond the obvious is a challenge we face all the time. Phil McKinney is an innovation expert, and his killer questions and hit-the-spot anecdotes provide a great way to get out in front of opportunities we otherwise won't see." -- Geoffrey Moore, author of Crossing the Chasm and Escape Velocity "I've always believed that asking the right questions is the essence of design. Phil McKinney proves that point with this wonderful set of killer questions that will jumpstart-or greatly enhance- your innovation efforts." -- B. Joseph Pine II, co-author, The Experience Economy & Infinite Possibility. "Product Innovation is a prerequisite to building great brands. Phil's questions are a prerequisite to building innovative products." -- Satjiv S. Chahil, former global marketing chief, Apple"

Creative Sprint

Author : Noah Scalin
Publisher : Voyageur Press (MN)
ISBN 13 : 0760351945
Total Pages : 227 pages
Book Rating : 4.7/5 (63 download)

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Book Synopsis Creative Sprint by : Noah Scalin

Download or read book Creative Sprint written by Noah Scalin and published by Voyageur Press (MN). This book was released on 2017-04 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Challenge yourself to a new type of exercise with Creative Sprint! You know that if you practice yoga, guitar, salsa dancing, tennis, or pretty much anything else, you're going to get better at it. In fact, if you practice every day you're going to be pretty darn good! While you might not think of your own creativity as something you can practice, it actually works the same way. In Creative Sprint you'll find an interactive workbook with 30-day challenges designed to build your creative muscles. It's loaded with prompts to get you drawing, journaling, taking photos, and making collages - doing anything creative that you choose to do! The sprints each have a theme, such as Think Small, Work with the Unexpected, and Embrace Limitations. Throughout the book you'll find features focused on fellow sprinters as well as inspirational quotes, and every sprint ends with a recap that encourages reflection. How you use the book is up to you! Complete sprint after sprint, channeling your creativity into new challenges. Or pick up the book every couple of months, whenever you feel like you need a jolt of motivation!"--

The Wide Lens

Author : Ron Adner
Publisher : Penguin
ISBN 13 : 1101561327
Total Pages : 288 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis The Wide Lens by : Ron Adner

Download or read book The Wide Lens written by Ron Adner and published by Penguin. This book was released on 2012-03-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can great companies do everything right - identify real customer needs, deliver excellent innovations, beat their competitors to market - and still fail? The sad truth is that many companies fail because they focus too intensely on their own innovations, and then neglect the innovation ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your own promises. It means ensuring that a host of partners -some visible, some hidden- deliver on their promises, too. In The Wide Lens, innovation expert Ron Adner draws on over a decade of research and field testing to take you on far ranging journeys from Kenya to California, from transport to telecommunications, to reveal the hidden structure of success in a world of interdependence. A riveting study that offers a new perspective on triumphs like Amazon's e-book strategy and Apple's path to market dominance; monumental failures like Michelin with run-flat tires and Pfizer with inhalable insulin; and still unresolved issues like electric cars and electronic health records, The Wide Lens offers a powerful new set of frameworks and tools that will multiply your odds of innovation success. The Wide Lens will change the way you see, the way you think - and the way you win.

The Little Black Book of Innovation

Author : Scott D. Anthony
Publisher : Harvard Business Press
ISBN 13 : 1422171728
Total Pages : 298 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis The Little Black Book of Innovation by : Scott D. Anthony

Download or read book The Little Black Book of Innovation written by Scott D. Anthony and published by Harvard Business Press. This book was released on 2012 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation may be the hottest discipline around today, in business circles and beyond. And for good reason. Innovation transforms companies and markets. It is the key to solving vexing social problems. And it makes or breaks professional careers. For all the enthusiasm the topic inspires, however, the practice of innovation remains stubbornly impenetrable. No longer. In this book the author draws on stories from his research and field work with companies like Procter & Gamble to demystify innovation. He presents a simple definition of innovation, breaks down the essential differences between types of innovation, and illuminates innovation's vital role in organizational success and personal growth. This unique hybrid of professional memoir and business guidebook also provides a powerful 28-day program for mastering innovation's key steps: (1) Finding insight, (2) Generating ideas, (3) Building businesses, and (4) Strengthening innovation prowess in workforces and organizations. Using several illustrative case studies and vignettes from a range of companies around the globe, this playbook teaches people how to turn themselves or their companies into true innovation powerhouses.

Driving Digital Strategy

Author : Sunil Gupta
Publisher : Harvard Business Press
ISBN 13 : 1633692698
Total Pages : 327 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Driving Digital Strategy by : Sunil Gupta

Download or read book Driving Digital Strategy written by Sunil Gupta and published by Harvard Business Press. This book was released on 2018-07-24 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital transformation is no longer news--it's a necessity. Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways. The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way. Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides.