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Author : Gabriel Weimann
Publisher :
ISBN 13 :
Total Pages : 370 pages
Book Rating : 4.:/5 (61 download)
Download or read book The Influentials; People who Influence People written by Gabriel Weimann and published by . This book was released on 1994 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gabriel Weimann
Publisher : SUNY Press
ISBN 13 : 9780791421420
Total Pages : 388 pages
Book Rating : 4.4/5 (214 download)
Download or read book The Influentials written by Gabriel Weimann and published by SUNY Press. This book was released on 1994-09-30 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although opinion leadership has been the subject of numerous studies, in areas ranging from politics to fashion and in many societies and cultures, The Influentials represents the first systematic analysis of the concept. It offers a multidisciplinary presentation of the definitions, typologies, methods, and findings of opinion leadership, from its early formulation, through the emergence of the first empirical evidence, to the most recent research. Weimann examines opinion leadership and personal influence in a number of areas, including marketing, public opinion and elections, education, fashion, science, agriculture, and health care. He also examines the growing criticism of the model based on theoretical and empirical weaknesses of the original concept and evaluates for the first time modifications that have emerged, including a new measure (the PS Scale) and its testing and application. The final chapters for the first time link opinion leadership with the important theoretical and research tradition of agenda setting.
Author : John C. Maxwell
Publisher : Thomas Nelson Inc
ISBN 13 : 1400204747
Total Pages : 206 pages
Book Rating : 4.4/5 (2 download)
Download or read book How to Influence People written by John C. Maxwell and published by Thomas Nelson Inc. This book was released on 2013 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: For any who have felt hindered from becoming true influencers without a position or title, John C. Maxwell has an important message to share: you can make a difference.
Author : Edward Keller
Publisher : Simon and Schuster
ISBN 13 : 0743250745
Total Pages : 368 pages
Book Rating : 4.7/5 (432 download)
Download or read book The Influentials written by Edward Keller and published by Simon and Schuster. This book was released on 2003-02-10 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Simon & Schuster eBook. Simon & Schuster has a great book for every reader.
Author : Michael H. Hart
Publisher : Citadel Press
ISBN 13 : 9780806513508
Total Pages : 600 pages
Book Rating : 4.5/5 (135 download)
Download or read book The 100 written by Michael H. Hart and published by Citadel Press. This book was released on 1978 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: Listing of 100 people from around the world and from many different fields of endeavor, whose actions--the author has determined--have had, or will have, the greatest influence on the course of history.
Author : Elihu Katz
Publisher : Routledge
ISBN 13 : 1351500198
Total Pages : 490 pages
Book Rating : 4.3/5 (515 download)
Download or read book Personal Influence written by Elihu Katz and published by Routledge. This book was released on 2017-07-12 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1955, "Personal Influence" reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded. This classic volume set the stage for all subsequent studies of the interaction of mass media and interpersonal influence in the making of everyday decisions in public affairs, fashion, movie-going, and consumer behavior. The contextualizing essay in Part One dwells on the surprising relevance of primary groups to the flow of mass communication. Peter Simonson of the University of Pittsburgh has written that "Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations...more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." In his introduction to this fiftieth-anniversary edition, Elihu Katz discusses the theory and methodology that underlie the Decatur study and evaluates the legacy of his coauthor and mentor, Paul F. Lazarsfeld.
Author : Elizabeth B Goldsmith
Publisher : Springer
ISBN 13 : 3319207385
Total Pages : 191 pages
Book Rating : 4.3/5 (192 download)
Download or read book Social Influence and Sustainable Consumption written by Elizabeth B Goldsmith and published by Springer. This book was released on 2015-07-11 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: This forward-looking volume examines the role of social influence--including social media--in creating and fostering sustainable consumer behavior. Using the concepts behind social influence theory as a launching point, it describes humans' need for social networks and identifies the core components of buying, such as consumer goals and the gathering of opinions. From here, chapters examine ways social influence can encourage and support sustainable consumption, from buying green products to recycling packaging materials to supporting environmentally responsible brands. Real-world examples, critical thinking questions, a breakdown of strategies for influencing behavior, and pertinent references give the book extra dimensions of value. Among the featured topics: Social influence: why it matters. Values, attitudes, opinions, goals, and motivation. What we buy and who we listen to: the science and art of consumption. Decision making and problem solving. Households: productivity and consumption. Sustainably managing resources in the built environment. Between its nuanced understanding of social connections and its up-to-date lens on technology, Social Influence and Sustainable Consumption is must reading for researchers in the fields of consumer psychology, consumer behavior, and consumer sustainability.
Author : John C. Maxwell
Publisher : Thomas Nelson
ISBN 13 : 1418508314
Total Pages : 224 pages
Book Rating : 4.4/5 (185 download)
Download or read book Becoming a Person of Influence written by John C. Maxwell and published by Thomas Nelson. This book was released on 1997-07-25 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: America's leadership expert teaches that if your life in any way connects with other people, you are an influencer. Whatever your vocation or aspiration is, you can increase your impact with Maxwell's simple, insightful ways to interact more positively with others. Watch your personal and organizational success go off the charts!
Author : Wolfgang Donsbach
Publisher : John Wiley & Sons
ISBN 13 : 1118789237
Total Pages : 704 pages
Book Rating : 4.1/5 (187 download)
Download or read book The Concise Encyclopedia of Communication written by Wolfgang Donsbach and published by John Wiley & Sons. This book was released on 2015-02-03 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise volume presents key concepts and entries from the twelve-volume ICA International Encyclopedia of Communication (2008), condensing leading scholarship into a practical and valuable single volume. Based on the definitive twelve-volume IEC, this new concise edition presents key concepts and the most relevant headwords of communication science in an A-Z format in an up-to-date manner Jointly published with the International Communication Association (ICA), the leading academic association of the discipline in the world Represents the best and most up-to-date international research in this dynamic and interdisciplinary field Contributions come from hundreds of authors who represent excellence in their respective fields An affordable volume available in print or online
Author : Zaid Hassan
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1626560749
Total Pages : 209 pages
Book Rating : 4.6/5 (265 download)
Download or read book The Social Labs Revolution written by Zaid Hassan and published by Berrett-Koehler Publishers. This book was released on 2014-02-03 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Current responses to our most pressing societal challenges—from poverty to ethnic conflict to climate change—are not working. These problems are incredibly dynamic and complex, involving an ever-shifting array of factors, actors, and circumstances. They demand a highly fluid and adaptive approach, yet we address them by devising fixed, long-term plans. Social labs, says Zaid Hassan, are a dramatically more effective response. Social labs bring together a diverse a group of stakeholders—not to create yet another five-year plan but to develop a portfolio of prototype solutions, test those solutions in the real world, use the data to further refine them, and test them again. Hassan builds on a decade of experience—as well as drawing from cutting-edge research in complexity science, networking theory, and sociology—to explain the core principles and daily functioning of social labs, using examples of pioneering labs from around the world. He offers a new generation of problem solvers an effective, practical, and exciting new vision and guide.
Author : Emanuel Rosen
Publisher : Crown Currency
ISBN 13 : 0385505124
Total Pages : 322 pages
Book Rating : 4.3/5 (855 download)
Download or read book The Anatomy of Buzz written by Emanuel Rosen and published by Crown Currency. This book was released on 2002-05-14 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: A groundbreaking guide to creating the word-of-mouth magic that cuts through the skepticism and information overload of today's consumers, and drives sales-and profits-to new heights. What turns a "sleeper" into a box-office bonanza or catapults a just-released book to the top of bestseller lists? How do people decide which car to buy, which fashions fit the image they seek, and even which movie to see? Despite the daily assault of advertising and other traditional marketing strategies, statistics show that consumers are overwhelmingly persuaded by word of mouth-the recommendations of friends and the "buzz" that develops in the marketplace. As Newsweek recently proclaimed, "Buzz greases the great conveyor belt of culture and commerce, moving everything from movies to fashions of the body and mind faster and faster." In The Anatomy of Buzz, former marketing VP Emanuel Rosen pinpoints the products and services that benefit the most from buzz-a universe that embraces everything from high-tech equipment to books, various consumer and entertainment products to legal and other support services-and offers specific strategies for creating and sustaining effective word-of-mouth campaigns. Drawing from interviews with more than 150 executives, marketing leaders, and researchers who have successfully built buzz for major brands, Rosen describes the ins and outs of attracting the attention of influential first users and "big-mouth" movers and shakers. He also discusses proven techniques for stimulating customer-to-customer selling-including how companies can spread the word to new territories by taking advantage of customer hubs and networks on the Internet and elsewhere. Recent surveys show that 58 percent of young people rely to some extent on others when selecting a car, 53 percent of moviegoers follow the recommendations of friends, and 65 percent of the people who bought a Palm organizer were inspired by the enthusiasm of others. With The Anatomy of Buzz, business leaders have what they need to start the buzz and reignite excitement about a product or service stalled in a holding pattern, or launch a new product into the stratosphere.
Author : Ian Whitelaw
Publisher : Pier 9
ISBN 13 : 9781741966824
Total Pages : 256 pages
Book Rating : 4.9/5 (668 download)
Download or read book History Makers written by Ian Whitelaw and published by Pier 9. This book was released on 2010 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entries are categorised under : Politics & leadership - Science and technology - Popular culture & the arts - Business & commerce - Writers & thinkers.
Author : Richard M. Perloff
Publisher : Routledge
ISBN 13 : 1136688455
Total Pages : 526 pages
Book Rating : 4.1/5 (366 download)
Download or read book Political Communication written by Richard M. Perloff and published by Routledge. This book was released on 2013-10-18 with total page 526 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this political communication text, Richard M. Perloff examines the various ways in which messages are constructed and communicated from public officials and politicians through the mass media to the ultimate receivers-the people. With a focus on the history of political communication, he provides an overview of the most significant issues in the study of politics and the media. In addition to synthesizing facts and theories, and highlighting the scholarly contributions made to the understanding of political communication effects, Political Communication addresses such factors as the rhetorical accomplishments of American presidents, the ongoing tangles between the press and the presidency, and the historical roots of politics as it is practiced and studied today. It also addresses major issues about the press and politics that continually resurface, such as question of press bias and the use and manipulation of media by politicians to accomplish national goals. As a comprehensive and engaging introduction to contemporary political communication, this volume provides all readers with a historical perspective on American politics and press and offers a unique appreciation of the strengths and virtues of political communication in America.
Author : Philip Sheldrake
Publisher : John Wiley & Sons
ISBN 13 : 1119978300
Total Pages : 141 pages
Book Rating : 4.1/5 (199 download)
Download or read book The Business of Influence written by Philip Sheldrake and published by John Wiley & Sons. This book was released on 2011-05-04 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we’re plainly in the midst of a technological revolution. We have no choice then but to reframe marketing and PR in the context of 21st Century technology, 21st Century media and disintermediation, and 21st Century articulation of and appreciation for business strategy. “Today, every organization is in the influence business. We influence customers to buy from us, employees to work for us, and the media to write about us. Gone are the days when you could be your own island. Now, to be successful, you need to live within the influence ecosystem and that requires a change of mindset. Fortunately, Philip Sheldrake will show you how.” David Meerman Scott, bestselling author of The New Rules of Marketing & PR and the new hit Real-Time Marketing & PR
Author : Robert King Merton
Publisher : Simon and Schuster
ISBN 13 : 0029211301
Total Pages : 744 pages
Book Rating : 4.0/5 (292 download)
Download or read book Social Theory and Social Structure written by Robert King Merton and published by Simon and Schuster. This book was released on 1968 with total page 744 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new printing is not a newly revised edition, only an enlarged one. The revised edition of 1957 remains intact except that its short introduction has been greatly expanded to appear here as Chapters I and II. The only other changes are technical and minor ones: the correction of typographical errors and amended indexes of subjects and names.
Author : Emanuel Rosen
Publisher : Profile Books
ISBN 13 : 1847651569
Total Pages : 320 pages
Book Rating : 4.8/5 (476 download)
Download or read book Buzz written by Emanuel Rosen and published by Profile Books. This book was released on 2010-10-01 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buzz is the most valuable marketing tool there is - and yet it's under-researched and overlooked as a method of reaching customers. The groundbreaking The Anatomy of Buzz told us why buzz matters: studies and real-life phenomena from the iMac to Cold Mountain prove that consumer recommendations are the best form of advertising or marketing. Now Rosen, who has spent years studying buzz, has added findings from cutting-edge research and 100 new interviews with field-leaders to show you how to create it. The result, with tips on subjects from seeding the market to accelerating natural contagion, is essential reading not only for marketers, but for anyone who wants to spread their message.
Author : Elihu Katz
Publisher : Transaction Publishers
ISBN 13 : 1412830702
Total Pages : 436 pages
Book Rating : 4.4/5 (128 download)
Download or read book Personal Influence, the Part Played by People in the Flow of Mass Communications written by Elihu Katz and published by Transaction Publishers. This book was released on 1964 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt:
