The Impact Of Technology On Fundraising

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The Impact of Technology on Fundraising

Author : Dwight F. Burlingame
Publisher : Jossey-Bass
ISBN 13 :
Total Pages : 116 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Impact of Technology on Fundraising by : Dwight F. Burlingame

Download or read book The Impact of Technology on Fundraising written by Dwight F. Burlingame and published by Jossey-Bass. This book was released on 1999 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: This issue explores how to harness powerful new information technologies--particularly the internet--to strengthen fundraising, and it examines the ethical issues raised by the extraordinary potential of these technologies. The contributors argue that nonprofits may have to develop revolutionary new institutional structures in order to take the fullest advantageof these new tools, while at the same time taking care not to abuse the expanded information-gathering and outreach capabilities now available to them. Chapters use a case study to show how to constructa web page that compellingly reflects an organization's mission and purpose, and how to avoid common mistakes when chosing fundraising software. The contributors draw on current fundraising regulations to offer a model for regulating internet fundraising practices, discuss whether existing guidlines for gathering information on donors and potential donors are still applicable in the new technological environment, and challenge nonprofits to use technology to bridge the gap between the haves and have-nots. This is the 25th issue of the quarterly journalNew Directions for Philanthropic Fundraising.

Technology in Nonprofit Organizations and Voluntary Action

Author : John McNutt
Publisher : BRILL
ISBN 13 : 900437812X
Total Pages : 77 pages
Book Rating : 4.0/5 (43 download)

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Book Synopsis Technology in Nonprofit Organizations and Voluntary Action by : John McNutt

Download or read book Technology in Nonprofit Organizations and Voluntary Action written by John McNutt and published by BRILL. This book was released on 2018-06-05 with total page 77 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information and communication technologies (ICT) are major forces shaping our current age. ICT affects many areas of human existence and influences the both human wellbeing and human evil. The nonprofit sector is already heavily involved in technology both as a way to pursue its mission and as an influential factor in the evolution of the sector. This article examines how technology affects the sector and how the sector uses technology in its work.

Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics

Author : Saiz-Alvarez, Jose Manuel
Publisher : IGI Global
ISBN 13 : 1522589406
Total Pages : 438 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics by : Saiz-Alvarez, Jose Manuel

Download or read book Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics written by Saiz-Alvarez, Jose Manuel and published by IGI Global. This book was released on 2019-04-26 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technological advances in the realm of business have attributed to the global interest of using digital innovations to increase consumer traffic. Utilizing these new techniques can increase the profitability of business industries and consumer analytic information for future reference. The Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics is a collection of research on social entrepreneurship as a critical element of economic growth with a look at the evolutionary aspects of digital technologies on the industry. While highlighting topics including social media, microfinance, and consumer behavior, this book is ideally designed for marketers, managers, professionals, academics, and graduate-level students concerned about the fields of economics, sociology, education, politics, and digital technology innovation.

Global Fundraising

Author : Penelope Cagney
Publisher : John Wiley & Sons
ISBN 13 : 1118417267
Total Pages : 269 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis Global Fundraising by : Penelope Cagney

Download or read book Global Fundraising written by Penelope Cagney and published by John Wiley & Sons. This book was released on 2013-02-25 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide to the challenges and successes of global fundraising, written by an international team of highly respected philanthropy professionals and edited by two of the leading nonprofit thinkers, Global Fundraising is the first book to genuinely offer a global overview of philanthropy with an internationalist perspective. As the world becomes more interdependent, and economies struggle, global philanthropy continues to increase. More than that, nonprofits are taking up roles that have traditionally been filled by the government—including social welfare, healthcare, and human rights. Global Fundraising provides complete coverage of the implications of this growth for nonprofit culture and how it drives changes in fundraising practices. Organized into thematic chapters—a mixture of geographic and topical issues—it places North American philanthropy in a wider context It features a companion website with a variety of online tools and materials The book includes contributions by international leading experts Matt Ide, Mair Bosworth, Usha Menon, Anup Tiwari, Paula Guillet de Monthoux, Angela Cluff, Norma Galafassi, Mike Muchilwa, Tariq Cheema, Lu Bo and Nan Fang, Masataka Uo, Chris Carnie, Sean Triner, Andrea McManus, Marcelo Inniarra, Ashley Baldwin, Rebecca Mauger, YoungWoo Choi, R.F. Shangraw, Jr., Sudeshna Mukherjee, and Anca Zaharia. The book skillfully tracks how the world of fundraising is changing rapidly due to a number of factors including: continuing growth of great wealth; non-profit innovation emerging everywhere; growth of indigenous NGOs; increased professionalism in fundraising; and the value and role of new and social technologies. Written by a team of philanthropy leaders, Global Fundraising offers timely coverage of fundraising around the world. A must-have for INGO leaders and anyone, anywhere, interested in the future of philanthropy and effective fundraising practices.

The Digital Fundraising Book

Author : Matt Howarth
Publisher :
ISBN 13 : 9780993477300
Total Pages : 186 pages
Book Rating : 4.4/5 (773 download)

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Book Synopsis The Digital Fundraising Book by : Matt Howarth

Download or read book The Digital Fundraising Book written by Matt Howarth and published by . This book was released on 2016-03-31 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the guide for charities and nonprofits to help you learn all you need to know about digital fundraising. It covers everything from the very basics, right up to the tricky stuff, like maximising conversion rates. A must-read for anyone wanting to develop their digital fundraising strategy.

Ethical Fundraising

Author : Janice Gow Pettey
Publisher : John Wiley & Sons
ISBN 13 : 0470289902
Total Pages : 369 pages
Book Rating : 4.4/5 (72 download)

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Book Synopsis Ethical Fundraising by : Janice Gow Pettey

Download or read book Ethical Fundraising written by Janice Gow Pettey and published by John Wiley & Sons. This book was released on 2008-06-30 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ethical Fundraising: A Guide for Nonprofit Boards and Fundraisers is a practical, helpful, and ultimately inspiring resource for nonprofits large and small, young and mature, local and international. The insightful guidance and case studies found within these pages will help you understand how to address specific ethical issues within your nonprofit and leave plenty of food for thought and discussion.

Nonprofit Fundraising Strategy

Author : Janice Gow Pettey
Publisher : John Wiley & Sons
ISBN 13 : 1118614216
Total Pages : 485 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Nonprofit Fundraising Strategy by : Janice Gow Pettey

Download or read book Nonprofit Fundraising Strategy written by Janice Gow Pettey and published by John Wiley & Sons. This book was released on 2013-03-06 with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical tools and techniques to incorporate ethical standards and practices in nonprofit fundraising Nonprofit Fundraising Strategy is a helpful and inspiring resource for nonprofits large and small, young and mature, local and international. The insightful guidance and case studies found within these pages will help you understand how to address specific ethical issues within your nonprofit and leave plenty of food for thought and discussion. Adds new materials on new business practice codes, the Ethics Assessment Inventory, coverage of new ethics standards Now includes an ethics assessment tool on the Ethical Fundraising, Second Edition companion website Considers essential topics including: appearance of impropriety, rights of donors, tainted money, using donations as intended, choosing a leadership role, ethical decision-making, restoring public confidence in the nonprofit sector, and the ethics of grant making and grant seeking Written by luminaries in the field of ethics in fundraising Explores a topic that all professional fundraisers must engage with in order to build the trust and confidence of the giving public Offers an invaluable collection of essays based on the rich experience of philanthropic leaders Presents wise reflections on the central role of ethics in fundraising Featuring contributions from a host of well-known and respected senior-level fundraising professionals, several of whom are members of the AFP Ethics Committee, Nonprofit Fundraising Strategy features a wealth of practical tools to help fundraising practitioners, board members, and governing boards implement these essential concepts into their own organizations.

The Future of Nonprofits

Author : David J. Neff
Publisher : John Wiley & Sons
ISBN 13 : 0470913355
Total Pages : 272 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis The Future of Nonprofits by : David J. Neff

Download or read book The Future of Nonprofits written by David J. Neff and published by John Wiley & Sons. This book was released on 2011-05-03 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever heard of an internal entrepreneur? You might know the type. They’re kind of employee who pushes mercilessly towards the trends of the future. Often looked at as a little bit outside the mainstream, more often than not the decisions this internal entrepreneur makes on behalf of an organization pay off in spades. So what makes an internal entrepreneur? How can you, as a nonprofit, create a culture that rewards futuring, internal entrepreneurs and innovation and doesn’t shut it down? The book “The Future of Nonprofits: Thrive and Innovate in the Digital Age” helps organizations do those very things. Better predicting future trends helps to reshape culture, creating the kind of environment ripe for positive growth in this fast changing world we work in today. Designed for nonprofit employees on all levels, the book will become a go to handbook for those interested in adapting in the modern world, not looking to be left behind. The Future of Nonprofits helps organizations capitalize on internal innovation. Innovative nonprofits are able to better predict future trends to remake and reshape their culture, structure, and staff to be a more nimble and lean. By applying the strategies laid out in this book, nonprofit professionals of all levels can prepare their organizations to take advantage of future trends and develop innovative “internal entrepreneurs” that will grow revenue and drive their mission. Provides nonprofits with a comprehensive playbook on how to create a new, more flexible, innovative organization Provides nonprofits a look at the future of fundraising and communications trends into 2016 Case studies highlight successes and failures Highlights the power and strength of Social Media Hightlights how to hire, train, manage and inspire “internal entrepreneurial” employees Features actionable advice on creating an organization that is primed to grow and thrive in the immediate and long-term future This game-changing book reveals how every nonprofit can put technology, innovation and future trends to work to reach their mission and grow revenue.

Fundraising Principles and Practice

Author : Adrian Sargeant
Publisher : John Wiley & Sons
ISBN 13 : 1394190263
Total Pages : 823 pages
Book Rating : 4.3/5 (941 download)

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Book Synopsis Fundraising Principles and Practice by : Adrian Sargeant

Download or read book Fundraising Principles and Practice written by Adrian Sargeant and published by John Wiley & Sons. This book was released on 2024-04-30 with total page 823 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adopt an organized approach to fundraising planning In it’s third edition Fundraising Principles and Practice is a unique resource for students and professionals seeking to deepen their understanding of fundraising in the current nonprofit environment. Based on emerging research in economics, psychology, social psychology, and sociology, this book comprehensively analyzes the factors that impact the fundraising role in the nonprofit sector. Readers will explore donor behavior, decision making, and social influences on giving. Building upon that background, authors Adrian Sargeant and Jen Shang then describe today's fundraising methods, tools, and practices. A robust planning framework helps you set objectives, formulate strategies, create a budget, schedule, and monitor activities, with in-depth guidance on assessing and fine-tuning your approach. With updated case studies and examples, this book helps you develop a concrete understanding of the theory and principles of fundraising. A companion website offers additional opportunity to deepen your learning and assess your knowledge. Updates to this Third Edition include the latest research and new content in rapidly changing areas of fundraising, such as digital and social media. Learn the common behaviors and motivations of donors Master the tools and practices of nonprofit fundraising Manage volunteers, monitor progress, evaluate events, and more Fundraising Principles and Practice provides working nonprofit professionals, as well as postgraduate students studying fundraising, with a comprehensive guide to all aspects of the field, including in-depth coverage of today's most effective approaches.

New Strategies for Educational Fund Raising

Author : Michael J. Worth
Publisher : Rowman & Littlefield
ISBN 13 : 1573565180
Total Pages : 449 pages
Book Rating : 4.5/5 (735 download)

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Book Synopsis New Strategies for Educational Fund Raising by : Michael J. Worth

Download or read book New Strategies for Educational Fund Raising written by Michael J. Worth and published by Rowman & Littlefield. This book was released on 2002 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this sequel to the highly respected and practical 1993 book on fund raising, Worth and his group of authoritative contributors cover areas that did not even exist in this field in 1993, including the concepts of "principal gifts" and "benchmarking." They adapt strategies from Worth's earlier book and introduce many new ones to meet current challenges and take advantage of new opportunities. Comprising 31 chapters divided into ten logical parts, the authors provide a complete picture of this field, which is so important to leaders in higher education. Beginning with a strong base of knowledge, the authors then discuss topics ranging from raising funds from individuals; creating the campaign (accounting, long-range planning, leadership, the mission, kickoff); corporate and foundation support; traditions of giving; managing and supporting development programs; ethical concerns; and trends for the future. Michael Worth gives a great deal of attention to the environment in which those responsible for advancement in higher education have to work today. The book addresses new areas in the field that didn't exist when Worth wrote his first edition of this book in 1993. For example, the use of financial instruments in the planning of gift giving are more sophisticated, and business techniques have been tapped to improve management of programs and measurement of success. Part II of the book describes the underlying foundations of educational fund raising in three chapters, each written by an expert contributor. This section of the book describes the base of knowledge in the field (theory and research) and discusses the institutional plan and its relationship to the goals and objectives of the institution. Part V, covers corporate and foundation support, which is based on reasoned strategies and business plans and goals rather than on altruism and emotion, which can often be the foundation for individual giving. The book also includes a glossary and a selective bibliography.

From the Ground Up: Digital Fundraising For Nonprofits

Author : Brock Warner Cfre
Publisher :
ISBN 13 : 9780980983616
Total Pages : 208 pages
Book Rating : 4.9/5 (836 download)

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Book Synopsis From the Ground Up: Digital Fundraising For Nonprofits by : Brock Warner Cfre

Download or read book From the Ground Up: Digital Fundraising For Nonprofits written by Brock Warner Cfre and published by . This book was released on 2020-09-02 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital fundraising does not have to be a mystery. While technology and trends move quickly, there are fundamentals that rarely change that you need to know. From the Ground Up: Digital Fundraising for Nonprofits is a practical primer on the ways of understanding, building, designing and innovating an effective digital fundraising program. With a strong foundation, there's no limit to what you will be able to build. With this book, you'll have a firm grasp on the inner workings of: Digital tools, platforms, offers and integrations Websites that convert visitors into donors Email marketing and best practices for increasing email revenue Digital advertising strategies Analytics and conversion tracking for measuring ROI Design thinking for more donor-centric fundraising Social media for impact and meaningful engagement Introduction to donor journey mapping Systems thinking as a means to future-proofing your charity "Brock has taken solid fundraising strategy and brought it to life with a real-world guide to digital fundraising. In plain language, Brock is providing tactical and practical advice, rooted in insights that will drive results. This is a must-read for fundraisers." -Maeve Strathy This book is designed to be a handy, easy to use handbook that you'll want to have within reach. Ideal for someone starting out their career in fundraising, or someone that wants to bring their charity's digital program up to speed. About the Author Brock Warner, CFRE has well over a decade of experience that spans across every major nonprofit sector in Canada. He is a professor in digital fundraising at Humber College's Fundraising Management postgraduate program, and sought after presenter at fundraising conferences throughout North America. As a direct marketing account manager, he managed digital and print campaigns in healthcare, education, amateur athletics, humanitarian and domestic aid, and the environment. As a senior leader on the frontlines, Brock's efforts have largely been in international development and mental health. Brock completed his undergraduate degree at Wilfrid Laurier University, followed by a postgraduate certification in Fundraising and Volunteer Management at Humber College in Toronto. He is a Certified Fund Raising Executive (CFRE), as well as a longstanding member of the Association of Fundraising Professionals (AFP) Greater Toronto Chapter. He has also obtained the bCRE-PRO designation for a professional-level proficiency in Blackbaud Raiser's Edge.

Fundraising Management

Author : Adrian Sargeant
Publisher : Routledge
ISBN 13 : 1135247129
Total Pages : 436 pages
Book Rating : 4.1/5 (352 download)

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Book Synopsis Fundraising Management by : Adrian Sargeant

Download or read book Fundraising Management written by Adrian Sargeant and published by Routledge. This book was released on 2010-01-21 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive introduction to fundraising management provides a thorough grounding in the principles underpinning professional practice. Much more than a ‘how-to’ guide, the book critically examines the key issues in fundraising policy, planning and implementation, and introduces the most important management tools available to the modern fundraiser. Fully revised and updated, this new edition of Fundraising Management is packed with examples and case studies from around the world. It covers every important aspect of the fundraising process, including: Planning Donor recruitment and development Community fundraising Corporate fundraising Legacy fundraising Trust and foundation fundraising Legal and ethical frameworks for fundraising This groundbreaking text has been designed primarily to support students studying for the Certificate in Fundraising Management offered by the Institute of Fundraising, but is a useful text for all fundraising students and professionals.

School Fundraising Handbook

Author : Lindsey Marsh
Publisher : Crown House Publishing Ltd
ISBN 13 : 1785834703
Total Pages : 227 pages
Book Rating : 4.7/5 (858 download)

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Book Synopsis School Fundraising Handbook by : Lindsey Marsh

Download or read book School Fundraising Handbook written by Lindsey Marsh and published by Crown House Publishing Ltd. This book was released on 2019-11-21 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by Lindsey Marsh, The School Fundraising Handbook: How to maximise your income from grants, sponsorship and many other sources of finance is a carefully compiled treasury of tips, tools and key contacts to help schools in the UK save money, boost their income and manage their fundraising projects. It's exciting to know that there are hundreds of grants available to schools whether they're for funds needed to raise attainment levels, purchase new equipment, run school clubs or improve buildings and outdoor spaces and these grants can range from a few pounds to thousands of pounds! Plus, in addition to financial grants, there are also lots of other means of support out there too, such as business sponsorship and employee volunteers. The School Fundraising Handbook aims to help schools become better informed about such opportunities, and to raise awareness of all the wonderful charities and organisations that are willing to support schools and other educational establishments such as nurseries, colleges, special schools and pupil referral units. Covering grants, crowdfunding, event planning, recycling schemes, corporate support and much more, this indispensable guide throws schools a lifeline by revealing the abundance of fundraising streams available to them and sharing shrewd advice on how to coordinate specific projects and initiatives successfully. Lindsey also uses her fundraising expertise to guide readers through the grant application process from start to finish, so that even the most inexperienced fundraiser can feel confident about seeing their projects through to fruition. Furthermore, she offers ideas and insights on how to fundraise through wider community involvement, reach out to business links and benefit from various other opportunities available to schools (e.g. hire schemes, guest speakers, free gifts and free site visits). An invaluable resource for school leaders, school business managers and anyone involved in fundraising in the education sector.

The Fundraising Reader

Author : Beth Breeze
Publisher : Taylor & Francis
ISBN 13 : 1000872572
Total Pages : 590 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis The Fundraising Reader by : Beth Breeze

Download or read book The Fundraising Reader written by Beth Breeze and published by Taylor & Francis. This book was released on 2023-04-17 with total page 590 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fundraising Reader draws together essential literature establishing a one-stop body of knowledge that explains what fundraising is, and covers key concepts, principles and debates. The book shines a light on the experience of being a fundraiser and answers an urgent need to engage with the complexities of a facet of the non-profit sector that is often neglected or not properly understood. This international compilation features extracts from key writing on fundraising, with a comprehensive contextualising introduction by the editors. Uniquely, this Reader shares conflicting positions relating to age-old and current debates on fundraising: Is fundraising marketing? Should donors or the community be front and centre in fundraising? How can fundraisers deal with ethical dilemmas such as ‘tainted’ donors and money? Best practice and future trends are also covered, including the impact of new technologies and responding to demands for greater diversity, inclusion, and equity in fundraising teams. This Reader is for those who seek to further develop their own understanding of fundraising, and it provides an invaluable resource for academic courses and professional training.

Explaining Civil Society Development

Author : Lester M. Salamon
Publisher : JHU Press
ISBN 13 : 1421422999
Total Pages : 341 pages
Book Rating : 4.4/5 (214 download)

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Book Synopsis Explaining Civil Society Development by : Lester M. Salamon

Download or read book Explaining Civil Society Development written by Lester M. Salamon and published by JHU Press. This book was released on 2017-09-15 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: How historically rooted power dynamics have shaped the evolution of civil society globally. The civil society sector—made up of millions of nonprofit organizations, associations, charitable institutions, and the volunteers and resources they mobilize—has long been the invisible subcontinent on the landscape of contemporary society. For the past twenty years, however, scholars under the umbrella of the Johns Hopkins Comparative Nonprofit Sector Project have worked with statisticians to assemble the first comprehensive, empirical picture of the size, structure, financing, and role of this increasingly important part of modern life. What accounts for the enormous cross-national variations in the size and contours of the civil society sector around the world? Drawing on the project’s data, Lester M. Salamon, S. Wojciech Sokolowski, Megan A. Haddock, and their colleagues raise serious questions about the ability of the field’s currently dominant preference and sentiment theories to account for these variations in civil society development. Instead, using statistical and comparative historical materials, the authors posit a novel social origins theory that roots the variations in civil society strength and composition in the relative power of different social groupings and institutions during the transition to modernity. Drawing on the work of Barrington Moore, Dietrich Rueschemeyer, and others, Explaining Civil Society Development provides insight into the nonprofit sector’s ability to thrive and perform its distinctive roles. Combining solid data and analytical clarity, this pioneering volume offers a critically needed lens for viewing the evolution of civil society and the nonprofit sector throughout the world.

Proceedings of the International Conference on Applied Science and Technology on Social Science 2022 (iCAST-SS 2022)

Author : Amiril Azizah
Publisher : Springer Nature
ISBN 13 : 2494069831
Total Pages : 804 pages
Book Rating : 4.4/5 (94 download)

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Book Synopsis Proceedings of the International Conference on Applied Science and Technology on Social Science 2022 (iCAST-SS 2022) by : Amiril Azizah

Download or read book Proceedings of the International Conference on Applied Science and Technology on Social Science 2022 (iCAST-SS 2022) written by Amiril Azizah and published by Springer Nature. This book was released on 2023-01-13 with total page 804 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book. The 5th International Conference on Applied Science and Technology (iCAST) 2022, organized by the Indonesian Polytechnics Consortium will be held in Samarinda, East Kalimantan, Indonesia from 23-24 October 2022. This prestigious conference is aimed at bringing together researchers and experts in intelligent technology and social science from educational institutions, R & D, industry, government and the community to exchange and share ideas or knowledges through a discussion of a wide range of issues related to Smart Manufacturing in Digital Transformation Industri 4.0 for Sustainable Economic Growth to Face Society 5.0.

Charity Marketing

Author : Fran Hyde
Publisher : Routledge
ISBN 13 : 1000514196
Total Pages : 191 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Charity Marketing by : Fran Hyde

Download or read book Charity Marketing written by Fran Hyde and published by Routledge. This book was released on 2021-12-19 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Charities operate within an increasingly challenging environment, with competition for public engagement, funding and volunteers intensifying. High-profile scandals have knocked public trust and the recent Covid-19 pandemic has illustrated how important it is for charities to provide support in times of need and fill the gap left by inadequate public sector provision. Across 12 chapters a diverse group of academics and deep-thinking practitioners present contrasting perspectives and the latest thinking on the challenges within the charity sector. The approach of the book contributes to the growing phenomenon of Theory + Practice in Marketing (TPM) presenting different perspectives and theoretical lenses to stimulate debate and future research. Charity Marketing provides a bridge between the practice of contemporary nonprofit organisations, charity marketing and recent academic insight into the charity sector. Using exemplar case studies of nonprofit and charity brands, this edited volume will be of direct interest to students, academics, marketing practitioners and researchers studying and working in charities, public and nonprofit management, and marketing.