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The Digital Fundraising Book
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Book Synopsis The Digital Fundraising Book by : Matt Howarth
Download or read book The Digital Fundraising Book written by Matt Howarth and published by . This book was released on 2016-03-31 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the guide for charities and nonprofits to help you learn all you need to know about digital fundraising. It covers everything from the very basics, right up to the tricky stuff, like maximising conversion rates. A must-read for anyone wanting to develop their digital fundraising strategy.
Book Synopsis The Digital Fundraising Blueprint by : Jeremy Haselwood
Download or read book The Digital Fundraising Blueprint written by Jeremy Haselwood and published by Independently Published. This book was released on 2018-10-17 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a fundraiser for fundraisers. The Digital Fundraising Blueprint provides a one-stop resource for nonprofits to use when it comes to raising more money online. The strategies and tactics contained in this book are the exact same ones used by the author, a digital fundraising consultant, that helped raise over $100 million for nonprofits. Now, you have access to the same tips and frameworks, which can power your nonprofit to do more good in the world. This book goes into detail about raising money via website content, email, social media, social media ads, search engine marketing, online display ads, mobile, and more! In addition, this book is loaded with tips that you can immediately put into place to incrementally generate more money for your nonprofit. What about Snapchat, Amazon Alexa, and Facebook Live? There are tips on those in this book as well. Looking for ways to incorporate digital with your direct mail fundraising efforts? That's in here too. For a beginner audience, it provides education on digital fundraising terms and marketing channels. For nonprofit leaders that may not be directly engaged with the digital efforts of its organization, this book will provide a baseline to understand the concepts and learn how to ask the right questions. For a more advanced digital fundraising audience, this book will include several tips for digital creative, testing ideas, donation page recommendations, and an overview of the digital fundraising ecosystem. The content of this book will spark ideas that will help you take your digital fundraising to the next level. In addition to providing information on what digital fundraising is and how to use it, this book also walks the reader through how to plan and organize your fundraising efforts. This is the most comprehensive book on the market about digital fundraising, based on real-life experience, not theories or second-hand knowledge. The following are topics covered in The Digital Fundraising Blueprint:The Digital Fundraising Ecosystem OverviewDigital Fundraising ComponentsYour WebsiteWebsite Hierarchy of ContentWebsite User Experience (UX)Website Branding and PositioningWebsite Email Capture TipsDonation Page TipsWebsite Content TipsWebsite Tracking & AnalyticsWebsite Search Engine Optimization (SEO)Website Privacy Policy, Terms & Conditions, and GDPREmailEmail Acquisition TipsThe Anatomy of a Fundraising EmailFundraising Email TipsAffirmation Email TipsCAN-SPAM Overview & Email BlacklistingEmail List HygieneEmail TestingEmail Design TipsSocial Media OverviewFacebookYouTubeInstagramTwitterLinkedInSnapchatDigital Media OverviewSearch Engine Marketing (SEM)Google Ad GrantsOnline Display AdsSocial Media AdsContent MarketingDigital Integration with Direct MailMobile FundraisingOther Digital Fundraising ChannelsThe Digital Fundraising FunnelAnnual Digital Fundraising PlanningTypes of Annual Planning AssetsHow to Prioritize Your Digital Fundraising ChannelsDigital Campaigns Overview
Book Synopsis From the Ground Up: Digital Fundraising For Nonprofits by : Brock Warner Cfre
Download or read book From the Ground Up: Digital Fundraising For Nonprofits written by Brock Warner Cfre and published by . This book was released on 2020-09-02 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital fundraising does not have to be a mystery. While technology and trends move quickly, there are fundamentals that rarely change that you need to know. From the Ground Up: Digital Fundraising for Nonprofits is a practical primer on the ways of understanding, building, designing and innovating an effective digital fundraising program. With a strong foundation, there's no limit to what you will be able to build. With this book, you'll have a firm grasp on the inner workings of: Digital tools, platforms, offers and integrations Websites that convert visitors into donors Email marketing and best practices for increasing email revenue Digital advertising strategies Analytics and conversion tracking for measuring ROI Design thinking for more donor-centric fundraising Social media for impact and meaningful engagement Introduction to donor journey mapping Systems thinking as a means to future-proofing your charity "Brock has taken solid fundraising strategy and brought it to life with a real-world guide to digital fundraising. In plain language, Brock is providing tactical and practical advice, rooted in insights that will drive results. This is a must-read for fundraisers." -Maeve Strathy This book is designed to be a handy, easy to use handbook that you'll want to have within reach. Ideal for someone starting out their career in fundraising, or someone that wants to bring their charity's digital program up to speed. About the Author Brock Warner, CFRE has well over a decade of experience that spans across every major nonprofit sector in Canada. He is a professor in digital fundraising at Humber College's Fundraising Management postgraduate program, and sought after presenter at fundraising conferences throughout North America. As a direct marketing account manager, he managed digital and print campaigns in healthcare, education, amateur athletics, humanitarian and domestic aid, and the environment. As a senior leader on the frontlines, Brock's efforts have largely been in international development and mental health. Brock completed his undergraduate degree at Wilfrid Laurier University, followed by a postgraduate certification in Fundraising and Volunteer Management at Humber College in Toronto. He is a Certified Fund Raising Executive (CFRE), as well as a longstanding member of the Association of Fundraising Professionals (AFP) Greater Toronto Chapter. He has also obtained the bCRE-PRO designation for a professional-level proficiency in Blackbaud Raiser's Edge.
Book Synopsis Lead Community Fundraising by : Linda Mareen Neugebauer
Download or read book Lead Community Fundraising written by Linda Mareen Neugebauer and published by Springer Nature. This book was released on 2021-08-01 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world is changing, and so are our donors. In the future, it will become even more important for organizations to find leads, supporters and new donors online - because digitization is a bottleneck in fundraising. This book highlights universal fundraising opportunities. It explains the fundamentals of lead community fundraising and why, especially in digital times, it is important to start with the people - the community. The main topic of the book is the current state of digital fundraising, which is becoming more and more important. More than 45 examples from international fundraising practices provide a valuable foundation for all practitioners in this field.
Book Synopsis Demystifying Fundraising Funnels by : David Higgins
Download or read book Demystifying Fundraising Funnels written by David Higgins and published by Made For Success Publishing. This book was released on 2022-01-25 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Every non-profit organization should follow the principles in this book, especially in today's current climate where fundraising has become trickier. The book shows you step-by-step how to successfully run online fundraising campaigns so you can grow your organization faster and help more people."—Corinna Essa, Author of Money on Demand and Reach The legacy methods of fundraising have either exhausted their efficacy or undergone total extinction. With a brave new economic landscape near at hand, nonprofits are faced with one last ultimatum; level up or evaporate forever! The prior landscape of fundraising has been razed by pandemic, political, and cultural shifts. As a result, nonprofits must adapt their approach to suit the modern paradigm so that they may flourish like never before. Demystifying Fundraising Funnels presents nonprofits with ideas, strategy, and, most importantly, hope. Demystifying Fundraising Funnels is not merely a book that laments the new e-commerce world's challenges to nonprofits. Instead, it is the paragon guide for tactics, tools, and real-world answers that nonprofits can enact to thrive in our new online economy. With a honed-in online strategy, nonprofits can unlock a literal world of new possibilities. You'll be ignited with inspiration from the possibilities as well as empowered with the confidence of a step-by-step approach that brings real, rewarding growth to your team, volunteers, and nonprofit as a whole. Demystifying Fundraising Funnels gives you the legs to run headlong toward the opportunities of dynamic online fundraising and dive deep into relationships with thousands of undiscovered donor connections. Have you been seeking a blueprint that doesn't just make a lasting impact on your organization's financial picture but also interlaces your team as one powerful, unified mind? Then you're poised and ready to have your fundraising funnels demystified.
Book Synopsis The Insider's Guide to Online Fundraising by : Jen Newmeyer
Download or read book The Insider's Guide to Online Fundraising written by Jen Newmeyer and published by . This book was released on 2020-01-08 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you need a roadmap for creating online initiatives? Are you frustrated by the lack of collaboration for your great ideas? Is digital fundraising simply too confusing or overwhelming? The "Insider's Guide" will answer these questions... and more!
Book Synopsis Fundraising Basics by : Barbara L. Ciconte
Download or read book Fundraising Basics written by Barbara L. Ciconte and published by Jones & Bartlett Publishers. This book was released on 2008-12-18 with total page 626 pages. Available in PDF, EPUB and Kindle. Book excerpt: As nonprofit organizations face heightened scrutiny by the general public, donors, regulators, and members of Congress, the Third Edition of the essential book on the basics of fundraising provides new, up-to-date and valuable information that every fundraiser needs to know. With ethics and accountability being the primary theme of the Third Edition, this practical guide will continue to provide an overview of the field and give development staff, managers, and directors a platform from which to operate their fundraising programs. The new edition also provides much needed information on giving trends, computer hardware and software available for fundraisers, cost estimates and workflow timetables, and the importance of the Internet. This primer remains a must-have for anyone new to the fundraising arena.
Book Synopsis Fundraising for the arts by : Alex Turrini
Download or read book Fundraising for the arts written by Alex Turrini and published by EGEA spa. This book was released on 2023-05-05T00:00:00+02:00 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: The work of fundraising has transformed into a sophisticated and com-petitive profession, attracting talented and dedicated leaders who wish to use their skills to contribute to a secure financial future for their organizations. The arts and cultural field has not been an exception to these pressures above all in times when new emergencies and pres-sures shrink the funding opportunities of arts organizations both in Europe and in the US. This book aims to be a reference point for up-per-level undergraduate students, graduate students, and junior practi-tioners in the arts management field. It will provide core insights about and inspiration for careers in fundraising for the arts and high-quality content (including on advanced topics such as the organizational dy-namics of creating a culture of philanthropy, E-D-I in fundraising, the use of digital and social media platforms, board involvement, perfor-mance management and accountability) that will appeal to novice or experienced practitioners.
Book Synopsis Fundraising with Businesses by : Joe Waters
Download or read book Fundraising with Businesses written by Joe Waters and published by John Wiley & Sons. This book was released on 2013-12-16 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: 40 proven strategies for raising big money with businesses There's a reason why nonprofits are getting smaller checks from corporate giving programs. Companies are abandoning or slashing giving budgets and instead focusing on win-win pacts that drive sales and change the world. Nonprofits need guidance and practical know-how in this new age of mutually beneficial nonprofit and business partnerships. Presenting forty practical fundraising strategies to help small to medium-sized nonprofits raise more money from businesses, Fundraising with Businesses breathes new life into nonprofit / for-profit relationships to begin a new era of doing good and well. Presents new and improved fundraising strategies for raising money from businesses—from in-store register promotions and shopping fundraisers to online workplace giving solutions and digital campaigns involving popular social networking sites. Written by an experienced fundraiser and renowned blogger and speaker on business giving. Features case examples of successful nonprofit/corporate partnerships that will be regularly updated via a link with the online pin board Pinterest. The fundraising potential of working with businesses is greater than ever. Read Fundraising with Businesses and discover the tools to turn existing and new business relationships into successful—and lucrative—partnerships.
Book Synopsis Digital Giving by : Richard C. McPherson
Download or read book Digital Giving written by Richard C. McPherson and published by . This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "I've seen the future; it's previewed in Digital Giving. You can either be scared or ignorant of what's coming, or learn how to love and use it. The difference is just the cost of this book and the time it takes for you to extract from it what will really matter."-Ken Burnett, author, Relationship Fundraising and The Zen of Fundraising "With stories that leave you shaking your head . Digital Giving is a must read to compete in philanthropy in the 21st Century."-Chuck Longfield, Chief Scientist, Blackbaud "The direction that technology is taking fundraising is one that requires immediate understanding. Digital Giving is a great introduction . A must read for we who are not tech savvy!"-R. Andrew Swinney, President, The Philadelphia Foundation "Digital Giving challenges nonprofit leaders to engage with donors in a way unimaginable just a few years ago."-Paula Kerger, President, PBS "A well-written, insightful book that brings together the some of the most exciting new media practices. A wonderful book. Read Digital Giving and take action!"-Bernard Ross, author, Breakthrough Thinking for Nonprofit Organizations "It can be challenging to keep up with the rapid trends in online fundraising . Digital Giving provides you with the do's and don'ts."-Christine Grumm, President and CEO, Women's Funding Network "Vividly and candidly shows the potential of technology . a must-read primer on managing relationships with donors."-Shannon Murray, Director, Cornell Silicon Valley
Book Synopsis Making a Difference 2.0 by : Howard Freeman
Download or read book Making a Difference 2.0 written by Howard Freeman and published by Simon and Schuster. This book was released on 2012-05-11 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital age has changed the way people contribute to worthy causes, with more and more donations coming from online sources. Making a Difference 2.0 serves as a bible for tech-savvy contributors and an essential starting block for beginners, explaining the ins and outs of online charity, how it can differ from traditional methods of fundraising and donating, and how to ensure your contribution is being put to its best use. The book is targeted for two separate audiences— those that donate and those that utilize donations given to them. An exhaustive index is included listing and rating all online giving platforms.
Book Synopsis The Nonprofit Fundraising Strategy Playbook by : Mba James Fulton
Download or read book The Nonprofit Fundraising Strategy Playbook written by Mba James Fulton and published by Independently Published. This book was released on 2024-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Nonprofit Fundraising Strategy Playbook" is an essential guide for nonprofit organizations seeking to bolster their fundraising efforts. The book outlines a comprehensive approach to developing, implementing, and evaluating effective fundraising strategies tailored to the unique needs and goals of nonprofit entities. It emphasizes the importance of aligning fundraising activities with the organization's mission and vision, leveraging diverse funding sources, and engaging stakeholders through compelling storytelling and strategic communication. The playbook offers practical tools and step-by-step instructions on how to create a fundraising plan that maximizes impact. It covers a range of topics including digital fundraising techniques, major gift solicitation, grant writing, event planning, and donor management. The book also provides insights into building long-term relationships with donors, utilizing data and analytics to optimize fundraising efforts, and adapting strategies in response to changing economic conditions and donor preferences. Through real-world examples and case studies, the playbook helps nonprofit leaders and fundraisers understand the dynamics of successful fundraising and apply them effectively within their organizations. Other Details: Dimension - 6 X 9 inches 93 pages of useful and practical information
Download or read book Donor Experience Design - DXD written by and published by Independently Published. This book was released on 2019-04 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most fundraisers are worried they will miss out on opportunities for digital fundraising. Unfortunately, 60% of online campaigns do not reach their fundraising goal. They rely on purely transactional experiences that do not have an emotional connection with their online audiences and tend to overlook the messages that might encourage or inhibit their donors. Donor Experience Design (DXD) is a donor-centered approach within the framework of design thinking. The goal of this book is to help fundraisers improve their knowledge gap, take their first steps in building meaningful and effective online fundraising experiences, and acquiring the skills demanded by the 21st century.This book is a self-directed training guide built on a unique experiential and comprehensive methodology to plan and execute a risk-free pilot by applying the DXD structure to a live campaign. Through this book, readers can access to a certification in DXD by completing the requirements explained inside.
Book Synopsis The Everything Guide to Fundraising Book by : Adina Genn
Download or read book The Everything Guide to Fundraising Book written by Adina Genn and published by Simon and Schuster. This book was released on 2008-12-17 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thousands of nonprofit organizations, charities, political campaigns, causes, and groups rely on fundraising dollars to succeed. But competition for donations is stronger than ever. This guide teaches you how to set goals, create a plan, and tap into a financial goldmine of corporate and government endowments. It features timely information on how to: attract and work with volunteers; choose and organize campaigns and events; use corporate fundraisers to increase visibility; pitch to reluctant donors and sponsors; and more! This edition also includes completely new material on: Intranet sites to communicate with team members; cause marketing; social networking fundraising; and giving circles.
Book Synopsis Fundraising Management by : Adrian Sargeant
Download or read book Fundraising Management written by Adrian Sargeant and published by Routledge. This book was released on 2014-07-30 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: Applying the principles of marketing to nonprofit organizations and the fundraising sector is vital for the modern fundraiser who wants to increase profitability and diversify their fundraising efforts in this challenging industry. This comprehensive how-to guide provides a thorough grounding in the principles underpinning professional practices and critically examines the key issues in fundraising policy, planning and implementation. This new edition of Fundraising Management builds on the successful previous editions by including modern perspectives on organizational behaviour, extended coverage of digital fundraising and donor behaviour, including an examination of group influences on behaviour, and a new chapter on the use of social media for supporter engagement and retention. Combining scholarly analysis with practical real life examples, Fundraising Management has been endorsed by the Institute of Fundraising, and is mapped to the Certificate and Diploma in Fundraising, making it the definitive guide to best practice both in the UK and globally. This is a clear, problem-solving guide that no fundraising student or professional should be without.
Book Synopsis Fundraising For Dummies by : John Mutz
Download or read book Fundraising For Dummies written by John Mutz and published by John Wiley & Sons. This book was released on 2010-02-04 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fun and easy way to raise money for your cause Fundraising For Dummies, 3rd Edition shows you how to take advantage of the latest strategies and resources available for raising money through everything from special events to online donations, in both good and bad economic times. The authors teach you how to market your organization using the most up-to-date tools and technologies available through the Internet. This expanded edition also offers information about philanthropy and tax law. Contains new tips and techniques for creating materials that bring in contributions and support for the more than 1.4 million charitable and nonprofit organizations in the United States Explains how to use social media to keep donors and volunteers engaged through Facebook, LinkedIn, Twitter, and Web technologies Covers grassroots online fundraising and how to host big events on a shoestring budget You'll also find tips on negotiating without alienating donors and developing long-term organizational goals. All these strategies are what makes this resource indispensable!
Book Synopsis Fundraising For Dummies by : Beverly A. Browning
Download or read book Fundraising For Dummies written by Beverly A. Browning and published by John Wiley & Sons. This book was released on 2022-11-01 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Follow the mission and the money, even when it takes you online Fundraising For Dummies is your guiding light and saving grace as you prepare and implement a fundraising plan. This updated edition will help you succeed at fundraising in the age of social media saturation. You’ll discover how to post, what to include, and where to interact to get the biggest return on your investment of time. And, as always, this trusted resource covers all the basics of being a fundraiser, soliciting the money an organization needs, and pitching the case statement for your organization. Use real-life examples to take your own fundraising skills to the next level and follow step-by-step processes for success in online fundraising. Learn what’s involved in the role of a nonprofit fundraiser Discover sources of funding for your organization—and learn how to secure that funding Use the latest online fundraising tools and social media techniques to reach out to audiences Make fundraising easy with examples and templates for donor letters and beyond Fundraisers (including board members, volunteers, and staff members) in any nonprofit organization will love this easy-to-follow advice on getting creative about donations.
