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The Impact Of Corporate Social Responsibility On Customer Loyalty
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Book Synopsis The Impact of Corporate Social Responsibility on Customer Loyalty by : Milena Stanisavljević
Download or read book The Impact of Corporate Social Responsibility on Customer Loyalty written by Milena Stanisavljević and published by . This book was released on 2018 with total page 6 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this paper the impact of corporate social responsibility (CSR) dimensions on customer loyalty was researched. There are three main goals of this research: to show if the customers heard about the CSR, to emphasize the significance which customers gave to certain dimensions of CSR and to show that perceptions about CSR dimensions had the influence on customer loyalty. CSR is a possibility for company's differentiation, only if customers value these efforts. CSR is explained through the concept of the Pyramid of CSR. A socially responsible company needs to be dedicated to profit making, law obedience, ethical business management and to be a good citizen. The data was gathered using questionnaires; descriptive and regression analysis were carried out. The results showed that the majority of respondents heard about CSR term. Respondents perceived legal and economic dimension of CSR as the most important. There was an impact of the perceptions of CSR dimensions on customer loyalty, especially of philanthropic and economic dimensions. Based on the presented results, management recommendations could be given in order to help defining business strategy which could help in satisfying the interests of customers and to gain their loyalty.
Book Synopsis Social Responsibilities of the Businessman by : Howard R. Bowen
Download or read book Social Responsibilities of the Businessman written by Howard R. Bowen and published by University of Iowa Press. This book was released on 2013-12-01 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate social responsibility (CSR) expresses a fundamental morality in the way a company behaves toward society. It follows ethical behavior toward stakeholders and recognizes the spirit of the legal and regulatory environment. The idea of CSR gained momentum in the late 1950s and 1960s with the expansion of large conglomerate corporations and became a popular subject in the 1980s with R. Edward Freeman's Strategic Management: A Stakeholder Approach and the many key works of Archie B. Carroll, Peter F. Drucker, and others. In the wake of the financial crisis of 2008–2010, CSR has again become a focus for evaluating corporate behavior. First published in 1953, Howard R. Bowen’s Social Responsibilities of the Businessman was the first comprehensive discussion of business ethics and social responsibility. It created a foundation by which business executives and academics could consider the subjects as part of strategic planning and managerial decision-making. Though written in another era, it is regularly and increasingly cited because of its relevance to the current ethical issues of business operations in the United States. Many experts believe it to be the seminal book on corporate social responsibility. This new edition of the book includes an introduction by Jean-Pascal Gond, Professor of Corporate Social Responsibility at Cass Business School, City University of London, and a foreword by Peter Geoffrey Bowen, Daniels College of Business, University of Denver, who is Howard R. Bowen's eldest son.
Book Synopsis Impact of Corporate Social Responsibility on Customer Loyalty and Purchase Intention by :
Download or read book Impact of Corporate Social Responsibility on Customer Loyalty and Purchase Intention written by and published by . This book was released on 2019 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt: In twenty first century businesses (Telecommunication companies) face the challenge of sustainability in the hyper competitive environment and consider diversified alternatives. The concept of corporate social responsibility a new marketing term in newly introduced in Pakistan. In this context, corporate social responsibility (CSR) operates as a marketing tool to increase consumer loyalty and purchase intention which is a major benefit for the business.. Thus, the study investigates the concept corporate social responsibility of telecommunication companies in the Pakistan and its impact on customer loyalty and purchase intention. This study use two hypotheses based on the literature review and primary data was gathered from a sample of 151 through a survey. Data analysis was done by SPSS software for bivariate analysis. The findings revealed that, corporate social responsibility has positive impact on customer loyalty and purchase intention intelecommunication industry in Pakistan.
Book Synopsis People and Profits? by : Joshua Daniel Margolis
Download or read book People and Profits? written by Joshua Daniel Margolis and published by Psychology Press. This book was released on 2001-04-01 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the relationship between the social performance of companies and their financial performance? More colloquially, can a firm effectively attend to both people and profits as it conducts its business? This question has been investigated in no fewer than 95 empirical studies published since 1972. The authors have assembled a compendium of this research to give researchers and practitioners alike a broad overview of these 95 studies and a systematic database detailing the content of each one. This book provides a comprehensive portrait of this research literature. It begins with a broad orientation to the literature, exploring why the link between social and financial performance has been subject to continual inquiry and often heated debate. The authors then present an integrated overview of the 95 studies. Through the charts and tables, the authors illuminate the nature of the studies conducted; the data samples selected for investigation; the ways in which financial and social performance have been measured; and the overall tally of results.
Book Synopsis Effects of Corporate Social Responsibility (CSR) on Brand Loyalty by : Vanessa Schwarz
Download or read book Effects of Corporate Social Responsibility (CSR) on Brand Loyalty written by Vanessa Schwarz and published by GRIN Verlag. This book was released on 2018-08-14 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studienarbeit aus dem Jahr 2017 im Fachbereich BWL - Unternehmensethik, Wirtschaftsethik, Hochschule Heilbronn; Künzelsau, Sprache: Deutsch, Abstract: This paper deals with the concept of Corporate Social Responsibility (CSR). Economic models and schemes such as CSR that aim to create optimal environmental and social circumstances to meet the needs of stakeholders and the environment are getting more popular. In this context it will be examined whether a concept like CSR affects consumers positively. Specifically, this paper deals with the concept of Corporate Social Responsibility and its effects on Brand Loyalty, examining the question if customers get attached to a brand or a product because of its positive image and social dedication.
Book Synopsis Handbook of Brand Relationships by : Deborah J. MacInnis
Download or read book Handbook of Brand Relationships written by Deborah J. MacInnis and published by Routledge. This book was released on 2014-12-18 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This is the first serious academic book to offer a psychological perspective on the meaning of and basis for brand relationships, as well as their effects. "The Handbook of Brand Relationships" includes chapters by well-known marketing and psychology scholars on topics related to the meaning, significance, and measurement of brand relationships; the critical connections between consumers and the brand; how brand relationships are formed through both thoughtful and non-thoughtful processes; and how they are built, repaired, and leveraged through brand extensions. An integrative framework introduces the book and summarizes the chapters' key ideas. The handbook also identifies several novel metrics for measuring various aspects of brand relationships, and it includes recommendations for further research.
Book Synopsis Business and Society by : Keith Davis
Download or read book Business and Society written by Keith Davis and published by McGraw-Hill Companies. This book was released on 1975 with total page 634 pages. Available in PDF, EPUB and Kindle. Book excerpt: Textbook on the sociological aspects of business in the USA, with particular reference to the social role of the enterprise in modern society - covers such issues as pollution control, social responsibility, alienation and community relations, etc., and includes case studies. References.
Book Synopsis The Impact Corporate Social Responsibility on Customer Loyalty by : Tahir Islam
Download or read book The Impact Corporate Social Responsibility on Customer Loyalty written by Tahir Islam and published by . This book was released on 2013 with total page 11 pages. Available in PDF, EPUB and Kindle. Book excerpt: This research examines how corporate social responsibility (CSR) affects customer satisfaction and its outcomes customer loyalty. This study develops and tests conceptual framework, which predicts that customer satisfaction partially mediates the relationship between CSR and customer loyalty. This research also takes important steps of understanding the mediation analysis. Convenience sampling was used. All hypothesized variables were supported by empirical study, correlation and regression analysis were used in this regard. Low CSR actually reduces customer satisfaction levels and, through the lowered satisfaction, harms customer loyalty and customer trust.
Book Synopsis Business & Society by : Archie B. Carroll
Download or read book Business & Society written by Archie B. Carroll and published by . This book was released on 2006 with total page 745 pages. Available in PDF, EPUB and Kindle. Book excerpt: BUSINESS AND SOCIETY employs a stakeholder management framework. This framework emphasizes a business's social, legal, political, andethical responsibilities to both external and internal groups that have a stake, or interest, in that business. It is a fundamental goal of the course that students really get that responsible business decision makers strive to balance and protect the interests of various stakeholders-investors, employees, community, environment, etc. An emphasis is also placed on the fact that one needs to understand that business situations will continually arise that will truly test ones values and ethics. BUSINESS AND SOCIETY not only exposes students to diverse and important stakeholder and ethical frameworks for considering and protecting stakeholder interests, through its use of cases andother real-world applications, this text enhances the precision with which students think about and practice ethical decision making.Opportunities to apply stakeholder and ethical systems to specific business problems abound, and questions are provided with all cases andapplications to focus student reasoning, ensuring excellent preparation for class discussions.
Book Synopsis Firm Value by : Paolo Saona Hoffmann
Download or read book Firm Value written by Paolo Saona Hoffmann and published by BoD – Books on Demand. This book was released on 2018-08-01 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume aims to discuss the most contemporary state of the determinants of the firm value. This book presents theoretical works as well as empirical studies that contrast the arguments offered by the leading, ground-breaking theories on the firm value. What variables determine the firm value? Are these determinants controllable or uncontrollable by the managers of the companies? Is the impact of corporate governance systems on the firm value symmetrical between different institutional contexts? Do the financial reports affect the value of the firm? What role does corporate social responsibility play as a determinant of the firm value? These and other questions are analyzed and scrutinized step by step throughout this book.
Book Synopsis Introduction to Mediation, Moderation, and Conditional Process Analysis, Second Edition by : Andrew F. Hayes
Download or read book Introduction to Mediation, Moderation, and Conditional Process Analysis, Second Edition written by Andrew F. Hayes and published by Guilford Publications. This book was released on 2017-10-30 with total page 714 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book has been replaced by Introduction to Mediation, Moderation, and Conditional Process Analysis, Third Edition, ISBN 978-1-4625-4903-0.
Book Synopsis The Oxford Handbook of Corporate Social Responsibility by : Andrew Crane
Download or read book The Oxford Handbook of Corporate Social Responsibility written by Andrew Crane and published by Oxford Handbooks Online. This book was released on 2008-02-14 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: CSR encompasses broad questions about the changing relationship between business, society, and government. An authoritative review of the academic research that has both prompted, and responded to, these issues, the text provides clear thinking and perspectives on CSR and the debates around it.
Book Synopsis Finding New Ways to Engage and Satisfy Global Customers by : Patricia Rossi
Download or read book Finding New Ways to Engage and Satisfy Global Customers written by Patricia Rossi and published by Springer. This book was released on 2019-04-01 with total page 921 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume explores the new and innovative ways in which marketers find new global customers and build meaningful bridges to them based on their wants and needs in order to ensure high levels of customer satisfaction. Customer loyalty is ensured through continuous engagement with an ever-changing and demanding customer base. Global forces are bringing cultures into collision, creating new challenges for firms wanting to reach geographically and culturally distant markets, and causing marketing managers to rethink how to build meaningful and stable relationships with evermore demanding customers. In an era of vast new data sources and a need for innovative analytics, the challenge for the marketer is to reach customers in new and powerful ways. Featuring the full proceedings from the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Porto, Portugal, this volume provides current and emerging research from global scholars and practitioners that will help marketers to engage and promote customer satisfaction. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1522561935 Total Pages :1689 pages Book Rating :4.5/5 (225 download)
Book Synopsis Corporate Social Responsibility: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources
Download or read book Corporate Social Responsibility: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-07-06 with total page 1689 pages. Available in PDF, EPUB and Kindle. Book excerpt: The decisions a corporation makes affect more than just its stakeholders and can have wide social, environmental, and economic consequences. This facilitates a business environment built around the practical regulations and transparency necessary to ensure ethical and responsible business practice. Corporate Social Responsibility: Concepts, Methodologies, Tools, and Applications is a vital reference source on the ways in which corporate entities can implement responsible strategies and create synergistic value for both businesses and society. Highlighting a range of topics such as company culture, organizational diversity, and human resource management, this multi-volume book is ideally designed for business executives, managers, business professionals, human resources managers, academicians, and researchers interested in the latest advances in organizational development.
Book Synopsis The Branding of Tourist Destinations by : Mark Anthony Camilleri
Download or read book The Branding of Tourist Destinations written by Mark Anthony Camilleri and published by Emerald Group Publishing. This book was released on 2018-12-04 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing of tourist destinations requires continuous strategic planning and decision making. This book provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and destination branding tactics, as well as useful insights into sustainable and responsible tourism practices.
Book Synopsis Social Measurement by : George W. Bohrnstedt
Download or read book Social Measurement written by George W. Bohrnstedt and published by SAGE Publications, Incorporated. This book was released on 1981-08 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Measurement in social science research has only recently begun to command attention. With a shift in attitudes towards causal modelling and the use of parametric statistics, interest in formal measurement models has grown. Bohrnstedt and Borgatta aim to stimulate further theoretical research into sociological measurement, and to provide examples of how these techniques can be applied in research. This timely compilation will benefit those who are interested in quantitative methods, particularly researchers, educators, and advanced students in the social sciences.
Book Synopsis Building Brands Directly by : Stewart Pearson
Download or read book Building Brands Directly written by Stewart Pearson and published by Springer. This book was released on 2016-07-27 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: New competition, technology and economics have changed the behaviour of markets and the practice of marketing. Customers are more discerning, and demand more quality, service and choice. Established brands are under threat. New brands are tougher than ever to build. How to create business value by sustaining existing brands and building new brands is the priority of our major business leaders, the managers to whom they entrust their brands and the students who are the brand stewards of the future. In this book Stewart Pearson explains how to build your brands directly: by investing in the loyalty of your customers and explains the commercial realities behind today's marketing headlines.
