The Impact Of Brand Image On Purchase Intention

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Impact of Brand Image and Service Quality on Consumer Purchase Intentions. A Study of Retail Stores in Pakistan

Author : Muhammad Arslan
Publisher : GRIN Verlag
ISBN 13 : 365692144X
Total Pages : 26 pages
Book Rating : 4.6/5 (569 download)

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Book Synopsis Impact of Brand Image and Service Quality on Consumer Purchase Intentions. A Study of Retail Stores in Pakistan by : Muhammad Arslan

Download or read book Impact of Brand Image and Service Quality on Consumer Purchase Intentions. A Study of Retail Stores in Pakistan written by Muhammad Arslan and published by GRIN Verlag. This book was released on 2015-03-17 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: The objective of this research is to determine the relationship between brand image, service quality and price on consumer purchase intention. Normative and informative susceptibility has indirect effect on consumer purchase intention. The empirical analysis were determined by collecting data from sample of 301 consumers of large retail stores. The findings of study reveal the positive effect of brand image and service quality on consumer purchase intention. Results reveal the insignificant relationship between price and consumer purchase intention. The findings also documented that consumers in large retail stores don’t bother prices because consumers consider that the stores charge reasonable prices. Most of consumer’s purchases depend upon the brand image and service quality. Normative and informative susceptibility have positive effect on brand image. The recommendations and suggestions are very helpful for managers and operators of large stores. Brand image depends on informative and normative susceptibility.

The Impact of Brand Image on Purchase Intention

Author : Nanami Hontsu
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (14 download)

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Book Synopsis The Impact of Brand Image on Purchase Intention by : Nanami Hontsu

Download or read book The Impact of Brand Image on Purchase Intention written by Nanami Hontsu and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study examines how brand image influences consumer purchase intentions. The results suggest that the image has a direct impact on the intention in the Asian automobile industry, and that this impact is further reinforced by the mediating role of influencers. The results of a survey of 205 people aware of the brand revealed significant relationships among brand image, influencers, perceived brand value, and purchase intentions. Brand image positively influences perceived brand value, which in turn enhances purchase intentions. Additionally, influencers also served as mediators of purchase intent and the brand. This study provides product and brand management literature by providing a theory as to why brand image influences consumer purchase intentions. In addition, perceived brand value acts as a mediator and helps explain how brand image influences consumer purchase intentions. These insights provide valuable insights for Asian automobile industry marketers to leverage brand image, influencers, and brand value to drive consumer purchase decisions. Thus, this study should significantly improve the market performance of brands in the automobile industry.

Luxury Brand Management

Author : Michel Chevalier
Publisher : John Wiley & Sons
ISBN 13 : 1118171799
Total Pages : 249 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis Luxury Brand Management by : Michel Chevalier

Download or read book Luxury Brand Management written by Michel Chevalier and published by John Wiley & Sons. This book was released on 2012-05-18 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive guide to managing a luxury brand, newly revised and updated What defines a luxury brand? Traditional wisdom suggests that it's one that's selective and exclusive—to such a degree that only one brand can exist within each retail category (automobiles, fragrances, cosmetics, etc.). But this definition is inherently restrictive, failing to take into account the way in which luxury brands today are increasingly identified as such by their placement in stores and how consumers perceive them. This revised and updated edition of Luxury Brand Management, the first comprehensive book on luxury brand management, looks at the world of branding today. Written by two renowned insiders, the book builds on this new, broader definition of luxury and examines more than 450 internationally known brands from a wide range of industries. Packed with new information covering the financial crisis's impact on luxury brands, and looking towards a new period of growth, the book reconciles management, marketing, and creation with real-life examples and management tools that the authors have successfully used in their professional careers. Includes dedicated chapters focusing on each of the main functions of a luxury brand, including brand creation, the complexity of managing brand identity, the convergence of arts and brands, and much more Addresses the practical functions that can make or break bottom lines and affect brand perception, such as distribution, retailing, logistics, and licensing Focuses on brand life-cycle, brand identity, and licensing issues A compelling and comprehensive examination of the different dimensions of luxury management in various sectors, this new edition of the classic text on brand management is essential reading for anyone working with or interested in making the most of a luxury brand in the post-recession world.

Private Label Strategy

Author : Nirmalya Kumar
Publisher : Harvard Business Press
ISBN 13 : 9781422101674
Total Pages : 292 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis Private Label Strategy by : Nirmalya Kumar

Download or read book Private Label Strategy written by Nirmalya Kumar and published by Harvard Business Press. This book was released on 2007 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth in private labels has huge implications for managers on both sides.

The Influence of Foreign Branding and Brand Personality Towards Perceived Product Advantage and Brand Image

Author : Yohanes and Suresh Kumar, S.T., M.Si.
Publisher : Rasibook
ISBN 13 : 6237214771
Total Pages : 121 pages
Book Rating : 4.2/5 (372 download)

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Book Synopsis The Influence of Foreign Branding and Brand Personality Towards Perceived Product Advantage and Brand Image by : Yohanes and Suresh Kumar, S.T., M.Si.

Download or read book The Influence of Foreign Branding and Brand Personality Towards Perceived Product Advantage and Brand Image written by Yohanes and Suresh Kumar, S.T., M.Si. and published by Rasibook. This book was released on 2020-03-11 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: This monograph is studying the impact of foreign branding on purchase intention. Other than foreign branding, this study is also aware the needs of brand personality in purchase intention. It is believed that customers not only buy products because of its usefulness but also its brand since it provides guarantee, comfortability, and security. This monograph aims at the understanding of purchase intention through foreign branding, brand personality, product advantage, and brand image. It is expected this study would give benefit not only to Lea Jeans but also local players to win the customers. It is also expected the results would give better ideas for local players to play in other industry than fashion.

Consumer Behavior Models

Author : Hasret Aktas
Publisher : Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
ISBN 13 : 9783631804933
Total Pages : 220 pages
Book Rating : 4.8/5 (49 download)

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Book Synopsis Consumer Behavior Models by : Hasret Aktas

Download or read book Consumer Behavior Models written by Hasret Aktas and published by Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften. This book was released on 2020-02-21 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: The customer was conceptualized as an individual who was surrounded by products and messages and could make a choice between these products and messages, but now the customer can shape the products and messages that are directed to him with engagement by producing content. The customer not only participates in co-production in visible business processes but also through consumption produces identity, image, meaning, value and experience in the marketplace. This book hereby emerged out of the requirement of collecting theories about researching customer and its behaviors which changes with the interaction social media has created, which has a place to stay in relationship within the distances and timelessness created by speed incident to digitalization.

Service Quality

Author : Roland T. Rust
Publisher : SAGE
ISBN 13 : 0803949200
Total Pages : 201 pages
Book Rating : 4.8/5 (39 download)

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Book Synopsis Service Quality by : Roland T. Rust

Download or read book Service Quality written by Roland T. Rust and published by SAGE. This book was released on 1994 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: The importance of service and service quality has been growing in the world economy since the late 1970s. Establishing new levels of sophistication and rigor, as well as a broad set of approaches, Service Quality presents the latest research and theory in customer satisfaction and services marketing.

EWOM and Brand Awareness Impact on Consumer Purchase Intention: Mediating Role of Brand Image

Author :
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (112 download)

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Book Synopsis EWOM and Brand Awareness Impact on Consumer Purchase Intention: Mediating Role of Brand Image by :

Download or read book EWOM and Brand Awareness Impact on Consumer Purchase Intention: Mediating Role of Brand Image written by and published by . This book was released on 2017 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: The basic purpose of this research is to analyze the impact of electronic word of mouth (eWOM) and brand awareness on customer purchase intention with the mediating role of brand image. The research is conducted to analyze the full or partial role of mediator on the said relationship. This research is basically conducted on customers of mobile users of Rawalpindi and Islamabad. To check this relationship a total of 300 questionnaires were floated in four universities of twin cities, of which 262 questionnaires with a response rate of 87.33% were received back on which mediation analysis has been performed. The results show full mediating impact of brand image on Electronic Word of Mouth (eWOM) and customer purchase intention relationship, while partial mediating role of brand image on relationship of brand awareness and customer purchase intention has been observed. This research will help marketers in implementing better marketing techniques for boosting customers purchase intenti

The Impact of Brand Image on Purchase Intention

Author : Hafiz Ihsan Ur Rehman
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (13 download)

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Book Synopsis The Impact of Brand Image on Purchase Intention by : Hafiz Ihsan Ur Rehman

Download or read book The Impact of Brand Image on Purchase Intention written by Hafiz Ihsan Ur Rehman and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The paper investigates the effect of brand image on purchase intention in the retail context with particular reference to Pakistan. Brand image is found to be the predictor variable for purchase intention, which is the dependent variable. Further, the study also shows that store image is a moderator in the relationship between brand image and purchase intention.

How Does Brand Image Influence Purchase Intention of the Consumers?

Author : Wahab Naeem
Publisher :
ISBN 13 : 9783659941962
Total Pages : 116 pages
Book Rating : 4.9/5 (419 download)

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Book Synopsis How Does Brand Image Influence Purchase Intention of the Consumers? by : Wahab Naeem

Download or read book How Does Brand Image Influence Purchase Intention of the Consumers? written by Wahab Naeem and published by . This book was released on 2016-09-19 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Risk Taking and Information Handling in Consumer Behavior

Author :
Publisher :
ISBN 13 :
Total Pages : 688 pages
Book Rating : 4./5 ( download)

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Book Synopsis Risk Taking and Information Handling in Consumer Behavior by :

Download or read book Risk Taking and Information Handling in Consumer Behavior written by and published by . This book was released on 1967 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Effect of Brand Image on Purchase Intention: The Moderating Role of Country of Origin and Self-Construal

Author :
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (141 download)

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Book Synopsis The Effect of Brand Image on Purchase Intention: The Moderating Role of Country of Origin and Self-Construal by :

Download or read book The Effect of Brand Image on Purchase Intention: The Moderating Role of Country of Origin and Self-Construal written by and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

User-Generated Content and its Impact on Branding

Author : Severin Dennhardt
Publisher : Springer Science & Business Media
ISBN 13 : 3658023503
Total Pages : 132 pages
Book Rating : 4.6/5 (58 download)

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Book Synopsis User-Generated Content and its Impact on Branding by : Severin Dennhardt

Download or read book User-Generated Content and its Impact on Branding written by Severin Dennhardt and published by Springer Science & Business Media. This book was released on 2013-09-24 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: The emergence of social media as one of the driving forces of consumers’ online experiences today also challenges our current understanding on marketing and brand management. The effects of brands’ social media involvement are to this day uncertain. Severin Dennhardt shows that social media and user-generated brands do have a strong influence on brands. Four independent studies demonstrate that first, successful brands can be created in virtual worlds, second, user-generated content drives the creation of unique brands, third social media strongly influences the social value perception of brands, and fourth, social media impacts consumers’ purchase decision process.

Contemporary Issues in Behavioral Finance

Author : Simon Grima
Publisher : Emerald Group Publishing
ISBN 13 : 1787698831
Total Pages : 259 pages
Book Rating : 4.7/5 (876 download)

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Book Synopsis Contemporary Issues in Behavioral Finance by : Simon Grima

Download or read book Contemporary Issues in Behavioral Finance written by Simon Grima and published by Emerald Group Publishing. This book was released on 2019-07-04 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: This special edition of Contemporary Studies in Economic and Financial Analysis offers seventeen chapters from invited participants in the International Applied Social Science Congress, held in Turkey between the 19th and 21st April 2018.

The Effect of Brand Image, Product Quality, and Price on Purchase Intention

Author : Yenni Aryani
Publisher :
ISBN 13 :
Total Pages : 19 pages
Book Rating : 4.:/5 (129 download)

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Book Synopsis The Effect of Brand Image, Product Quality, and Price on Purchase Intention by : Yenni Aryani

Download or read book The Effect of Brand Image, Product Quality, and Price on Purchase Intention written by Yenni Aryani and published by . This book was released on 2020 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt: This research was conducted to determine the effect of Brand Image, Product Quality, and Price on Consumer Purchase Intention. In this study researchers involved 200 respondents in the city of Jakarta. This research method uses a survey method with a causal approach. Data collection techniques used by the authors in this study were literature, interviews and questionnaires. Data were analyzed using SPSS 22.0 and AMOS 26.0 software. The results showed that the variable that has a large influence on Purchase Intention is brand image.

Proceedings of International Conference on Emerging Technologies and Intelligent Systems

Author : Mostafa Al-Emran
Publisher : Springer Nature
ISBN 13 : 3030826163
Total Pages : 718 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Proceedings of International Conference on Emerging Technologies and Intelligent Systems by : Mostafa Al-Emran

Download or read book Proceedings of International Conference on Emerging Technologies and Intelligent Systems written by Mostafa Al-Emran and published by Springer Nature. This book was released on 2021-08-07 with total page 718 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book sheds light on the emerging research trends in intelligent systems and their applications. It mainly focuses on three different themes, including software engineering, ICT in education, and management information systems. Each chapter contributes to the aforementioned themes by discussing the recent design, developments, and modifications of intelligent systems and their applications.

Brand Equity & Advertising

Author : David A. Aaker
Publisher : Psychology Press
ISBN 13 : 1317759826
Total Pages : 406 pages
Book Rating : 4.3/5 (177 download)

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Book Synopsis Brand Equity & Advertising by : David A. Aaker

Download or read book Brand Equity & Advertising written by David A. Aaker and published by Psychology Press. This book was released on 2013-10-31 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in academia and in the "real world." The principle theory behind these conferences is that much can be gained by joining advertising and marketing professionals with academic researchers in advertising. Professionals can gain insight into the new theories, measurement tools and empirical findings that are emerging, while academics are stimulated by the insights and experience that professionals describe and the research questions that they pose. This book consists of papers delivered by experts from academia and industry discussing issues regarding the role of advertising in the establishment and maintenance of brand equity -- making this volume of interest to advertising and marketing specialists, as well as consumer and social psychologists.