Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications

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Author :
Publisher : IGI Global
ISBN 13 : 1466673583
Total Pages : 2254 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2014-12-31 with total page 2254 pages. Available in PDF, EPUB and Kindle. Book excerpt: As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.

The Mature Market

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Publisher : iUniverse
ISBN 13 : 0595094759
Total Pages : 290 pages
Book Rating : 4.5/5 (95 download)

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Book Synopsis The Mature Market by : Robert S. Menchin

Download or read book The Mature Market written by Robert S. Menchin and published by iUniverse. This book was released on 2000 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Mature Market provides the guidance needed to tap the lucrative senior market and attract the formidable spending power of mature customers. It contains ideas and information to help fine tune marketing strategy and improve advertising results on products and services targeted to seniors. The book segments the over-50 population into target markets defined by usage and lifestyle — the young-old in their 50's, the active seniors in their 60's and early 70's, and the elderly 75 and over.In addition, The Mature Market is a single-volume sourcebook with charts, tables, lists of senior publications and mailing list sources, and other practical and timely information to help win the 62 million senior consumers.

Understanding the Older Consumer

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Publisher : Routledge
ISBN 13 : 1134663919
Total Pages : 192 pages
Book Rating : 4.1/5 (346 download)

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Book Synopsis Understanding the Older Consumer by : Barrie Gunter

Download or read book Understanding the Older Consumer written by Barrie Gunter and published by Routledge. This book was released on 2012-10-12 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Understanding the Older Consumer, Barrie Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer. He shows that without the responsibilities of loans and child raising and with better financial provision than in previous years, the over-50s represent a powerful spending force. In order to reach this group, Barrie Gunter shows how to target advertising and respond to the changes that have occurred. Understanding the Older Consumer provides a wealth of information on older people's lifestyles and leisure, their interest in the mass media, their perceptions of advertising and their shopping.

The Impact Investor

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Publisher : John Wiley & Sons
ISBN 13 : 1118860810
Total Pages : 385 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis The Impact Investor by : Cathy Clark

Download or read book The Impact Investor written by Cathy Clark and published by John Wiley & Sons. This book was released on 2014-10-13 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your money can change the world The Impact Investor: Lessons in Leadership and Strategy for Collaborative Capitalism offers precise details on what, exactly, impact investing entails, embodied in the experiences and best and proven practices of some of the world's most successful impact investors, across asset classes, geographies and areas of impact. The book discusses the parameters of impact investing in unprecedented detail and clarity, providing both context and tools to those eager to engage in the generational shift in the way finance and business is being approached in the new era of Collaborative Capitalism. The book presents a simple thesis with clarity and conviction: "Impact investing can be done successfully. This is what success looks like, and this is what it requires." With much-needed lessons for practitioners, the authors view impact investing as a harbinger of a new, more "multilingual" (cross-sector), transparent, and accountable form of economic leadership. The Impact Investor: Lessons in Leadership and Strategy for Collaborative Capitalism serves as a resource for a variety of players in finance and business, including: Investors: It demonstrates not only the types of investments which can be profitable and impactful, but also details best practices that, with roots in impact investing, will increasingly play a role in undergirding the success of all investment strategies. Wealth advisors/financial services professionals: With unprecedented detail on the innovative structures and strategies of impact investing funds, the book provides guidance to financial institutions on how to incorporate these investments in client portfolios. Foundations: The book explores the many catalytic and innovative ways for for-profit and non-profit investors to partner, amplifying the potential social and environmental impacts of philanthropic spending and market-rate endowment investment. Business students: By including strategies for making sound impact investments based on detailed case studies, it provides concrete lessons and explores the skills required to enhance prospects for success as a finance and business professional. Policy makers: Reinforcing the urgency of creating a supportive and enabling environment for impact investing, the book demonstrates ways policy has already shaped the sector, and suggests new ways for policymakers to support it. Corporate leaders: The book includes essential advice on the way business is and must be responding to a new generation of Millennial clients and customers, with unique insights into a form of value creation that is inherently more collaborative and outcomes-driven.

Marketing and Finance

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Publisher : John Wiley & Sons
ISBN 13 : 111874876X
Total Pages : 293 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis Marketing and Finance by : Malcolm McDonald

Download or read book Marketing and Finance written by Malcolm McDonald and published by John Wiley & Sons. This book was released on 2013-08-13 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the Second Edition features new case examples as well as a completely new first chapter containing the results of new research into risk and marketing strategies amongst Finance Directors and Chief Marketing Officers.

Growing Older

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Author :
Publisher : CABI
ISBN 13 : 1845930657
Total Pages : 238 pages
Book Rating : 4.8/5 (459 download)

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Book Synopsis Growing Older by : Ian Robert Patterson

Download or read book Growing Older written by Ian Robert Patterson and published by CABI. This book was released on 2006-01-01 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on the latest research this book examines the tourism and leisure needs of older people. Chapters review the particular behaviors, characteristics and special requirements of the senior market and provide examples of good practice and service provision. The book highlights how important an understanding of this emerging market is to tourism and leisure providers. It also suggests ways to effectively market to and provide for this expanding group in the future.

Marketing Due Diligence

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Publisher : Elsevier
ISBN 13 : 0080469566
Total Pages : 257 pages
Book Rating : 4.0/5 (84 download)

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Book Synopsis Marketing Due Diligence by : Malcolm McDonald

Download or read book Marketing Due Diligence written by Malcolm McDonald and published by Elsevier. This book was released on 2007-01-08 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate test of marketing investment, and indeed any investment, is whether it creates value for shareholders. But few marketing investments are evaluated from this perspective. Increasingly, boards of directors and city analysts the world over are dissatisfied with this lack of accountability. Cranfield School of Management has been addressing this problem by working with a range of blue-chip companies. They have created a new framework which shows how marketing systematically contributes to shareholder value based on three key questions-•Does the promised market exist?•Will the strategy deliver the market share promised?•Will the market share create shareholder value?This groundbreaking new book explains the principles and practice behind rigorous due diligence in marketing for Marketing and Finance Directors, CEOs, Strategists and MBA students wanting to understand the key drivers of modern businessSurely, the time has come for marketing directors to take their rightful place in the boardroom by proving that what they are doing creates shareholder value added?* Connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing shareholder value* Systematic and practical approach useful for both practitioners and students* New paperback edition

Tourism, Culture and Heritage in a Smart Economy

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Publisher : Springer
ISBN 13 : 3319477323
Total Pages : 502 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Tourism, Culture and Heritage in a Smart Economy by : Vicky Katsoni

Download or read book Tourism, Culture and Heritage in a Smart Economy written by Vicky Katsoni and published by Springer. This book was released on 2017-02-21 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the ways in which information and communication technologies (ICTs) offer a powerful tool for the development of smart tourism. Numerous examples are presented from across the entire spectrum of cultural and heritage tourism, including art, innovations in museum interpretation and collections management, cross-cultural visions, gastronomy, film tourism, dark tourism, sports tourism, and wine tourism. Emphasis is placed on the importance of the smart destinations concept and a knowledge economy driven by innovation, creativity, and entrepreneurship. New modes of tourism management are described, and tourism products, services, and strategies for the stimulation of economic innovation and promotion of knowledge transfer are outlined. The potential of diverse emerging ICTs in this context is clearly explained, covering location-based services, internet of things, smart cities, mobile services, gamification, digital collections and the virtual visitor, social media, social networking, and augmented reality. The book is edited in collaboration with the International Association of Cultural and Digital Tourism (IACuDiT) and includes the proceedings of the Third International Conference on Cultural and Digital Tourism.

Obesity: Oral and written evidence

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Publisher : The Stationery Office
ISBN 13 : 9780215017390
Total Pages : 480 pages
Book Rating : 4.0/5 (173 download)

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Book Synopsis Obesity: Oral and written evidence by : Great Britain. Parliament. House of Commons. Health Committee

Download or read book Obesity: Oral and written evidence written by Great Britain. Parliament. House of Commons. Health Committee and published by The Stationery Office. This book was released on 2004 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Obesity : Third Report of Session 2003-04

Global Handbook of Impact Investing

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Publisher : John Wiley & Sons
ISBN 13 : 1119691133
Total Pages : 1331 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Global Handbook of Impact Investing by : Elsa De Morais Sarmento

Download or read book Global Handbook of Impact Investing written by Elsa De Morais Sarmento and published by John Wiley & Sons. This book was released on 2020-12-09 with total page 1331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how to invest your capital to achieve a powerful, lasting impact on the world. The Global Handbook of Impact Investing: Solving Global Problems Via Smarter Capital Markets Towards A More Sustainable Society is an insightful guide to the growing world-wide movement of Impact Investing. Impact investors seek to realize lasting, beneficial improvements in society by allocating capital to sources of impactful and sustainable profit. This Handbook is a how-to guide for institutional investors, including family offices, foundations, endowments, governments, and international organizations, as well as academics, students, and everyday investors globally. The Handbook ́s wide-ranging contributions from around the world make a powerful case for positive impact and profit to fund substantive, lasting solutions that solve critical problems across the world. Edited by two experienced and distinguished professionals in the sustainable investing arena and authored by two dozen renowned experts from finance, academia, and multilateral organizations from around the world, the Global Handbook of Impact Investing educates, inspires, and spurs action towards more responsible investing across all asset classes, resulting in smarter capital markets, including how to: · Realize positive impact and profit · Integrate impact into investment decision-making and portfolio · Allocate impactful investments across all asset classes · Apply unique Impact Investing frameworks · Measure, evaluate and report on impact · Learn from case examples around the globe · Pursue Best Practices in Impact Investing and impact reporting While other resources may take a local or limited approach to the subject, this Handbook gathers global knowledge and results from public and private institutions spanning five continents. The authors also make a powerful case for the ability of Impact Investing to lead to substantive and lasting change that addresses critical problems across the world.

The Quest for Global Dominance

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Publisher : John Wiley & Sons
ISBN 13 : 1119097452
Total Pages : 320 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis The Quest for Global Dominance by : Anil K. Gupta

Download or read book The Quest for Global Dominance written by Anil K. Gupta and published by John Wiley & Sons. This book was released on 2015-01-12 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anil K. Gupta, Vijay Govindarajan, and Haiyan Wang are among the most distinguished experts in the field of globalization. In The Quest for Global Dominance they present the lessons from their twenty-year study of over two hundred corporations. They argue that, in order for a company to create and maintain its position as a globally dominant player, executives must ensure that their company leads its industry in the following four essential tasks: Identifying market opportunities worldwide and pursuing them by establishing the necessary presence in all key markets Converting global presence into global competitive advantage by identifying and developing the opportunities for value creation that global presence offers Cultivating a global mindset by viewing cultural and geographic diversity as an opportunity, not just a challenge Leveraging the rise of emerging markets especially China and India to transform the company's growth prospects, global cost structure, and pace of innovation

Revolution in Marketing: Market Driving Changes

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Publisher : Springer
ISBN 13 : 3319117610
Total Pages : 308 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Revolution in Marketing: Market Driving Changes by : Harlan E. Spotts

Download or read book Revolution in Marketing: Market Driving Changes written by Harlan E. Spotts and published by Springer. This book was released on 2014-10-23 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2006 Academy of Marketing Science (AMS) Annual Conference held in San Antonio, Texas, entitled Revolution in Marketing: Market Driving Changes.

Maximizing Corporate Value through Mergers and Acquisitions

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Publisher : John Wiley & Sons
ISBN 13 : 1118237331
Total Pages : 352 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Maximizing Corporate Value through Mergers and Acquisitions by : Patrick A. Gaughan

Download or read book Maximizing Corporate Value through Mergers and Acquisitions written by Patrick A. Gaughan and published by John Wiley & Sons. This book was released on 2013-04-01 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Solid guidance for selecting the correct strategic basis for mergers and acquisitions Examining how M&A fits in corporate growth strategies, Maximizing Corporate Value through Mergers and Acquisitions covers the various strategic reasons for companies entering mergers and acquisitions (M&A), with a look at those that are based on sound strategy, and those that are not. Helps companies decide whether M&As should be used for growth and increased corporate value Explores why M&A deals often fail to deliver what their proponents have represented they would Explains which types of M&A work best and which to avoid With insider guidance on what boards of directors should be aware of when evaluating proposed deals, Maximizing Corporate Value through Mergers and Acquisitions provides a sound foundation for understanding the risks involved in any mergers and acquisitions deal, before it's too late.

The Chinese Yuan

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Publisher : John Wiley & Sons
ISBN 13 : 0470827408
Total Pages : 242 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis The Chinese Yuan by : Peter G. Zhang

Download or read book The Chinese Yuan written by Peter G. Zhang and published by John Wiley & Sons. This book was released on 2011-02-15 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Few topics have attracted as much attention worldwide in recent years as the RMB. These debates have gained added urgency in light of the financial crisis and the topic of RMB revaluation is now being actively debated in countries all over the world from Tunisia to the United States. This book explores the ever-changing role of the RMB and the related derivative products. However, it does so from a view that is heavily influenced by the fallout from the financial crisis as well as the in the context of the increasing maturity of the Chinese capital markets. The author has drawn on his experience as a regulator to provide invaluable views, insights and information on RMB derivative products and the development of this market going forward. Key topics include: Overview of current China economy and its capital market In-depth analysis on the China's banking system and foreign exchange system Extensive analysis of on-shore and off-shore financial products in China Explanation of the needs and reasons for RMB products innovation Insights into the internationalization of the RMB Not only will this book leave its readers with a much clearer idea of the structure of China's capital markets but it also gives insights on the market going forward leveraged through Peter Zhang's many years of experience as both a senior banker and through his integral role in the key regulatory authority of the banking sector, the CBRC.

Basics Marketing 01: Consumer Behaviour

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Publisher : Bloomsbury Publishing
ISBN 13 : 2940439249
Total Pages : 178 pages
Book Rating : 4.9/5 (44 download)

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Book Synopsis Basics Marketing 01: Consumer Behaviour by : Hayden Noel

Download or read book Basics Marketing 01: Consumer Behaviour written by Hayden Noel and published by Bloomsbury Publishing. This book was released on 2009-09-20 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Basics Marketing 01: Consumer Behaviour examines the relationship between consumers and culture, and the impact of current trends on consumer behaviour. It explores the different ways in which consumers around the world respond to marketing strategies, examining the interpretation of new stimuli using existing knowledge, and how both new and remembered knowledge combine to influence purchasing behaviour. Finally, there is a detailed examination of the influence of ethnicity, religion, class, age and gender on consumers' actions and the importance of understanding the challenges and diversity of a global marketplace.

New Luxury Management

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Publisher : Springer
ISBN 13 : 3319417274
Total Pages : 318 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis New Luxury Management by : Emmanuelle Rigaud-Lacresse

Download or read book New Luxury Management written by Emmanuelle Rigaud-Lacresse and published by Springer. This book was released on 2017-01-12 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting a vision of the luxury sector and its management, this edited book describes “the new luxury” through a comprehensive view of the value chain, from concept to market. The authors argue that the main characteristics of “luxury” are linked to specific resources and competencies found throughout the value chain and that value is a result of the interaction between the brand and stakeholders, and more precisely with their clients. Taking an interdisciplinary approach, New Luxury Management encompasses both strategic and functional aspects of luxury management, providing innovative solutions to the successful creation and management of value across the organization, from leadership, human resources, financial management, marketing and economic perspectives.

Natural Resource Regulation in China

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Author :
Publisher : Springer Nature
ISBN 13 : 9819955939
Total Pages : 285 pages
Book Rating : 4.8/5 (199 download)

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Book Synopsis Natural Resource Regulation in China by : Tao Ding

Download or read book Natural Resource Regulation in China written by Tao Ding and published by Springer Nature. This book was released on with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: