The Icarus Deception

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The Icarus Deception

Author : Seth Godin
Publisher : Penguin UK
ISBN 13 : 067092301X
Total Pages : 216 pages
Book Rating : 4.6/5 (79 download)

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Book Synopsis The Icarus Deception by : Seth Godin

Download or read book The Icarus Deception written by Seth Godin and published by Penguin UK. This book was released on 2012-12-31 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Icarus Deception, Seth Godin's most inspiring book, he challenges readers to find the courage to treat their work as a form of art Everyone knows that Icarus's father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldn't want employees to believe that obedience and conformity are the keys to success? But we tend to forget that Icarus was also warned not to fly too low, because seawater would ruin the lift in his wings. Flying too low is even more dangerous than flying too high, because it feels deceptively safe. The safety zone has moved. Conformity no longer leads to comfort. But the good news is that creativity is scarce and more valuable than ever. So is choosing to do something unpredictable and brave: Make art. Being an artist isn't a genetic disposition or a specific talent. It's an attitude we can all adopt. It's a hunger to seize new ground, make connections, and work without a map. If you do those things you're an artist, no matter what it says on your business card. Godin shows us how it's possible and convinces us why it's essential. 'If Seth Godin didn't exist, we'd need to invent him' Fast Company 'Seth Godin is a demigod on the web, a bestselling author, highly sought-after lecturer, successful entrepreneur, respected pundit and high-profile blogger' Forbes Seth Godin is the author of thirteen international bestsellers that have changed the way people think about marketing, the ways ideas spread, leadership and change including Permission Marketing, Purple Cow, All Marketers are Liars, The Dip and Tribes. He is the CEO of Squidoo.com and a very popular lecturer. His blog, www.sethgodin.typepad.com, is the most influential business blog in the world, and consistently one of the 100 most popular blogs on any subject..

The Icarus Deception

Author : Seth Godin
Publisher : Penguin
ISBN 13 : 1101612304
Total Pages : 250 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis The Icarus Deception by : Seth Godin

Download or read book The Icarus Deception written by Seth Godin and published by Penguin. This book was released on 2012-12-31 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Seth Godin’s most inspiring book, he challenges readers to find the courage to treat their work as a form of art Everyone knows that Icarus’s father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldn’t want employees to believe that obedience and conformity are the keys to success? But we tend to forget that Icarus was also warned not to fly too low, because seawater would ruin the lift in his wings. Flying too low is even more dangerous than flying too high, because it feels deceptively safe. The safety zone has moved. Conformity no longer leads to comfort. But the good news is that creativity is scarce and more valuable than ever. So is choosing to do something unpredictable and brave: Make art. Being an artist isn’t a genetic disposition or a specific talent. It’s an attitude we can all adopt. It’s a hunger to seize new ground, make connections, and work without a map. If you do those things you’re an artist, no matter what it says on your business card. Godin shows us how it’s possible and convinces us why it’s essential.

The Icarus Deception

Author : Seth Godin
Publisher : Penguin UK
ISBN 13 : 0670922927
Total Pages : 216 pages
Book Rating : 4.6/5 (79 download)

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Book Synopsis The Icarus Deception by : Seth Godin

Download or read book The Icarus Deception written by Seth Godin and published by Penguin UK. This book was released on 2012 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: What boss wouldn't want employees to believe that obedience and conformity are the keys to success? This book shows us how it's possible and convinces us why it's essential.

Whatcha Gonna Do With That Duck?

Author : Seth Godin
Publisher : Penguin UK
ISBN 13 : 0670923001
Total Pages : 387 pages
Book Rating : 4.6/5 (79 download)

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Book Synopsis Whatcha Gonna Do With That Duck? by : Seth Godin

Download or read book Whatcha Gonna Do With That Duck? written by Seth Godin and published by Penguin UK. This book was released on 2013-01-17 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Made for dipping into again and again, Whatcha Gonna Do with That Duck? brings together the very best of Seth Godin's acclaimed blog and is a classic for fans both old and new. 'Getting your ducks in a row is a fine thing to do. But deciding what you are going to do with that duck is a far more important issue' Seth Godin is famous for bestselling books such as Purple Cow and cool entrepreneurial ventures such as Squidoo and the Domino Project. But to millions of loyal readers, he's best known for the daily burst of insight he provides every morning, rain or shine, via Seth's Blog. Since he started blogging in the early 1990s, he has written more than two million words and shaped the way we think about marketing, leadership, careers, innovation, creativity, and more. Much of his writing is inspirational and some is incendiary. Collected here are six years of his best, most entertaining, and most poignant blog posts, plus a few bonus ebooks. From thoughts on how to treat your customers to telling stories and spreading ideas, Godin pushes us to think smarter, dream bigger, write better, and speak more honestly. Highlights include: -A marketing lesson from the Apocalypse -No, everything is not going to be okay -Organized bravery -Choose your customers, choose your future -Paying attention to the attention economy -Bandits and philanthropists Godin writes to get under our skin. He wants us to stand up and do something remarkable, outside the standards of the industrial system that raised us. Seth Godin is the author of thirteen international bestsellers that have changed the way people think about marketing, the ways ideas spread, leadership and change including Permission Marketing, Purple Cow, All Marketers are Liars, The Dip and Tribes. He is the CEO of Squidoo.com and a very popular lecturer. His blog, www.sethgodin.typepad.com, is the most influential business blog in the world, and consistently one of the 100 most popular blogs on any subject.

Behind the Brand

Author : Elliott Bryan
Publisher : IdeaPress Publishing
ISBN 13 : 9781940858784
Total Pages : pages
Book Rating : 4.8/5 (587 download)

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Book Synopsis Behind the Brand by : Elliott Bryan

Download or read book Behind the Brand written by Elliott Bryan and published by IdeaPress Publishing. This book was released on 2019-06-19 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This should be a bulleted list of key points about the book and about your background. You can also include any data points about the sales or marketing strategy (ie - full page ad in WIRED planned) and anything else that would be a likely sales point for the book that would be valuable to share.

Poke the Box

Author : Seth Godin
Publisher : Penguin
ISBN 13 : 1591848253
Total Pages : 98 pages
Book Rating : 4.5/5 (918 download)

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Book Synopsis Poke the Box by : Seth Godin

Download or read book Poke the Box written by Seth Godin and published by Penguin. This book was released on 2015-09-15 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A one-two punch! Half kick in the ass, half cheerleading encouragement." —Steven Pressfield, author of The War of Art If you are happy being just a dreamer, perhaps you don’t need this book. If you’re enjoying the status quo, don’t even consider reading this book. If you are content waiting for success to find you, please put this book down and go find something else to read. Why has Poke the Box become a cult classic? Because it’s a book that dares readers to do something they’re afraid of. It could be what you need, too. "Is Seth Godin the Pied Piper for however many of us have been afraid to fail? Will I answer his call? Will you?" —Peter Shermeta, reviewing the original edition of Poke the Box

Project Icarus

Author : R.D. Shah
Publisher : Canelo
ISBN 13 : 1800325290
Total Pages : 377 pages
Book Rating : 4.8/5 (3 download)

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Book Synopsis Project Icarus by : R.D. Shah

Download or read book Project Icarus written by R.D. Shah and published by Canelo. This book was released on 2021-11-18 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: An old enemy, a new threat, and a secret that could tear the world apart. Hostage negotiator Ethan Munroe is called urgently to a developing crime scene. A serial killer is holding a young girl hostage, and, inexplicably, demands his attendance. Events quickly spiral out of control, and the security of Ethan's life is stripped away, as he is thrown headlong into a perilous world of deception, espionage and danger, lurking deep within the shadows of political power. Ethan will discover things about himself he could never have suspected, come face-to-face with a terrifying foe, and uncover an unthinkable truth that could not only shatter his own future but that of the world... The enigma that is Project Icarus. A totally gripping conspiracy thriller with a twist you will never see coming, perfect for fans of Lee Child, Scott Mariani, and Adam Hamdy.

V is for Vulnerable

Author : Seth Godin
Publisher : Penguin UK
ISBN 13 : 067092346X
Total Pages : 48 pages
Book Rating : 4.6/5 (79 download)

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Book Synopsis V is for Vulnerable by : Seth Godin

Download or read book V is for Vulnerable written by Seth Godin and published by Penguin UK. This book was released on 2012-12-27 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: V is for Vulnerable by Seth Godin is a full-color ABC book for grown-ups, with a powerful message about doing great work. V is for Vulnerable looks and feels like a classic picture book. But it's not for kids, it's for hardworking adults. It highlights twenty-six of Seth Godin's principles about treating your work as a form of art, with illustrations by acclaimed cartoonist Hugh MacLeod. A sample: A is for Anxiety, which is experiencing failure in advance. Tell yourself enough vivid stories about the worst possible outcome and you'll soon come to believe them. Worry is not preparation, and anxiety doesn't make you better. F is for Feedback, which can be either a crutch or a weapon. Use it to make your work smaller, safer, and more likely to please everyone (and fail in the long run). Or use it as a lever to further push you to embrace what you fear and what you're capable of. This is unlike any previous Godin book and makes a great gift, both for loyal fans and those who've never read him before. Seth Godin is the author of thirteen international bestsellers that have changed the way people think about marketing, the ways ideas spread, leadership and change including Permission Marketing, Purple Cow, All Marketers are Liars, The Dip and Tribes. He is the CEO of Squidoo.com and a very popular lecturer. His blog, www.sethgodin.typepad.com, is the most influential business blog in the world, and consistently one of the 100 most popular blogs on any subject.

Pathways to Possibility

Author : Rosamund Stone Zander
Publisher : Penguin
ISBN 13 : 069819554X
Total Pages : 274 pages
Book Rating : 4.6/5 (981 download)

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Book Synopsis Pathways to Possibility by : Rosamund Stone Zander

Download or read book Pathways to Possibility written by Rosamund Stone Zander and published by Penguin. This book was released on 2016-06-21 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Rosamund Zander is a miracle. Her generous voice will resonate with you, change you and help you create work that matters." —Seth Godin, author of The Icarus Deception The bestselling author of The Art of Possibility returns with a new vision for achieving true human fulfillment that's sure to appeal to fans of Brene Brown's Daring Greatly and Elizabeth Gilbert's Big Magic As children, we develop stories about how the world works, most of which get improved upon and amended over time. But some do not, even as we mature in other ways. Opinionated, self-centered and fear-driven, these “child stories” are the source of the behavioral and emotional patterns that hold us back. When we learn to identify and rewrite these stories, limitless growth becomes possible. In her groundbreaking and inspiring new book, Rosamund Stone Zander shows us that life is a story we tell ourselves, and that we have the power to change that story. She illuminates how breaking old patterns and telling a new story can transform not just our own lives, but also our relationships with others—whether in a marriage, a classroom, or a business. Finally, she demonstrates how, with this new understanding of ourselves and our place within an interconnected world, we can take powerful action in the collective interest, and gain a sense of deep connection to the universe. Pathways to Possibility expands our notions of how much we can grow and change, whether we can affect others or the world at large, and how much freedom and joy we can experience. Stimulating and profound, it is the perfect companion to her beloved first book, The Art of Possibility.

The Storytelling Edge

Author : Shane Snow
Publisher : John Wiley & Sons
ISBN 13 : 1119483476
Total Pages : 111 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis The Storytelling Edge by : Shane Snow

Download or read book The Storytelling Edge written by Shane Snow and published by John Wiley & Sons. This book was released on 2018-01-15 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A terrific and timely book that makes a compelling case for fundamentally rethinking how your business communicates. Recommended!" —Jay Baer, founder of Convince & Convert and author of Hug Your Haters "Once upon a time, storytelling was confused with talking at people. Not anymore. Shane and Joe are your narrators in a journey that will transform how you talk to other human beings to be more believable, relevant, compelling and unforgettable." —Brian Solis, experience architect, digital anthropologist, best-selling author "Shane Snow and Joe Lazauskas spend the overwhelming majority of their time thinking, writing, and theorizing about brand storytelling - so you don't have to. They're smart and they know this topic inside out (and sideways). Read their book. While I can't guarantee you'll rise to Shane and Joe's ridiculously obsessive level, you will be infinitely better prepared to tell your own brand's story. Promise!" —Rebecca Lieb, Analyst, Author & Advisor "The Contently team understands the power of story, and how to craft and spread a great narrative, like no other. In an era where brand, design, and mission are a competitive advantage for every business, Contently underscores the importance of stories and how they transform companies and industries." —Scott Belsky, Entrepreneur, Investor, & Author (Founder of Behance, bestselling author of Making Ideas Happen) "I can't think of a better way to illustrate the power of story telling than by telling great stories. This book should be required reading not just by those with content in their titles, but by anyone in Marketing AND Sales. Then, when you're done, give it to your CEO to read... but make sure you get it back, because I guarantee you'll refer to it more than once." —Shawna Dennis, Senior Marketing Leader "Neuroscience, algorithms, illustrations, personal anecdotes and good, old-fashioned empathy: This entertaining and informative tome journeys to the core of how we communicate and pushes us, as marketers and humans, to do it better, "speeding the reader through and leaving us wanting more." —Ann Hynek, VP of global content marketing at Morgan Stanley Transform your business through the power of storytelling. Content strategists Joe Lazauskas and Shane Snow offer an insider's guide to transforming your business—and all the relationships that matter to it—through the art and science of telling great stories. Smart businesses today understand the need to use stories to better connect with the people they care about. But few know how to do it well. In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content. With The Storytelling Edge you will discover how leaders and workers can craft the powerful stories that not only build brands and engage customers, but also build relationships and make people care—in work and in life.

We Are All Weird

Author : Seth Godin
Publisher : Penguin
ISBN 13 : 1591848245
Total Pages : 115 pages
Book Rating : 4.5/5 (918 download)

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Book Synopsis We Are All Weird by : Seth Godin

Download or read book We Are All Weird written by Seth Godin and published by Penguin. This book was released on 2015-09-15 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: World of Warcrafters, LARPers, Settlers of Catan? Weird. Beliebers, Swifties, Directioners? Weirder. Paleos, vegans, carb loaders, ovolactovegetarians? Pretty weird. Mets fans, Yankees fans, Bears fans? Definitely weird. Face it. We’re all weird. So why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? Weird is the new normal. And only companies that figure that out have any chance of survival. This book shows you how.

Choose Yourself!

Author : James Altucher
Publisher : Createspace Independent Pub
ISBN 13 : 9781490313375
Total Pages : 259 pages
Book Rating : 4.3/5 (133 download)

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Book Synopsis Choose Yourself! by : James Altucher

Download or read book Choose Yourself! written by James Altucher and published by Createspace Independent Pub. This book was released on 2013 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world is changing. Markets have crashed. Jobs have disappeared. Industries have been disrupted and are being remade before our eyes. Everything we aspired to for “security,” everything we thought was “safe,” no longer is: College. Employment. Retirement. Government. It's all crumbling down. In every part of society, the middlemen are being pushed out of the picture. No longer is someone coming to hire you, to invest in your company, to sign you, to pick you. It's on you to make the most important decision in your life: Choose Yourself. New tools and economic forces have emerged to make it possible for individuals to create art, make millions of dollars and change the world without “help.” More and more opportunities are rising out of the ashes of the broken system to generate real inward success (personal happiness and health) and outward success (fulfilling work and wealth). This book will teach you to do just that. With dozens of case studies, interviews and examples–including the author, investor and entrepreneur James Altucher's own heartbreaking and inspiring story–Choose Yourself illuminates your personal path to building a bright, new world out of the wreckage of the old.

The Icarus Hunt

Author : Timothy Zahn
Publisher : Spectra
ISBN 13 : 0307822435
Total Pages : 465 pages
Book Rating : 4.3/5 (78 download)

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Book Synopsis The Icarus Hunt by : Timothy Zahn

Download or read book The Icarus Hunt written by Timothy Zahn and published by Spectra. This book was released on 2012-05-23 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Timothy Zahn, Hugo Award winner and New York Times bestselling author of two landmark Star Wars® series, comes an original new tale featuring a renegade space pilot, his unusual alien partner, and an unknown cargo that can change the course of galactic history. Jordan McKell has a problem with authority. Unfortunately for him, the iron-fisted authority of the powerful Patthaaunutth controls virtually every aspect of galactic shipping. In order to survive, Jordan ekes out a living dabbling in interstellar smuggling for outlaw concerns that represent the last vestiges of free trade in the galaxy. So when Jordan and his partner, Ixil--an alien with two ferret-like "outhunters" linked to his neural system--are hired by a mysterious gentleman to fly a ship and its special cargo to Earth, they jump at the job. Caution has never been one of Jordan's strong suits. But this time he may have taken on more than even he can handle. The ship, Icarus, turns out to be a ramshackle hulk, the ragtag crew literally picked up off the street, and the cargo so secret, it's sealed in a special container that takes up most of the cramped and ill-designed ship. As if that weren't bad enough, it looks like the authorities already suspect something is afoot, there's a saboteur aboard, and the Icarus appears to be shaking apart at the seams. It doesn't seem as if things could get any worse. That is, until a beautiful crew member helps McKell uncover the true nature of the cargo he's carrying. With his enemies closing in on the lumbering Icarus, the unknown saboteur still aboard, and authorities on Earth pressured to turn them in, McKell and Ixil become fugitives. Their only chance is to stay one step ahead of their pursuers as they try to make it home. A bold and epic novel filled with unrelenting action and a good dose of humor, The Icarus Hunt is a wild hyperspace romp through the galaxy.

The Eventual Millionaire

Author : Jaime Tardy
Publisher : John Wiley & Sons
ISBN 13 : 1118674707
Total Pages : 272 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis The Eventual Millionaire by : Jaime Tardy

Download or read book The Eventual Millionaire written by Jaime Tardy and published by John Wiley & Sons. This book was released on 2014-02-24 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Become a millionaire by learning from millionaires An Eventual Millionaire is someone who knows they will be a millionaire, eventually. But they want to do it on their own terms—with an enjoyable life and an enjoyable business. Eventual Millionaires are everywhere, from the airplane pilot looking to start his own business for more freedom and money to a student looking to start her life on the right foot to a successful business owner needing inspiration and wondering how to take her business to the next level. There are many ways to become a millionaire, but research has often shown that creating your own business is one of the best ways to build wealth. The Eventual Millionaire will lay the foundation for those looking to start their own business and work their way toward financial independence and a fulfilled life. Contains the insights of more than 100 millionaires and their various experiences Written by Jaime Tardy, founder of eventualmillionaire.com and a business coach for entrepreneurs A companion website includes an "Eventual Millionaire Starter Kit" with worksheets, business plan documents, and much more We all want to be successful and enjoy financial security, but we might not know how or don’t think we can do it. The Eventual Millionaire will show you what it takes.

What to Do When It's Your Turn

Author : Seth Godin
Publisher :
ISBN 13 : 9781936719310
Total Pages : 150 pages
Book Rating : 4.7/5 (193 download)

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Book Synopsis What to Do When It's Your Turn by : Seth Godin

Download or read book What to Do When It's Your Turn written by Seth Godin and published by . This book was released on 2014-12-05 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: A full-color book about art, bravery and doing work that matters

The Design Method

Author : Eric Karjaluoto
Publisher : Pearson Education
ISBN 13 : 0321928849
Total Pages : 241 pages
Book Rating : 4.3/5 (219 download)

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Book Synopsis The Design Method by : Eric Karjaluoto

Download or read book The Design Method written by Eric Karjaluoto and published by Pearson Education. This book was released on 2014 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: A frank explanation for designers on how to create and implement a practical process for creating functional visual communication Feeling uninspired? That shouldn't keep you from creating great design work. Design is not about luck, inspiration, or personal expression.

The Prometheus Deception

Author : Robert Ludlum
Publisher : Hachette UK
ISBN 13 : 140912214X
Total Pages : 474 pages
Book Rating : 4.4/5 (91 download)

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Book Synopsis The Prometheus Deception by : Robert Ludlum

Download or read book The Prometheus Deception written by Robert Ludlum and published by Hachette UK. This book was released on 2009-12-23 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: An explosive thriller from the world's No.1 bestselling international writer. Nicholas Bryson spent years as a deep cover operative for the American secret intelligence group, The Directorate. After a disastrous mission, Bryson was retired to a new identity. Now, years later, his cover is cracked and Bryson learns that The Directorate was not what it claimed to be - and that he was, in fact, a pawn being used against his country's interests. The Directorate is headed for a dangerous endgame, and the CIA recruits Bryson to stop them. But after years on the sidelines, Bryson's field skills are rusty, his contacts unreliable, his instincts suspect and he no longer knows who - if anyone - can be trusted.