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Book Synopsis The IBM Poster Program by : Robert Finkel
Download or read book The IBM Poster Program written by Robert Finkel and published by Lund Humphries Publishers Limited. This book was released on 2021-03-12 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the late 1960s, IBM was one of the world's pre-eminent corporations, employing over 250,000 people in 100 countries and producing some of the most advanced products on earth. IBM President Thomas J. Watson Jnr. sought to elevate the company's image by hiring world-renowned design consultants, including Eliot Noyes and Paul Rand. As well as developing the iconic IBM logo and a corporate design guide, Rand also brought together a remarkable team of internal staff designers. One of the designers he hand-picked was Ken White, who, along with John Anderson and Tom Bluhm, headed up the design team at the IBM Design Center in Boulder, Colorado. Together, they initiated a poster program as a platform for elevating internal communications and initiatives within the company. These posters were displayed in hallways, conferences rooms, and cafeterias throughout IBM campuses, with subject matter including everything from encouraging equal opportunity policies, to reminders on best security practices, to promoting a family fun day. Designers often incorporated figurative typography, dry humor, visual puns, and photography to craft memorable and compelling messages.
Download or read book The IBM Logo written by Paul Rand and published by . This book was released on 1990 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Explorer's Guide to IBM Logo by : Joan Moscovitch Webb
Download or read book Explorer's Guide to IBM Logo written by Joan Moscovitch Webb and published by Hayden Books. This book was released on 1985-01-01 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis IBM - GRAPHIC DESIGN GUIDE FROM 1969 TO 1987 by : STEVEN. HELLER
Download or read book IBM - GRAPHIC DESIGN GUIDE FROM 1969 TO 1987 written by STEVEN. HELLER and published by . This book was released on 2018 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Exploring IBM Logo by : Sharon K. Burrowes
Download or read book Exploring IBM Logo written by Sharon K. Burrowes and published by . This book was released on 1985-01-01 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Learning with IBM Logo by : Daniel Watt
Download or read book Learning with IBM Logo written by Daniel Watt and published by McGraw-Hill Companies. This book was released on 1986 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains how to use the computer language LOGO to write programs and play games with IBM microcomputers.
Download or read book The IBM Logo written by and published by . This book was released on 1982 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The IBM LOGO Manual by : Thomas Milton Kemnitz
Download or read book The IBM LOGO Manual written by Thomas Milton Kemnitz and published by Children's Press. This book was released on 1985-01-01 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains how to use the computer language LOGO to write fundamental programs for IBM microcomputers.
Book Synopsis Design, Form, and Chaos by : Paul Rand
Download or read book Design, Form, and Chaos written by Paul Rand and published by Yale University Press. This book was released on 2017-01-01 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Paul Rand's stature as one of the world's leading graphic designers is incontestable. For half a century his pioneering work in the field of advertising design and typography has exerted a profound influence on the design profession; he almost single-handedly transformed "commercial art" from a practice that catered to the lowest common denominator of taste to one that could assert its place among the other fine arts. Among the numerous clients for whom he has been a consultant and/or designer are the American Broadcasting Company, IBM Corporation, and Westinghouse Electric Corporation. In this witty and instructive book, Paul Rand speaks about the contemporary practice of graphic design, explaining the process and passion that foster good design and indicting faddism and trendiness. Illustrating his ideas with examples of his own stunning graphic work as well as with the work of artists he admires, Rand discusses such topics as: the values on which aesthetic judgments are based; the part played by intuition in good design; the proper relationship between management and designers; the place of market research; how and when to use computers in the production of a design; choosing a typeface; principles of book design; and the thought processes that lead to a final design. The centerpiece of the book consists of seven design portfolios - with diagrams and ultimate choices - that Rand used to present his logos to clients such as Next, IDEO, and IBM.
Author :Franc Nunoo-Quarcoo Publisher :Center for Art and Visual Culture, University of Maryland ISBN 13 : Total Pages :400 pages Book Rating :4.3/5 (91 download)
Download or read book Paul Rand written by Franc Nunoo-Quarcoo and published by Center for Art and Visual Culture, University of Maryland. This book was released on 2003 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Edited by Franc Nunoo-Quarcoo. Texts by Derek Birdsall, Ivan Chermayeff, Shigeo Fukuda, Milton Glaser, Diane Gromeala, Jessica Helfand, Steven Heller, Armin Hoffmann, Takenobu Igharashi, John Meada, Richard Sapper, Wolfgang Weingart and Massimo Vignelli.
Download or read book IBM written by James W. Cortada and published by MIT Press. This book was released on 2023-08-01 with total page 747 pages. Available in PDF, EPUB and Kindle. Book excerpt: A history of one of the most influential American companies of the last century. For decades, IBM shaped the way the world did business. IBM products were in every large organization, and IBM corporate culture established a management style that was imitated by companies around the globe. It was “Big Blue, ” an icon. And yet over the years, IBM has gone through both failure and success, surviving flatlining revenue and forced reinvention. The company almost went out of business in the early 1990s, then came back strong with new business strategies and an emphasis on artificial intelligence. In this authoritative, monumental history, James Cortada tells the story of one of the most influential American companies of the last century. Cortada, a historian who worked at IBM for many years, describes IBM's technology breakthroughs, including the development of the punch card (used for automatic tabulation in the 1890 census), the calculation and printing of the first Social Security checks in the 1930s, the introduction of the PC to a mass audience in the 1980s, and the company's shift in focus from hardware to software. He discusses IBM's business culture and its orientation toward employees and customers; its global expansion; regulatory and legal issues, including antitrust litigation; and the track records of its CEOs. The secret to IBM's unequalled longevity in the information technology market, Cortada shows, is its capacity to adapt to changing circumstances and technologies.
Download or read book IBM Logo Primer written by Gary G. Bitter and published by . This book was released on 1985 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Paul Rand written by Eugenia Bell and published by Chronicle Books. This book was released on 2019-11-05 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Best-known for his corporate brand logos and art direction, Paul Rand (1914–1986) transformed commercial art from craft to profession, introduced European design standards to American commercial art, influenced the look of advertising and book design, and altered the ways in which major corporations including IBM, UPS, and Westinghouse did business. His adherence to a strict design form in his work for corporate clients was balanced by a playful side , captured in this spirited collection of literal (and figural) back-of-the-envelope sketches, doodles, notes, and imaginative sparks that later found their full form in his children's books, logos, and personal work.
Download or read book Nudges written by Steven Tipps and published by Holt McDougal. This book was released on 1984-01-01 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Instructions for programming a variety of activities using LOGO on a IBM Personal Computer.
Book Synopsis Buckfang's Logo Challenge by : Thomas Milton Kemnitz
Download or read book Buckfang's Logo Challenge written by Thomas Milton Kemnitz and published by Trillium Press. This book was released on 1984-06-01 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis From Lascaux to Brooklyn by : Paul Rand
Download or read book From Lascaux to Brooklyn written by Paul Rand and published by Yale University Press. This book was released on 2017-11-03 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Illustrating his ideas with examples of his own stunning graphic work, as well as an eclectic collection of masterpieces, Rand discusses such topics as: the relation between art and business: the presentation of design ideas and sketches to prospective clients: the debate over typographic style; and the aesthetics of combinatorial geometry as applied to the grid. His book will engage and enlighten anyone interested in the practice or theory of graphic design.
Download or read book Building IBM written by Emerson W. Pugh and published by MIT Press. This book was released on 2009-01-23 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: No company of the twentieth century achieved greater success and engendered more admiration, respect, envy, fear, and hatred than IBM. Building IBM tells the story of that company—how it was formed, how it grew, and how it shaped and dominated the information processing industry. Emerson Pugh presents substantial new material about the company in the period before 1945 as well as a new interpretation of the postwar era.Granted unrestricted access to IBM's archival records and with no constraints on the way he chose to treat the information they contained, Pugh dispels many widely held myths about IBM and its leaders and provides new insights on the origins and development of the computer industry.Pugh begins the story with Herman Hollerith's invention of punched-card machines used for tabulating the U.S. Census of 1890, showing how Hollerith's inventions and the business he established provided the primary basis for IBM. He tells why Hollerith merged his company in 1911 with two other companies to create the Computing-Tabulating-Recording Company, which changed its name in 1924 to International Business Machines. Thomas J. Watson, who was hired in 1914 to manage the merged companies, exhibited remarkable technological insight and leadership—in addition to his widely heralded salesmanship—to build Hollerith's business into a virtual monopoly of the rapidly growing punched-card equipment business. The fascinating inside story of the transfer of authority from the senior Watson to his older son, Thomas J. Watson Jr., and the company's rapid domination of the computer industry occupy the latter half of the book. In two final chapters, Pugh examines conditions and events of the 1970s and 1980s and identifies the underlying causes of the severe probems IBM experienced in the 1990s.
