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Book Synopsis A Word from Our Sponsor by : Cynthia B. Meyers
Download or read book A Word from Our Sponsor written by Cynthia B. Meyers and published by Fordham Univ Press. This book was released on 2013-12-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the “golden age” of radio, from roughly the late 1920s until the late 1940s, advertising agencies were arguably the most important sources of radio entertainment. Most nationally broadcast programs on network radio were created, produced, written, and/or managed by advertising agencies: for example, J. Walter Thompson produced “Kraft Music Hall” for Kraft; Benton & Bowles oversaw “Show Boat” for Maxwell House Coffee; and Young & Rubicam managed “Town Hall Tonight” with comedian Fred Allen for Bristol-Myers. Yet this fact has disappeared from popular memory and receives little attention from media scholars and historians. By repositioning the advertising industry as a central agent in the development of broadcasting, author Cynthia B. Meyers challenges conventional views about the role of advertising in culture, the integration of media industries, and the role of commercialism in broadcasting history. Based largely on archival materials, A Word from Our Sponsor mines agency records from the J. Walter Thompson papers at Duke University, which include staff meeting transcriptions, memos, and account histories; agency records of BBDO, Benton & Bowles, Young & Rubicam, and N. W. Ayer; contemporaneous trade publications; and the voluminous correspondence between NBC and agency executives in the NBC Records at the Wisconsin Historical Society. Mediating between audiences’ desire for entertainment and advertisers’ desire for sales, admen combined “showmanship” with “salesmanship” to produce a uniquely American form of commercial culture. In recounting the history of this form, Meyers enriches and corrects our understanding not only of broadcasting history but also of advertising history, business history, and American cultural history from the 1920s to the 1940s.
Book Synopsis Martians and Misplaced Clues by : Jack Seabrook
Download or read book Martians and Misplaced Clues written by Jack Seabrook and published by Popular Press. This book was released on 1993 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brown (1906-1972) was a popular and respected author of more than 20 mysteries and science fiction novels (The Fabulous Clipjoint, won the 1948 Edgar Award for best mystery novel). This study looks closely at his work and chronicles his unusual life. Paper edition (unseen), $16.95. Annotation copyright by Book News, Inc., Portland, OR
Book Synopsis A Word from Our Sponsor by : Judie Angell
Download or read book A Word from Our Sponsor written by Judie Angell and published by . This book was released on 1979 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: When a 12-year-old boy tries to protect consumers from a dangerous drinking mug, he discovers he must challenge his father's advertising agency.
Book Synopsis Radio Sound Effects by : Robert L. Mott
Download or read book Radio Sound Effects written by Robert L. Mott and published by McFarland. This book was released on 2005-02-18 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: To today's radio listener, it is difficult to imagine the influence radio once held over the American people. Unlike movies or newspapers, radio both informed and entertained its audience without requiring them to participate. Part of its success depended upon the people who created the sound effects--a squeaking door, the approach of a horse, or a typewriter. The author did live sound effects during the "Golden Age" of radio. He provides many insights into the early days of the medium as it grappled with entertaining an audience based on a single sense (hearing). How the sounds were produced is fully covered as are the artists responsible for their production. Stories of successful effects production are balanced by embarrassing or funny failures. A list of artists and their shows is included.
Book Synopsis When Television was Young by : Paul Rutherford
Download or read book When Television was Young written by Paul Rutherford and published by University of Toronto Press. This book was released on 1990-01-01 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt: A decade after the first Canadian telecasts in September 1952, TV had conquered the country. Why was the little screen so enthusiastically welcomed by Canadians? Was television in its early years more innovative, less commerical, and more Canadian than current than current offerings? In this study of what is often called the 'golden age' of television, Paul Rutherford has set out to dispel some cherished myths and to resurrect the memory of a noble experiment in the making of Canadian culture. He focuses on three key aspects of the story. The first is the development of the national service, including the critical acclaim won by Radio-Canada, the struggles of the CBC's English service to provide mass entertainment that could compete with the Hollywood product, and the effective challenge of private television to the whole dream of public broadcasting. The second deals with the wealth of made-in-Canada programming available to please and inform vviewers - even commercials receive close attention. Altogether, Rutherford argues, Canadian programming reflected as well as enhanced the prevailing values and assumptions of the mainstream. The final focus is on McLuhan's Question: What happens to society when a new medium of communications enters the picture? Rutherford's findings cast doubt upon the common presumptions about the awesome power of television. Television in Canada, Rutherford concludes, amounts to a failed revolution. It never realized the ambbitions of its masters or the fears of its critics. Its course was shaped not only by the will of the government, the power of commerce, and the empire of Hollywood, but also by the desires and habits of the viewers.
Download or read book Listening In written by Mary Vipond and published by McGill-Queen's Press - MQUP. This book was released on 1992-09-28 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mary Vipond's approach is based on the idea that the development of radio broadcasting was a process that involved equipment manufacturers, broadcasters, and "audiences/customers." She charts the expansion of these three groups, surveys the development of advertising and networking as methods of financing, and analyses the evolution of programming. From 1922 to 1932, radio administration was the responsibility of the Radio Branch of the federal Department of Marine and Fisheries. Vipond discusses the regulatory policies of the branch. She completes her study with an analysis of the period from the formation of the Aird Royal Commission on Radio Broadcasting in 1928 to the passage of the Radio Broadcasting Act of 1932. Between 1922 and 1932, virtually all Canadian broadcasting was in the private sector. The campaign in the early 1930s to institute a broadcasting system oriented more toward public service and the promotion of a national identity was partially successful. Vipond reveals, however, that the act that in 1932 set up the Canadian Radio Broadcasting Commission, now the CBC, was much weaker than has generally been recognized. She argues that this weakness was a consequence of the fact that, over the course of the 1920s, broadcasters, listeners, and politicians alike had built up certain expectations of radio which could not easily be disregarded.
Book Synopsis Strategic Organizational Alignment by : Chris Crosby
Download or read book Strategic Organizational Alignment written by Chris Crosby and published by Business Expert Press. This book was released on 2016-12-26 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business results, major change, project initiatives can be achieved more easily than imagined. Strategic Organizational Alignment shows you how and points out the reasons why most excuses businesses make for inadequate implementations are wrong. Through stories, illustrations, and step-by-step guides, Crosby shows you a simple, profound, and repeatable way to ensure your business aligns its employees and has a clear path to success. This book will help you to learn how to focus your workplace on the dynamics critical to achieving greater productivity.
Book Synopsis Jack Benny and the Golden Age of American Radio Comedy by : Kathryn H. Fuller-Seeley
Download or read book Jack Benny and the Golden Age of American Radio Comedy written by Kathryn H. Fuller-Seeley and published by Univ of California Press. This book was released on 2017-10-17 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: The king of radio comedy from the Great Depression through the early 1950s, Jack Benny was one of the most influential entertainers in twentieth-century America. A master of comic timing and an innovative producer, Benny, with his radio writers, developed a weekly situation comedy to meet radio’s endless need for new material, at the same time integrating advertising into the show’s humor. Through the character of the vain, cheap everyman, Benny created a fall guy, whose frustrated struggles with his employees addressed midcentury America’s concerns with race, gender, commercialism, and sexual identity. Kathryn H. Fuller-Seeley contextualizes her analysis of Jack Benny and his entourage with thoughtful insight into the intersections of competing entertainment industries and provides plenty of evidence that transmedia stardom, branded entertainment, and virality are not new phenomena but current iterations of key aspects in American commercial cultural history.
Download or read book New Deal Radio written by David Goodman and published by Rutgers University Press. This book was released on 2022-05-13 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Deal Radio examines the federal government's involvement in broadcasting during the New Deal period, looking at the U.S. Office of Education's Educational Radio Project. The fact that the United States never developed a national public broadcaster, has remained a central problem of US broadcasting history. Rather than ponder what might have been, authors Joy Hayes and David Goodman look at what did happen. There was in fact a great deal of government involvement in broadcasting in the US before 1945 at local, state, and federal levels. Among the federal agencies on the air were the Department of Agriculture, the National Park Service, the Works Progress Administration (WPA) and the Federal Theatre Project. Contextualizing the different series aired by the Educational Radio Project as part of a unified project about radio and citizenship is crucial to understanding them. New Deal Radio argues that this distinctive government commercial partnership amounted to a critical intervention in US broadcasting and an important chapter in the evolution of public radio in America.
Download or read book Adcult USA written by James B. Twitchell and published by Columbia University Press. This book was released on 1996 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why advertising has become the dominant meaning-making system in American culture and satisfies our desires in fundamental ways.
Book Synopsis Oh, God! We Have a Situation! by : Rev. Dr. Margreat Smithson
Download or read book Oh, God! We Have a Situation! written by Rev. Dr. Margreat Smithson and published by Dorrance Publishing. This book was released on 2022-12-28 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Oh, God! We Have a Situation! God's Situation Room By: Reverend Dr. Margreat B. Smithson Things happen, life happens and there are times when we just don’t know what to do. In Oh, God! We Have a Situation!, Rev. Dr. Margreat Smithson recalls stories and events from her own life, as well as her friends’ and family’s tales. Depicting the everyday experiences she and others have had with the Lord, she hopes to strengthen her readers’ connection with God. The book includes stories, short prayers and anecdotes, written so that you can read it in one sitting or one selection at a time, so readers can come away with a word from God.
Book Synopsis Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference by : Dheeraj Sharma
Download or read book Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference written by Dheeraj Sharma and published by Springer. This book was released on 2014-11-11 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2007 Academy of Marketing Science (AMS) Annual Conference held in Coral Cables, Florida.
Book Synopsis Daily Grace for the Daily Grind by : Larry Briney
Download or read book Daily Grace for the Daily Grind written by Larry Briney and published by Xulon Press. This book was released on 2004-11 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Daily Grace for the Daily Grind is a daily devotional. It follows the calendar with respect to holidays, special days and seasons. It contains a Scripture Index and a Topic Index for those who wish to use it as a source for Bible Study or sermon material.
Download or read book Infographics, Grade 1 written by and published by Carson-Dellosa Publishing. This book was released on 2016-03-07 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Present facts in a visually engaging, cross-curricular learning format to help students quickly and easily comprehend information. Infographics for grade 1 provides language arts- and math-based questions related to social studies and science topics such as the seasons, ancient Egypt, and more. Infographics for grade 1 offers a time-saving, cross-curricular solution that supports 21st century learning. Filled with full-color visuals, Infographics for grade 1 illustrates essential facts and appeals to learners. The engaging infographics in this book help students successfully comprehend a large amount of data and answer corresponding questions. With a variety of high-interest science and social studies topics, these infographics are perfect to use individually for skill review or as an instructional resource. Students will learn to use a variety of nonfiction text features such as headings, diagrams, maps, sidebars, time lines, graphs, and more. The Ready to Go: Infographics series for kindergarten to grade 5 combines math, language arts, science, and social studies into one convenient resource. Students will study infographics on a variety of science and social studies topics and use them to answer related math and language arts questions. The high-interest topics and full-color visuals keep students engaged in practicing valuable skills, from computation to using text features. This all-in-one series supports academic growth through concept application and enhanced critical thinking skills.
Book Synopsis Twenty-Five Things Your Cat (Probably) Wants You To Know by : Dow Winscott
Download or read book Twenty-Five Things Your Cat (Probably) Wants You To Know written by Dow Winscott and published by Lulu.com. This book was released on 2019 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Meet Jake and Kobush, the feline authors of Twenty-five things your cat (probably) wants you to know! These two beautiful puddies share a home with ma and, as it turns out, have a lot to say. Me? I'm just their human that did his best to capture their words so that you might gain some "puddie insight". Make no mistake- I am not a professional animal behaviorist and I am certainly not a "Cat Whisperer". If I were, there would be fewer litter box "accidents" at our home. And far, far fewer carpet stains courtesy of two puddies that occasionally confuse their meal time with a competitive event! But I have lived with puddies all of my pretty long life and have applied my active listening (and watching!) skills to learning "cat". I am a long way from being completely fluent, but I am getting a little better all the time. I think I have done Jake and Kobush justice in their very first book. Be aware that the topics they selected for your reading are theirs and theirs alone and reflect their many prejudices and biases (pretty much like most humans). And always remember- they are cats! I am only responsible for the typing!
Book Synopsis The Second Fredric Brown Megapack by : Fredric Brown
Download or read book The Second Fredric Brown Megapack written by Fredric Brown and published by Wildside Press LLC. This book was released on 2014-02-07 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fredric Brown (1906-1972) is perhaps best remembered for his use of humor and his mastery of the "short-short" form (these days called flash fiction) -- stories of one to three pages, often with ingenious plotting devices and surprise endings. (He also wrote excellent short stories and novels.) This volume contains 27 of his stories, including the classics "The Waveries," "Honeymoon in Hell," "Cartoonist," and many more! Included are: THE WAVERIES OBEDIENCE ALL GOOD BEMS FIRST TIME MACHINE BLOOD THE LAST MARTIAN MAN OF DISTINCTION VENGEANCE FLEET THE WEAPON MOUSE THE DOME GREAT LOST DISCOVERIES I -- Invisibility GREAT LOST DISCOVERIES II -- Invulnerability GREAT LOST DISCOVERIES III -- Immortality MILLENNIUM SECOND CHANCE CONTACT A WORD FROM OUR SPONSOR SOMETHING GREEN CRISIS, 1999 AND THE GODS LAUGHED MITKEY RIDES AGAIN PLACET IS A CRAZY PLACE HONEYMOON IN HELL DAISIES DAYMARE CARTOONIST And don't forget to search this ebook store for "Wildside Megapack" to see more entries in the series, covering science fiction, fantasy, mysteries, adventure stories, westerns, and much, much more! (Sort by publication date to see the most recent of our 100+ releases.)
Download or read book Learn SVG written by Jon Frost and published by Learn SVG: Web Graphics. This book was released on 2003-06 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt:
