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Author : Jack Bernstein
Publisher : J B & Me
ISBN 13 :
Total Pages : 230 pages
Book Rating : 4.0/5 ( download)
Download or read book The Guide to Selling Advertising Space written by Jack Bernstein and published by J B & Me. This book was released on 1990 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jeremy Blake
Publisher :
ISBN 13 : 9780955725906
Total Pages : 84 pages
Book Rating : 4.7/5 (259 download)
Download or read book The Death of Late Space written by Jeremy Blake and published by . This book was released on 2007 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Claude Whitacre
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781481862592
Total Pages : 230 pages
Book Rating : 4.8/5 (625 download)
Download or read book Selling Local Advertising written by Claude Whitacre and published by Createspace Independent Publishing Platform. This book was released on 2013-01-16 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: For Advertising Sales Reps Selling To Local Small Businesses Only. Stop Believing The Lies And Myths That Keep You From Being The Top Advertising Rep In Your City. Stop Listening To Gurus That Never Sold Anything In Their Life. Do you sell advertising to local small business owners? Selling Local Advertising is written specifically for advertising sales reps and their managers. Whether you sell direct mail, newspaper, radio, TV, or other media, the rules are the same. Why? Because you are talking to the same customers: Small business owners that don't want to give you money. Know How Your Small Business Advertising Prospect Thinks. Written by someone who sells advertising, but who has bought hundreds of thousands of dollars in local advertising, and has interviewed hundreds of small business owners...your customers. Does any of this sound familiar? Your prospects go into hiding when you call or visit. You keep hearing that your ads aren't in the budget. Business owners keep putting you off until "business picks up" You keep hearing the same excuses as to why "Now" isn't a good time. Clients keep complaining about price...price...price... You keep hearing that advertising doesn't work anymore. That All Stops Now. Would you like to know what your prospects are thinking when you are talking to them? Written from the advertising buyer's point of view, Selling Local Advertising gives you everything you need to know to go from being a "pest" to a "Welcome business advisor" Stop Trying To Sell Advertising To Closed Minded Prospects. Concentrate On The Easy Effortless Sales. You Will Never Run Out Of Eager Prospects If You Know Where To Look. Put These Proven Real World Ideas To Work For You, And ... Your advertising clients will be looking forward to your visits. Your clients will be bragging to their business friends about what great results you got for them. The best referrals in the world, just waiting for your call. The complete system revealed. You can sell advertising to groups of advertising prospects, hanging on your every word. Every step is revealed in complete detail. The complete system that the author is using right now. Everything you read in this book is working, right now, for hundreds of advertising sales reps to multiply their sales. Why is this book not 300 pages? We took out everything that doesn't work. If you have been looking for the real deal. You want real methods that are tested, proven, and will work in any areas of the country. You have just discovered The Mother Load. My suggestion? Read fast, take notes, and hit the ground running.... From The Author... I'm just like you. I sell for a living. Have you ever heard that "selling is a numbers game"? Sure, so have I. But you care about getting this sale... today. I wrote this book for you. The vast majority of books on selling are written by people who have never sold anything except books. I sell advertising to small business owners, just like you do. I've also bought lots of advertising for a retail store I own. I'll tell you the inside secrets of how to sell advertising by knowing how advertising buyers think. How do you answer objections that you are getting every day, right now? It's all here. Go to the picture of the book and click "Click To Look Inside". I'll see you on the inside. Claude.
Author : Bruce Cameron Brown
Publisher : Atlantic Publishing Company
ISBN 13 : 1601380453
Total Pages : 290 pages
Book Rating : 4.6/5 (13 download)
Download or read book The Complete Guide to Google Advertising written by Bruce Cameron Brown and published by Atlantic Publishing Company. This book was released on 2007 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Google has created numerous marketing and advertising products that are fast and easy to implement in your business today including Adsense, Adwords, and the Google APIs. This new book takes the confusion and mystery out of working with Google and its various advertising and marketing programs. Are you one of the many who think Google is simply a search engine? Yes, it is true that Google is the most popular search engine on the Web today. More than 275 million times a day, people use Google and its related partner sites to find information on just about any subject. Many of those people are looking for your products and services. Consider this even if you don't have a Web site or product. There are tremendous opportunities on the Internet and money to be made using Google. Through this book you will learn the secrets of working with Google without making costly mistakes. This book is an absolute must-have for anyone who wants to succeed with advertising on Google. This book teaches you the ins and outs using all of Google's advertising and marketing tools. You will instantly start producing results and profits. In addition to the extensive research placed in the book, we spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today s most successful Google advertising experts. This book contains their secrets and proven successful ideas, including actual case studies. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company presidentâe(tm)s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.
Author : Susan Gunelius
Publisher : Penguin
ISBN 13 : 1101513713
Total Pages : 451 pages
Book Rating : 4.1/5 (15 download)
Download or read book The Complete Idiot's Guide to WordPress written by Susan Gunelius and published by Penguin. This book was released on 2011-04-05 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take advantage of the #1 blog publishing application. With more than 22 million users worldwide, WordPress is the #1 blog WordPress publishing application in the world. This guide provides users of both its hosted blogging service (WorldPress.com) and its self-hosted application (WordPress.org) with everything they need to know to create, customize, manage, and share their WordPress blogs with the world.
Author : Harry J. Gold
Publisher : Lulu.com
ISBN 13 : 0578138220
Total Pages : 126 pages
Book Rating : 4.5/5 (781 download)
Download or read book The Digital Advertising Guide written by Harry J. Gold and published by Lulu.com. This book was released on 2015-10-22 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, great marketers must be digital marketers. Why? Because everything we do has digital components. So every organization must evolve to be fully conversant in the language of digital marketing. That's why Boston-based digital marketing agency, Overdrive Interactive, created The Digital Advertising Guide. We wrote it to help you and your organization become the great digital marketers we all need to be. Read the book and learn all the basics you need to know to begin your journey into the the digital marketing space.
Author : Albert Jerome Slomanson
Publisher :
ISBN 13 :
Total Pages : 168 pages
Book Rating : 4.:/5 (1 download)
Download or read book Selling and Buying Advertising Space written by Albert Jerome Slomanson and published by . This book was released on 1928 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Leonard Abram
Publisher : Zen Mastery Srl
ISBN 13 : 9786069837603
Total Pages : 70 pages
Book Rating : 4.8/5 (376 download)
Download or read book Website Advertising written by Leonard Abram and published by Zen Mastery Srl. This book was released on 2021-02-15 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: Website Advertising: The Ultimate Guide on Website Advertising, Discover the Effective Strategies on How to Increase Your Website Traffic Through Advertising and Promotion One of the numerous benefits we got from the internet is that it was able to help a lot of people start their own online businesses. Some of them would not even have thought of opening their own business if not for the advent of the internet. There are many ways to earn money online and one of them is through advertising. If you have a website or a blog, you could be earning money by selling advertising. But website advertising is not as easy as it sounds but anyone can certainly learn how to become successful with it. This book will teach you all the essential information about website advertising. You will learn the ways on how you could generate income on your site through advertising. You will learn how to plan and formulate strategies for selling ad spaces to make sure you will earn money from them. This book will discuss the following details: Website Advertising Drives Results Closer Look at Banner Ad Different Web Ads Serve Different Purposes How to Create an Effective Banner Ad What to Look For In Sites When You Want to Advertise What's up Nest for Advertising on the Web Selling Ad Space on the Web Types of Web-Based Ads Buying and Selling Web-based Advertising Banners Ads VS Other Types of Ads Evolution of Web-based Advertising Introducing Television Commercials to the Web Website advertising has really changed the face of advertising. More and more companies are now deciding to advertise online rather than other traditional forms of advertising. The web has become one of the best advertising outlets available and you should certainly pay attention and take advantage of this and learn how you can generate income from it. To learn more about website advertising, scroll up and click "add to cart" now.
Author : Conrad Berke
Publisher : Wiley
ISBN 13 : 9780471140849
Total Pages : 224 pages
Book Rating : 4.1/5 (48 download)
Download or read book Entrepreneur Magazine written by Conrad Berke and published by Wiley. This book was released on 1996-09-04 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to plan, write, design, and profit from your own advertising! There is nothing mysterious about creating high-quality, effective advertising-but there is a lot to learn. In this remarkable handbook, you'll discover how to plan and carry out an ad campaign that boosts sales, increases profits, and helps your business grow. Small-business advertising veteran Conrad Berke provides countless examples as he shows you step by step how to conceive, budget, create, and place ads that will have customers flocking to your place of business ready to spend money. You'll learn how to: * Plan for a 25% sales jump and a 33% leap in profits * Write powerful headlines and effective advertising copy that move people to action * Identify and target consumers who are most likely to buy your goods or services * Become a smart media buyer * Turn a $1,000 outlay into $15,000 worth of advertising ENTREPRENEUR Magazine is the banner publication of the Entrepreneur Magazine Group. It has the largest newsstand circulation of any business monthly with a total ABC audited circulation of 410,000. CONRAD BERKE, former head of advertising and associate publisher of Jewish Week, currently sells advertising space for New York's Daily News and teaches advertising at Fairleigh Dickinson University. He has 40 years' experience writing, designing, and selling small-business advertising. Also available from the Entrepreneur Magazine library: * The Entrepreneur Magazine Small Business Advisor * The Entrepreneur Magazine Guide to Integrated Marketing * Making Money with Your Personal Computer * The Entrepreneur Magazine Small Business Answer Book * Small Business Legal Guide * Starting a Home-Based Business * Starting an Import/Export Business
Author : James Stephenson
Publisher : Entrepreneur Press
ISBN 13 : 1613080433
Total Pages : 564 pages
Book Rating : 4.6/5 (13 download)
Download or read book Ultimate Small Business Marketing Guide written by James Stephenson and published by Entrepreneur Press. This book was released on 2007-01-01 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of this comprehensive guide introduces new marketing, advertising, sales and public relations techniques to the 1,500 proven ideas from the first edition. It adds dozens of new high-tech strategies required to stay one step ahead in today’s highly competitive global marketplace. Off- and online resources have been updated and new ones—including blogs and new websites—have been added.
Author : InterLingua Publishing
Publisher : InterLingua Publishing
ISBN 13 : 1884730523
Total Pages : 210 pages
Book Rating : 4.8/5 (847 download)
Download or read book Apruebe el GED written by InterLingua Publishing and published by InterLingua Publishing. This book was released on 2006 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro tiene los siguientes contenidos: Un examen preliminar del GED con preguntas y respuestas y dos exámenes completos de practica el GED. Para lecciones completas en las cinco asignaturas incluidas en el examen del GED, vaya a www.spanishGED.org.
Author :
Publisher : InterLingua Publishing
ISBN 13 : 1884730493
Total Pages : 168 pages
Book Rating : 4.8/5 (847 download)
Download or read book Apruebe el GED--examen de práctica written by and published by InterLingua Publishing. This book was released on 2006 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro de práctica para el examen de matemáticas de GED tiene un examen preliminar del GED con preguntas y respuestas y dos exámenes completos de práctica del GED.
Author : InterLingua.com, Incorporated
Publisher : InterLingua Publishing
ISBN 13 : 1884730507
Total Pages : 174 pages
Book Rating : 4.8/5 (847 download)
Download or read book GED Practice Exam: Science/ GED Examene de Prática written by InterLingua.com, Incorporated and published by InterLingua Publishing. This book was released on 2006 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: "GED Practice Exams / Examene de Practica" is a bilingual (English / Spanish) test prep book, containing sample GED exams, produced in hardcopy format for those who expect to take the exam in Spanish or who prefer to study in Spanish and take the exam in English. It is a good tool for both determining which subjects the student needs to study, and for general preparation before taking the test.
Author : George French
Publisher :
ISBN 13 :
Total Pages : 360 pages
Book Rating : 4.:/5 (334 download)
Download or read book How to Advertise written by George French and published by . This book was released on 1919 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Joseph Sugarman
Publisher : John Wiley & Sons
ISBN 13 : 111842879X
Total Pages : 374 pages
Book Rating : 4.1/5 (184 download)
Download or read book The Adweek Copywriting Handbook written by Joseph Sugarman and published by John Wiley & Sons. This book was released on 2012-06-19 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
Author : Jeff Cohen
Publisher : Penguin
ISBN 13 : 110119524X
Total Pages : 353 pages
Book Rating : 4.1/5 (11 download)
Download or read book The Complete Idiot's Guide to Recession-Proof Careers written by Jeff Cohen and published by Penguin. This book was released on 2010-02-02 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Keeping your job is job one. In these uncertain economic times, secure employment is more important than ever. 'The Complete Idiot's Guide® to Recession-Proof Careers', presents all of the information needed to make an informed decision about choosing a career that ensures your continued employability. - Wide range of career fields presents a plethora of ideas for career paths - Each career is described in detail so that the reader has a clear picture of the job requirements, salary, and experience and schooling needed - Handy appendices outline the best careers by growth, salary, and geography as well as resources for job sites, fairs and organizations
Author : Alex Vasileiadis
Publisher :
ISBN 13 :
Total Pages : 170 pages
Book Rating : 4.6/5 (463 download)
Download or read book Programmatic Advertising written by Alex Vasileiadis and published by . This book was released on 2020-05-16 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to become an expert in programmatic advertising? If so, this book will help you gain 360-degree knowledge of programmatic media buying and selling. Indeed, by the end of this book, you will have learnt almost everything about how advertisers and publishers can succeed in the programmatic advertising landscape.At the beginning of this book, you will learn how online advertising has evolved over the years, meaning what approaches were followed in the past, what challenges emerged and how those gave rise to the Ad Exchanges, Demand-Side and Supply-Side platforms. Next, I will introduce you to programmatic advertising and more specifically cover what programmatic advertising is, how much this technology has been adopted over the years, what the benefits for publishers and advertisers are as well as which marketing objectives one can achieve through programmatic advertising campaigns. Following that, you will learn which are the twenty main participants in the programmatic advertising ecosystem such as the Ad Exchange, Demand-Side Platform, Supply-Side Platform, Ad Server and Data-Management Platform. How all those participants can work together, the costs of using their services as well as which platform vendors are the most popular ones. Next, I will take you through the different ways of buying media programmatically such as real-time bidding through open and private auctions as well as programmatic direct deals such as preferred and guaranteed deals. You will learn how all those methods work through the use of illustrated examples, their benefits as well as why some methods are becoming more popular than others. Then, you will learn about the six programmatic advertising formats such as the Display, Video, Native, TV, Audio and Digital out-of-home advertising format. I will explain in great detail, how each advertising format differentiates from the rest in terms of audience targeting, ad serving and campaign performance measurement, as well as highlight the benefits they can bring to both advertisers and publishers.Once all those are covered, you will learn all the prospecting and remarketing tactics followed by advertisers, get to know how to create a successful media plan, as well as how an advertiser's media plan is executed with the help of media planners, media buyers, creative designers and ad traffickers. Next, you will learn all the essential and advanced tactics followed by publishers for managing ad inventory, increasing ad viewability, and of course, ad revenues. I will also take you through the ad operations followed by publishers, which typically consist of inventory managers, ad sellers, ad traffickers and yield managers. In the last part of this book, you will learn more about the major challenges advertisers and publishers face in the programmatic advertising landscape, as well as the new developments that will definitely shape the future of programmatic advertising. More specifically, I will start by covering challenges such as the Ad Tech Tax, the risk of price inflations in real-time bidding auctions, ad blockers, and explain how advertisers and publisher can succeed in this complex field. Lastly, you will learn how artificial intelligence, augmented and virtual reality, and blockchain technologies can shape the future of programmatic advertising.
