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Author : Alfred E. Goldman
Publisher : Prentice Hall
ISBN 13 : 9780133654042
Total Pages : 197 pages
Book Rating : 4.6/5 (54 download)
Download or read book The Group Depth Interview written by Alfred E. Goldman and published by Prentice Hall. This book was released on 1987 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alan Morris
Publisher : SAGE
ISBN 13 : 147392698X
Total Pages : 185 pages
Book Rating : 4.4/5 (739 download)
Download or read book A Practical Introduction to In-depth Interviewing written by Alan Morris and published by SAGE. This book was released on 2015-05-18 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you new to qualitative research or a bit rusty and in need of some inspiration? Are you doing a research project involving in-depth interviews? Are you nervous about carrying out your interviews? This book will help you complete your qualitative research project by providing a nuts and bolts introduction to interviewing. With coverage of ethics, preparation strategies and advice for handling the unexpected in the field, this handy guide will help you get to grips with the basics of interviewing before embarking on your research. While recognising that your research question and the context of your research will drive your approach to interviewing, this book provides practical advice often skipped in traditional methods textbooks. Written with the needs of social science students and those new to qualitative research in mind, the book will help you plan, prepare for, carry out and analyse your interviews.
Author : David L. Morgan
Publisher : SAGE
ISBN 13 : 9780761903437
Total Pages : 92 pages
Book Rating : 4.9/5 (34 download)
Download or read book Focus Groups as Qualitative Research written by David L. Morgan and published by SAGE. This book was released on 1997 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: This extensively revised edition of Focus Groups as Qualitative Research reflects the many changes that have occurred in the study of focus groups in recent years.
Author : Krzysztof Kubacki
Publisher : Springer
ISBN 13 : 9811018294
Total Pages : 290 pages
Book Rating : 4.8/5 (11 download)
Download or read book Formative Research in Social Marketing written by Krzysztof Kubacki and published by Springer. This book was released on 2016-10-07 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature. This book will help social marketing to move beyond surveys and focus groups. The book addresses the needs of social marketing academics and practitioners alike by providing a robust and critical academic discussion of cutting-edge research methods, while demonstrating at the same time how each respective method can help us arrive at a deeper understanding of the issues that social marketing interventions are seeking to remedy. Each chapter includes a scholarly discussion of key formative research methods, a list of relevant internet resources, and three key readings for those interested in extending their understanding of the method. Most chapters also feature a short case study demonstrating how the methods are used.
Author : Joanna Chrzanowska
Publisher : SAGE
ISBN 13 : 1847876986
Total Pages : 174 pages
Book Rating : 4.8/5 (478 download)
Download or read book Interviewing Groups and Individuals in Qualitative Market Research written by Joanna Chrzanowska and published by SAGE. This book was released on 2002-07-18 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Anyone using, practising or teaching qualitative research will find in this series a treasure-house of ideas, techniques and issues. This is a -must-have-' - Admap 'this is one of the best texts on the subject I've come across and I did find some of the content truly inspirational' - Mick Williamson, Creative Director, TRBI for in Brief magazine 'It will be essential reading for anyone involved with qualitative market research' - David Barr, Director General of the Market Research Society 'An ideal resource for people aiming for a qualitative market research career, for academics interested to know more about an important field of application for qualitative research methods, or for those who are already engaged in the field and who wish to update their skills and reflect on their practice and profession' - Nigel Fielding, University of Surrey Qualitative Market Research is a landmark publishing event. The seven volumes provide, for the first time, complete coverage of qualitative market research practice, written by experienced practitioners, for both a commercial and academic audience. The set fills two important market gaps: it offers commercial practitioners authoritative source texts for training and professional development; and provides students and researchers with an account of qualitative research theory and practice in use today. Each book cross-references others in the series, but can also be used as a stand-alone resource on a key topic. The seven books have been carefully structured so as to be completely accessible in terms of language, use of jargon and assumed knowledge. Experienced market researchers will find the tools to help them critically evaluate their own work. Those new to market research will be provided with a complete map of qualitative market research theory and practice (including brands and advertising theory) and the stimulation to discuss and learn more with tutors and practitioners. Qualitative Market Research will be an invaluable resource for academic and professional libraries, commercial market researchers, as well as essential reading for students in market research, marketing and business studies.
Author : Margaret R. Roller
Publisher : Guilford Publications
ISBN 13 : 1462519105
Total Pages : 417 pages
Book Rating : 4.4/5 (625 download)
Download or read book Applied Qualitative Research Design written by Margaret R. Roller and published by Guilford Publications. This book was released on 2015-02-23 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique text provides a comprehensive framework for creating, managing, and interpreting qualitative research studies that yield valid and useful information. Examples of studies from a wide range of disciplines illustrate the strengths, limitations, and applications of the primary qualitative methods: in-depth interviews, focus group discussions, ethnography, content analysis, and case study and narrative research. Following a consistent format, chapters show students and researchers how to implement each method within a paradigm-neutral and flexible Total Quality Framework (TQF) comprising four interrelated components: Credibility, Analyzability, Transparency, and Usefulness. Unlike other texts that relegate quality issues to one or two chapters, detailed discussions of such crucial topics as construct validity, interresearcher reliability, researcher bias, and verification strategies are featured throughout. The book also addresses applications of the TQF to the writing, review, and evaluation of qualitative research proposals and manuscripts. Pedagogical Features *Summary tables that highlight important content, such as the application of a method to vulnerable or hard-to-reach populations. *Case studies that illustrate TQF standards in practice for each method. *Guidelines for effective documentation (via thick descriptions) of each type of study. *End-of-chapter discussion topics, exercises, and suggested further reading and Web resources. *Chapters open with a preview and close with a bulleted summary of key ideas. *Extensive glossary. 2021 Winner--American Association for Public Opinion Research (AAPOR) Book Award
Author : Greg Guest
Publisher : SAGE
ISBN 13 : 1412986842
Total Pages : 377 pages
Book Rating : 4.4/5 (129 download)
Download or read book Collecting Qualitative Data written by Greg Guest and published by SAGE. This book was released on 2013 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a very practical and step-by-step guide to collecting and managing qualitative data,
Author : Jaber F. Gubrium
Publisher : SAGE
ISBN 13 : 9780761919513
Total Pages : 1002 pages
Book Rating : 4.9/5 (195 download)
Download or read book Handbook of Interview Research written by Jaber F. Gubrium and published by SAGE. This book was released on 2002 with total page 1002 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aimed at professionals in market research and journalism as well as researchers, academics and students, this handbook is both an encyclopedia providing discussions of methodological issues and a story of a particular tale of interviewing.
Author : Marc Stickdorn
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491927135
Total Pages : 1341 pages
Book Rating : 4.4/5 (919 download)
Download or read book This Is Service Design Doing written by Marc Stickdorn and published by "O'Reilly Media, Inc.". This book was released on 2018-01-02 with total page 1341 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You'll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service design successfully in an organization. Great customer experience needs a common language across disciplines to break down silos within an organization. This book provides a consistent model for accomplishing this and offers hands-on descriptions of every single step, tool, and method used. You'll be able to focus on your customers and iteratively improve their experience. Move from theory to practice and build sustainable business success.
Author : Paul Cairns
Publisher : Cambridge University Press
ISBN 13 : 9780521690317
Total Pages : 260 pages
Book Rating : 4.6/5 (93 download)
Download or read book Research Methods for Human-Computer Interaction written by Paul Cairns and published by Cambridge University Press. This book was released on 2008-08-21 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Human-Computer Interaction draws on the fields of computer science, psychology, cognitive science, and organisational and social sciences in order to understand how people use and experience interactive technology. Until now, researchers have been forced to return to the individual subjects to learn about research methods and how to adapt them to the particular challenges of HCI. This book provides a single resource through which a range of commonly used research methods in HCI are introduced. Chapters are authored by internationally leading HCI researchers who use examples from their own work to illustrate how the methods apply in an HCI context. Each chapter also contains key references to help researchers find out more about each method as it has been used in HCI. Topics covered include experimental design, use of eyetracking, qualitative research methods, cognitive modelling, how to develop new methodologies and writing up your research.
Author : Diana Kapiszewski
Publisher : Cambridge University Press
ISBN 13 : 1107006031
Total Pages : 471 pages
Book Rating : 4.1/5 (7 download)
Download or read book Field Research in Political Science written by Diana Kapiszewski and published by Cambridge University Press. This book was released on 2015-03-19 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explains how field research contributes value to political science by exploring scholars' experiences, detailing exemplary practices, and asserting key principles.
Author : Uwe Flick
Publisher : SAGE
ISBN 13 : 1529770327
Total Pages : 384 pages
Book Rating : 4.5/5 (297 download)
Download or read book Doing Interview Research written by Uwe Flick and published by SAGE. This book was released on 2021-10-13 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to use interview methods in your research project but are not sure where to start, this book will get you up and running. With hands-on advice for every stage of the social research process, it helps you succeed in every step, from understanding interview research through to designing and conducting your study and working with data. The book: Discusses eight methods of interviewing in-depth, including semi-structured interviews, narrative interviews, focus groups and online interviews. Features over 75 case studies of real interview research from across the globe, including Australia, Canada, Germany, Norway, the Philippines and South Africa. Spotlights strategies for conducting ethical, inclusive research, including indigenous research approaches. Packed not only with learning features - including learning objectives, checklists of questions to ask yourself at every stage of your project, practical exercises to help you put your learning into practice and further reading so you can broaden your knowledge - it is also supported by online resources such as annotated transcripts and videos of mock interviews to empower any social science student to use interview research methods with confidence.
Author : Jaber F. Gubrium
Publisher : SAGE Publications
ISBN 13 : 1483305694
Total Pages : 624 pages
Book Rating : 4.4/5 (833 download)
Download or read book The SAGE Handbook of Interview Research written by Jaber F. Gubrium and published by SAGE Publications. This book was released on 2012-02-14 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new edition of this landmark volume emphasizes the dynamic, interactional, and reflexive dimensions of the research interview. Contributors highlight the myriad dimensions of complexity that are emerging as researchers increasingly frame the interview as a communicative opportunity as much as a data-gathering format. The book begins with the history and conceptual transformations of the interview, which is followed by chapters that discuss the main components of interview practice. Taken together, the contributions to The SAGE Handbook of Interview Research: The Complexity of the Craft encourage readers simultaneously to learn the frameworks and technologies of interviewing and to reflect on the epistemological foundations of the interview craft.
Author : Steve Portigal
Publisher : Rosenfeld Media
ISBN 13 : 1959029827
Total Pages : 212 pages
Book Rating : 4.9/5 (59 download)
Download or read book Interviewing Users written by Steve Portigal and published by Rosenfeld Media. This book was released on 2023-10-17 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interviewing is easy, right? Anyone can do it… but few do it well enough to unlock the benefits and insights that interviewing users and customers can yield. In this new and updated edition of the acclaimed classic Interviewing Users, Steve Portigal quickly and effectively dispels the myth that interviewing is trivial. He shows how research studies and logistics can be used to determine concrete goals for a business and takes the reader on a detailed journey into the specifics of interviewing techniques, best practices, fieldwork, documentation, and how to make sense of uncovered data. Then Steve takes the process even further―showing the methods and details behind asking questions―from the words themselves to the interviewer’s actions and how they influence an interview. There is even a chapter on making sure that information gleaned from the research study is used by the business in such a way to make it impactful and worthwhile. Oh, and for good measure he throws in information about Research Operations. But, hey, that’s just the nuts and bolts of the book. The truly fun part is Steve’s voice and how he portrays this information through amusing anecdotes about his career, fascinating examples from other practitioners, and tips and tricks that only the most experienced UX researchers, like Steve, could come up with. As a nod to the pandemic, he offers ideas for the best way to interview someone remotely, and he also discusses personal bias―how to identify and deal with it so that it doesn’t affect interviews. Everyone will get something from this book. But beyond the requisite information, it’s simply a good read. And if you want another good read with stories galore, pick up Steve’s other book Doorbells, Danger, and Dead Batteries. "Quite simply the best book on when, why, and how you should conduct user interview studies." —Elizabeth F. Churchill, PhD, Senior Director, Google Who Should Read This Book? Anyone and everyone who is interested in finding out what makes their business tick, i.e., who their users are. Anyone and everyone who wants to learn how to interview and listen to people. Anyone and everyone, including CEOs, user researchers, designers, engineers, marketers, product managers, strategists, interviewers, and you. Takeaways User research is key for companies to include in their design and development process. The best way to do user research is through interviewing users and determining their needs. Interviewing can identify what could be designed or what is actually a problem. Teams who meet their users face-to-face will build better products. Field research takes a lot of preparation to be successful―and a solid plan in advance. There are critical techniques and frameworks for mapping human behavior. A good interviewer always puts their participants at ease. If you ask the right questions, you’ll get the right answers. A smart interviewer checks their worldview at the door. To establish a rapport with your interviewee, listen and don’t be judgmental. Research data is a combination of analysis and synthesis. The importance of research analysis must be continually highlighted and emphasized to the powers that be.
Author : Victor Minichiello
Publisher :
ISBN 13 : 9780582801011
Total Pages : 320 pages
Book Rating : 4.8/5 (1 download)
Download or read book In-depth Interviewing written by Victor Minichiello and published by . This book was released on 1995 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: In-depth interviewing: principles, techniques, analysis.
Author : Irving Seidman
Publisher :
ISBN 13 : 9780807736975
Total Pages : 143 pages
Book Rating : 4.7/5 (369 download)
Download or read book Interviewing as Qualitative Research written by Irving Seidman and published by . This book was released on 1998 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new edition of this volume provides guidance for new and experienced interviewers to help them develop, shape and reflect on interviewing as a qualitative research process. It offers e×amples of interviewing techniques as well as a discussion of the complexities of interviewing and its connections with the broader issues of qualitative research.
Author : Tom Wengraf
Publisher : SAGE
ISBN 13 : 9780803975019
Total Pages : 428 pages
Book Rating : 4.9/5 (75 download)
Download or read book Qualitative Research Interviewing written by Tom Wengraf and published by SAGE. This book was released on 2001-06-25 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text provides a comprehensive resource for those concerned with the practice of semi-structured interviewing, the most commonly used interview approach in social research, and in particular for depth, biographic narrative interviewing, the interview methods of choice in qualitative research.
