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The Great Persuader
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Book Synopsis The Great Persuader by : David Lavender
Download or read book The Great Persuader written by David Lavender and published by . This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reprints the 1970 biography (originally published by Doubleday) of a railroad mogul whose family supplied the author with material never before made public. The book explains how Huntington operated, how he accumulated his great fortune, and how his dealings with Standford, Hopkins, Scott, Durrant, Ames and Gould resulted in the creation of a national railroad. Annotation copyrighted by Book News, Inc., Portland, OR
Book Synopsis The Great Persuader by : David Lavender
Download or read book The Great Persuader written by David Lavender and published by . This book was released on 1970 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Great Persuader is the biography of a robber baron, the greatest railroad mogul of them all—Collis P. Huntington, the Sacramento, California storekeeper who, along with Leland Stanford and Mark Hopkins, parlayed $1,500 into America's first continental railroad. It is an almost unbelievable story of a high dream of fortune realized through highhanded practices—an adventure which left the national treasury poorer by millions of swindled dollars, and America itself richer by a national railroad system which contributed greatly to the country's westward expansion. How did Huntington operate? What were his methods? Was he corrupt? These are questions that were previously unanswered, but, thanks to the cooperation of the Huntington family who supplied Mr. Lavender with material that had never before been made public, Lavender shows just how Collis P. Huntington operated—and it was defintely outside the law, although well inside the prevailing morality of his time. This book shows his complicated dealings with Sanford Hopkins; how he bested such tycoons as Thomas A. Scott, John C. Durrant, Oliver Ames, and Jay Gould; how Huntington accumulated the great fortune which was the legacy to his family; and how his great railroad network was to prove an unparalleled legacy to all Americans. The Great Persuader is a powerful story of a remarkable man whose singleness of purpose and ruthless manipulation of men and money propelled the great enterprise forward against all odds.
Book Synopsis The Excellent Persuader by : Steve J. Havemann
Download or read book The Excellent Persuader written by Steve J. Havemann and published by Wipf and Stock Publishers. This book was released on 2013-09-17 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: "According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales, meaning that each day more than fifteen million people earn their keep by persuading someone else to make a purchase. The Excellent Persuader has the unique ability to reach sales professionals, sales managers, and organizational leaders at every level. All sales professionals, whether entry-level, veteran, or manager, will be guided through the ART of how to become an excellent persuader by utilizing the techniques and specific strategies outlined in this resource. Through the use of sales, human resource development, management, and leadership techniques, The Excellent Persuader provides the tools in a reader-friendly manner to alter the paradigm through which struggling, average, above average, or overeager sales professionals approach their professions. Concerns voiced by sales leaders are addressed throughout, as well as specific techniques to educate, re-frame, or re-invent individuals' approaches to sales. "
Download or read book Persuader written by Lee Child and published by Dell. This book was released on 2003-05-13 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE #1 NEW YORK TIMES BESTSELLING JACK REACHER SERIES THAT INSPIRED TWO MAJOR MOTION PICTURES—THE INSPIRATION FOR SEASON THREE OF THE HIT STREAMING SERIES REACHER! “Gripping and suspenseful . . . Child ratchets up the suspense to new heights.”—The Denver Post Jack Reacher lives for the moment. Without a home. Without commitment. And with a burning desire to right wrongs—and rewrite his own agonizing past. DEA Susan Duffy is living for the future, knowing that she has made a terrible mistake by putting one of her own female agents into a death trap within a heavily guarded Maine mansion. Staging a brilliant ruse, Reacher hurtles into the dark heart of a vast criminal enterprise. Trying to rescue an agent whose time is running out, Reacher enters a crime lord’s waterfront fortress. There he will find a world of secrecy and violence—and confront some unfinished business from his own past.
Book Synopsis The Persuaders by : Anand Giridharadas
Download or read book The Persuaders written by Anand Giridharadas and published by Vintage. This book was released on 2023-10-17 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • An insider account of activists, politicians, educators, and everyday citizens working to change minds, bridge divisions, and fight for democracy—from disinformation fighters to a leader of Black Lives Matter to Bernie Sanders and Alexandria Ocasio-Cortez and more—by the best-selling author of Winners Take All and award-winning former New York Times columnist “Anand Giridharadas shows the way we get real progressive change in America—by refusing to write others off, building more welcoming movements, and rededicating ourselves to the work of changing minds.” —Robert B. Reich, best-selling author of The System The lifeblood of any free society is persuasion: changing other people’s minds in order to change things. But America is suffering a crisis of faith in persuasion that is putting its democracy and the planet itself at risk. Americans increasingly write one another off instead of seeking to win one another over. Debates are framed in moralistic terms, with enemies battling the righteous. Movements for justice build barriers to entry, instead of on-ramps. Political parties focus on mobilizing the faithful rather than wooing the skeptical. And leaders who seek to forge coalitions are labeled sellouts. In The Persuaders, Anand Giridharadas takes us inside these movements and battles, seeking out the dissenters who continue to champion persuasion in an age of polarization. We meet a leader of Black Lives Matter; a trailblazer in the feminist resistance to Trumpism; white parents at a seminar on raising adopted children of color; Bernie Sanders and Alexandria Ocasio-Cortez; a team of door knockers with an uncanny formula for changing minds on immigration; an ex-cult member turned QAnon deprogrammer; and, hovering menacingly offstage, Russian operatives clandestinely stoking Americans’ fatalism about one another. As the book’s subjects grapple with how to call out threats and injustices while calling in those who don’t agree with them but just might one day, they point a way to healing, and changing, a fracturing country.
Download or read book Alcoholics Anonymous written by Bill W. and published by Penguin. This book was released on 2014-09-04 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: A 75th anniversary e-book version of the most important and practical self-help book ever written, Alcoholics Anonymous. Here is a special deluxe edition of a book that has changed millions of lives and launched the modern recovery movement: Alcoholics Anonymous. This edition not only reproduces the original 1939 text of Alcoholics Anonymous, but as a special bonus features the complete 1941 Saturday Evening Post article “Alcoholics Anonymous” by journalist Jack Alexander, which, at the time, did as much as the book itself to introduce millions of seekers to AA’s program. Alcoholics Anonymous has touched and transformed myriad lives, and finally appears in a volume that honors its posterity and impact.
Download or read book The Persuaders written by James Garvey and published by Icon Books Ltd. This book was released on 2016-02-04 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'A work of engaging pop philosophy and accessible social science [and] a boisterous dissection of the forces jellifying our minds' Sunday Times Includes brand new material covering the US election and Brexit Every day, many people will try to change your mind, but they won't reason with you. Instead, you'll be nudged, anchored, incentivised and manipulated in barely noticeable ways. It's a profound shift in the way we interact with one another. Philosopher James Garvey explores the hidden story of persuasion and the men and women in the business of changing our minds. From the covert PR used to start the first Gulf War to the neuromarketing of products to appeal to our unconscious minds, he reveals the dark arts practised by professional persuaders. How did we end up with a world where beliefs are mass-produced by lobbyists and PR firms? Could Google or Facebook swing elections? Are new kinds of persuasion making us less likely to live happy, decent lives in an open, peaceful world? Is it too late, or can we learn to listen to reason again? The Persuaders is a call to think again about how we think now.
Book Synopsis The Hidden Persuaders by : Vance Packard
Download or read book The Hidden Persuaders written by Vance Packard and published by Ig Publishing. This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A discussion of how modern advertising attempts to control our thoughts and desires in order to make us buy the products it produces. Exploring the use of consumer motivational research and other psychological techniques, including subliminal tactics, this book shows how advertisers secretly manipulate mass desire for consumer goods and products. In addition, Packard also discusses advertising in politics, predicting the way image and personality rapidly came to overshadow real issues in the televised age.
Book Synopsis Edmund Persuader by : Stuart Shotwell
Download or read book Edmund Persuader written by Stuart Shotwell and published by . This book was released on 2009-08 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Win Bigly written by Scott Adams and published by Penguin. This book was released on 2017-10-31 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER The New York Times bestseller that explains one of the most important perceptual shifts in the history of humankind Scott Adams was one of the earliest public figures to predict Donald Trump’s election. The mainstream media regarded Trump as a lucky clown, but Adams – best known as “the guy who created Dilbert” -- recognized a level of persuasion you only see once in a generation. We’re hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push. The point isn’t whether Trump was right or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. Win Bigly is a field guide for persuading others in any situation—or resisting the tactics of emotional persuasion when they’re used on you. This revised edition features a bonus chapter that assesses just how well Adams foresaw the outcomes of Trump’s tactics with North Korea, the NFL protesters, Congress, and more.
Book Synopsis The Necessary Art of Persuasion by : Jay A. Conger
Download or read book The Necessary Art of Persuasion written by Jay A. Conger and published by Harvard Business Review Press. This book was released on 2008-09-08 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.
Download or read book Pre-Suasion written by Robert Cialdini and published by Simon and Schuster. This book was released on 2016-09-06 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message. What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.” Named a “Best Business Books of 2016” by the Financial Times, and “compelling” by The Wall Street Journal, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action. From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.” His book is “an essential tool for anyone serious about science based business strategies…and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salesperson” (Forbes).
Book Synopsis The Essential Jack Reacher 12-Book Bundle by : Lee Child
Download or read book The Essential Jack Reacher 12-Book Bundle written by Lee Child and published by Delacorte Press. This book was released on 2014-07-01 with total page 4339 pages. Available in PDF, EPUB and Kindle. Book excerpt: “If you’re a thriller fan and you’re not reading the Reacher series . . . you’re not a thriller fan.”—Chicago Tribune Jack Reacher is the most compelling hero in action and suspense today—hailed by Stephen King as “the coolest continuing series character now on offer” and a household name for legions of fans who can’t get enough of Lee Child’s #1 bestsellers. “The truth about Reacher gets better and better.”—Janet Maslin, The New York Times Once an elite military cop, Reacher is now a man with no phone, no address, and no ties anywhere. He wanders the land and lives in the moment—a cool-headed righter of wrongs who can’t let the bad guys get away with anything. This addictive eBook bundle features twelve Reacher adventures, which can be read in any order. But fair warning: Once you start, you won’t stop until you’ve finished them all. PERSUADER THE ENEMY ONE SHOT THE HARD WAY BAD LUCK AND TROUBLE NOTHING TO LOSE GONE TOMORROW 61 HOURS WORTH DYING FOR THE AFFAIR A WANTED MAN NEVER GO BACK Also includes the eBook short stories “Second Son,” “Deep Down,” and “High Heat” as well as a preview of the highly anticipated new Jack Reacher thriller, Personal! Praise for #1 bestselling author Lee Child and his Reacher series “Child is a superb craftsman of suspense.”—Entertainment Weekly “Like his hero Jack Reacher, Lee Child seems to make no wrong steps.”—Associated Press “Lee Child [is] the current poster-boy of American crime fiction.”—Los Angeles Times “Indisputably the best escape artist in this escapist genre.”—Marilyn Stasio, The New York Times “Jack Reacher is much more like the heir to the Op and Marlowe than Spenser ever was. . . . Reacher is as appealingly misanthropic as ever.”—Esquire “For pure fun, the Reacher novels are easily the best thriller series going.”—NPR “Widely admired by other writers as a master craftsman of action thrillers.”—The Wall Street Journal “Implausible, irresistible Reacher remains just about the best butt-kicker in thriller-lit.”—Kirkus Reviews
Download or read book Persuader-in-chief written by Nancy Snow and published by Nimble Books. This book was released on 2009-01-01 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Yes We Can" and "Yes We Did." McCain and Obama.Al Jazeera and Al Hurra. Frost and Nixon. Propaganda and persuasion. Orange juice and lemonade. Louis Armstrong and Edward R. Murrow. George Bush and those darn shoes. Huffington Post blogger and public diplomacy scholar Nancy Snow welcomes America and the world to the Age of Obama with this biting, funny, generous-minded look at the challenges President Obama will face as he communicates about America with the rest of the globe.
Book Synopsis The Age of Persuasion by : Terry O'Reilly
Download or read book The Age of Persuasion written by Terry O'Reilly and published by Catapult. This book was released on 2011-05-01 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stop to consider the culture of the 21st century: Each morning, you might hear a half–dozen ads on the radio before your feet touch the floor. Staggering out of bed, you'll pass brand logos on your clothing and in your bathroom. By the end of the day, hundreds — perhaps thousands — of marketing messages have targeted you. And yet so little is understood about how marketing affects our lives, our society, and our world. Enter Terry O'Reilly and Mike Tennant, the ad men behind The Age of Persuasion, the popular radio show broadcast on the Canadian Broadcasting Corporation and Sirius Radio. They have made it their mission to share the back–room story of modern marketing, entertaining asides and all. "Think of advertisers as millions of ants in a colony, each working hard and each with its own objective. Except that in this colony, every single ant is competing against the others. That's the ad business. Almost every ad you see, hear, and otherwise experience is competing for a piece of your imagination. And like any cross–section of humanity, the vast, worldwide advertising community is diverse: composed of geniuses and idiots, saints and buffoons, and everything in between." From the early players to the Mad Men of the 1960s and beyond, O'Reilly and Tennant offer insights into a rapidly evolving industry. Smart and funny, The Age of Persuasion provides an entertaining — and eye–opening — look at a world driven by marketing.
Book Synopsis The Great Persuader by : David Lavender
Download or read book The Great Persuader written by David Lavender and published by . This book was released on 1970 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Great Persuader is the biography of a robber baron, the greatest railroad mogul of them all—Collis P. Huntington, the Sacramento, California storekeeper who, along with Leland Stanford and Mark Hopkins, parlayed $1,500 into America's first continental railroad. It is an almost unbelievable story of a high dream of fortune realized through highhanded practices—an adventure which left the national treasury poorer by millions of swindled dollars, and America itself richer by a national railroad system which contributed greatly to the country's westward expansion. How did Huntington operate? What were his methods? Was he corrupt? These are questions that were previously unanswered, but, thanks to the cooperation of the Huntington family who supplied Mr. Lavender with material that had never before been made public, Lavender shows just how Collis P. Huntington operated—and it was defintely outside the law, although well inside the prevailing morality of his time. This book shows his complicated dealings with Sanford Hopkins; how he bested such tycoons as Thomas A. Scott, John C. Durrant, Oliver Ames, and Jay Gould; how Huntington accumulated the great fortune which was the legacy to his family; and how his great railroad network was to prove an unparalleled legacy to all Americans. The Great Persuader is a powerful story of a remarkable man whose singleness of purpose and ruthless manipulation of men and money propelled the great enterprise forward against all odds.
Book Synopsis The Great Persuader by : David Lavender
Download or read book The Great Persuader written by David Lavender and published by . This book was released on 1970 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt:
