The Generation Z Entrepreneur

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Publisher :
ISBN 13 : 9781641370448
Total Pages : pages
Book Rating : 4.3/5 (74 download)

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Book Synopsis The Generation Z Entrepreneur by : Alex Heintze

Download or read book The Generation Z Entrepreneur written by Alex Heintze and published by . This book was released on 2018-04-18 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Generation Z Marketing and Management in Tourism and Hospitality

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Author :
Publisher : Springer Nature
ISBN 13 : 3030706958
Total Pages : 350 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Generation Z Marketing and Management in Tourism and Hospitality by : Nikolaos Stylos

Download or read book Generation Z Marketing and Management in Tourism and Hospitality written by Nikolaos Stylos and published by Springer Nature. This book was released on 2021-05-24 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. Referring to individuals born roughly between the mid-1990s and the early 2000s, they are our youngest consumers, students, colleagues, and voters. Understanding them is a key aspect. In the context of the hospitality and tourism, Gen Z-ers represent the future in human resources, and service production and consumption. This book focuses on the aspirations, expectations, preferences and behaviours related to individuals within this demographic. It critically discusses their dynamism in driving the tourism sector and offers insights into the roles that Gen Z will inhabit as visitors, guests, consumers, employees, and entrepreneurs. This book is a valuable resource for managers, scholars and students interested in acquiring concrete knowledge on how Gen Z will shape the marketing and management of tourism-related services.

Zconomy

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Publisher : HarperCollins
ISBN 13 : 0062970305
Total Pages : 279 pages
Book Rating : 4.0/5 (629 download)

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Book Synopsis Zconomy by : Jason R. Dorsey

Download or read book Zconomy written by Jason R. Dorsey and published by HarperCollins. This book was released on 2020-09-22 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most complete and authoritative guide to Gen Z, describing how leaders must adapt their employment, sales and marketing, product, and growth strategies to attract and keep this important new generation of customers, employees and trendsetters. Gen Z changes everything. Today’s businesses are not built to sell and market the way Gen Z shops and buys, or to recruit and employ Gen Z the way they find and keep jobs. Leaders need answers now as gen Z is the fastest growing generation of employees and the most important group of consumer trendsetters. The companies that quickly and comprehensively adapt to Gen Z thinking will be the winners for the next twenty years. Those that don’t will be the losers or become extinct. Zconomy is the comprehensive survival guide on how leaders must understand and embrace Generation Z. Researched and written by Dr. Denise Villa and Jason Dorsey from The Center for Generational Kinetics, the insights in Zconomy are based on their extensive research, they’ve led more than 60 generational studies, and their work with more than 500 companies around the world. In Zconomy, Dr. Villa and Dorsey answer: Who is Gen Z? What do employers, marketers, and sales leaders need to know? And, most importantly, what should leaders do now? This is the critical moment for leaders to understand and adapt to Gen Z or become irrelevant. Gen Z is already reshaping the world of business and this change is only going to accelerate. Zconomy is the definitive manual that will prepare any executive, manager, entrepreneur, HR or marketing professional to successfully unlock the powerful potential of this emerging generation at this pivotal time.

Gen Z Effect

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Publisher : Routledge
ISBN 13 : 1351861743
Total Pages : 270 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis Gen Z Effect by : Tom Koulopoulos

Download or read book Gen Z Effect written by Tom Koulopoulos and published by Routledge. This book was released on 2016-11-03 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most profound changes in business and society is the emergence of the post-Millennial generation, Gen Z. While every new generation has faced its share of disruption in technology, economics, politics and society, no other generation in the history of mankind has had the ability to connect every human being on the planet to each other and in the process to provide the opportunity for each person to be fully educated, socially and economically engaged. What might this mean for business, markets, and educational institutions in the future? In this revolutionary new book, The Gen Z Effect: The Six Forces Shaping the Future of Business, authors Tom Koulopoulos and Dan Keldsen delve into a vision of the future where disruptive invention and reinvention is the acknowledged norm, touching almost every aspect of how we work, live and play. From radical new approaches to marketing and manufacturing to the potential obliteration of intellectual property and the shift to mass innovation, to the decimation of our oldest learning institutions through open source and adaptive learning, The Gen Z Effect provides a mind-bending view of why we will need to embrace Gen Z as the last, best hope for taking on the world's biggest challenges and opportunities, and how you can prepare yourself and your business for the greatest era of disruption, prosperity, and progress the world has ever experienced.

Disciplined Entrepreneurship

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Publisher : John Wiley & Sons
ISBN 13 : 1118692284
Total Pages : 288 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Disciplined Entrepreneurship by : Bill Aulet

Download or read book Disciplined Entrepreneurship written by Bill Aulet and published by John Wiley & Sons. This book was released on 2013-08-12 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: 24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. You will learn: Why the “F” word – focus – is crucial to a startup’s success Common obstacles that entrepreneurs face – and how to overcome them How to use innovation to stand out in the crowd – it’s not just about technology Whether you’re a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want. Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management. For more please visit http://disciplinedentrepreneurship.com/

Gen Z @ Work

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Publisher : HarperCollins
ISBN 13 : 0062475452
Total Pages : 205 pages
Book Rating : 4.0/5 (624 download)

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Book Synopsis Gen Z @ Work by : David Stillman

Download or read book Gen Z @ Work written by David Stillman and published by HarperCollins. This book was released on 2017-03-21 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: A generations expert and author of When Generations Collide and The M-Factor teams up with his seventeen-year-old son to introduce the next influential demographic group to join the workforce—Generation Z—in this essential study, the first on the subject. They were born between between 1995 and 2012. At 72.8 million strong, Gen Z is about to make its presence known in the workplace in a major way—and employers need to understand the differences that set them apart. They’re radically different than the Millennials, and yet no one seems to be talking about them—until now. This generation has an entirely unique perspective on careers and how to succeed in the workforce. Based on the first national studies of Gen Z’s workplace attitudes; interviews with hundreds of CEOs, celebrities, and thought leaders on generational issues; cutting-edge case studies; and insights from Gen Zers themselves, Gen Z @ Work offers the knowledge today’s leaders need to get ahead of the next gaps in the workplace and how best to recruit, retain, motivate, and manage Gen Zers. Ahead of the curve, Gen Z @ Work is the first comprehensive, serious look at what the next generation of workers looks like, and what that means for the rest of us.

Y-Size Your Business

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Publisher : John Wiley & Sons
ISBN 13 : 0470505567
Total Pages : 240 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis Y-Size Your Business by : Jason Ryan Dorsey

Download or read book Y-Size Your Business written by Jason Ryan Dorsey and published by John Wiley & Sons. This book was released on 2009-11-16 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's economy, maximizing the performance of every employee is critical to business survival and growth. Gen Y—sometimes called Millennials—provides an enticing opportunity for employers to increase their short-term profitability and create a long-term competitive advantage. Almost 80 million strong, Gen Y is the fastest growing segment in the US workforce—and now comprises the entire 18 to 32 demographic. Along with their ever-present cell phone and occasional backpack, Gen Y brings tremendous potential and timely skills to the workplace (just ask, they’ll tell you). However, Gen Y can be notoriously difficult to attract, retain, motivate, and develop. Gen Y's new approach to work makes them a growing challenge or strategic opportunity—depending entirely on how you choose to employ them. In Y-Size Your Business, Jason Ryan Dorsey, The Gen Y Guy, presents a step-by-step methodology for best employing Gen Y without investing a lot of time or money. A member of Gen Y himself he delivers an insider's view of his generation as well as more than fifty cost-effective, ready-to-use strategies that deliver immediate measurable results. Dorsey collected these creative strategies from the frontlines of business during his work with executives, managers, and entrepreneurs in businesses large and small around the world. He shows you exactly how to attract the best Gen Y employees, quickly develop their workplace skills, and then unlock their performance, motivation, and loyalty. Reveals creative ways to attract, retain, motivate, and develop Gen Y employees without paying them more money (or meeting their Mom) Includes a behind-the-scenes view of Gen Y from someone in Gen Y (including why they text message without vowels) Explains the primary workplace differences between the four generations and how to leverage their strengths Features funny, outrageous, and candid stories that expose the generation gap in the office (Is that a tattoo?) Helps you view the Gen Y employee life cycle and key business operations in a new way—one you can use to your business and career advantage Companies that wisely choose to embrace Gen Y today will be well positioned to navigate the global economy tomorrow. Not only will these companies benefit from the talents and ambitions of Gen Y—they’ll also benefit from Gen Y's increasing economic influence as well as their massive social networks. Based on Dorsey's work with business leaders at companies around the world, as a keynote speaker, consultant, and generational expert, Y-Size Your Business presents precisely the solutions you need to make the most of an increasingly important generation that is ready to make an impact from their first day at work (and then blog about it!).

Gen Z Startup

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Publisher : Independently Published
ISBN 13 : 9781702816151
Total Pages : 142 pages
Book Rating : 4.8/5 (161 download)

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Book Synopsis Gen Z Startup by : Alexander Muse

Download or read book Gen Z Startup written by Alexander Muse and published by Independently Published. This book was released on 2019-11-22 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gen Z (ages 10-24) is the largest and most entrepreneurial generation in our country's history. Given that most members indicate they plan to raise venture capital for their own startup at some point I wrote this book to help them do it better and faster. Gen Z startup founders will learn: Whether to take that lucrative corporate job or start their first company How to market their startup to co-founders, employees, and venture firms How to get investor referrals and meetings with venture firms How to conduct diligence on potential investors to uncover the 'smart money' How to divide shares in their company with their co-founders and employees How to create investor urgency when raising venture capital How to deal with investors AFTER the raising capital I was inspired to write this book shortly after learning how important Gen Z founders were going to be for the future of entrepreneurship in this country. Here are a few of the statistics that might surprise you: 87% plan to start their own business at some point. 61% would like to raise venture capital at some point. 83% believe they will be financially more successful than their parents. 87% have taken one or more online courses from Khan Academy. 56% believe that college is a relatively poor investment of capital. 27% would invest their college tuition in their own startup if given the option. 83% plan to obtain one or more college degrees. 83% would prefer a career as an entrepreneur than a career in law. 92% would prefer a career as an entrepreneur than a career in accounting. 96% would prefer a career as an entrepreneur than a career as a Fortune 1000 executive.

The Generation Z Guide

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Publisher :
ISBN 13 : 9780998891910
Total Pages : 380 pages
Book Rating : 4.8/5 (919 download)

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Book Synopsis The Generation Z Guide by : Ryan Jenkins

Download or read book The Generation Z Guide written by Ryan Jenkins and published by . This book was released on 2019-11-26 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Generation Z Guide equips professionals to improve recruitment, enhance engagement, and effectively train and develop the post-Millennial generation. Born after 1998, Generation Z ranges from those entering high school, completing undergraduate college, and starting careers. Generation Z is very different than Millennials and their rapid entrance into the workforce is increasing the complexity of managing and working across generations. In fact, 62 percent of Generation Z anticipate challenges working with Baby Boomers and Generation X. Generation Z has never known a Google-free world. Growing up during the most accelerated and game-changing periods of technological advancements in history has imprinted Generation Z with new behaviors, preferences, and expectations of work, communication, leadership, and much more. The Generation Z Guide's insights are research based and the applications are marketplace tested. Learn from leading companies on how best to attract, engage, and lead Generation Z.

Success Factors of Social Entrepreneurship. The Rise of Generation Z and the Necessity of Social Intrapreneurship for Companies

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Publisher : GRIN Verlag
ISBN 13 : 3346504271
Total Pages : 82 pages
Book Rating : 4.3/5 (465 download)

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Book Synopsis Success Factors of Social Entrepreneurship. The Rise of Generation Z and the Necessity of Social Intrapreneurship for Companies by : Vanessa Marini

Download or read book Success Factors of Social Entrepreneurship. The Rise of Generation Z and the Necessity of Social Intrapreneurship for Companies written by Vanessa Marini and published by GRIN Verlag. This book was released on 2021-10-04 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2021 in the subject Business economics - Company formation, Business Plans, grade: 1,3, , language: English, abstract: The rise of Generation Z in German society will impact many companies' management levels, as young entrepreneurs will increasingly determine the German economy. Accordingly, managers and companies' demands will change, as Generation Z stands for change and social innovation and wants to realize this in the workplace and combine business with social added value. In this work, basic knowledge in Social Entrepreneurship and Generation Z will first be conveyed to name the respective success factors. In the further course, it will be made clear that German society's framework conditions and the economy have a strong influence on the fact that social enterprises' founding faces obstacles. Accordingly, an approach that enables the realization of Generation Z's professional and social goals within an employee model is essential. Due to this, further theoretical knowledge about Intrapreneurship and Social Intrapreneurship will be given in the further course of the thesis. Despite extensive research, no existing Social Intrapreneurship model can be found, which is why an existing model for innovation activities is used. A new concept for implementing Social Intrapreneurship in existing companies is developed and explained based on the knowledge gained and success factors, and areas that have not been sufficiently considered in the literature are implemented and presented. Social Intrapreneurship will meet the requirements and expectations of employees and Generation Z in the future to keep the German economy innovative and emphasize the social aspect.

Platinum Entrepreneur

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Publisher : Independently Published
ISBN 13 : 9781795165792
Total Pages : 146 pages
Book Rating : 4.1/5 (657 download)

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Book Synopsis Platinum Entrepreneur by : Jacob M Melendez

Download or read book Platinum Entrepreneur written by Jacob M Melendez and published by Independently Published. This book was released on 2019-07-04 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you a young or new entrepreneur with a wonderful business idea but unaware of how to pursue it? No worries. This up-to-date book will serve as an insightful guide for you to get your foot into the door of any desired industry. Entrepreneurship is no easy game, and Elevate founder, Jacob Melendez, goes into depth by using experience and research in order to discuss some key pieces of advice for setting your business plans into motion. Whether you are an outgoing individual with all the capital in the world or an introvert with zero dollars to your name, you can win in the world of entrepreneurship.

Marketing to Gen Z

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Publisher : AMACOM
ISBN 13 : 0814439284
Total Pages : 247 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Marketing to Gen Z by : Jeff Fromm

Download or read book Marketing to Gen Z written by Jeff Fromm and published by AMACOM. This book was released on 2018-03-26 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers. Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan. In Marketing to Gen Z, businesses will learn how to: Get past the 8-second filter Avoid blatant advertising and tap influencer marketing Understand their language and off-beat humor Offer the shopping experiences they expect Marketing to Gen Z dives into and explains all this and much more, so that businesses may most effectively connect and converse with the emerging generation that is expected to comprise 40 percent of all consumers by 2020. Now is the time to learn who they are and what they want!

The Young Entrepreneur

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Publisher : Kogan Page Publishers
ISBN 13 : 0749497335
Total Pages : 241 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis The Young Entrepreneur by : Swish Goswami

Download or read book The Young Entrepreneur written by Swish Goswami and published by Kogan Page Publishers. This book was released on 2022-05-03 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: FINALIST: Goody Business Book Awards - Entrepreneur: Young Entrepreneur If you have a great start-up idea and know how to think like an entrepreneur, but are still at college or university, then this book will show you how to run your business without having to drop out. Research shows that Generation Z are the most entrepreneurial generation yet. If you don't want to wait until you graduate before launching the next big thing, then this book - written by successful young entrepreneurs Swish Goswami and Quinn Underwood - is for you. Packed with practical and realistic advice The Young Entrepreneur really cuts through the noise surrounding business innovation and makes a clear case for starting your own company while you're young. Featuring inspiring examples and invaluable resources to give you the tools you need, this book is your one-stop guide to jump-start your entrepreneurial journey.

Marketing to Millennials

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Publisher : AMACOM
ISBN 13 : 0814433235
Total Pages : 220 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Marketing to Millennials by : Jeff Fromm

Download or read book Marketing to Millennials written by Jeff Fromm and published by AMACOM. This book was released on 2013-07-10 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty. The jokes at the Millennials’ expense are plenty, but not nearly as much as the $200 billion in buying power they now wield as they enter their peak earning and spending years. Love it or loathe it, you are doing business in their domain now, and your future depends on your ability to successfully connect with them. Based on original market research, this book reveals the eight attitudes shared by most Millennials, including how they: Value social networking and aren't shy about sharing opinions Refuse to remain passive consumers but expect to participate in product development and marketing Demand authenticity and transparency Are highly influential, swaying parents and peers Are not all alike; therefore, understanding key segments is invaluable Complete with expert interviews of those doing Millennial marketing right, as well as the new rules for engaging this increasingly vital generation successfully, Marketing to Millennials is the key to persuading the customers who will determine the bottom line for decades to come.

MY JOB Gen Z

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Author :
Publisher : Skees Family Foundation
ISBN 13 : 1662904274
Total Pages : 339 pages
Book Rating : 4.6/5 (629 download)

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Book Synopsis MY JOB Gen Z by : Suzanne Skees

Download or read book MY JOB Gen Z written by Suzanne Skees and published by Skees Family Foundation. This book was released on 2021-04-16 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nonfiction business/career studies, sociology of work, real-life vignettes of young people at work along with how-tos for job hunting and career building. MY JOB Gen Z: --provides hope and help to young adults launching careers during a pandemic and recession, --defines the unique qualities of Generation Z based on field research and our survey, --profiles ""ordinary"" and famous Gen Zers striving toward and succeeding in their dream jobs, and --offers resources on how to identify your skills, apply for internships and jobs, negotiate terms and salary, work remotely, and forge ahead with your dream job in a fast-changing world. MY JOB Gen Z, written by and for Generation Z (born in and after 1995), combines research into the unique experiences and qualities of this rising generation with the results of our own global survey. We compare what the ""data"" say about Gen Z with who YOU say you are, including an array of real-life profiles of ordinary Gen Zers--how they feel about work, what they want most from their careers, and the challenges they encounter along the way. We spotlight famous Gen Zers who've already had impact on society, built companies, and made millions--and reveal what drives them to succeed. Then we guide you through best practices for creating your own resume and professional profile, applying for internships and jobs, conducting online and in-person interviews, discerning your valuable skillset and pursuing your own dream job. The real-life examples and pragmatic advice offered in MY JOB Gen Z will convince you that you are not alone, in an often-challenging and isolating world. It will leave you inspired by your peers doing amazing things and motivated to pursue your own dream job. Book Review 1: "A collection of intimate interviews with people regarding the personal, familial, cultural, and geographic factors in their working lives. Inspired by Studs Terkel’s Working (1974), which profiled ordinary American workers, editor Skees (God Among the Shakers, 1998) takes the concept global. Six of her 16 subjects live in the United States, including a slack-key guitarist in Honolulu, an architect in Cincinnati, and a recruiter/headhunter in Tampa, Florida. The rest are on other continents, including a coffee farmer in Nicaragua, a Masai warrior in Tanzania, a married couple running an eco-friendly factory in India, a rickshaw puller in Bangladesh, and a private equity manager in Hong Kong. Skees organizes the material into five sections (“Entrepreneurship,” “Industry and Transportation,” “Farming, Food, and Animals,” “Finance and Technology,” and “Music & Arts”), but each first-person account stands on its own, and they can be read in any order. A map, photograph, and editor’s note introduce each, and footnotes supplement the text. Skees nimbly maintains a consistent narrative flow, with none of the readability problems that are common in transcriptions. Whereas Terkel packed a great many workers into his book, Skees gives her subjects more space to muse, digress, and occasionally contradict themselves. The results are highly personal, often poignant, sometimes gritty, and routinely granular—perhaps more than some readers may expect, or even desire. The editor sets out to demonstrate that “our job = our self.” But such detailed portraits also reveal that formula’s commutative property—how personal preferences, chance, circumstances, and location shape each person’s job choice and performance. Skees is a nonprofit international development specialist, and doing work that contributes to the greater good emerges as a strong theme. As a result, this is a small, and perhaps skewed, sample of the world’s workforce (although a second volume is forthcoming), but it will inspire readers by showcasing workers across diverse industries, income levels, countries, and cultures expressing how they find meaning in their work beyond earning money. A vocational and sociological travelogue that readers will find to be time well spent." -- Kirkus Book Review 2: "Book 2 of the series, MY JOB: REAL PEOPLE AT WORK AROUND THE WORLD, features fifteen true stories by professionals in the North America, the Caribbean, Central America, Southeast Asia, the U.K., and Africa, in such fields as addiction recovery, agribusiness, college admissions, ecotourism, and diplomacy. Each narrator begins by outlining what it's really like to do their job and ends up revealing their innermost traumas and dreams. More than a virtual travel guide to villages, farms, and cities around the world, MY JOB Book 2 documents the nitty-gritty reality of each occupation, and highlights unique cultures and experiences, yet illustrates how much we have in common through our shared human experience of work. BookLife Prize - 2019 Plot/Idea: 10 out of 10 Originality: 9 out of 10 Prose: 8 out of 10 Character/Execution: 8 out of 10 Overall: 8.75 out of 10 Assessment: Idea/Concept: "The stories of our jobs become the stories of our lives," writes Suzanne Skees in her introduction to this second volume in her "My Job" series. Skees's project surveys the on-the-ground truth of what work is like right now, around the world, as the dynamics of labor are upended by automation and contract work. Skees demonstrates her acumen as a curator and editor -- gathering a diverse roster of workers to tell their stories -- and as a listener. She invites her subjects to discuss their careers, their hopes, their disappointments, and the changes they've seen at length, all with disarming frankness. Her subjects include a nursing student in Honduras; an environmental activist in American coal country; a banana farmer in Uganda; a college admissions counselor in Rwanda; and a "fringe diplomat" in Tel Aviv. Few books dig so deeply into life as it's actually lived, with such unsparing intimacy. Prose: Skees's own prose is sharp, clear, and purposeful, but outside of introductions and some notes, most of the book come straight from the mouths of her subjects through first person monologue. Skees breaks the chapters up into short labeled sections. This is helpful for skimmers, but the shortness of the individual sections gives the chapters a stop-and-start feeling, impeding narrative momentum. Originality: This isn't the first book to survey workers in their own words about work, nor even the first one by Skees to do so, but the author has selected a fresh, fascinating cross section of people to reveal truths about the world and this current moment. Execution: The book offers insights, wisdom, challenges to orthodox thinking, and some arresting first-person storytelling. It's both eye-opening and a pleasure to learn about the day-to-day work of a Zambian "mobile-money agent" and to discover how that work is vital to a population outside of the banking system. That said, the narrators' individual voices sound somewhat similar to each other, and the speakers too rarely offer up surprising or engaging anecdotes. The emphasis here is strongly on the work itself, and the sociopolitical context that created the opportunity for such work. There's great value in capturing that, but the book might prove more enticing for general audiences with a greater emphasis on voice and storytelling." -- Booklife/Publisher's Weekly

ZAG

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Author :
Publisher : Pearson Education
ISBN 13 : 0132798123
Total Pages : 171 pages
Book Rating : 4.1/5 (327 download)

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Book Synopsis ZAG by : Marty Neumeier

Download or read book ZAG written by Marty Neumeier and published by Pearson Education. This book was released on 2006-09-20 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: "When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today companies need “radical differentiation” to create lasting value for their shareholders and customers. In an entertaining 3-hour read you’ll learn: - why me-too brands are doomed to fail - how to "read" customer feedback on new products and messages - the 17 steps for designing “difference” into your brand - how to turn your brand’s “onliness” into a “trueline” to drive synergy - the secrets of naming products, services, and companies - the four deadly dangers faced by brand portfolios - how to “stretch” your brand without breaking it - how to succeed at all three stages of the competition cycle From the back cover: In an age of me-too products and instant communications, keeping up with the competition is no longer a winning strategy. Today you have to out-position, out-maneuver, and out-design the competition. The new rule? When everybody zigs, zag. In his first book, THE BRAND GAP, Neumeier showed companies how to bridge the distance between business strategy and design. In ZAG, he illustrates the number-one strategy of high-performance brands—radical differentiation. ZAG is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA. For a quick peek inside ZAG, go to www.zagbook.com.

Can't Even

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Author :
Publisher : Mariner Books
ISBN 13 : 0358561841
Total Pages : 321 pages
Book Rating : 4.3/5 (585 download)

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Book Synopsis Can't Even by : Anne Helen Petersen

Download or read book Can't Even written by Anne Helen Petersen and published by Mariner Books. This book was released on 2021-05-04 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: An incendiary examination of burnout in millennials--the cultural shifts that got us here, the pressures that sustain it, and the need for drastic change