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The Fitness Directors Guide To Marketing Strategies Tactics
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Book Synopsis ACSM's Resource Manual for Guidelines for Exercise Testing and Prescription by : American College of Sports Medicine
Download or read book ACSM's Resource Manual for Guidelines for Exercise Testing and Prescription written by American College of Sports Medicine and published by . This book was released on 2001 with total page 772 pages. Available in PDF, EPUB and Kindle. Book excerpt: This complementary book to ACSM's Guidelines for Exercise Testing and Prescription elaborates on the Knowledge, Skills, and Abilities (KSAs) you need to study for any of the American College of Sports Medicine certification exams. It also serves as a valuable professional resource behind the Guidelines. New content includes updated research throughout and a reorganization of the KSAs to correspond with the sixth edition of ACSM's Guidelines. Significantly revised chapters include: Epidemiology of Physical Activity, Physical Fitness, and Selected Chronic Diseases; Diet and Chronic Disease; Medical and Invasive Interventions in the Management of Coronary Artery Disease; Comprehensive Cardiovascular Risk Reduction in Patients with Coronary Artery Disease; Smoking Cessation; Policies and Procedures for Clinical Programs. Both the clinical and health & fitness tracks are covered, in an attractive design that highlights the KSAs for each level of certification. The book features both theoretical and practical physiological concepts and relates the examples to exercise testing, training and programming, thus providing a complete perspective on clinical exercise physiology and fitness. A Brandon-Hill recommended title.
Book Synopsis Practical Content Strategy & Marketing by : Julia McCoy
Download or read book Practical Content Strategy & Marketing written by Julia McCoy and published by Julia McCoy. This book was released on 2017-11-27 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally: a real-life, practical industry guide on content strategy and marketing. Practical Content Strategy & Marketing is your go-to guide on a practical content strategy and marketing education, created by author Julia McCoy as a written accompaniment to her new course, the Content Strategy & Marketing Course (www.contentstrategycourse.com). If you run a business, or if you’re trying to break into a top-dollar content marketing career, you need to know the practical concepts involved in content strategy and marketing. The “how,” the “why,” the “where” of content. Content marketing itself involves so many platforms, formats, content types, strategies, tools—and to get the most ROI from your approach to content marketing and strategy, you have to know how to do the most important content marketing practices. Forget FOMO and trying to figure out too many things. This guide will teach you the most important foundations and skills you actually need in order to get far in our booming industry of content marketing. For the first time in the industry, Practical Content Strategy & Marketing lays the “hows” of content marketing and strategy out, in a step-by-step approach, book form. Each section has written exercises built to solidify what you’re reading and learning—you’ll be able to fill these out with a pen. Don’t be afraid to mark up this book! Why is this book different? You’re not going to find corporate, birds-eye, mumbo-jumbo fluff in this content marketing guide. Quite the opposite. The author, Julia McCoy, won her way to the top (awarded as the top 33rd content marketer in 2016) the hard-knocks way. She dropped out of college and built a content agency, Express Writers, on nothing but $75 and the tenacity to go and follow her dream and see it through. Five years later, Julia’s business has served over 5,000 clients and employs over 40 team members, and her content consistently ranks at the top of Google and among the highest-shared for guest publications. Her go-to marketing strategy? A practical, hands-on content marketing approach that has ended up bringing her 99% of the clients her agency currently works with. With Julia as your guide, learn the principles and physical “how-to” behind these six key cores of effective content marketing: Module 1: Core Foundations of an ROI-Based Content Strategy Module 2: Audience Persona Discovery, Sales Funnel Content Mapping, & Style Guidelines Module 3: Understanding Keywords, SEO Opportunities, & Creating Keyword Reports Module 4: How to Build Content Cores (Your Content House) for an Authority Presence Online Module 5: Practical Content Creation (Your Site & Guest Blogging) Module 6: Content Promotion, Setting a Budget, Preparing Your Editorial Calendar, & Maintenance Along the way, you’ll get to build a working content strategy from the ground up, using the Brand Strategy Exercises in each module. Have your pen and thinking cap ready—and a brand you want to build an entire working strategy for! Practical Content Strategy & Marketing is a field guide for the smartest content marketers who know that strategy is the key to thriving in our world of new marketing through content. Bonus: leading business marketing expert Mark Schaefer joins Julia to write the foreword, and guests Sujan Patel, Michele Linn, Steve Rayson and more appear in guest lessons throughout the book.
Book Synopsis Subject Guide to Books in Print by :
Download or read book Subject Guide to Books in Print written by and published by . This book was released on 1997 with total page 3310 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Wiley CPA Exam Review Study Guide 2023 by :
Download or read book Wiley CPA Exam Review Study Guide 2023 written by and published by John Wiley & Sons. This book was released on 2023 with total page 706 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Wiley CPA Study Guides four-volume set, fully updated for the 2022 CPA exam, reviews all four parts of the exam and provides the detailed information candidates need to master or reinforce tough topic areas. Content is organized into Bite-Sized Lessons that map perfectly to the Wiley CPA online course. The books are designed to supplement the online course but may also be used as a stand-alone study tool.
Download or read book The Brand Gym written by David Taylor and published by John Wiley & Sons. This book was released on 2010-04-09 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the highly successful original version, the book consists of a programme of 8 "workouts" that will help marketers raise their own game in key areas such as: insight, portfolio strategy, positioning and innovation. The tools and techniques in the book have been road-tested on over 100 brandgym projects out of the last 8 years, making this book extremely practical. Based on the inside stories of brand leaders who have achieved success: Tesco, T-Mobile, Unilever and Proctor and Gamble. These companies share their tips, tricks and warn of the traps to avoid. 50% of the content is new or updated with the latest thinking on "recession proof branding", how to win when times are tough, communication briefing, growing the core business and new research with marketing directors on the key success factors of brand leaders. The authors are most influential, appearing in The Guardian, Marketing, Brand Strategy, Market Leader and The Marketer. The CIM have called David Taylor one of the "World's 50 most important marketing thinkers".
Download or read book Start with Why written by Simon Sinek and published by Penguin. This book was released on 2011-12-27 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.
Book Synopsis From Survive to Thrive by : Debbie LeeKeenan
Download or read book From Survive to Thrive written by Debbie LeeKeenan and published by . This book was released on 2018 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Theory meets practical tips in this guide for leaders of early childhood programs
Book Synopsis Crafting and Executing Strategy by : Arthur A. Thompson
Download or read book Crafting and Executing Strategy written by Arthur A. Thompson and published by McGraw-Hill Higher Education. This book was released on 2021 with total page 865 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Podcasting Marketing Strategy by : Daniel Rowles
Download or read book Podcasting Marketing Strategy written by Daniel Rowles and published by Kogan Page Publishers. This book was released on 2019-05-03 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take advantage of the skyrocketing popularity of podcasts and learn how your business can use the unique opportunity to stand out and drive loyal engagement with target audiences, using this complete guide to podcast marketing - written by the hosts of the global top ten iTunes podcast, The Digital Marketing Podcast. Podcasting is a hugely persuasive, yet under-utilized channel accessed by an affluent and influential demographic. In a crowded and noisy digital environment, it gives organizations, brand builders and marketers the unique opportunity to stand out and drive engagement with target audiences, with accurate and measurable levels of allegiance that can only be dreamed of on other digital channels. This book is the complete guide to the podcast environment. It describes the importance of podcasting for businesses and explains why, uniquely, it has the highest level of consumer commitment than any other social media. Written by award-winning author Daniel Rowles, and his co-host of the global top ten iTunes podcast, The Digital Marketing Podcast, this book: -Explains how podcasting can drive business results -Advises on how to record, edit, and advertise your content -Provides a unique digital marketing toolkit -Is supported by case studies from influential organizations around the globe Quite simply, Podcasting Marketing Strategy is the definitive authority to making and publishing podcasts that deliver quantifiable results.
Book Synopsis Developing Successful Marketing Strategies by : Gary W. Randazzo
Download or read book Developing Successful Marketing Strategies written by Gary W. Randazzo and published by Business Expert Press. This book was released on 2014-05-15 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: What’s your organization’s marketing strategy? Does your company meet real life marketing challenges head on and with success? This book provides a unique approach by using your organization’s mission and vision statements to guide the development of marketing goals, strategies, and tactics. It uses real market examples to demonstrate the development of effective marketing strategies. Central to the development of marketing strategy is the use of the marketing mix of price, place, product, and promotion. This book neatly weaves the process of developing such a marketing strategy with examples given to clarify the theories and guide the reader through the strategic marketing planning process. If you are a manager, business student, or an executive, this book will help you grow an established business or start a new one with smart management techniques and processes that are critical to executing successful marketing strategies. The examples used are from large and small organizations in which the author was personally involved.
Book Synopsis Law Books in Print: Title index by : Glanville Publishers, Incorporated
Download or read book Law Books in Print: Title index written by Glanville Publishers, Incorporated and published by . This book was released on 1997 with total page 1168 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Influencer Marketing Strategy by : Gordon Glenister
Download or read book Influencer Marketing Strategy written by Gordon Glenister and published by Kogan Page Publishers. This book was released on 2021-03-03 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: SHORTLISTED: Business Book Awards 2022 - Sales & Marketing category Create an influencer marketing strategy that benefits both brand and the influencer with this fascinating guide, rich in case studies from the biggest and the best and the small and specialist. Influencer marketing can no longer be ignored. Whether it's broad scale celebrity endorsement, or micro-influencers with niche, highly targeted followings, influencer marketing has become a natural extension of content marketing. However, while the opportunities are vast, the very nature of influencer marketing means that a brand must relinquish control of their marketing message to allow the influencer to communicate in their natural style. This can be unnerving, and it's therefore imperative to have a clearly defined campaign that mutually benefits and protects both the brand and the influencer. Influencer Marketing Strategy gives readers everything they need to create influencer marketing strategy. It will walk readers through the key considerations, and offer insight into decisions such as choosing the right influencer, planning content, and how to incorporate influencer marketing into your wider marketing strategy. This book presents fascinating, in-depth case studies from the beauty, fashion, gaming, travel, health and tech industries, demonstrating the variety of ways that influencer marketing can be utilized, and the huge opportunities it presents for organizations and industries of all sizes. Influencer Marketing Strategy is the ultimate guide to developing a successful influencer marketing strategy - and building campaigns that create real value.
Book Synopsis Creating a Business-based IT Strategy by : A. Brown
Download or read book Creating a Business-based IT Strategy written by A. Brown and published by Springer Science & Business Media. This book was released on 1992-07-31 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together contributions from consultants, academics and executives with experience in large and small companies. They describe existing IT practice and show how an IT strategy can be developed. Common problems are discussed, and methods of avoiding them or solving them are explained.
Book Synopsis Brandgym, third edition by : David Taylor
Download or read book Brandgym, third edition written by David Taylor and published by eBook Partnership. This book was released on 2017-08-24 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: the brandgym is a refreshingly simple, practical guide to boosting your brand and business performance. This new and updated edition 'reboots' the whole brand vision to action process to be fit for purpose in today's digital age, illustrated with inside stories from Snapchat, Airbnb, Netflix, Burberry, Dove, Apple, accenture, Lego and many others. The programme of 11 'Workouts' is packed with practical tools and tips to raise your game in key areas includinginsight, brand purpose and positioning, innovation and internal engagement. Complementary online resources include over 1,250 case studies with detailed data and videos.
Book Synopsis Strategic Human Resource Management: Volume 1 by : Feza Tabassum Azmi
Download or read book Strategic Human Resource Management: Volume 1 written by Feza Tabassum Azmi and published by Cambridge University Press. This book was released on 2019-05-23 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive and up-to-date text in the subject. It seeks to address a wide gap existing in terms of the availability of a book that provides extensive coverage in the field. It aims to provide students in human resource management courses and practising managers with a comprehensive view of essential concepts and techniques in a highly readable and understandable form. This book particularly focuses on practical applications, examples and cases that managers can utilise in gaining insights into the subject in order to carry out their HR-related responsibilities. It focuses on practical applications, examples and cases that will be useful for both students and HR managers. It serves two important purposes: to provide an academically rigorous study, and at the same time, offer comprehensive and user-friendly pedagogy. The case studies cited in the book are from across the globe, including studies from India, and will appeal to a large audience.
Book Synopsis Digital Marketing Strategy by : Simon Kingsnorth
Download or read book Digital Marketing Strategy written by Simon Kingsnorth and published by Kogan Page Publishers. This book was released on 2022-05-03 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing. Now fully updated, this third edition covers the integration of AI in marketing, e-commerce, marketing automation, affiliate marketing and how to use digital analytical tools, plus new strategies for the latest cookie changes and privacy protection. Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a successful digital marketing strategy for measurable, optimized results. Recommended by the Chartered Institute of Marketing (CIM), it is supported by real-world case studies from the likes of Coca-Cola, Spotify, Airbnb, Adidas and Hostelworld as well as checklists, key terms and insights from leading industry practitioners to help you develop your own digital marketing strategy. This book is an invaluable guide for both digital marketing students and entry-level to mid-management marketing professionals. Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as presentation slides and activity sheets.
Download or read book Sport Marketing written by Paul Blakey and published by SAGE. This book was released on 2011-05-05 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a highly accessible text that provides detailed coverage of the key concepts, ideas, principles and techniques of sport marketing. It combines clear and concise explanations with applied case studies, supported by clear objectives, learning activities and points for reflection. UK-based examples are used throughout and the book successfully combines both theory and practice. The field of sport marketing is an exciting and fast-moving part of the sports industry that presents new challenges requiring innovative and effective solutions. Engagement with sport marketing therefore equips students with valuable transferable skills necessary for all sport managers of the future.
