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The Fashion Conscious Behaviours Of Mature Female Consumers
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Book Synopsis The Fashion-Conscious Behaviours of Mature Female Consumers by : Hae Jin Gam
Download or read book The Fashion-Conscious Behaviours of Mature Female Consumers written by Hae Jin Gam and published by . This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Under-appreciation of mature consumers as a numerous and comparatively wealthy market segment has resulted in not only lost revenues for business, but also lost consumption and service opportunities for the elderly. In response to expressed needs for more research into actual and desired consumption by older consumers, this study examined the apparel and shopping preferences of mature women in America. Independent living residents were surveyed concerning fashion consciousness, fashion information sources and shopping behaviours. Young and mature consumers reactions to female apparel ensembles were compared. Mature subjects purchased apparel for pleasure or need, but less for conformity. Decisions were influenced more by fit and comfort than by fashion, despite suggestions that dressing stylishly was important. New fashions were encountered via catalogue illustrations, social gatherings and window displays. Subjects high in fashion consciousness had greater financial and social involvement with fashion, greater chronological-to-cognitive age differences and larger clothing budgets. Young and mature consumers responses to apparel illustrations differed significantly. As the mature market expands, attention to age-divergent definitions of fashion (such as those based upon admiration of comfort) will determine the success of apparel businesses. Assessment of cognitive age will facilitate identification of those mature consumers most predisposed toward fashion consumption.
Book Synopsis Exploring the Effects of Scarcity, Impulse Buying, and Product Returning Behavior in the Fast Fashion Environment Among Female Fashion Conscious Consumers by : Sasikarn Chatvijit
Download or read book Exploring the Effects of Scarcity, Impulse Buying, and Product Returning Behavior in the Fast Fashion Environment Among Female Fashion Conscious Consumers written by Sasikarn Chatvijit and published by . This book was released on 2012 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thesis examines the relationship between consumer purchasing and fast fashion retail production and marketing. While other fashion retailers struggle with lost profits from overstock and inflexibility of supply chains to follow quick trend changes, fast fashion retailers have turned these obstacles to their advantage. The success of flexible supply chain management strategies results in a quicker response to new fashion trends. Instead of delaying their purchase to take advantage of sale prices, consumers feel compelled to immediately purchase apparel products from fast fashion retailers because the availability of current designs are limited. Not only are the products available for a short amount of time due to frequent introduction of new designs, but also are scarce because of small batches of production and replenishment. Limited product availability has become a unique characteristic of the fast fashion retail environment. While several studies have examined the success of the fast fashion environment, these previous studies have focused on the benefits of fast fashion from the retailers' perspective. The purpose of the current research was to investigate the relationship that may exist among fashion consciousness, attitude, perception of product scarcity, impulse buying behavior, post-purchase emotional response, and product return behavior within the context of the fast fashion environment.
Book Synopsis Older Tourist Behavior and Marketing Tools by : Vania Vigolo
Download or read book Older Tourist Behavior and Marketing Tools written by Vania Vigolo and published by Springer. This book was released on 2017-04-07 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists. The book is divided into three parts, the first of which defines older tourists and presents a critical review of segmentation approaches. The second part then focuses on the behavior of older tourists in terms of the travel planning process, the use of information and communication technologies for travel purposes, and accommodation choices. The final part analyzes the marketing strategies and operative practices of three tourism companies that focus on the older-adult market. Practical implications for tourism suppliers willing to target older tourists are derived. The book is intended primarily for academics, researchers, and professionals in the tourism and hospitality industry. In addition, it will be useful for students attending advanced tourism and hospitality courses.
Book Synopsis Women and Aging by : Varda Muhlbauer
Download or read book Women and Aging written by Varda Muhlbauer and published by Springer. This book was released on 2014-10-20 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: These are paradoxical times to be an older woman. As individual older women take the stage as role models in the arts and the public sphere, female elders as a group are marginalized as dependent, declining and unimportant. Women and Aging surveys the evolving sociopolitical landscape in an era still struggling with gender and age discrimination. This insightful volume recasts familiar concepts such as social roles, appearance, health, sexuality and transition through the related lenses of empowerment/restraint and quality of life/well-being for a deeper understanding of the disparities that exist both with men and within their own gender. Two especially relevant questions emerge from this framework: how women over 60 are contributing to the current climate of societal change and how these positive developments can improve the lives of older women as a whole. Featured topics analyze the wider implications of older women's experiences as family members, sensual and sexual beings, drivers of economies and members of a diverse population worldwide: Older women, power and the body. Older women, economic power and consumerism. The impact of multiple roles on older women: Strain or enrichment? Older women, leadership and encore careers. Sexuality in older women: Desirability and desire. Lesbians over 60: Newer every day. Clinical interventions to empower older women. A significant advance in femi nist research, Women and Aging brings path-breaking perspectives to scholars in women’s studies, gerontology, psychology, sociology, social work and human development, whether they study women who have overcome barriers or those who need support in changing the rules.
Book Synopsis Fashion Communication in the Digital Age by : Nadzeya Sabatini
Download or read book Fashion Communication in the Digital Age written by Nadzeya Sabatini and published by Springer Nature. This book was released on 2023-08-08 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book. FACTUM Conference proceedings are the output of one of the few academic events of its nature happening globally, researching fashion communication from different angles and perspectives. It includes contributions from scholars studying communication and marketing, management, digital transformation, and cultural heritage, among other disciplines. This book presents papers from the third bi-annual Conference, which aims to become the major reference point in the field. These proceedings seek to promote theoretical and empirical interdisciplinary work on how various communication practices impact both the fashion industry and societal fashion-related practices and values. With these proceedings, several objectives are aimed to be achieved, namely: - to establish and consolidate an international and interdisciplinary network of scholars in the field of fashion communication; - to share methodological approaches; - to expand the dialogue between communications studies and fashion-related disciplines; - to encourage junior researchers to pursue their scientific interests in this field. Finally, the book can be used by professionals in the field of fashion communication and marketing, who are eager to access sound research in a field that is developing very fast due to its digital transformation.
Book Synopsis Ageing and Globalisation by : Martin Hyde
Download or read book Ageing and Globalisation written by Martin Hyde and published by Policy Press. This book was released on 2016-07-06 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two of the most unprecedented transformations in the history of human social and economic life are currently underway. One, globalization, is the subject of extensive media coverage and scholarly analysis. Relatively ignored, however, is the other one: the overall aging of the world's population. This book offers the first in-depth look at the two forces in tandem, showing the many ways in which they interact and affect each other--and helping us for the first time to grasp the implications of both. This comprehensive introduction to globalization for gerontologists is part of the Ageing in a Global Context series, published in association with the British Society of Gerontology.
Book Synopsis Celebrity Fashion Marketing by : Fykaa Caan
Download or read book Celebrity Fashion Marketing written by Fykaa Caan and published by Taylor & Francis. This book was released on 2023-02-21 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the concept of the celebrity as a 'Human Fashion Brand' and the effectiveness of the celebrity in promoting fashions and shaping the identity and decisions of fashion consumers. Beginning with an overview of the background and context of the fashion celebrity, the authors consider celebrity fashion classifications, fashion influencers, explore existing theory, models, and tools and the role of technology; and explain how celebrity-endorsed products impact on fashion consumers and trends. The book defines and develops a ‘Human Fashion Brand Model’, which describes the relationship between the fashion celebrity, fashion celebrity marketers and fashion consumer behaviour choices in celebrity fashion emulation. Coupled with reflective questions to aid learning, every chapter is illustrated by case studies of celebrities as fashion brands, as well as their impact on fashion, including Kylie Jenner and Kim Kardashian, Beyoncé, and Madonna. Providing a holistic understanding of the celebrity as a human fashion brand and celebrity-inspired fashion consumption, Celebrity Fashion Marketing should be recommended reading for advanced undergraduate and postgraduate students studying Celebrity Fashion and Influencer Marketing, Fashion Marketing, Fashion Brand Management, and Consumer Behaviour.
Book Synopsis Advances in Design for Inclusion by : Giuseppe Di Bucchianico
Download or read book Advances in Design for Inclusion written by Giuseppe Di Bucchianico and published by Springer. This book was released on 2019-06-06 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses a range of topics in design, such as universal design; design for all; digital inclusion; universal usability; and accessibility of technologies regardless of users’ age, financial situation, education, geographic location, culture and language. It especially focuses on accessibility for people with auditory, cognitive, neurological, and visual impairments, ageing populations, and mobility for those with special physical needs. The book explores some of the overlaps between inclusive design and web accessibility to help managers, designers, developers, policy makers, and researchers optimize their efforts in these areas. Based on the AHFE 2019 International Conference on Design for Inclusion, held on July 24-28, held in Washington D.C., USA, it discusses new design technologies and highlights the disparate needs of the individuals within a community. Thanks to its multidisciplinary approach, it provides readers with various backgrounds with a timely, practice-oriented guide to design for inclusion.
Book Synopsis Fashion in Altermodern China by : Feng Jie
Download or read book Fashion in Altermodern China written by Feng Jie and published by Bloomsbury Publishing. This book was released on 2022-03-24 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion in Altermodern China examines key features of women's fashion within the cultural and political context of contemporary China. While global brands and styles heavily influence Chinese consumer trends, the Chinese fashion 'system' is formed of its own internal logics and emergent trends, too. Adopting the theoretical term 'altermodern', Feng Jie encourages us to view China in terms of its rapid modernization which presents its own rhythms and meanings, and argues persuasively that Chinese fashion can't be wholly understood in terms of a Western discourse of modernity, postmodernity and the global. Expanding our understanding of the fashion 'system', Fashion in Altermodern China takes on board new trends in global trade, new technologies, and the hybridity of designs and consumption of fashion. Through critical readings of Barthes, on the 'neutral', and Jullien, on 'blandness', both directly influenced by Asian philosophies, the author offers a new perspective on Chinese fashion, arguing that, while global-local contexts lead to identifiably postmodern and hybrid aesthetics, for women in contemporary China the flux and mix of available fashions is experienced in a more open neutral manner than scholars have previously described. Crucially, then, rather than position trends in China only in terms of 'hybridity' (which betrays a Western bias and a binary logic of host-recipient), there are more fluid ways in which we need to understand how women engage in fashion in China today.
Book Synopsis Walking the Fashion Line, Opening the Fashion Eyes by : Hsiao-Tien Fang
Download or read book Walking the Fashion Line, Opening the Fashion Eyes written by Hsiao-Tien Fang and published by . This book was released on 2000 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Intelligent Adaptation and Personalization Techniques in Computer-Supported Collaborative Learning by : Thanasis Daradoumis
Download or read book Intelligent Adaptation and Personalization Techniques in Computer-Supported Collaborative Learning written by Thanasis Daradoumis and published by Springer. This book was released on 2012-03-09 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adaptation and personalization have been extensively studied in CSCL research community aiming to design intelligent systems that adaptively support eLearning processes and collaboration. Yet, with the fast development in Internet technologies, especially with the emergence of new data technologies and the mobile technologies, new opportunities and perspectives are opened for advanced adaptive and personalized systems. Adaptation and personalization are posing new research and development challenges to nowadays CSCL systems. In particular, adaptation should be focused in a multi-dimensional way (cognitive, technological, context-aware and personal). Moreover, it should address the particularities of both individual learners and group collaboration. As a consequence, the aim of this book is twofold. On the one hand, it discusses the latest advances and findings in the area of intelligent adaptive and personalized learning systems. On the other hand it analyzes the new implementation perspectives for intelligent adaptive learning and collaborative systems that are brought by the advances in scripting languages, IMS LD, educational modeling languages and learning activity management systems. Given the variety of learning needs as well as the existence of different technological solutions, the book exemplifies the methodologies and best practices through several case studies and adaptive real-world collaborative learning scenarios, which show the advancement in the field of analysis, design and implementation of intelligent adaptive and personalized systems.
Book Synopsis The Psychology of Fashion by : Carolyn Mair
Download or read book The Psychology of Fashion written by Carolyn Mair and published by Routledge. This book was released on 2018-04-09 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Psychology of Fashion offers an insightful introduction to the exciting and dynamic world of fashion in relation to human behaviour, from how clothing can affect our cognitive processes to the way retail environments manipulate consumer behaviour. The book explores how fashion design can impact healthy body image, how psychology can inform a more sustainable perspective on the production and disposal of clothing, and why we develop certain shopping behaviours. With fashion imagery ever present in the streets, press and media, The Psychology of Fashion shows how fashion and psychology can make a positive difference to our lives.
Book Synopsis Social Media and Online Consumer Decision Making in the Fashion Industry by : Tarnanidis, Theodore
Download or read book Social Media and Online Consumer Decision Making in the Fashion Industry written by Tarnanidis, Theodore and published by IGI Global. This book was released on 2023-08-01 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, many fashion brands use social media marketing strategies to increase awareness about their brand and influence consumers’ decision-making patterns. Further, consumers use social media platforms to find relevant and reliable information for structuring their preferences and making evaluations. Web 2.0 tools in the digital age provide consumers with a plethora of interactive and user control information that helps them acquire and share brand information, which in turn impacts their purchase decision preferences. The bulk of the data produced by social media tools provides brand marketers with information about the consumers’ wants, beliefs, commitment habits, and purchasing intentions, which in turn is useful for the development and implementation of marketing strategies. Social Media and Online Consumer Decision Making in the Fashion Industry provides critical research on effective methods, techniques, and tools for evaluating the impacts of social media on the consumer decision-making process. The book explores the pertinence of web-based social media tools and how the fashion business sector can benefit from social media innovation approaches in digital environments. Covering topics such as mobile apps, consumer decision-making processes, and communication technologies, this book is ideal for students, brand executives, marketing professionals, researchers interested in social media technology, and more.
Book Synopsis WHY OF THE BUY by : PATRICIA MINK. RATH
Download or read book WHY OF THE BUY written by PATRICIA MINK. RATH and published by Bloomsbury Publishing USA. This book was released on 2023 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Consumer Awareness and Fast Fashion. Information on consumer perceptions of fashion retailers by : Una Glennon
Download or read book Consumer Awareness and Fast Fashion. Information on consumer perceptions of fashion retailers written by Una Glennon and published by GRIN Verlag. This book was released on 2020-10-21 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2020 in the subject Sociology - Consumption and Advertising, Dublin Institute of Technology, course: International Business, language: English, abstract: This research project explores the consumer awareness of fast fashion amongst Irish consumers aged between eighteen and twentyfive. The aim of this research is to explore the level of awareness consumers have regarding fast fashion. Additionally, it intends to explore what the term “Fast fashion” means to young Irish consumers. Furthermore, this research aims to provide information on consumer perceptions of fashion retailers. Moreover, the research also intends to highlight whether those perceptions play a role in the buyer decision process. The key findings suggest that consumers fail to associate the ethical and environmental concerns that are synonymous with the fast fashion industry. Moreover, the research also exposed a failure that there is a disconnect between the term fast fashion and the manufacturing methods. Fast fashion and sweatshop labour are not mutually exclusive terms yet fast fashion as a term does not seem to carry the burden of its manufacturing origin. It was found that consumers have intentions of shopping more ethically and sustainably. However, there appears to be several misconceptions in what is currently considered ethical fashion among consumers which would affect the consumers ability to make an informed purchase decision. Cognitive dissonance being the act of consumers distancing themselves from purchase decisions that contradict their morals to avoid the feeling of discomfort was evident in this study. This research also found that the practice of greenwashing was present in fast fashion retailers advertising which does not portray the true environmental and social impacts of a product to the consumer.
Book Synopsis Fashion Opinion Leadership Among Mature Consumers by : Patricia Therese Huddleston
Download or read book Fashion Opinion Leadership Among Mature Consumers written by Patricia Therese Huddleston and published by . This book was released on 1987 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Eurasian Business and Economics Perspectives by : Ender Demir
Download or read book Eurasian Business and Economics Perspectives written by Ender Demir and published by Springer Nature. This book was released on 2023-07-25 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBES conferences have been an intellectual hub for academic discussion in economics, finance, and business fields and provide network opportunities for participants to make long-lasting academic cooperation. This is the 26th volume of the Eurasian Studies in Business and Economics (EBES’s official proceeding series), which includes selected papers from the 39th EBES Conference which took place in 2022 in Rome. The conference was organized with the support of the Istanbul Economic Research Association in hybrid mode with both online and in-person presentations at the Faculty of Economics, Sapienza University of Rome in Rome, Italy. At the conference, 205 papers by 436 colleagues from 49 countries were presented. Both theoretical and empirical papers in this volume cover diverse areas of business, economics, and finance from many different regions.
