The Faces And Stakes Of Brand Insertion

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The Faces and Stakes of Brand Insertion

Author : Sébastien Lefait
Publisher : Vernon Press
ISBN 13 : 1648893937
Total Pages : 256 pages
Book Rating : 4.6/5 (488 download)

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Book Synopsis The Faces and Stakes of Brand Insertion by : Sébastien Lefait

Download or read book The Faces and Stakes of Brand Insertion written by Sébastien Lefait and published by Vernon Press. This book was released on 2022-03-22 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: With traditional forms of advertisement facing increasing challenges, brand placement - the integration of a product or brand in a work of art - has exploded. It has become a lucrative phenomenon whose goal is to produce a reaction of purchase in the mind of the receiver (reader, viewer or listener). This volume seeks to complement extant studies of product placement strategies by introducing a methodology more systematically related to the field of cultural studies, especially where the reception and impact of product placement are concerned. It explores the many iterations of brand placement in popular culture, with a consideration of the crossover between advertisement and art in everything from Wes Anderson, "Blade Runner" and the "Fast and Furious" franchise, to music videos, late night shows and plastic art. The book considers the impact of brand placement in TV series on teenagers, as well as the evolution of such placement in literature. The originality of this volume is that, when the impact of the placement is mentioned, it is to be understood as an intended aesthetic impact at least as much as a prompt to buy a product. Consequently, the placement of consumer goods in a cultural production, the book suggests, may both increase the sales of specific products and positively impact the production’s ratings. This book is perfect for researchers and students interested in marketing, brand placement, mass media, art, film, and cultural studies.

Full-Throttle Franchise

Author : Joshua Gulam
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501378880
Total Pages : 281 pages
Book Rating : 4.5/5 (13 download)

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Book Synopsis Full-Throttle Franchise by : Joshua Gulam

Download or read book Full-Throttle Franchise written by Joshua Gulam and published by Bloomsbury Publishing USA. This book was released on 2023-01-12 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: When the first Fast & Furious film was released in June 2001, few predicted that it would be a box office hit, let alone the launchpad for a multi-billion-dollar franchise. A mid-budget crime movie set around L.A.'s underground car-racing scene, featuring a cast of relative unknowns, the film became one of the surprise hits of that summer, earning more than 5 times its budget in worldwide ticket sales. 2 decades and 9 films later, Fast & Furious today ranks among the 10 highest-grossing movie franchises of all time, with a box office total of $6.6 billion and has also given rise to an animated TV show and theme park ride. Full-Throttle Franchise is the first book to offer an in-depth analysis of the Fast & Furious, bringing together a range of scholars to explore not only the style and themes of the franchise, but also its broader cultural impact and legacy. The collected essays establish the franchise's importance in cinematic and ideological terms, linking their discussions to wider issues of genre, representation, adaptation, and industry. Topics range from stardom and performance, focusing on key actors Vin Diesel and Dwayne Johnson, to the way in which Fast & Furious intersects with dominant ideas of racial, gender, and sexual identity. Aimed at both scholars and fans, Full-Throttle Franchise seeks to uncover just what has made Fast & Furious so enduringly popular, mapping its outrageous set pieces, ever-expanding universe, and growing cast of global megastars in terms of wider cultural and industrial forces.

Brevity and the Short Form in Serial Television

Author : Shannon Wells-Lassagne
Publisher : Edinburgh University Press
ISBN 13 : 1474482074
Total Pages : 321 pages
Book Rating : 4.4/5 (744 download)

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Book Synopsis Brevity and the Short Form in Serial Television by : Shannon Wells-Lassagne

Download or read book Brevity and the Short Form in Serial Television written by Shannon Wells-Lassagne and published by Edinburgh University Press. This book was released on 2024-07-30 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focuses on television fictions as short forms rather than expansive narratives, and how this relates to their seriality 12 case studies focusing on the short form in television fiction Covers a wide array of television, be it network, cable, or streaming, from several different national origins Focuses not just on fiction, but on relatively unstudied aspects of television: miniseries, web series, video essays as a form of brevity in television aesthetics Studies both television production (the TV series themselves) as well as reception (video essays) Features an extended interview with a television practitioner (Vincent Poymiro, the screenwriter of the French series En thérapie, an adaptation of BeTipul/In Treatment) This book offers various approaches to understanding the short form in television. The collection is structured in three parts, first engaging with the concept of brevity as inherent to television fiction, before going on to examine how the rapidly-changing landscape of "television" outside traditional networks might adapt this trope to new contexts made accessible by streaming platforms. The final part of the study examines how this short form is inextricable from a larger context, either in its relation to seriality (from the crossover to the "bottle episode") and/or a larger structure, for example in the reception of a larger whole through short but evocative clips in order to better weigh their impact (from "Easter Egg" fan videos to "Analyses of"). The collection concludes with an interview with award-winning screenwriter Vincent Poymiro about his French series En thérapie (an adaptation of BeTipul/In Treatment).

Building a StoryBrand

Author : Donald Miller
Publisher : HarperCollins Leadership
ISBN 13 : 0718033337
Total Pages : 241 pages
Book Rating : 4.7/5 (18 download)

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Book Synopsis Building a StoryBrand by : Donald Miller

Download or read book Building a StoryBrand written by Donald Miller and published by HarperCollins Leadership. This book was released on 2017-10-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Popular Mechanics

Author :
Publisher :
ISBN 13 :
Total Pages : 172 pages
Book Rating : 4./5 ( download)

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Book Synopsis Popular Mechanics by :

Download or read book Popular Mechanics written by and published by . This book was released on 2000-04 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.

The Cultivator & Country Gentleman

Author :
Publisher :
ISBN 13 :
Total Pages : 844 pages
Book Rating : 4.3/5 (117 download)

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Book Synopsis The Cultivator & Country Gentleman by :

Download or read book The Cultivator & Country Gentleman written by and published by . This book was released on 1880 with total page 844 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Country Gentleman, the Magazine of Better Farming

Author :
Publisher :
ISBN 13 :
Total Pages : 846 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Country Gentleman, the Magazine of Better Farming by :

Download or read book Country Gentleman, the Magazine of Better Farming written by and published by . This book was released on 1880 with total page 846 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Wiley Dictionary of Civil Engineering and Construction

Author : L. F. Webster
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 698 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Wiley Dictionary of Civil Engineering and Construction by : L. F. Webster

Download or read book The Wiley Dictionary of Civil Engineering and Construction written by L. F. Webster and published by John Wiley & Sons. This book was released on 1997-04-10 with total page 698 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entries include terms, concepts, names, abbreviations, tools, and techniques common to these disciplines, and virtually all terms and their functions were supplied by working professionals and experts in each field.

No Logo

Author : Naomi Klein
Publisher : Macmillan
ISBN 13 : 9780312203436
Total Pages : 520 pages
Book Rating : 4.2/5 (34 download)

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Book Synopsis No Logo by : Naomi Klein

Download or read book No Logo written by Naomi Klein and published by Macmillan. This book was released on 2000-01-15 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.

Congressional Record

Author : United States. Congress
Publisher :
ISBN 13 :
Total Pages : 1248 pages
Book Rating : 4.A/5 ( download)

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Book Synopsis Congressional Record by : United States. Congress

Download or read book Congressional Record written by United States. Congress and published by . This book was released on 1946 with total page 1248 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Brand Mapping Strategy

Author : Karen Tiber Leland
Publisher : Entrepreneur Press
ISBN 13 : 1613083394
Total Pages : 164 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis The Brand Mapping Strategy by : Karen Tiber Leland

Download or read book The Brand Mapping Strategy written by Karen Tiber Leland and published by Entrepreneur Press. This book was released on 2016-06-20 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: If You Don’t Define Your Brand, Someone Else Will Define It for You Your small business is a brand. You as a business person are a brand! Imagine using a time-tested,strategic method to build your brandwith best practices for online marketing and more! Brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields. The Brand Mapping Strategy uses proven strategies, best practices and anecdotes from real life brand-building successes to give readers the tools they need to design, build, and accelerate a successful brand. Readers will be able to: Develop an overall blueprint for their brand using the Brand Mapping Process® Determine which online tactics (and in what combination) will work for their brand Expand the current brand outreach and contribution to a bigger audience in their industry, community, or the world at large Become a thought or industry leader, using clear positioning, a specific strategy for brand building, and a method for implementation Leverage content effectively and efficiently to build their brand Develop a marketing and social media strategy using the right platform

Cult of the Luxury Brand

Author : Radha Chadha
Publisher : Nicholas Brealey International
ISBN 13 : 1904838294
Total Pages : 320 pages
Book Rating : 4.9/5 (48 download)

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Book Synopsis Cult of the Luxury Brand by : Radha Chadha

Download or read book Cult of the Luxury Brand written by Radha Chadha and published by Nicholas Brealey International. This book was released on 2010-12-07 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book to explore how and why an amazing "luxeplosion" is rocking Asia.

Government Gazette

Author : New South Wales
Publisher :
ISBN 13 :
Total Pages : 996 pages
Book Rating : 4.:/5 ( download)

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Book Synopsis Government Gazette by : New South Wales

Download or read book Government Gazette written by New South Wales and published by . This book was released on 1873 with total page 996 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Popular Mechanics

Author :
Publisher :
ISBN 13 :
Total Pages : 202 pages
Book Rating : 4./5 ( download)

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Book Synopsis Popular Mechanics by :

Download or read book Popular Mechanics written by and published by . This book was released on 1981-06 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.

Printers' Ink; the ... Magazine of Advertising, Management and Sales

Author :
Publisher :
ISBN 13 :
Total Pages : 874 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Printers' Ink; the ... Magazine of Advertising, Management and Sales by :

Download or read book Printers' Ink; the ... Magazine of Advertising, Management and Sales written by and published by . This book was released on 1891 with total page 874 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Farmer's Advocate and Home Journal

Author :
Publisher :
ISBN 13 :
Total Pages : 1018 pages
Book Rating : 4.:/5 (89 download)

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Book Synopsis Farmer's Advocate and Home Journal by :

Download or read book Farmer's Advocate and Home Journal written by and published by . This book was released on 1916 with total page 1018 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Human Dimension and Interior Space

Author : Julius Panero
Publisher : Watson-Guptill
ISBN 13 : 0770434606
Total Pages : 322 pages
Book Rating : 4.7/5 (74 download)

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Book Synopsis Human Dimension and Interior Space by : Julius Panero

Download or read book Human Dimension and Interior Space written by Julius Panero and published by Watson-Guptill. This book was released on 2014-01-21 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of human body measurements on a comparative basis is known as anthropometrics. Its applicability to the design process is seen in the physical fit, or interface, between the human body and the various components of interior space. Human Dimension and Interior Space is the first major anthropometrically based reference book of design standards for use by all those involved with the physical planning and detailing of interiors, including interior designers, architects, furniture designers, builders, industrial designers, and students of design. The use of anthropometric data, although no substitute for good design or sound professional judgment should be viewed as one of the many tools required in the design process. This comprehensive overview of anthropometrics consists of three parts. The first part deals with the theory and application of anthropometrics and includes a special section dealing with physically disabled and elderly people. It provides the designer with the fundamentals of anthropometrics and a basic understanding of how interior design standards are established. The second part contains easy-to-read, illustrated anthropometric tables, which provide the most current data available on human body size, organized by age and percentile groupings. Also included is data relative to the range of joint motion and body sizes of children. The third part contains hundreds of dimensioned drawings, illustrating in plan and section the proper anthropometrically based relationship between user and space. The types of spaces range from residential and commercial to recreational and institutional, and all dimensions include metric conversions. In the Epilogue, the authors challenge the interior design profession, the building industry, and the furniture manufacturer to seriously explore the problem of adjustability in design. They expose the fallacy of designing to accommodate the so-called average man, who, in fact, does not exist. Using government data, including studies prepared by Dr. Howard Stoudt, Dr. Albert Damon, and Dr. Ross McFarland, formerly of the Harvard School of Public Health, and Jean Roberts of the U.S. Public Health Service, Panero and Zelnik have devised a system of interior design reference standards, easily understood through a series of charts and situation drawings. With Human Dimension and Interior Space, these standards are now accessible to all designers of interior environments.