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The Facebook Era
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Download or read book The Facebook Era written by Clara Shih and published by Pearson Education. This book was released on 2010-07-21 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW Best Practices and Techniques for Growing Your Business with Facebook, Twitter, and LinkedIn! Completely Updated! Five new chapters: planning/metrics, customer service, and much more New and revamped case studies New guest contributions from world-class experts, such as Charlene Li New, instantly actionable “To Do” lists after every chapter New Facebook discussion threads and much more! Whatever your business or organizational goals, this book will help you use social networking to achieve them. Renowned social networking innovator Clara Shih brings together powerful new insights, best practices, and easy-to-use “To Do” lists packed with proven solutions from real-world case studies. Writing for entrepreneurs and business professionals across marketing, sales, service, product development, and recruiting, Shih demonstrates how to move from tactical, reactive use of social networks toward strategic, proactive approaches—and how to accurately measure success. This edition adds extensive new coverage, including hands-on techniques for hypertargeting, engaging customers through Twitter and LinkedIn, leveraging changing social norms, and much more. You’ll also find more than three dozen guest contributions from world-class experts such as author Don Tapscott and Harvard Business School professor Mikolaj Piskorski, as well as a brand-new chapter on customer service and support, today’s fastest-growing area of business social networking. Shih has even added new chapters focused on advice for small businesses, healthcare and education organizations, nonprofits, and political campaigns—making this the one indispensable social networking guide for every organization!
Book Synopsis Identity Problems in the Facebook Era by : Daniel Trottier
Download or read book Identity Problems in the Facebook Era written by Daniel Trottier and published by Routledge. This book was released on 2013-11-12 with total page 77 pages. Available in PDF, EPUB and Kindle. Book excerpt: How have new social media altered how individuals present themselves? What dilemmas have they introduced? In the age of Facebook, Twitter and other forms of instant communication, individuals are losing (or relinquishing) control over their personal information! Trottier provides a trenchant analysis of the paradoxes of privacy and the presentation of self in the early 21st century. This book is ideal for courses in Sociology, Media Studies and Communication.
Download or read book Authoritas written by Aaron Greenspan and published by . This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aaron Greenspan was just like any other recent Harvard graduate until the day he read that his invention, a web site called The Facebook, was worth billions of dollars¿and someone else was taking the credit. Trying to find the rationale behind an unbelievable tale of ingenuity, triumph and betrayal, Greenspan sat down to write his story, and emerged with a tale that follows a boy and his autistic brother from public school to the hyper-competitive college admissions process to the gates of Harvard Yard and beyond. A true story that sheds light on the American educational system, the immense challenges of coping with autism, and of course, the astronomical growth of The Facebook, Authoritas is an engrossing account of life that any student, parent, teacher or entrepreneur will relate to.
Download or read book The Facebook Era written by Clara Shih and published by Prentice Hall. This book was released on 2009-03-12 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: “People in all demographics and regions of the world are more connected than ever before to the products, issues, places, and individuals in their lives. This book recognizes that we’ve come to a place where people can represent their real identity--both personal and professional--and use the social filters on the Web to connect with the world around them.” --Sheryl Sandberg, Chief Operating Officer, Facebook “...A must-read for CEOs and other executives who want to understand Facebook and more importantly take the right actions to stay relevant and stay competitive.” --David Mather, President, Hoovers, Inc. The ‘90s were about the World Wide Web of information and the power of linking web pages. Today it’s about the World Wide Web of people and the power of the social graph. Online social networks are fundamentally changing the way we live, work, and interact. They offer businesses immense opportunities to transform customer relationships for profit: opportunities that touch virtually every business function, from sales and marketing to recruiting, collaboration to executive decision-making, product development to innovation. In The Facebook Era, Clara Shih systematically outlines the business promise of social networking and shows how to transform that promise into reality. Shih is singularly qualified to write this book: One of the world’s top business social networking thought leaders and practitioners, she created the first business application on Facebook and leads salesforce.com’s partnership with Facebook. Through case studies, examples, and a practical how-to guide, Shih helps individuals, companies, and organizations understand and take advantage of social networks to transform customer relationships for sales and marketing. Shih systematically identifies your best opportunities to use social networks to source new business opportunities, target marketing messages, find the best employees, and engage customers as true partners throughout the innovation cycle. Finally, she presents a detailed action plan for positioning your company to win in today’s radically new era: The Facebook Era. Join the conversation--www.thefacebookera.com. Fan the book--www.facebook.com/thefacebookera. Right this minute, more than 1.5 million people are on Facebook. They’re interacting with friends--and talking about your brands. They’re learning about your business--and providing valuable information you can use to market and sell. In the Facebook Era, you’re closer to your customers than ever before. Read this book, and then go get them! Clara Shih offers best practices for overcoming obstacles to success, ranging from privacy and security issues to brand misrepresentation, and previews social networking trends that are just beginning to emerge--helping you get ahead of the curve and ahead of the competition, too. Includes a practical 60-day action plan for positioning your company to win in the Facebook Era For companies of all sizes, in all industries--and business functions ranging from marketing to operations By Clara Shih, creator of Faceconnector, the first business application on Facebook Learn how to... Understand how social networking transforms our personal and professional relationships Why social networking will have business impact comparable to the Internet Use online social networks to hypertarget your customers Hone in on precise audience segments and then tailor custom campaigns with powerful personal and social relevance Define and implement your optimal social networking brand strategy Ask the right questions, set the right goals and priorities, and execute on it Implement effective governance and compliance Understand and mitigate the risks of social networking/Web 2.0 initiatives
Download or read book The Chronicles of ERA written by and published by . This book was released on 2017-04 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Chronicles of Era is a fantasy graphic novel about a youth named Seth, whose life is turned upside down when the Illiam Imperium-an empire descended from a lost, god-like civilization-comes to assimilate his people. First sold into slavery and then rescued to serve a religious order, Seth's only companions are Sidrich and Caitleth-a fellow Joshian orphan, and a runaway from the core cities of the Imperium. The three youths must tread a precarious line between being assimilated or being engulfed in an escalating war."--
Book Synopsis The Facebook Effect by : David Kirkpatrick
Download or read book The Facebook Effect written by David Kirkpatrick and published by Simon and Schuster. This book was released on 2011-02 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps.
Book Synopsis Prince and the Parade and Sign O' The Times Era Studio Sessions by : Duane Tudahl
Download or read book Prince and the Parade and Sign O' The Times Era Studio Sessions written by Duane Tudahl and published by Rowman & Littlefield. This book was released on 2021-06-10 with total page 724 pages. Available in PDF, EPUB and Kindle. Book excerpt: "[W]ill command the rapt attention of casual fans and scholars alike." Booklist, Starred Review From Prince's superstardom to studio seclusion, this second book in the award-winning Prince Studio Sessions series spotlights how Prince, the biggest rock star on the planet at the time, risked everything to create some of the most introspective music of his four-decade career. Duane Tudahl takes us on an emotional and intimate journey of love, loss, rivalry, and renewal revealed through unprecedented access to dozens of musicians, singers, studio engineers, and others who worked with him and knew him best—with never-before-published memories from the Revolution, the Time, the Family, and Apollonia 6. Also included is a heartfelt foreword by musical legend Elton John about his time and friendship with Prince.
Download or read book Game Changers written by Art Chansky and published by UNC Press Books. This book was released on 2016-09-12 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Among many legendary episodes from the life and career of men's basketball coach Dean Smith, few loom as large as his recruitment of Charlie Scott, the first African American scholarship athlete at the University of North Carolina at Chapel Hill. Drawn together by college basketball in a time of momentous change, Smith and Scott helped transform a university, a community, and the racial landscape of sports in the South. But there is much more to this story than is commonly told. In Game Changers, Art Chansky reveals an intense saga of race, college sport, and small-town politics. At the center were two young men, Scott and Smith, both destined for greatness but struggling through challenges on and off the court, among them the storms of civil rights protest and the painfully slow integration of a Chapel Hill far less progressive than its reputation today might suggest. Drawing on extensive personal interviews and a variety of other sources, Chansky takes readers beyond the basketball court to highlight the community that supported Smith and Scott during these demanding years, from assistant basketball coach John Lotz and influential pastor the Reverend Robert Seymour to pioneering African American mayor Howard Lee. Dispelling many myths that surround this period, Chansky nevertheless offers an ultimately triumphant portrait of a student-athlete and coach who ensured the University of North Carolina would never be the same.
Book Synopsis New Media, Campaigning and the 2008 Facebook Election by : Thomas J. Johnson
Download or read book New Media, Campaigning and the 2008 Facebook Election written by Thomas J. Johnson and published by Routledge. This book was released on 2013-12-16 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some political observers dubbed the 2008 presidential campaign as 'the Facebook Election'. Barack Obama, in particular, employed social media such as blogs, Twitter, Flickr, Digg, YouTube, MySpace and Facebook to run a 'grassroots-style' campaign. The Obama campaign was keenly aware that voters, particularly the young, are not simply consumers of information, but conduits of information as well. They often replaced the professional filter of traditional media with a social one. Social media allowed candidates to do electronically what previously had to be done through shoe leather and phone banks: contact volunteers and donors, and schedule and promote events. The 2008 Election marked a new era where the candidates no longer had complete control over their campaign message. The individual viewer in a campaign crowd with a cell phone can record a candidate’s gaffe, post it on YouTube or Flickr and within days millions will be gasping or guffawing. The traditional campaign, with its centralized power and planning, although not dead, now coexists with an unstructured digital democracy. New Media, Campaigning and the 2008 Facebook Election examines the way social media changed how candidates campaigned, how the media covered the election and how voters received information. This book is based on a special issue of Mass Communication & Society.
Download or read book Zucked written by Roger McNamee and published by Penguin. This book was released on 2019-02-05 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the Financial Times' Best Business Books of 2019 The New York Times bestseller about a noted tech venture capitalist, early mentor to Mark Zuckerberg, and Facebook investor, who wakes up to the serious damage Facebook is doing to our society—and sets out to try to stop it. If you had told Roger McNamee even three years ago that he would soon be devoting himself to stopping Facebook from destroying our democracy, he would have howled with laughter. He had mentored many tech leaders in his illustrious career as an investor, but few things had made him prouder, or been better for his fund's bottom line, than his early service to Mark Zuckerberg. Still a large shareholder in Facebook, he had every good reason to stay on the bright side. Until he simply couldn't. Zucked is McNamee's intimate reckoning with the catastrophic failure of the head of one of the world's most powerful companies to face up to the damage he is doing. It's a story that begins with a series of rude awakenings. First there is the author's dawning realization that the platform is being manipulated by some very bad actors. Then there is the even more unsettling realization that Zuckerberg and Sheryl Sandberg are unable or unwilling to share his concerns, polite as they may be to his face. And then comes the election of Donald Trump, and the emergence of one horrific piece of news after another about the malign ends to which the Facebook platform has been put. To McNamee's shock, even still Facebook's leaders duck and dissemble, viewing the matter as a public relations problem. Now thoroughly alienated, McNamee digs into the issue, and fortuitously meets up with some fellow travelers who share his concern, and help him sharpen its focus. Soon he and a dream team of Silicon Valley technologists are charging into the fray, to raise consciousness about the existential threat of Facebook, and the persuasion architecture of the attention economy more broadly—to our public health and to our political order. Zucked is both an enthralling personal narrative and a masterful explication of the forces that have conspired to place us all on the horns of this dilemma. This is the story of a company and its leadership, but it's also a larger tale of a business sector unmoored from normal constraints, just at a moment of political and cultural crisis, the worst possible time to be given new tools for summoning the darker angels of our nature and whipping them into a frenzy. Like Jimmy Stewart in Rear Window, Roger McNamee happened to be in the right place to witness a crime, and it took him some time to make sense of what he was seeing and what we ought to do about it. The result of that effort is a wise, hard-hitting, and urgently necessary account that crystallizes the issue definitively for the rest of us.
Download or read book The Program Era written by Mark McGurl and published by Harvard University Press. This book was released on 2011-11-30 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Program Era, Mark McGurl offers a fundamental reinterpretation of postwar American fiction, asserting that it can be properly understood only in relation to the rise of mass higher education and the creative writing program. McGurl asks both how the patronage of the university has reorganized American literature and—even more important—how the increasing intimacy of writing and schooling can be brought to bear on a reading of this literature. McGurl argues that far from occasioning a decline in the quality or interest of American writing, the rise of the creative writing program has instead generated a complex and evolving constellation of aesthetic problems that have been explored with energy and at times brilliance by authors ranging from Flannery O’Connor to Vladimir Nabokov, Philip Roth, Raymond Carver, Joyce Carol Oates, and Toni Morrison. Through transformative readings of these and many other writers, The Program Era becomes a meditation on systematic creativity—an idea that until recently would have seemed a contradiction in terms, but which in our time has become central to cultural production both within and beyond the university. An engaging and stylishly written examination of an era we thought we knew, The Program Era will be at the center of debates about postwar literature and culture for years to come.
Book Synopsis The Restoration of Celia Fairchild by : Marie Bostwick
Download or read book The Restoration of Celia Fairchild written by Marie Bostwick and published by HarperCollins. This book was released on 2021-03-02 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: “The Restoration of Celia Fairchild is wise, witty, and utterly compelling.” —Jane Green, New York Times bestselling author of The Friends We Keep Evvie Drake Starts Over meets The Friday Night Knitting Club in this wise and witty novel about a fired advice columnist who discovers lost and found family members in Charleston, by the New York Times bestselling author of The Second Sister. Celia Fairchild, known as advice columnist ‘Dear Calpurnia’, has insight into everybody’s problems – except her own. Still bruised by the end of a marriage she thought was her last chance to create a family, Celia receives an unexpected answer to a “Dear Birthmother” letter. Celia throws herself into proving she’s a perfect adoptive mother material – with a stable home and income – only to lose her job. Her one option: sell the Charleston house left to her by her recently departed, estranged Aunt Calpurnia. Arriving in Charleston, Celia learns that Calpurnia had become a hoarder, the house is a wreck, and selling it will require a drastic, rapid makeover. The task of renovation seems overwhelming and risky. But with the help of new neighbors, old friends, and an unlikely sisterhood of strong, creative women who need her as much as she needs them, Celia knits together the truth about her estranged family — and about herself. The Restoration of Celia Fairchild is an unforgettable novel of secrets revealed, laughter released, creativity rediscovered, and waves of wisdom by a writer Robyn Carr calls "my go-to author for feel-good novels.”
Download or read book The Four written by Scott Galloway and published by Penguin. This book was released on 2017-10-03 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER USA TODAY BESTSELLER Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone challenge them? In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
Download or read book The Reagan Era written by Doug Rossinow and published by Columbia University Press. This book was released on 2015-02-17 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this concise yet thorough history of America in the 1980s, Doug Rossinow takes the full measure of Ronald Reagan's presidency and the ideology of Reaganism. Believers in libertarian economics and a muscular foreign policy, Reaganite conservatives in the 1980s achieved impressive success in their efforts to transform American government, politics, and society, ushering in the political and social system Americans inhabit today. Rossinow links current trends in economic inequality to the policies and social developments of the Reagan era. He reckons with the racial politics of Reaganism and its debt to the backlash generated by the civil rights movement, as well as Reaganism's entanglement with the politics of crime and the rise of mass incarceration. Rossinow narrates the conflicts that rocked U.S. foreign policy toward Central America, and he explains the role of the recession during the early 1980s in the decline of manufacturing and the growth of a service economy. From the widening gender gap to the triumph of yuppies and rap music, from Reagan's tax cuts and military buildup to the celebrity of Michael Jackson and Madonna, from the era's Wall Street scandals to the successes of Bill Gates and Sam Walton, from the first "war on terror" to the end of the Cold War and the brink of America's first war with Iraq, this history, lively and readable yet sober and unsparing, gives readers vital perspective on a decade that dramatically altered the American landscape.
Book Synopsis Equal Means Equal by : Jessica Neuwirth
Download or read book Equal Means Equal written by Jessica Neuwirth and published by New Press, The. This book was released on 2015-01-05 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: When the Equal Rights Amendment was first passed by Congress in 1972, Richard Nixon was president and All in the Family's Archie Bunker was telling his feisty wife Edith to stifle it. Over the course of the next ten years, an initial wave of enthusiasm led to ratification of the ERA by thirty-five states, just three short of the thirty-eight states needed by the 1982 deadline. Many of the arguments against the ERA that historically stood in the way of ratification have gone the way of bouffant hairdos and Bobby Riggs, and a new Coalition for the ERA was recently set up to bring the experience and wisdom of old-guard activists together with the energy and social media skills of a new-guard generation of women. In a series of short, accessible chapters looking at several key areas of sex discrimination recognized by the Supreme Court, Equal Means Equal tells the story of the legal cases that inform the need for an ERA, along with contemporary cases in which women's rights are compromised without the protection of an ERA. Covering topics ranging from pay equity and pregnancy discrimination to violence against women, Equal Means Equal makes abundantly clear that an ERA will improve the lives of real women living in America.
Book Synopsis 11 Rules for Creating Value in the Social Era by : Nilofer Merchant
Download or read book 11 Rules for Creating Value in the Social Era written by Nilofer Merchant and published by Harvard Business Press. This book was released on 2012-09-12 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: The era of social technologies provides seemingly endless opportunity, both for individuals and organizations. But it’s also the subject of seemingly endless hype. Yes, social tools allow us to do things entirely differently—but how do you really capitalize on that? In 11 Rules for Creating Value in the Social Era, the newest in Harvard Business Review’s line of digital books (HBR Singles), social strategist and insightful blogger Nilofer Merchant argues that “social” is much more than “media.” Smart companies are letting social become the backbone of their business models, increasing their speed and flexibility by pursuing openness and fluidity. These organizations don’t operate like the powerful “800-pound gorillas” of yesteryear—but instead act more like a herd of 800 gazelles, moving together across a savannah, outrunning the competition. This ebook offers new rules for creating value, leading, and innovating in our rapidly changing world. These social era rules are both provocative and grounded in reality—they cover thorny challenges like forsaking hierarchy and control for collaboration; getting the most out of all talent; allowing your customers to become co-creators in your organization; inspiring employees through purpose in a world where money alone no longer wields that power; and soliciting community investment in an idea so that it can take hold and grow. The strategies of the Industrial Era—or even the Information Age—will not be enough for the Social Era. Read 11 Rules for Creating Value in the Social Era to get ready to meet the challenges of this new age and thrive. HBR Singles provide brief yet potent business ideas, in digital form, for today's thinking professional. Editorial Reviews Named a “Best Business Book of 2012” by Fast Company “Ms. Merchant's new work provides a provocative vision of the future of both what organizations and what work might look like, yet grounded in real businesses today…this will inspire ideas and thought about what running a business really means.” — Forbes.com “Every CEO, CMO, and decision maker needs to read this. Nilofer has taken a high-level concept and made it abundantly clear how to implement this big idea.” — Tara Hunt, cofounder and CEO, Buyosphere; author, The Whuffie Factor: Using the Power of Social Networks to Build Your Business “A rare combination: strategic, well researched, and actionable. Nilofer Merchant helps executives see what’s at stake in the connection economy.” — Seth Godin, author, Meatball Sundae: Is Your Marketing Out of Sync? “Traditional strategy is dead. But do not fear—Nilofer Merchant shows how your organization can thrive with the new rules of the Social Era. Buy yourself a copy—and one for every member of your board.” — Charlene Li, founder, Altimeter Group; author, Open Leadership: How Social Technology Can Transform the Way You Lead; and coauthor, Groundswell “Social media is not about hooking up online. It’s becoming a new means of production and engagement. Nilofer lays out her enormously helpful ‘11 Rules’ to embrace the Social Era.” — Don Tapscott, coauthor, Macrowikinomics: Rebooting Business and the World “Pay attention to Nilofer Merchant. Or risk obsolescence.” — Dave Gray, Senior Vice President, Dachis Group “Nilofer Merchant nails it in this important and timely book. It’s an insightful road map. through the new world of business that embraces openness, stability, sustainable advantages, profitability, and the new value chain. It’s all here for you to devour. I hope you’re hungry.” — Mitch Joel, President, Twist Image; author, Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone “Nilofer Merchant offers not just a name—the Social Era—to these confusing and turbulent times, but thoughtful and straightforward advice about how both institutions and people can thrive, not just be the last one standing. Required reading for today’s leaders—and tomorrow’s.” — Barry Z. Posner, Accolti Professor of Leadership, Santa Clara University; coauthor, The Leadership Challenge: How to Make Extraordinary Things Happen in Organizations “With tools, metrics, and markets pulsing with change, Nilofer’s 11 Rules for Creating Value in the Social Era is a vital compass to staying relevant and profitable. Embrace them.” — Lisa Gansky, entrepreneur; author, The Mesh: Why the Future of Business Is Sharing “Nilofer Merchant deftly dissects the industrial traditions that are failing us. Not content to simply describe the state of affairs, she also offers comprehensive, prescient guidelines for taking the future into our own hands. This book opened me up to a whole new way of thinking about business, influence, and power.” — Deanna Zandt, media technologist; author, Share This!: How You Will Change the World with Social Networking “11 Rules for Creating Value in the Social Era completely, convincingly, and lucidly redefines what it’s going to take for companies to be successful going forward. Powerfully provocative and highly practical. Bravo, Nilofer!” — Tony Schwartz, President and CEO, The Energy Project; coauthor, The Power of Full Engagement and The Way We’re Working Isn’t Working
Download or read book To a New Era written by Joanna Fuhrman and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joanna Fuhrman's sixth poetry collection is a fearless blend of the real and the surreal, the political and the personal, all with the marks of her own kind of accelerated dizzying style that nevertheless brings you along with it. "Fuhrman's got her own funky brand of blended surrealism and fabulism going on in To a New Era. The poems in this tour de force offer funicular modes of language transport, making it a dizzying, dazzling joy to be a commuter on this collection (see 'Adjunct Commuter' poems). Sentience abounds; metamorphoses are in the poetry's plasma. Formal poems emit a flirty, contemporary spirit of rebellion. Political poems are pissed, hilarious, iconoclastic, in debate with language's complicated connotations, histories, and alternate histories. In To a New Era, Fuhrman toasts to the cyclones that blow through our days and our nights. This collection is one storm of words that will bowl you over! " -Martine Bellen
