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The Emergence Of Brand Name Capitalism In Late Colonial India
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Book Synopsis The Emergence of Brand-Name Capitalism in Late Colonial India by : Douglas E. Haynes
Download or read book The Emergence of Brand-Name Capitalism in Late Colonial India written by Douglas E. Haynes and published by Bloomsbury Publishing. This book was released on 2022-09-22 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the emergence of professional advertising in western India during the interwar period. It explores the ways in which global manufacturers advanced a 'brand-name capitalism' among the Indian middle class by promoting the sale of global commodities during the 1920s and 1930s, a time when advertising was first introduced in India as a profession and underwent critical transformations. Analysing the cultural strategies, both verbal and visual, used by foreign businesses in their advertisements to capture urban consumers, Haynes argues that the promoters of various commodities crystalized their campaigns around principles of modern conjugality. He also highlights the limitations of brand-name capitalism during this period, examining both its inability to cultivate markets in the countryside or among the urban poor, and its failure to secure middle-class customers. With numerous examples of illustrated advertisements taken from Indian newspapers, the book discusses campaigns for male sex tonics and women's medicines, hot drinks such as Ovaltine and Horlicks, soaps such as Lifebuoy, Lux and Sunlight, cooking mediums such as Dalda and electrical household technologies. By examining the formation of 'brand-name capitalism' and two key structures that accompanied it- the advertising agency and the field of professional advertising- this book sheds new light on the global consumer economy in interwar India, and places developments in South Asia into a larger global history of consumer capitalism.
Book Synopsis The Emergence of Brand-Name Capitalism in Late Colonial India by : Douglas E. Haynes
Download or read book The Emergence of Brand-Name Capitalism in Late Colonial India written by Douglas E. Haynes and published by Bloomsbury Publishing. This book was released on 2022-09-22 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the emergence of professional advertising in western India during the interwar period. It explores the ways in which global manufacturers advanced a 'brand-name capitalism' among the Indian middle class by promoting the sale of global commodities during the 1920s and 1930s, a time when advertising was first introduced in India as a profession and underwent critical transformations. Analysing the cultural strategies, both verbal and visual, used by foreign businesses in their advertisements to capture urban consumers, Haynes argues that the promoters of various commodities crystalized their campaigns around principles of modern conjugality. He also highlights the limitations of brand-name capitalism during this period, examining both its inability to cultivate markets in the countryside or among the urban poor, and its failure to secure middle-class customers. With numerous examples of illustrated advertisements taken from Indian newspapers, the book discusses campaigns for male sex tonics and women's medicines, hot drinks such as Ovaltine and Horlicks, soaps such as Lifebuoy, Lux and Sunlight, cooking mediums such as Dalda and electrical household technologies. By examining the formation of 'brand-name capitalism' and two key structures that accompanied it- the advertising agency and the field of professional advertising- this book sheds new light on the global consumer economy in interwar India, and places developments in South Asia into a larger global history of consumer capitalism.
Book Synopsis The Emergence of Brand-name Capitalism in Late Colonial India by : Douglas E. Haynes
Download or read book The Emergence of Brand-name Capitalism in Late Colonial India written by Douglas E. Haynes and published by . This book was released on 2022 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book examines the emergence of professional advertising in western India during the interwar period. It explores the ways in which global manufacturers advanced a 'brand-name capitalism' among the Indian middle class by promoting the sale of global commodities during the 1920s and 1930s, a time when advertising was first introduced in India as a profession and underwent critical transformations. Analysing the cultural strategies, both verbal and visual, used by foreign businesses in their advertisements to capture urban consumers, Haynes argues that the promoters of various commodities crystalized their campaigns around principles of modern conjugality. He also highlights the limitations of brand-name capitalism during this period, examining both its inability to cultivate markets in the countryside or among the urban poor, and its failure to secure middle-class customers. With numerous examples of illustrated advertisements taken from Indian newspapers, the book discusses campaigns for male sex tonics and women's medicines, hot drinks such as Ovaltine and Horlicks, soaps such as Lifebuoy, Lux and Sunlight, cooking mediums such as Dalda and electrical household technologies. By examining the formation of 'brand-name capitalism' and two key structures that accompanied it- the advertising agency and the field of professional advertising- this book sheds new light on the global consumer economy in interwar India, and places developments in South Asia into a larger global history of consumer capitalism."--
Book Synopsis Small Town Capitalism in Western India by : Douglas E. Haynes
Download or read book Small Town Capitalism in Western India written by Douglas E. Haynes and published by Cambridge University Press. This book was released on 2012-03-12 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: A history of artisan production in colonial and post-independence India, and its role in the country's society and economics.
Book Synopsis Chaplains of the East India Company, 1601-1858 by : Daniel O'Connor
Download or read book Chaplains of the East India Company, 1601-1858 written by Daniel O'Connor and published by A&C Black. This book was released on 2012-01-12 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: >
Download or read book Fraternal Capital written by Sharad Chari and published by Stanford University Press. This book was released on 2004 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: A richly textured ethnography about knitwear manufacturers in South India that explains how peasant-workers have refined notions of place, gender, and class to create a local industrial form that succeeds in the global economy.
Book Synopsis Rethinking Markets in Modern India by : Ajay Gandhi
Download or read book Rethinking Markets in Modern India written by Ajay Gandhi and published by Cambridge University Press. This book was released on 2020-10 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using historical and ethnographic analyses, this book shows how Indian markets are embedded in society and politically contested.
Book Synopsis Rhetoric and Ritual in Colonial India by : Douglas E. Haynes
Download or read book Rhetoric and Ritual in Colonial India written by Douglas E. Haynes and published by Univ of California Press. This book was released on 2023-04-28 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the rhetoric and ritual of Indian elites undercolonialism, focusing on the city of Surat in the Bombay Presidency. It particularly examines how local elites appropriated and modified the liberal representative discourse of Britain and thus fashioned a "public' culture that excluded the city's underclasses. Departing from traditional explanations that have seen this process as resulting from English education or radical transformations in society, Haynes emphasizes the importance of the unequal power relationship between the British and those Indians who struggled for political influence and justice within the colonial framework. A major contribution of the book is Haynes' analysis of the emergence and ultimate failure of Ghandian cultural meanings in Indian politics after 1923. The book addresses issues of importance to historians and anthropologists of India, to political scientists seeking to understand the origins of democracy in the "Third World," and general readers interested in comprehending processes of cultural change in colonial contexts.
Book Synopsis A Business History of India by : Tirthankar Roy
Download or read book A Business History of India written by Tirthankar Roy and published by Cambridge University Press. This book was released on 2018-04-05 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent decades, private investment has led to an economic resurgence in India. But this is not the first time the region has witnessed impressive business growth. There have been many similar stories over the past 300 years. India's economic history shows that capital was relatively expensive. How, then, did capitalism flourish in the region? How did companies and entrepreneurs deal with the shortage of key resources? Has there been a common pattern in responses to these issues over the centuries? Through detailed case studies of firms, entrepreneurs, and business commodities, Tirthankar Roy answers these questions. Roy bridges the approaches of business and economic history, illustrating the development of a distinctive regional capitalism. On each occasion of growth, connections with the global economy helped firms and entrepreneurs better manage risks. Making these deep connections between India's economic past and present shows why history matters in its remaking of capitalism today.
Book Synopsis Towards a History of Consumption in South Asia by : Douglas E. Haynes
Download or read book Towards a History of Consumption in South Asia written by Douglas E. Haynes and published by Oxford University Press, USA. This book was released on 2010 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines new ways of conceptualizing consumption historically in South Asia through a series of case studies on different commodities and consuming groups. It argues that notwithstanding the widespread character of poverty and the absence of a mass consumer society, consumptionpractices and attitudes about consumption have been critical factors in the constitution of South Asian society, culture, and economy since the late eighteenth century. The introduction examines patterns and trends; outlines the subject and arguments; and points to ways in which the collectionchallenges and enriches existing understandings of the subcontinent and its past.
Download or read book Brand New Nation written by Ravinder Kaur and published by Harper Collins. This book was released on 2021-08-01 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: The early twenty-first century was an optimistic moment of global futures-making. The old 'third-world' nations were rapidly embracing the script of unbridled capitalism in the hope of arriving on the world stage. Brand New Nation reveals the on-the-ground experience of the relentless transformation of the nation-state into an attractive investment destination for global capital. The infusion of capital not only rejuvenates the nation, it also produces investment-fuelled nationalism, a populist energy that can be turned into a powerful instrument of coercion. Grounded in the history of modern India, the book reveals how the forces of identity economy, identity politics, publicity, populism, violence and economic growth are rapidly rearranging the liberal political order the world over.
Book Synopsis A Brief History of Commercial Capitalism by : Jairus Banaji
Download or read book A Brief History of Commercial Capitalism written by Jairus Banaji and published by Haymarket Books. This book was released on 2020-07-07 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rise of capitalism to global dominance is still largely associated – by both laypeople and Marxist historians – with the industrial capitalism that made its decisive breakthrough in 18th century Britain. Jairus Banaji’s new work reaches back centuries and traverses vast distances to argue that this leap was preceded by a long era of distinct “commercial capitalism”, which reorganised labor and production on a world scale to a degree hitherto rarely appreciated. Rather than a picture centred solely on Europe, we enter a diverse and vibrant world. Banaji reveals the cantons of Muslim merchants trading in Guangzhou since the eighth century, the 3,000 European traders recorded in Alexandria in 1216, the Genoese, Venetians and Spanish Jews battling for commercial dominance of Constantinople and later Istanbul. We are left with a rich and global portrait of a world constantly in motion, tied together and increasingly dominated by a pre-industrial capitalism. The rise of Europe to world domination, in this view, has nothing to do with any unique genius, but rather a distinct fusion of commercial capitalism with state power.
Book Synopsis The Economy of Modern India by : B. R. Tomlinson
Download or read book The Economy of Modern India written by B. R. Tomlinson and published by Cambridge University Press. This book was released on 2013-04-25 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique examination of the development of the modern Indian economy over the past 150 years.
Book Synopsis Seventeen Contradictions and the End of Capitalism by : David Harvey
Download or read book Seventeen Contradictions and the End of Capitalism written by David Harvey and published by Oxford University Press, USA. This book was released on 2014 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: David Harvey examines the foundational contradictions of capital, and reveals the fatal contradictions that are now inexorably leading to its end
Book Synopsis South Asian Migrations in Global History by : Neilesh Bose
Download or read book South Asian Migrations in Global History written by Neilesh Bose and published by Bloomsbury Publishing. This book was released on 2020-12-10 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection explores how South Asian migrations in modern history have shaped key aspects of globalization since the 1830s. Including original research from colonial India, Fiji, Mexico, South Africa, North America and the Middle East, the essays explore indentured labour and its legacies, law as a site of regulation and historical biography. Including recent scholarship on the legacy of issues such as consent, sovereignty and skilled/unskilled labour distinctions from the history of indentured labour migrations, this volume brings together a range of historical changes that can only be understood by studying South Asian migrants within a globalized world system. Centering south Asian migrations as a site of analysis in global history, the contributors offer a lens into the ongoing regulation of labourers after the abolition of slavery that intersect with histories in the Global North and Global South. The use of historical biography showcases experiences from below, and showcases a world history outside empire and nation.
Book Synopsis Postcolonial Theory and the Specter of Capital by : Vivek Chibber
Download or read book Postcolonial Theory and the Specter of Capital written by Vivek Chibber and published by Verso Books. This book was released on 2013-03-12 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Postcolonial theory has become enormously influential as a framework for understanding the Global South. It is also a school of thought popular because of its rejection of the supposedly universalizing categories of the Enlightenment. In this devastating critique, mounted on behalf of the radical Enlightenment tradition, Vivek Chibber offers the most comprehensive response yet to postcolonial theory. Focusing on the hugely popular Subaltern Studies project, Chibber shows that its foundational arguments are based on a series of analytical and historical misapprehensions. He demonstrates that it is possible to affirm a universalizing theory without succumbing to Eurocentrism or reductionism. Postcolonial Theory and the Specter of Capital promises to be a historical milestone in contemporary social theory.
Book Synopsis Capitalism without Capital by : Jonathan Haskel
Download or read book Capitalism without Capital written by Jonathan Haskel and published by Princeton University Press. This book was released on 2018-10-16 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Early in the twenty-first century, a quiet revolution occurred. For the first time, the major developed economies began to invest more in intangible assets, like design, branding, and software, than in tangible assets, like machinery, buildings, and computers. For all sorts of businesses, the ability to deploy assets that one can neither see nor touch is increasingly the main source of long-term success. But this is not just a familiar story of the so-called new economy. Capitalism without Capital shows that the growing importance of intangible assets has also played a role in some of the larger economic changes of the past decade, including the growth in economic inequality and the stagnation of productivity. Jonathan Haskel and Stian Westlake explore the unusual economic characteristics of intangible investment and discuss how an economy rich in intangibles is fundamentally different from one based on tangibles. Capitalism without Capital concludes by outlining how managers, investors, and policymakers can exploit the characteristics of an intangible age to grow their businesses, portfolios, and economies.
