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Author : Paul Terry Cherington
Publisher :
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.:/5 (7 download)
Download or read book The Elements of Marketing written by Paul Terry Cherington and published by . This book was released on 1920 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mccarthy E. Jerome
Publisher : McGraw-Hill/Irwin
ISBN 13 : 9780256060485
Total Pages : pages
Book Rating : 4.0/5 (64 download)
Download or read book Basic Marketing written by Mccarthy E. Jerome and published by McGraw-Hill/Irwin. This book was released on 1987-02-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Philip Kotler
Publisher : World Scientific
ISBN 13 : 9811221731
Total Pages : 288 pages
Book Rating : 4.8/5 (112 download)
Download or read book Markplus Inc: Winning The Future - Marketing And Entrepreneurship In Harmony written by Philip Kotler and published by World Scientific. This book was released on 2021-02-04 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book seeks to understand how a one-man consultancy practice can grow to become what is arguably the largest such enterprise in one of the world's largest countries. It follows the incredible story of the start-up MarkPlus and its journey to become what it is today. Through this journey, one will discover the importance of developing innovative and original marketing frameworks and practices, along with the purpose and passion of a start-up's founder. This insightful book covers many well-established marketing concepts and practices and sheds light on the path that many entrepreneurs must take in establishing their own businesses.
Author : Paul Terry Cherington
Publisher :
ISBN 13 :
Total Pages : 238 pages
Book Rating : 4.:/5 (499 download)
Download or read book The Elements of Marketing written by Paul Terry Cherington and published by . This book was released on 1930 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Erin Kissane
Publisher : Book Apart
ISBN 13 : 9781952616518
Total Pages : 0 pages
Book Rating : 4.6/5 (165 download)
Download or read book The Elements of Content Strategy written by Erin Kissane and published by Book Apart. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore content strategy's roots, and quickly learn not only how it's done, but how you can do it well.
Author : Anthony R. Morden
Publisher :
ISBN 13 : 9781870941709
Total Pages : 779 pages
Book Rating : 4.9/5 (417 download)
Download or read book Elements of Marketing written by Anthony R. Morden and published by . This book was released on 1991 with total page 779 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : A.R. MORDEN
Publisher :
ISBN 13 : 9781870941716
Total Pages : 0 pages
Book Rating : 4.9/5 (417 download)
Download or read book Elements of marketing written by A.R. MORDEN and published by . This book was released on 1991 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Tim Calkins
Publisher : Springer
ISBN 13 : 1137107618
Total Pages : 249 pages
Book Rating : 4.1/5 (371 download)
Download or read book Breakthrough Marketing Plans written by Tim Calkins and published by Springer. This book was released on 2016-04-30 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf, unread and unrealized. Breakthrough Marketing Plans is an essential tool for people who create marketing plans and people who review them. The book provides simple, clear frameworks that are easy to apply, and highlights why marketing plans matter, where they go wrong and how to create a powerful plan that will help build a strong, profitable business.
Author : Gary M. Armstrong
Publisher :
ISBN 13 : 9781488620102
Total Pages : pages
Book Rating : 4.6/5 (21 download)
Download or read book Principles of Marketing written by Gary M. Armstrong and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: An introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature 'linking the concepts' helps students test and consolidate understanding as they go. The latest edition enhances understanding with a unique learning design including revised, integrative concept maps at the start of each chapter, end-of-chapter features summarising ideas and themes, a mix of mini and major case studies to illuminate concepts, and critical thinking exercises for applying skills.
Author : Paul Dulaney Converse
Publisher :
ISBN 13 :
Total Pages : 738 pages
Book Rating : 4.F/5 ( download)
Download or read book Elements of Marketing written by Paul Dulaney Converse and published by . This book was released on 1965 with total page 738 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lawrence J. Gitman
Publisher :
ISBN 13 : 9781947172555
Total Pages : 732 pages
Book Rating : 4.1/5 (725 download)
Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2018 with total page 732 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.
Author : Paul Terry Cherington
Publisher : Palala Press
ISBN 13 : 9781355935377
Total Pages : 262 pages
Book Rating : 4.9/5 (353 download)
Download or read book The Elements of Marketing written by Paul Terry Cherington and published by Palala Press. This book was released on 2016-05-07 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author : Don R. Marshall
Publisher : Amacom
ISBN 13 : 9780814404249
Total Pages : 238 pages
Book Rating : 4.4/5 (42 download)
Download or read book The Four Elements of Successful Management written by Don R. Marshall and published by Amacom. This book was released on 1999 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shows how to link selection, direction, evaluation, and reward of employees into the larger framework of an organization's strategic goals. Gives practical advice on defining a job and finding qualified candidates, training management and non-management personnel, performance measurement, variable-reward and nonpay-reward programs, and administering a reward program. Annotation copyrighted by Book News, Inc., Portland, OR
Author : Cherington Paul Terry
Publisher :
ISBN 13 : 9780259611714
Total Pages : pages
Book Rating : 4.6/5 (117 download)
Download or read book Elements of Marketing written by Cherington Paul Terry and published by . This book was released on 1901 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Paul T. Cherington
Publisher : Legare Street Press
ISBN 13 : 9781017318340
Total Pages : 0 pages
Book Rating : 4.3/5 (183 download)
Download or read book The Elements of Marketing written by Paul T. Cherington and published by Legare Street Press. This book was released on 2022-10-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author : Donald Miller
Publisher : HarperCollins Leadership
ISBN 13 : 0718033337
Total Pages : 241 pages
Book Rating : 4.7/5 (18 download)
Download or read book Building a StoryBrand written by Donald Miller and published by HarperCollins Leadership. This book was released on 2017-10-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Author : Xiu-bao Yu
Publisher : Springer Nature
ISBN 13 : 9813347139
Total Pages : 211 pages
Book Rating : 4.8/5 (133 download)
Download or read book The Fundamental Elements of Strategy written by Xiu-bao Yu and published by Springer Nature. This book was released on 2021-03-29 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book clarifies confusions of strategy that have existed for nearly 40 years through the core thoughts of three fundamental elements. Unlike the traditional definition of strategy as "a plan to achieve a long-term goal from overall considerations”in a linear view, this book defines strategy from non-linear viewpoint as it is in the real world. The art of a strategy lies not only in the determination of development goals, but also in the identification of development problems and putting forward overall guiding ideology of solving problems. Rich illustrations as well as numerous business and military cases are presented in helping readers to understand the fundamental elements of strategy.The general scope of the book includes introductions to the three fundamental elements of strategy, three-sub decisions of a complete strategic decision, incomplete strategies, relationship between tactic and strategy, three elements of competitive and corporative strategies. There may be biases in company-level, real strategic decision-making which makes a complete strategy not necessarily a perfect one. The book introduces biases and reasons for the biases, helping industrial strategic decision-makers understand the importance of knowing the nature of the company, the industry and its environment. In addition, this book also presents principles and evaluation approaches of strategic decisions, explores the reasons for the excessive definitions of the strategy concept, and discusses directions of future’s research tasks.The book will benefit business managers who are interested in knowing what a complete strategic decision is and how to avoid errors or biases in strategic decision-making. It also benefits students in business schools (especially in MBA/EMBA programs) who are (or will be) on executive positions. Academic researchers may find it is interesting to understand strategy from the view of the three elements. The new view provides a novel insight into strategy and promotes several research directions in the future. The three elements of strategy are also applicable to military strategies and readers who are interested in military and may find its value as well.
