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The Eighth Criteria Market Focus
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Book Synopsis The Eighth Criteria: Market Focus by : Bruce May
Download or read book The Eighth Criteria: Market Focus written by Bruce May and published by Lulu.com. This book was released on 2017-02-22 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Eighth Criteria, Market Focus, is the missing piece in the Baldrige Criteria for Performance excellence. The Eighth Criteria gives marketing professionals the means to improve productivity, overall performance, and helps you create strategic planning processes that lead directly to improvements in bottom line results. The Eighth Criteria can also help overcome the divide that exists between business owners and senior executives who often make critical strategic decisions that directly affect marketing but who fail to effectively communicate these decisions or fully appreciate the role that marketing plays in their own organization.
Book Synopsis The Manager's Guide to Competitive Marketing Strategies, Second Edition by : Norton Paley
Download or read book The Manager's Guide to Competitive Marketing Strategies, Second Edition written by Norton Paley and published by Taylor & Francis. This book was released on 2021-05-13 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager's Guide to Creative Marketing Strategies is a pragmatic examination of a 21st century manager. The second edition of this popular book will update you on the latest techniques for developing competitive strategies. It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, emerging markets, fickle customer behavior, and diverse cultures. You will gain practical information about what strategy is, how competitive intelligence contributes to successful strategies - and how to put it all together. The book is an all-in-one resource for analyzing, planning, and developing competitive strategies, a workbook with checklists and forms, and a reference with numerous case histories.
Book Synopsis EBOOK: Marketing: The Core by : KERIN
Download or read book EBOOK: Marketing: The Core written by KERIN and published by McGraw Hill. This book was released on 2017-01-26 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Marketing: The Core
Book Synopsis CIM Coursebook: The Marketing Planning Process by : Ray Donnelly
Download or read book CIM Coursebook: The Marketing Planning Process written by Ray Donnelly and published by Routledge. This book was released on 2010-09-08 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.’ Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing ‘Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.’ Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates Butterworth-Heinemann’s official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. •The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). •Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. •Past examination papers and examiners’ reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. •Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann. INTERACTIVE, FLEXIBLE, ACCESSIBLE ANY TIME, ANY PLACE www.marketingonline.co.uk
Download or read book Services Marketing written by Steve Baron and published by Bloomsbury Publishing. This book was released on 2018-10-18 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.
Book Synopsis The Marketing Power of Emotion by : John O'Shaughnessy
Download or read book The Marketing Power of Emotion written by John O'Shaughnessy and published by . This book was released on 2003 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does one choose between a brand name and a generic named product? Why does one choose an item with a slightly lower price than the other? The answer is emotion. The Marketing Power of Emotion, provides a complete, original and anecdote rich account of the marketing power of emotion. This book is written by two of the leading practitioners in the field and is complete with thorough references and real life examples to follow. Emotions, whether it is realized or not is one of the central factors in our buying behavior. Emotions energizes the motivation to buy and certain persuasive techniques are more effective than others are when marketers are trying to resonate emotionally with consumers. This book covers all the essential topics, including the scope of emotion in marketing and how in response to these emotions customers make product appraisals. Finally, this volume covers branding and how emotions play a role in how consumers become loyal to brands.--Publisher's description.
Book Synopsis Public Goods, Public Gains by : Albert N. Link
Download or read book Public Goods, Public Gains written by Albert N. Link and published by Oxford University Press. This book was released on 2011-01-27 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Public Goods, Public Gains, Link and Scott discuss the systematic application of alternative evaluation methods to estimate the social benefits of publicly financed research and development (R&D). The authors argue that economic theory should be the guiding criterion for any method of program evaluation because it focuses attention on the value and the opportunity costs of the program. The evaluation methods discussed and illustrated are both economics and, for comparison, non-economics based. The book is motivated by four foundation chapters that discuss government's role in innovation from the perspective of economic theory, review public accountability issues from both a constitutional and an historical perspective, overview systematic approaches to program evaluation, and describe the evaluation metrics typically used. Four case studies illustrate the four alternative evaluation approaches discussed. These case studies are for the U.S. Advanced Technology Program's intramural research awards program, the U.S. National Institute of Standards and Technology's research on wavelength references for optical fiber communications, the U.S. Malcolm Baldrige National Quality Award, and the Advanced Technology Program's focused program on the integration of manufacturing applications.
Book Synopsis The Routledge Companion to Marketing and Society by : Krzysztof Kubacki
Download or read book The Routledge Companion to Marketing and Society written by Krzysztof Kubacki and published by Taylor & Francis. This book was released on 2022-08-25 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the well-being of society. As such it does not exclude the use of marketing to increase profit and shareholder value but rather prioritises the social impact of marketing, both positive and negative (even if largely unintended). This companion is a scholarly reference providing an overview of marketing for social impact in terms of its current and emergent themes, debates and developments, as well as reflections on the future of the field. Using marketing tools and techniques for social impact is commonly accepted as an effective commercial strategy (e.g. corporate social responsibility, cause-related marketing) and increasingly accepted as an approach to planned social transformation that can be used to influence positive social change in behaviours such as recycling, healthy eating, domestic violence and human trafficking. This reference volume serves as an authoritative and comprehensive statement on the state of contemporary scholarship focusing on the diverse subject of the social impact of marketing. It features 25 chapters written by international subject specialists within six themed sections, including consumer issues, marketing tools, commercial marketing and non-profit marketing. It will find a global audience of scholars and researchers within marketing and cognate fields, interested in using marketing tools and techniques to create social impact in areas such as public health, social and behaviour change communication, sociology and cultural studies.
Book Synopsis Business Studies Class XII Based on NCERT Guidelines by : Dr. S. K. Singh
Download or read book Business Studies Class XII Based on NCERT Guidelines written by Dr. S. K. Singh and published by SBPD Publications. This book was released on 2020-08-25 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strictly according to the latest syllabus prescribed by Central Board of Secondary Education (CBSE), Delhi and State Boards Navodaya, Kasturba, Kendriya Vidyalayas etc. following CBSE curriculum based on NCERT guidelines. Part 'A' : Principles and Functions of Management 1. Nature and Significance of Management, 2. Principles of Management, 3. Management and Business Environment, 4. Planning, 5. Organising, 6. Staffing, 7. Directing, 8. Controlling, Part 'B' : Business Finance and Marketing 9. Financial Management, 10. Financial Market, 11. Marketing, 12. Consumer Protection, 13. Entrepreneurship Development.
Book Synopsis Advances In Manufacturing Technology VIII by : K Case
Download or read book Advances In Manufacturing Technology VIII written by K Case and published by CRC Press. This book was released on 2004-01-14 with total page 880 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume comprises the Proceedings of the Tenth National Conference on Manufacturing Research held at the University of Technology, Loughborough, UK, in September 1994, the latest in a series of meetings first convened in 1985, and the first to be published by Taylor & Francis Ltd.; Keith Case and Steven Newman, the Conference Chairs, the book contains R. H. Weston's keynote address, "Requirements and Trends in Manufacturing Systems", and over 140 contributions, which together represent the leading edge, state-of-the-art knowledge in the area of manufacturing and production engineering and management. The contributions are organized by theme: process planning; systems integration and modelling; simulation and scheduling; concurrent engineering and design; process control; and inspection; and thus demonstrate the enormous range of topics that manufacturing research embraces and their relevance to improving current industrial practice.
Book Synopsis The Executive Guide to Improvement and Change by : G. Dennis Beecroft
Download or read book The Executive Guide to Improvement and Change written by G. Dennis Beecroft and published by Quality Press. This book was released on 2002-11-13 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are many techniques and a variety of tools available to improve or change an organization, but how do executives and senior management decide which are right for their organizations? The Executive Guide to Improvement and Change is designed to help managers and executives understand the many different approaches to organizational change and improvement. The book explains that there is not one technique that works best for any organization, but rather that the managers and executives need to develop their own strategies with a blending of different methods. The authors share the tools and techniques that they have used to successfully make changes and improvements in their own organizations, which include examples from manufacturing, healthcare, service, government, telecommunications, education, and more. The Executive Guide to Improvement and Change covers a variety of techniques ranging from auditing to teamwork, Six Sigma to Customer Satisfaction, and more. The book will assist executives and managers lead improvement and change initiatives within the organization and the larger business community, as well as educate those who aspire to senior positions of leadership.
Book Synopsis Construction of a Concept of Neuronal Modeling by : Marcus Grum
Download or read book Construction of a Concept of Neuronal Modeling written by Marcus Grum and published by Springer Nature. This book was released on 2022-02-25 with total page 896 pages. Available in PDF, EPUB and Kindle. Book excerpt: The business problem of having inefficient processes, imprecise process analyses and simulations as well as non-transparent artificial neuronal network models can be overcome by an easy-to-use modeling concept. With the aim of developing a flexible and efficient approach to modeling, simulating and optimizing processes, this paper proposes a flexible Concept of Neuronal Modeling (CoNM). The modeling concept, which is described by the modeling language designed and its mathematical formulation and is connected to a technical substantiation, is based on a collection of novel sub-artifacts. As these have been implemented as a computational model, the set of CoNM tools carries out novel kinds of Neuronal Process Modeling (NPM), Neuronal Process Simulations (NPS) and Neuronal Process Optimizations (NPO). The efficacy of the designed artifacts was demonstrated rigorously by means of six experiments and a simulator of real industrial production processes.
Book Synopsis Research Handbook on Sustainability Reporting by : Gunnar Rimmel
Download or read book Research Handbook on Sustainability Reporting written by Gunnar Rimmel and published by Edward Elgar Publishing. This book was released on 2024-09-06 with total page 563 pages. Available in PDF, EPUB and Kindle. Book excerpt: This insightful Research Handbook provides an overview of the complex and multifaceted nature of sustainability reporting. Bringing together over 50 researchers from across the globe, it summarises the current state of knowledge, identifies key methodological approaches and research gaps, and encourages researchers to make further meaningful contributions to this dynamic field.
Author :National Council on Economic Education Publisher :Council for Economic Educat ISBN 13 :9781561834334 Total Pages :122 pages Book Rating :4.8/5 (343 download)
Book Synopsis Voluntary National Content Standards in Economics by : National Council on Economic Education
Download or read book Voluntary National Content Standards in Economics written by National Council on Economic Education and published by Council for Economic Educat. This book was released on 1997 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: This essential guide for curriculum developers, administrators, teachers, and education and economics professors, the standards were developed to provide a framework and benchmarks for the teaching of economics to our nation's children.
Book Synopsis The Substantive Law of the EU by : Catherine Barnard
Download or read book The Substantive Law of the EU written by Catherine Barnard and published by Oxford University Press. This book was released on 2022-08-04 with total page 738 pages. Available in PDF, EPUB and Kindle. Book excerpt: The leading textbook on the four freedoms, popular with students and academics alike. This authoritative text offers a unique balance of comprehensive, detailed coverage in a concise and readable style, providing a critical and thorough analysis of the key principles of the substantive law of the EU. An introductory chapter provides valuable context on the governance of the internal market, its evolution, and the theories behind its key principles. Each of the freedoms is then dealt with in turn, covering goods, persons, services, and capital, before moving on to discuss harmonization, the regulation of the internal market, and its future. Additional useful detail is captured in footnotes, while directed further reading lists provide support for independent study and research. This thorough coverage is fully supported by engaging case studies throughout the book which place the law in context, helping students to understand the complexities of the subject and exploring the practical implications of EU law. Diagrams, flowcharts, and tables offer further detail and illustrate key ideas and processes in an easily accessible format, while chapter overviews, chapter content lists, and a clear structure ensure readers remain on track and can find information quickly. Digital formats and resources The 7th edition is available for students and institutions to purchase in a variety of formats, and is supported by online resources. -The e-book offers a mobile experience and convenient access along with functionality tools, navigation features, and links that offer extra learning support: www.oxfordtextbooks.co.uk/ebooks -The online resources include: figures from the book, useful web links and further reading advice, and a searchable table of equivalences for easy reference
Book Synopsis Introduction to Survey Quality by : Paul P. Biemer
Download or read book Introduction to Survey Quality written by Paul P. Biemer and published by John Wiley & Sons. This book was released on 2003-05-27 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Peruse the history of survey research and the essential conceptsfor data quality. With an emphasis on total survey error, theauthors review principles and concepts in the field and examineimportant unresolved issues in survey methods. Spanning a range oftopics dealing with the quality of data collected through thesurvey process, they focus on such key issues as: * Major sources of survey error, examining the origins of eacherror source most successful methods for reducing errors from thosesources * Methods most often used in practice for evaluating the effectsof the source on total survey error * Implications of improving survey quality for organizationalmanagement and costs
Book Synopsis The Economics of Farm Management by : Kent Olson
Download or read book The Economics of Farm Management written by Kent Olson and published by Taylor & Francis. This book was released on 2022-05-30 with total page 627 pages. Available in PDF, EPUB and Kindle. Book excerpt: Future farm managers need a range of tools and knowledge to run successful businesses, and this accessible textbook provides the required foundations from economics and management, applied to the farm context. In today’s world where farms are subject to ever-changing industrial, labor, demographic, and technological factors, this textbook provides a clear focus and methodology for business stability and growth. It covers core microeconomic and macroeconomic principles, plus the full range of management topics, from accounting and marketing to operations management and human resource management. It also covers family succession planning and farming mega-trends. This second edition has been updated with the latest data and literature, and gives deeper attention to sustainability and conservation. It also offers a broader range of examples, showcasing the diversity of farm types and farm sizes across the US and globally. Instructor materials are available as digital supplements. This textbook will be a valuable resource for courses in farm management, ranch management, agribusiness, and agricultural economics.
