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The Effects Of Involvement Need For Cognition Prior Knowledge And Message Form On Information Processing And Attitudes
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Book Synopsis The Effects of Involvement, Need for Cognition, Prior Knowledge and Message Form on Information Processing and Attitudes by : Muriel Amar
Download or read book The Effects of Involvement, Need for Cognition, Prior Knowledge and Message Form on Information Processing and Attitudes written by Muriel Amar and published by . This book was released on 1999 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :Amar, Muriel Publisher :Montréal : Service des archives, Université de Montréal, Section Microfilm ISBN 13 : Total Pages :450 pages Book Rating :4.:/5 (488 download)
Book Synopsis The Effects of Involvement, Need for Cognition, Prior Knowledge and Message Form on Information Processing and Attitudes [microform] by : Amar, Muriel
Download or read book The Effects of Involvement, Need for Cognition, Prior Knowledge and Message Form on Information Processing and Attitudes [microform] written by Amar, Muriel and published by Montréal : Service des archives, Université de Montréal, Section Microfilm. This book was released on 1999 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Applied Mass Communication Theory by : Jack Rosenberry
Download or read book Applied Mass Communication Theory written by Jack Rosenberry and published by Routledge. This book was released on 2017-05-18 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Applied Mass Communication Theory: A Guide for Media Practitioners, Second Edition bridges a review of theory to the contemporary work of media professionals. The text provides a framework for constructing an undergraduate research project. It also presents vital chronological information on the progression of theory in mass communication, including a model that integrates mass communication theories and shows how they relate to one another. It concludes with information on media law, ethics, economics, and mass media careers, establishing a critical framework for students as they leave college and begin their first jobs. This Second Edition discusses mass communication theory and its applications in both traditional print and broadcast applications. By exploring advertising and public relations in this new digital multi-media environment, this text remains relevant, and in fact necessary, for students in the field.
Book Synopsis Marketing Communications by : Lynne Eagle
Download or read book Marketing Communications written by Lynne Eagle and published by Routledge. This book was released on 2014-08-27 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the proliferation of digital and social media, there has never been a more dynamic time to engage with marketing communications - and never has the integration of marketing communications (marcoms) principles into a strategic marketing plan been more challenging. Even the best product in the world won’t sell without the right reach to your potential customers and the right message to engage them. This textbook applies a uniquely practical approach to the topic so that, whilst a structured overview of planning, development, implementation and evaluation of marketing communications is in place, the detailed cases made available by the Institute for Practitioners in Advertising (IPA) show how actual challenges faced by professionals in the field were addressed. This book will help you to develop the skills you need to turn theory into the right integrated communication plan, in order to succeed in an increasingly competitive environment. Aided by a veritable wealth of pedagogical features, Marketing Communications will be essential reading for both students and professionals in marketing, communications and public relations. This textbook also benefits from a companion website which includes a comprehensive instructor’s guide with PowerPoint slides, testbank questions and answer checklists.
Book Synopsis Cognitive Processing of Persuasive Message Cues by : James Brian Stiff
Download or read book Cognitive Processing of Persuasive Message Cues written by James Brian Stiff and published by . This book was released on 1985 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Handbook of Attitudes by : Dolores Albarracin
Download or read book The Handbook of Attitudes written by Dolores Albarracin and published by Psychology Press. This book was released on 2014-04-04 with total page 1289 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new handbook presents, synthesizes, and integrates the existing knowledge of methods, theories, and data in attitudes. The editors' goal is to promote an understanding of the broader principles underlying attitudes across several disciplines. Divided into three parts: one on definitions and methods; another on the relations of attitudes with beliefs, behavior, and affect; and a final one that integrates these relations into the broader areas of cognitive processes, communication and persuasion, social influence, and applications, the handbook also features an innovative chapter on implicit versus explicit attitudes. With contributions from the top specialists, this handbook features unique collaborations between researchers, some who have never before worked together. Every writer was encouraged to work from as unbiased a perspective as possible. A "must have" for researchers in the areas of social, political, health, clinical, counseling, and consumer psychology, marketing, and communication, the handbook will also serve as an excellent reference for advanced courses on attitudes in a variety of departments.
Book Synopsis Unintended Thought by : James S. Uleman
Download or read book Unintended Thought written by James S. Uleman and published by Guilford Press. This book was released on 1989-07-14 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together an array of outstanding contributors, this volume offers an in-depth examination of unintended thought--its underlying mechanisms, consequences in day-to-day life, and role in mental and emotional disturbance. Chapters describe a number of important phenomena that are influenced by unintended (and sometimes automatic, uncontrolled, or unconscious) ways of perceiving and interpreting the social and physical environment. These include inferences and judgments about self and others, stereotyping and prejudicial behavior, the impact of persuasive messages, long-term goals, responses to stress, and clinical depression. Key questions explored include the extent to which research findings in controlled settings bear on cognition and behavior outside the laboratory; how such constructs as intention and control of thought have been operationalized by investigators; and when self-control of unintended thought is possible or even desirable. Researchers, practitioners, and graduate students in cognitive, social, personality, and clinical psychology will find much of value in this unique work.
Book Synopsis Human Communication Theory and Research by : Robert L. Heath
Download or read book Human Communication Theory and Research written by Robert L. Heath and published by Routledge. This book was released on 2013-06-17 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: Human Communication Theory and Research introduces students to the growing body of theory and research in communication, demonstrating the integration between the communication efforts of interpersonal, organizational, and mediated settings. This second edition builds from the foundation of the original volume to demonstrate the rich array of theories, theoretical connections, and research findings that drive the communication discipline. Robert L. Heath and Jennings Bryant have added a chapter on new communication technologies and have increased depth throughout the volume, particularly in the areas of social meaning, critical theory and cultural studies, and organizational communication. The chapters herein are arranged to provide insight into the breadth of studies unique to communication, acknowledging along the way the contributions of researchers from psychology, political science, and sociology. Heath and Bryant chart developments and linkages within and between ways of looking at communication. The volume establishes an orientation for the social scientific study of communication, discussing principles of research, and outlining the requirements for the development and evaluation of theories. Appropriate for use in communication theory courses at the advanced undergraduate and graduate level, this text offers students insights to understanding the issues and possible answers to the question of what communication is in all forms and contexts.
Book Synopsis The Effect of Novelty and Involvement on Cognitive Responses to Persuasive Messages by : Yi-mei Chen
Download or read book The Effect of Novelty and Involvement on Cognitive Responses to Persuasive Messages written by Yi-mei Chen and published by . This book was released on 1991 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Social Influence written by Mark P. Zanna and published by Psychology Press. This book was released on 2014-03-05 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1987. This volume presents papers from the Fifth Ontario Symposium on Personality and Social Psychology, held at the University of Waterloo, August 21-23, 1984. The contributors are active researchers in the area of social influence. One of the purposes of this volume is to provide an accurate picture of our current knowledge about social influence processes. Thus, the chapters describe important recent developments in this area. A second and perhaps more important purpose of this volume is to bring together scholars with different perspectives on the social influence process in order to stimulate further research and theorizing in this area.
Book Synopsis Annals of Language and Learning: Proceedings of the 2009 International Online Language Conference (IOLC 2009) by : Azadeh Shafaei
Download or read book Annals of Language and Learning: Proceedings of the 2009 International Online Language Conference (IOLC 2009) written by Azadeh Shafaei and published by Universal-Publishers. This book was released on 2010-01-20 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annals of Language and Learning is the conference proceedings of the Second International Online Language Conference which was successfully held in July 2009. This event allowed professors, Master's students, Ph.D. students, and academics from around the world to submit papers pertaining to the areas of the conference theme. The conference was organized by International Online Knowledge Service Provider (IOKSP).
Book Synopsis Strategic Integrated Marketing Communications by : Larry Percy
Download or read book Strategic Integrated Marketing Communications written by Larry Percy and published by Taylor & Francis. This book was released on 2023-03-03 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme. Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for effective communication. Step-by-step, knowledge and understanding builds through the book, starting by laying a foundation to provide context, looking at the role of IMC in building brands and strengthening companies. The book then considers what goes into developing and executing effective messages, and how to ensure that they are consistent and consistently delivered, regardless of media. A detailed, practical overview of the strategic planning process is provided, illustrated by numerous examples and cases, along with ‘desktop’ tools and worksheets for developing and implementing an IMC plan. The 4th edition of this classic textbook has been fully updated throughout, and includes: Updated and expanded coverage of digital media, including issues relating to privacy and media strategy New sections on setting campaign budgets, brand architecture, target audience action objectives, social marketing communication, and such practices as gamification and experiential marketing Extended content on international advertising and shared cultural values The introduction of a channels-based typology of marketing communication Updated international examples and case studies throughout. A comprehensive and accessible guide to the steps of planning and developing an effective IMC campaign, this book should be core reading for students studying Integrated Marketing Communications, Strategic Communications, Principles of Advertising, Media Planning and Brand Management.
Book Synopsis Decision Support for Global Enterprises by : Uday Kulkarni
Download or read book Decision Support for Global Enterprises written by Uday Kulkarni and published by Springer Science & Business Media. This book was released on 2007-12-03 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: India is becoming the "global back office" to international supply chains. This book consists of peer-reviewed and invited papers with two primary goals: (1) Stimulate creative discussion between academic researchers and the practitioner IS community to improve the research and practice in the area. (2) Increase awareness of the problems and challenges faced by global enterprises that can be met with innovative decision support systems.
Download or read book Journal of Marketing written by and published by . This book was released on 1999 with total page 820 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apr. issues for 1940-42 include Papers and proceedings of the semi-annual [Dec.] meeting of the American Marketing Association, 1939-41.
Book Synopsis Consumer Behavior in Action by : Geoffrey Paul Lantos
Download or read book Consumer Behavior in Action written by Geoffrey Paul Lantos and published by Routledge. This book was released on 2015-01-28 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each with its own applications. Learning objectives, background, and context are provided in an easy-to-digest format with liberal use of lists and bullet points. Also included in each chapter are a key concepts list, review questions, and a solid summary to help initiate further student research. The author’s practical focus and clear, conversational writing style, combined with an active-learning approach, make this textbook the student-friendly choice for courses on consumer behavior.
Book Synopsis Communicating Risk and Safety by : Timothy L. Sellnow
Download or read book Communicating Risk and Safety written by Timothy L. Sellnow and published by Walter de Gruyter GmbH & Co KG. This book was released on 2023-12-31 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world is wrought with risks that may harm people and cost lives. The news is riddled with reports of natural disasters (wildfires, floods, earthquakes, hurricanes), industrial disasters (chemical spills, water and air pollution), and health pandemics (e.g., SARS, H1NI, COVID19). Effective risk communication is critical to mitigating harms. The body of research in this handbook reveals the challenges of communicating such messages, affirms the need for dialogue, embraces the role of instruction in proactively communicating risk, acknowledges the function of competing risk messages, investigates the growing influence of new media, and constantly reconsiders the ethical imperative for communicating recommendations for enhanced safety.
Book Synopsis The Oxford Handbook of Social Cognition by : Donal E. Carlston
Download or read book The Oxford Handbook of Social Cognition written by Donal E. Carlston and published by Oxford University Press. This book was released on 2013-09-19 with total page 967 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook provides a comprehensive review of social cognition, ranging from its history and core research areas to its relationships with other fields. The 43 chapters included are written by eminent researchers in the field of social cognition, and are designed to be understandable and informative to readers with a wide range of backgrounds.
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