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Author : Zhehua Qu
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (643 download)
Download or read book The Effective Appeals of Chinese Car Advertising written by Zhehua Qu and published by . This book was released on 2003 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mei-king Chung
Publisher :
ISBN 13 :
Total Pages : 222 pages
Book Rating : 4.:/5 (141 download)
Download or read book Culture, Product Category and Advertising Situation written by Mei-king Chung and published by . This book was released on 2006 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Frank Bittner
Publisher : BoD – Books on Demand
ISBN 13 : 3937686886
Total Pages : 110 pages
Book Rating : 4.9/5 (376 download)
Download or read book Advertising in a Changing China written by Frank Bittner and published by BoD – Books on Demand. This book was released on 2007 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the introduction of economic reforms and an open door policy in 1978, China has been proclaimed as "the emerging powerhouse of the twenty-first century". The Chinese market's attractiveness to international marketers has also received significant boost as a result of the country's admission into the World Trade Organization (WTO). Accordingly, advertisers look at China and perceive tremendous opportunity in 1.3 billion Chinese consumers which represents one-fifth of the world population in what is called the world's largest market. Being viewed as a new frontier for consumer good investment does not mean that advertising in China is simple. On the contrary, many Western business firms which have invested their capital into Chinese businesses have suffered setbacks or even failure. Thus, it is important to understand that despite the dramatic impact of economic reform and the drive for modernization over the past two decades, the Chinese market has many special characteristics that make it a challenging place in which to do business including making advertising in this market . This book examines the key barriers/constraints that foreign firms should be mindful of in order to develop a viable advertising strategy in a changing China in which abundant opportunities await those that can fulfill it.
Author : Kun Tian
Publisher :
ISBN 13 : 9783639116748
Total Pages : 59 pages
Book Rating : 4.1/5 (167 download)
Download or read book What Appeals to Chinese Customers? written by Kun Tian and published by . This book was released on 2009-01 with total page 59 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sara Rosengren
Publisher : Springer Science & Business Media
ISBN 13 : 3658023651
Total Pages : 407 pages
Book Rating : 4.6/5 (58 download)
Download or read book Advances in Advertising Research (Vol. IV) written by Sara Rosengren and published by Springer Science & Business Media. This book was released on 2013-05-30 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme “The changing roles of advertising”. The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.
Author : Fanny-Gabriela Kozicki
Publisher : GRIN Verlag
ISBN 13 : 3656146470
Total Pages : 101 pages
Book Rating : 4.6/5 (561 download)
Download or read book An Empirical Investigation into Chinese Generation Y Car Purchasing Behavior: A Focus on marketing Communication & German Luxury Car Brands written by Fanny-Gabriela Kozicki and published by GRIN Verlag. This book was released on 2012-03-06 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, Tongji University (College of Arts & Communications), course: Master in Communication, language: English, abstract: In recent years, China’s Automotive Market has grown tremendously and reached the goal to be the worlds biggest. With the increase of automotive competitors, not only from local but also foreign organizations, a car brand needs to understand its audience well in order to apply its marketing communication strategies. In other words, apply the correct messages and related media to communicate with the targeted Chinese consumers successfully. China has currently 1.3billion individual consumers on the market, out of which over 350 are USD Billionaires and 500 million are below age 30. These two distinctive statistics of the consumer market are specifically pointed out, as they are the key to acknowledging that the consumers in China are changing. Recent studies have shown that the purchasing criteria, decision making process and used communication channels are quite different of the younger consumers than those of the ‘lost generation’ who acquired sudden wealth after the Cultural Revolution. Though, the newly rich, now in their 50’s, are still the main target group of luxury brands in China, a good marketer always has to be able to predict future developments. With the modernization of the Chinese society, the costumers who will inherit the fortunes of the “lost generation” and rise in line with the rise of the countries economy is namely Generation Y. Who are these successors of the post-revolution newly rich consumers and how do we communicate a product to them successfully? On the basis of my unquestionable fascination by China’s Automotive Market and German Luxury car brands, I will pursue to answer the above question in order to give an overview for a marketer as to how successfully communicate a car to Chinese Generation Y consumer. Due to research in this field still being at an embryonic stage I will personally carry out an empirical investigation and outline who this consumer is, how they process information, their usage of mass and personal communication and acknowledge their attitude towards German luxury car brands. Finally, on the basis of the research findings I will define Chinese Generation Y car purchasing behavior and create a marketing communication strategy for a German Luxury car brand in China wishing to engage with the consumer in question.
Author : Hong Cheng
Publisher : Copenhagen Business School Press DK
ISBN 13 : 9788763002271
Total Pages : 324 pages
Book Rating : 4.0/5 (22 download)
Download or read book Advertising and Chinese Society written by Hong Cheng and published by Copenhagen Business School Press DK. This book was released on 2009 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the social, psychological, legal, and ethical impact - perceived or proven - that may result from advertising in the booming Chinese market. The book provides readers with an understanding of the two-way relationship between advertising and Chinese society. Major issues addressed include rising consumerism, consumers' attitudes towards advertising and reactions to advertising appeals, cultural messages conveyed in advertisements, gender representations, sex appeal, offensive advertising, advertising law and regulation, advertising to children and adolescents, symbolic meanings of advertisements, public service advertising, and new media advertising and its social impact. Advertising and Chinese Society resorts to a variety of research techniques including content analysis, survey, experiment, semiotic analysis, and secondary data analysis. The book will enhance the sensitivity of scholars and practitioners interested in Chinese advertising and its social ramifications.
Author : Jing Wang
Publisher : Harvard University Press
ISBN 13 : 0674047087
Total Pages : 428 pages
Book Rating : 4.6/5 (74 download)
Download or read book Brand New China written by Jing Wang and published by Harvard University Press. This book was released on 2010-04-10 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Brand New China' offers a detailed, penetrating and up-to-date portrayal of branding and advertising in contemporary China. Wang takes readers inside an advertising agency to show the influence of American branding theories and models and also examines the impact of new media practices on Chinese advertising.
Author : Xinghua Li
Publisher : Routledge
ISBN 13 : 1317753356
Total Pages : 168 pages
Book Rating : 4.3/5 (177 download)
Download or read book Environmental Advertising in China and the USA written by Xinghua Li and published by Routledge. This book was released on 2016-05-05 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the late 1980s, green consumerism has been hailed in the West as an efficient solution to environmental problems. However, Chinese consumers have been slow to warm up to eco-friendly products. Consumers prefer SUVs to hybrid cars, health supplements and snake oil medicines to organic foods and eco-fashion is still secluded in high-end designer studios. These choices contradict the findings of many sustainable lifestyle surveys that claim to register a rising desire for green products among the Chinese. This book examines the psycho-cultural differences that disrupt the translation of "eco-friendly" appeals to China by analyzing environmental advertising. It explores the different notions of "green", the structures of desire that underlies the advertisements, and how they are shaped by ideological, cultural, and historical differences. Rather than arguing the superiority of the American or Chinese version of green consumerism, the book interrogates the role of advertising in the global spread of Western ideologies and explores the possibilities for consumers to resist transnational corporate hegemony in the green movement. This book fills an important gap in the critical scholarship on green marketing and should be of interest to students and scholars of environment studies, green advertising and marketing, environmental communication and media studies, China studies and environmental sociology, ethics and cultural studies.
Author : Fanny-Gabriela Kozicki
Publisher : GRIN Verlag
ISBN 13 : 3656146705
Total Pages : 105 pages
Book Rating : 4.6/5 (561 download)
Download or read book An Empirical Investigation Into Chinese Generation Y Car Purchasing Behavior written by Fanny-Gabriela Kozicki and published by GRIN Verlag. This book was released on 2012-03-13 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, Tongji University (College of Arts & Communications), course: Master in Communication, language: English, abstract: In recent years, China's Automotive Market has grown tremendously and reached the goal to be the worlds biggest. With the increase of automotive competitors, not only from local but also foreign organizations, a car brand needs to understand its audience well in order to apply its marketing communication strategies. In other words, apply the correct messages and related media to communicate with the targeted Chinese consumers successfully. China has currently 1.3billion individual consumers on the market, out of which over 350 are USD Billionaires and 500 million are below age 30. These two distinctive statistics of the consumer market are specifically pointed out, as they are the key to acknowledging that the consumers in China are changing. Recent studies have shown that the purchasing criteria, decision making process and used communication channels are quite different of the younger consumers than those of the 'lost generation' who acquired sudden wealth after the Cultural Revolution. Though, the newly rich, now in their 50's, are still the main target group of luxury brands in China, a good marketer always has to be able to predict future developments. With the modernization of the Chinese society, the costumers who will inherit the fortunes of the "lost generation" and rise in line with the rise of the countries economy is namely Generation Y. Who are these successors of the post-revolution newly rich consumers and how do we communicate a product to them successfully? On the basis of my unquestionable fascination by China's Automotive Market and German Luxury car brands, I will pursue to answer the above question in order to give an overview for a marketer as to how successfully communicate a car to Chinese Generation
Author : Marieke de Mooij
Publisher : SAGE Publications
ISBN 13 : 1412979900
Total Pages : 425 pages
Book Rating : 4.4/5 (129 download)
Download or read book Consumer Behavior and Culture written by Marieke de Mooij and published by SAGE Publications. This book was released on 2010-09-29 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second Edition of this popular text brings up-to-date Marieke de Mooij’s important analysis of the impact of culture on consumer behavior worldwide. The author shows how it is increasingly vital for marketing students—tomorrow’s marketing professionals—to understand the limits of consistent brand identities and universal advertising campaigns. Consumer behavior is not converging across countries, and therefore it is of even greater importance to understand, and be able to respond to, differences in behavior. This edition offers a new chapter, Chapter 7, on culture, communication, and media behavior that extends the prior edition’s discussion on communication theories and advertising styles to cover differences in media usage worldwide, particularly the use of the Internet.
Author : United States. Department of Commerce
Publisher :
ISBN 13 :
Total Pages : 128 pages
Book Rating : 4.M/5 ( download)
Download or read book Automotive Markets in China, British Malaya, and Chosen written by United States. Department of Commerce and published by . This book was released on 1923 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1644 pages
Book Rating : 4.3/5 (91 download)
Download or read book Advertising and Selling written by and published by . This book was released on 1918 with total page 1644 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 56 pages
Book Rating : 4.:/5 (3 download)
Download or read book Commerce Reports written by and published by . This book was released on 1925 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1590 pages
Book Rating : 4.:/5 (891 download)
Download or read book Advertising & Selling written by and published by . This book was released on 1918 with total page 1590 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Qianyuan Zhao
Publisher :
ISBN 13 :
Total Pages : 187 pages
Book Rating : 4.:/5 (964 download)
Download or read book The Concept of Vehicle Design for Chinese Marketing written by Qianyuan Zhao and published by . This book was released on 2016 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: "With the rapid development of China's economy and the rise of Chinese living standards, Chinese demand for private car ownership is increasing significantly. China is already the world's largest automobile market and is coveted by many giant automotive enterprises. However it is extremely difficult to cater to China's automobile market demands because of particular Chinese conditions such as the unique culture, the diverse requirements of a geographically dispersed population, fastidious consumers and crowded traffic. The problem is that there is very limited literature in this area to guide car designers when designing a car for the Chinese market. This research examines the special demands of private cars for Chinese consumers, identifies particular elements of vehicle design that are important for successful Chinese marketing, and incorporates them into a new computer-generated 3D model."
Author :
Publisher :
ISBN 13 :
Total Pages : 1312 pages
Book Rating : 4.:/5 (318 download)
Download or read book Judicious Advertising written by and published by . This book was released on 1920 with total page 1312 pages. Available in PDF, EPUB and Kindle. Book excerpt:
