Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
The Effect Of Salience On The Attribution Of Sex Role
Download The Effect Of Salience On The Attribution Of Sex Role full books in PDF, epub, and Kindle. Read online The Effect Of Salience On The Attribution Of Sex Role ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis The Salience of Marketing Stimuli by : Gianluigi Guido
Download or read book The Salience of Marketing Stimuli written by Gianluigi Guido and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: In consumer and social psychology, salience has been generally treated as an attribute of a stimulus, which allows it to stand out and be noticed. Researchers, however, have only vaguely articulated the theoretical underpinnings of this term, thus impeding a thorough understanding of the perceptual processes behind its use in complex marketing communications. This book presents a theoretical approach for enhancing consumer processing and memory of marketing communication. Using schema theory and an information processing approach, the model introduced here - briefly referred to as the In-salience hypothesis emphasizes the nature of prominence which is intrinsic to any salience construct reviewed in literature. This model is part of wider Dichotic theory of salience, according to which a stimulus is salient either when it is incongruent in a certain context to a perceiver's schema, or when it is congruent in a certain context to a perceiver's goal. According to the four propositions of the model, in-salient stimuli are better recalled, affect both attention and interpretation, and are moderated by the degree of perceivers' comprehension (i.e., activation, accessibility, and availability of schemata), and involvement (i.e., personal relevance of the stimuli). Results of two empirical studies on print advertisements show that in-salient ad messages have the strongest impact in triggering ad processing which, in turn, leads to consumer awareness. The reading of this book is therefore recommended not only to academic scholars, but also to marketers especially planning ad campaigns and launches of new products.
Book Synopsis Masters Abstracts International by :
Download or read book Masters Abstracts International written by and published by . This book was released on 1985 with total page 1632 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Resources in Women's Educational Equity by :
Download or read book Resources in Women's Educational Equity written by and published by . This book was released on 1980 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: Literature cited in AGRICOLA, Dissertations abstracts international, ERIC, ABI/INFORM, MEDLARS, NTIS, Psychological abstracts, and Sociological abstracts. Selection focuses on education, legal aspects, career aspects, sex differences, lifestyle, and health. Common format (bibliographical information, descriptors, and abstracts) and ERIC subject terms used throughout. Contains order information. Subject, author indexes.
Book Synopsis Human Attention in Digital Environments by : Claudia Roda
Download or read book Human Attention in Digital Environments written by Claudia Roda and published by Cambridge University Press. This book was released on 2011-02-03 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital systems, such as phones, computers and PDAs, place continuous demands on our cognitive and perceptual systems. They offer information and interaction opportunities well above our processing abilities, and often interrupt our activity. Appropriate allocation of attention is one of the key factors determining the success of creative activities, learning, collaboration, and many other human pursuits. This book presents research related to human attention in digital environments. Original contributions by leading researchers cover the conceptual framework of research aimed at modelling and supporting human attentional processes, the theoretical and software tools currently available, and various application areas. The authors explore the idea that attention has a key role to play in the design of future technology and discuss how such technology may continue supporting human activity in environments where multiple devices compete for people's limited cognitive resources.
Download or read book Masters Abstracts written by and published by . This book was released on 1985 with total page 706 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :Ann Arbor David M. Buss Professor of Psychology University of Michigan Publisher :Oxford University Press, USA ISBN 13 :0195355997 Total Pages :350 pages Book Rating :4.1/5 (953 download)
Book Synopsis Sex, Power, Conflict : Evolutionary and Feminist Perspectives by : Ann Arbor David M. Buss Professor of Psychology University of Michigan
Download or read book Sex, Power, Conflict : Evolutionary and Feminist Perspectives written by Ann Arbor David M. Buss Professor of Psychology University of Michigan and published by Oxford University Press, USA. This book was released on 1996-03-21 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sexual harassment in the workplace, date rape, and domestic violence dominate the headlines and have recently sparked scholarly debates about the nature of the sexes. Concurrently, the scientific community is conducting research in topics of sex and gender issues. Indeed, more research is being done on the topics of sexual conflict and coercion than at any other time in the history of the social sciences. Despite this attention, it is clear that these issues are being addressed from two essentially different perspectives: one is labeled "feminist", while the other, viewed as antithetical to the feminist movement, is called "evolutionary psychology", which emphasizes the history of reproductive strategies in understanding conflict between the sexes. This book brings together leading experts from both sides of the debate in order to discover how each could offer insights lacking in the other. The editors' overall goal is to show how the feminist and evolutionary approaches are complementary despite their evident differences, then provide an integration and synthesis. In fact, several of the contributors to this unique volume consider themselves advocates of both approaches. As a stimulating presentation of the dynamics of sex, power, and conflict--and a pioneering rapprochement of the diverse tendencies within the scientific community-- this book will attract a wide audience in both psychology and women's studies fields.
Book Synopsis Accounting for Rape by : Irina Anderson
Download or read book Accounting for Rape written by Irina Anderson and published by Routledge. This book was released on 2007-11-26 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fills gap in literature on rape between psychological texts and critical social/feminist perspectives Controversial topic with a wide market Covers a mixture of theoretical and methodological issues as well as new empirical work
Book Synopsis The SAGE Handbook of Gender and Psychology by : Michelle K Ryan
Download or read book The SAGE Handbook of Gender and Psychology written by Michelle K Ryan and published by SAGE. This book was released on 2013-09-23 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Gender and Psychology is a unique, state-of-the-art synthesis of the known work, combined with current research trends, in the broad field of gender and psychology. In the past 35 years academic publications on the subject have increased tenfold, and this level of activity as well the diversity of research looks set to increase in the coming years too. The time is ideal for a systematic review of the field. Contributions come from academics around the world and many different disciplines, and as a result multiple perspectives and a diversity of methodologies are presented to understand gender and its implications for behaviour. Chapters cover a wide variety of topics, theoretical approaches, contexts, and social issues; they also critically examine the key issues and current debates. Both advanced students and scholars will find extensive range and depth in the topics covered across the Handbook′s 29 chapters. Published as a single volume, the handbook is aimed at individuals as well as the library market. The SAGE Handbook of Gender and Psychology will have mass appeal across the field of psychology, including social psychology and gender and psychology, as well a number of other subject groups such as gender studies, sociology, organizational behaviour and political science.
Book Synopsis Attitudes Toward Rape by : Colleen A. Ward
Download or read book Attitudes Toward Rape written by Colleen A. Ward and published by SAGE. This book was released on 1995-06-22 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative book looks at popular perceptions of sexual violence and asks such key questions as: How is rape' defined? Who is responsible for sexual assault? How can rape be prevented? The author critically examines feminist and psychological theory and research on attitudes towards rape. Drawing on case studies, survey research, experiments, fieldwork and action-oriented research from Europe, North America and Asia, Ward combines qualitative and quantitative approaches to understanding sexual violence. She highlights the negative consequences for rape victims of biased and prejudicial perceptions of sexual violence, including those of legal, medical and helping professionals, and discusses the impact of these attitudes on victims' self-perceptions. The book concludes by suggesting strategies for changing ideas about sexual assault, including, for example, action-oriented research which is designed to raise consciousness and improve services for victims.
Book Synopsis Encyclopedia of Career Development by : Jeffrey H. Greenhaus
Download or read book Encyclopedia of Career Development written by Jeffrey H. Greenhaus and published by . This book was released on 2006 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher description
Book Synopsis The Psychology of Stereotyping by : David J. Schneider
Download or read book The Psychology of Stereotyping written by David J. Schneider and published by Guilford Press. This book was released on 2005-04-07 with total page 722 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first comprehensive treatment of stereotypes and stereotyping, this text synthesizes a vast body of social and cognitive research that has emerged over the past-quarter century. Provided is an unusually broad analysis of stereotypes as products both of individual cognitive activities and of social and cultural forces. While devoting careful attention to harmful aspects of stereotypes, their connections to prejudice and discrimination, and effective strategies for countering them, the volume also examines the positive functions of generalizations in helping people navigate a complex world. Unique features include four chapters addressing the content of stereotypes, which consider such topics as why certain traits are the focus of stereotyping and how they become attributed to particular groups. An outstanding text for advanced undergraduate- and graduate-level courses, the volume is highly readable and features many useful examples.
Book Synopsis The Women and Language Debate by : Camille Roman
Download or read book The Women and Language Debate written by Camille Roman and published by Rutgers University Press. This book was released on 1994 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Personality, Cognition and Social Interaction by : Nancy Cantor
Download or read book Personality, Cognition and Social Interaction written by Nancy Cantor and published by Routledge. This book was released on 2017-03-27 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1981, this volume presents the domain of personality as a fuzzy set that includes features previously identified with cognitive and social psychology. Few of the individual contributions are centrally concerned with individual differences and cross-situational stability, but these traditional themes certainly appear in several of the chapters. The remaining chapters deal with the general processes mediating the interaction between the person and the social environment, filling out the fuzzy set of personality psychology. Part 1 seeks to locate contemporary trends in the cognitive psychology of personality against a backdrop of historical events. The chapters in Part 2 discuss some of the cognitive processes mediating social behaviour. Part 3 contains contributions concerned with the rules by which people make judgments about objects in the social world. The self, a dominant topic in personality theory and research, is treated extensively in Part 4. Although many of the chapters are explicitly concerned with the relations between cognition and action – after all, most human interaction takes the form of judgments and communication – the contributions in Part 5 make the links to overt behaviour. Finally, Part 6 offers two discussions of the previous contributions from the perspective of cognitive psychology.
Book Synopsis Research Handbook on Gender and Negotiation by : Mara Olekalns
Download or read book Research Handbook on Gender and Negotiation written by Mara Olekalns and published by Edward Elgar Publishing. This book was released on 2020-07-31 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this groundbreaking Research Handbook, leading international researchers analyse how negotiators’ gender shapes their behaviour and outcomes at the bargaining table, in both work and non-work contexts. World-class experts from the field of negotiation present cutting-edge research on gender and negotiation, highlighting controversies, and generating new questions for consideration. In so doing, this Research Handbook offers helpful insights to negotiators and forges a path for future research.
Book Synopsis Handbook of Psychology, Personality and Social Psychology by : Irving B. Weiner
Download or read book Handbook of Psychology, Personality and Social Psychology written by Irving B. Weiner and published by John Wiley & Sons. This book was released on 2012-10-10 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: Psychology is of interest to academics from many fields, as well as to the thousands of academic and clinical psychologists and general public who can't help but be interested in learning more about why humans think and behave as they do. This award-winning twelve-volume reference covers every aspect of the ever-fascinating discipline of psychology and represents the most current knowledge in the field. This ten-year revision now covers discoveries based in neuroscience, clinical psychology's new interest in evidence-based practice and mindfulness, and new findings in social, developmental, and forensic psychology.
Book Synopsis Understanding the Psychology of Diversity by : Bruce Evan Blaine
Download or read book Understanding the Psychology of Diversity written by Bruce Evan Blaine and published by SAGE. This book was released on 2012-08-22 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diversity is a term that incorporates social difference, social inequality, and the problems inherent to inequality. Understanding the Psychology of Diversity, Second Edition a wide-ranging textbook that covers the cognitive and emotional underpinnings of prejudice attached to all forms of inequality, and will be a very useful textbook for an array of students. The book features chapters on traditional prejudice topics such as categorization and stereotypes, sexism, racism, and social stigma. Mixed in with this content are further chapters that explore newer and more nontraditional diversity topics, such as sexual-orientation and social class-based prejudice, weight and appearance-based prejudice, and diversity on television. Key Features: ′Diversity Issue′ boxes, spotlighted in each chapter, center around recent issues, or research findings related to prejudice or social stigma′Making Connections′ questions interspersed throughout chapters stop readers and encourage them to think more deeply about issues/ concepts just coveredIncludes Summaries, Key Terms, Further Readings, and interesting Websites Understanding the Psychology of Diversity will be a perfect textbook for courses on the Psychology of Diversity, Prejudice, Stereotyping and Discrimination as well as Race and Gender.
Book Synopsis Social Psychology (Fifth Edition) by : Tom Gilovich
Download or read book Social Psychology (Fifth Edition) written by Tom Gilovich and published by W. W. Norton & Company. This book was released on 2018-09-01 with total page 1747 pages. Available in PDF, EPUB and Kindle. Book excerpt: A critical thinking approach emphasizing science and applications An award-winning author team challenges students to think critically about the concepts, controversies, and applications of social psychology using abundant tools, both in text and online. (NEW) infographics examine important topics like social class, social media effects, and research methodology. InQuizitive online assessment reinforces fundamental concepts, and PowerPoints, test questions, and (NEW) Concept Videos, will help you create the best course materials in the shortest amount of time. Please note that this version of the ebook does not include access to any media or print supplements that are sold packaged with the printed book.
