The Effect Of Choice Between Messages On Attitude Change

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Message—Attitude—Behavior Relationship

Author : Donald P. Cushman
Publisher : Elsevier
ISBN 13 : 1483264610
Total Pages : 352 pages
Book Rating : 4.4/5 (832 download)

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Book Synopsis Message—Attitude—Behavior Relationship by : Donald P. Cushman

Download or read book Message—Attitude—Behavior Relationship written by Donald P. Cushman and published by Elsevier. This book was released on 2013-10-22 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Message-Attitude-Behavior Relationship explores the relationship between messages, attitudes, and behaviors. Emphasis is on alternative conceptualizations of various message strategies, cognitive and information processing models, and their relevance to the study of behavior. Innovative mathematical models are discussed to highlight stochastic and deterministic mathematical operators case in coextensive, sequential, and multidimensional arrays of systems state. Message strategies are cast in terms of social, psychological, and information processing constructs. Comprised of 11 chapters, this book begins with an overview of the research tradition dealing with messages, attitudes, and behaviors. The following chapters provide in-depth justification, supported by data analysis, for the use of various theoretical and methodological approaches to the message-attitude-behavior relationship. An atomized, stochastic model of the behavioral effects of message campaigns is then described, along with the foundations of cognitive theory and a constructivist analysis of the relationship between attitudes and behavior. An information-processing explanation of attitude-behavior inconsistency is also outlined. The link between mental states and social action is analyzed with respect to Ludwig Wittgenstein's 1953 book Philosophical Investigations. This monograph should be a valuable resource for both social and behavioral scientists engaged in behavioral research.

Attitudes And Persuasion

Author : Richard E Petty
Publisher : Routledge
ISBN 13 : 0429981783
Total Pages : 403 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Attitudes And Persuasion by : Richard E Petty

Download or read book Attitudes And Persuasion written by Richard E Petty and published by Routledge. This book was released on 2018-02-20 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a needed survey of a truly remarkable number of different theoretical approaches to the related phenomena of attitude and belief change. It focuses on variable perspective theory which is far more deserving of attention than the present level of research activity.

UPSC Psyhcology Paper-1 & 2 Eassy Writing Practice Book 300 Questions With Answer Given 3 Expert Faculties

Author : DIWAKAR EDUCATION HUB
Publisher : DIWAKAR EDUCATION HUB
ISBN 13 :
Total Pages : 188 pages
Book Rating : 4./5 ( download)

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Book Synopsis UPSC Psyhcology Paper-1 & 2 Eassy Writing Practice Book 300 Questions With Answer Given 3 Expert Faculties by : DIWAKAR EDUCATION HUB

Download or read book UPSC Psyhcology Paper-1 & 2 Eassy Writing Practice Book 300 Questions With Answer Given 3 Expert Faculties written by DIWAKAR EDUCATION HUB and published by DIWAKAR EDUCATION HUB. This book was released on 2024-01-24 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Book is Designed by Expert Faculties of Psychology those Having more then 10 Year Experience Highlighht of Book Given 300 Questions with Suggested Answer 150 Question of Each Paper As per Optional Paper Pattern Given 10,15,20 Marks Questions Questions Answers Written by Finest faculty of Psyhcology

The Handbook of Attitudes

Author : Dolores Albarracin
Publisher : Psychology Press
ISBN 13 : 1135626170
Total Pages : 841 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis The Handbook of Attitudes by : Dolores Albarracin

Download or read book The Handbook of Attitudes written by Dolores Albarracin and published by Psychology Press. This book was released on 2014-04-04 with total page 841 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new handbook presents, synthesizes, and integrates the existing knowledge of methods, theories, and data in attitudes. The editors' goal is to promote an understanding of the broader principles underlying attitudes across several disciplines. Divided into three parts: one on definitions and methods; another on the relations of attitudes with beliefs, behavior, and affect; and a final one that integrates these relations into the broader areas of cognitive processes, communication and persuasion, social influence, and applications, the handbook also features an innovative chapter on implicit versus explicit attitudes. With contributions from the top specialists, this handbook features unique collaborations between researchers, some who have never before worked together. Every writer was encouraged to work from as unbiased a perspective as possible. A "must have" for researchers in the areas of social, political, health, clinical, counseling, and consumer psychology, marketing, and communication, the handbook will also serve as an excellent reference for advanced courses on attitudes in a variety of departments.

Attitude Strength

Author : Richard E. Petty
Publisher : Psychology Press
ISBN 13 : 1317782356
Total Pages : 583 pages
Book Rating : 4.3/5 (177 download)

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Book Synopsis Attitude Strength by : Richard E. Petty

Download or read book Attitude Strength written by Richard E. Petty and published by Psychology Press. This book was released on 2014-01-14 with total page 583 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social psychologists have long recognized the possibility that attitudes might differ from one another in terms of their strength, but only recently had the profound implications of this view been explored. Yet because investigators in the area were pursuing interesting but independent programs of research exploring different aspects of strength, there was little articulation of assumptions underlying the work, and little effort to establish a common research agenda. The goals of this book are to highlight these assumptions, to review the discoveries this work has produced, and to suggest directions for future work in the area. The chapter authors include individuals who have made significant contributions to the published literature and represent a diversity of perspectives on the topic. In addition to providing an overview of the broad area of attitude strength, particular chapters deal in depth with specific features of attitudes related to strength and integrate the diverse bodies of relevant theory and empirical evidence. The book will be of interest to graduate students initiating work on attitudes as well as to longstanding scholars in the field. Because of the many potential directions for application of work on attitude strength to amelioration of social problems, the book will be valuable to scholars in various applied disciplines such as political science, marketing, sociology, public opinion, and others studying attitudinal phenomena.

A Computerized Bibliography of Mass Communication Research, 1944-1964

Author : Wayne A. Danielson
Publisher :
ISBN 13 :
Total Pages : 428 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis A Computerized Bibliography of Mass Communication Research, 1944-1964 by : Wayne A. Danielson

Download or read book A Computerized Bibliography of Mass Communication Research, 1944-1964 written by Wayne A. Danielson and published by . This book was released on 1967 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Green Advertising and the Reluctant Consumer

Author : Kim Sheehan
Publisher : Routledge
ISBN 13 : 1317700066
Total Pages : 135 pages
Book Rating : 4.3/5 (177 download)

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Book Synopsis Green Advertising and the Reluctant Consumer by : Kim Sheehan

Download or read book Green Advertising and the Reluctant Consumer written by Kim Sheehan and published by Routledge. This book was released on 2016-01-08 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses. The research studies draw on a rich tradition of communication, psychological and sociological theories that examine consumer responses in a nuanced way. At the same time, the studies present important implications for advertising practitioners and academics alike. Written by communications scholars from North America, Europe and Asia, the studies encompass a range of research techniques including experiments, surveys, content analyses and depth interviews. The book provides important insights into current practice as well as directions for future research. This book was originally published as a special issue of the Journal of Advertising.

International Encyclopedia of Political Science

Author : Bertrand Badie
Publisher : SAGE Publications
ISBN 13 : 1452266492
Total Pages : 4033 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis International Encyclopedia of Political Science by : Bertrand Badie

Download or read book International Encyclopedia of Political Science written by Bertrand Badie and published by SAGE Publications. This book was released on 2011-09-07 with total page 4033 pages. Available in PDF, EPUB and Kindle. Book excerpt: Request a FREE 30-day online trial to this title at www.sagepub.com/freetrial With entries from leading international scholars from around the world, this eight-volume encyclopedia offers the widest possible coverage of key areas both regionally and globally. The International Encyclopedia of Political Science provides a definitive, comprehensive picture of all aspects of political life, recognizing the theoretical and cultural pluralism of our approaches and including findings from the far corners of the world. The eight volumes cover every field of politics, from political theory and methodology to political sociology, comparative politics, public policies, and international relations. Entries are arranged in alphabetical order, and a list of entries by subject area appears in the front of each volume for ease of use. The encyclopedia contains a detailed index as well as extensive bibliographical references. Filling the need for an exhaustive overview of the empirical findings and reflections on politics, this reference resource is suited for undergraduate or graduate students who wish to be informed effectively and quickly on their field of study, for scholars seeking information on relevant research findings in their area of specialization or in related fields, and for lay readers who may lack a formal background in political science but have an interest in the field nonetheless. The International Encyclopedia of Political Science provides an essential, authoritative guide to the state of political science at the start of the 21st century and for decades to come, making it an invaluable resource for a global readership, including researchers, students, citizens, and policy makers. The encyclopedia was developed in partnership with the International Political Science Association. Key Themes: Case and Area Studies Comparative Politics, Theory, and Methods Democracy and Democratization Economics Epistemological Foundations Equality and Inequality Gender and Race/Ethnicity International Relations Local Government Peace, War, and Conflict Resolution People and Organizations Political Economy Political Parties Political Sociology Public Policy and Administration Qualitative Methods Quantitative Methods Religion

Serious Games

Author : Ute Ritterfeld
Publisher : Routledge
ISBN 13 : 1135848912
Total Pages : 553 pages
Book Rating : 4.1/5 (358 download)

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Book Synopsis Serious Games by : Ute Ritterfeld

Download or read book Serious Games written by Ute Ritterfeld and published by Routledge. This book was released on 2009-09-10 with total page 553 pages. Available in PDF, EPUB and Kindle. Book excerpt: The central purpose of this book is to examine critically the claim that playing games can provide learning that is deep, sustained and transferable to the "real world."

The SAGE Encyclopedia of Corporate Reputation

Author : Craig E. Carroll
Publisher : SAGE Publications
ISBN 13 : 1483376508
Total Pages : 1049 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis The SAGE Encyclopedia of Corporate Reputation by : Craig E. Carroll

Download or read book The SAGE Encyclopedia of Corporate Reputation written by Craig E. Carroll and published by SAGE Publications. This book was released on 2016-05-31 with total page 1049 pages. Available in PDF, EPUB and Kindle. Book excerpt: What creates corporate reputations and how should organizations respond? Corporate reputation is a growing research field in disciplines as diverse as communication, management, marketing, industrial and organizational psychology, and sociology. As a formal area of academic study, it is relatively young with roots in the 1980s and the emergence of specialized reputation rankings for industries, products/services, and performance dimensions and for regions. Such rankings resulted in competition between organizations and the alignment of organizational activities to qualify and improve standings in the rankings. In addition, today’s changing stakeholder expectations, the growth of advocacy, demand for more disclosures and greater transparency, and globalized, mediatized environments create new challenges, pitfalls, and opportunities for organizations. Successfully engaging, dealing with, and working through reputational challenges requires an understanding of options and tools for organizational decision-making and stakeholder engagement. For the first time, the vast and important field of corporate reputation is explored in the format of an encyclopedic reference. The SAGE Encyclopedia of Corporate Reputation comprehensively overviews concepts and techniques for identifying, building, measuring, monitoring, evaluating, maintaining, valuing, living up to and/or changing corporate reputations. Key features include: 300 signed entries are organized in A-to-Z fashion in 2 volumes available in a choice of electronic or print formats Entries conclude with Cross-References and Further Readings to guide students to in-depth resources. Although organized A-to-Z, a thematic “Reader’s Guide” in the front matter groups related entries by broad areas A Chronology provides historical perspective on the development of corporate reputation as a discrete field of study. A Resource Guide in the back matter lists classic books, key journals, associations, websites, and selected degree programs of relevance to corporate reputation. A General Bibliography will be accompanied by visual maps noting the relationships between the various disciplines touching upon corporate reputation studies. The work concludes with a comprehensive Index, which—in the electronic version—combines with the Reader’s Guide and Cross-References to provide thorough search-and-browse capabilities

Communication Yearbook 19

Author : Brant R. Burleson
Publisher : Routledge
ISBN 13 : 1135152586
Total Pages : 476 pages
Book Rating : 4.1/5 (351 download)

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Book Synopsis Communication Yearbook 19 by : Brant R. Burleson

Download or read book Communication Yearbook 19 written by Brant R. Burleson and published by Routledge. This book was released on 2012-03-22 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication Yearbook 19, originally published in 1996 provides rich overviews of key developments in theory, method, and application. The volume contains ten integrative research revoews on diverse topics, including communication and the elderly, compliance gaining in organizations, interpersonal violence, communication technologies, media access and consumption ans well as three reviews addressing sex and gender issues.Each review synthesizes findings of past research, discusses current controversies and identifies challenges for future scholarship.

Attitudes And Persuasion

Author : Richard E Petty
Publisher : Routledge
ISBN 13 : 0429970706
Total Pages : 336 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Attitudes And Persuasion by : Richard E Petty

Download or read book Attitudes And Persuasion written by Richard E Petty and published by Routledge. This book was released on 2018-02-20 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a needed survey of a truly remarkable number of different theoretical approaches to the related phenomena of attitude and belief change. It focuses on variable perspective theory which is far more deserving of attention than the present level of research activity.

Anyone Who Has a View

Author : F.H. van Eemeren
Publisher : Springer Science & Business Media
ISBN 13 : 940071078X
Total Pages : 347 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis Anyone Who Has a View by : F.H. van Eemeren

Download or read book Anyone Who Has a View written by F.H. van Eemeren and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume contains a selection of papers from the International Conference on Argumentation (Amsterdam, 2002) by prominent international scholars of argumentation theory. It provides an insightful cross-section of the current state of affairs in argumentation research. It will be of interest to all those working in the field of argumentation theory and to all scholars who are interested in recent developments in this field.

Inside Consumption

Author : S. Ratneshwar
Publisher : Psychology Press
ISBN 13 : 9780415341943
Total Pages : 390 pages
Book Rating : 4.3/5 (419 download)

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Book Synopsis Inside Consumption by : S. Ratneshwar

Download or read book Inside Consumption written by S. Ratneshwar and published by Psychology Press. This book was released on 2005 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now that consumption has become the defining phenomenon of human life and society, this book addresses the effects of critical life events on consumption motives and the sociological and intergenerational influences on consumers.

Communication Models for the Study of Mass Communications

Author : Denis Mcquail
Publisher : Routledge
ISBN 13 : 1317900685
Total Pages : 238 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Communication Models for the Study of Mass Communications by : Denis Mcquail

Download or read book Communication Models for the Study of Mass Communications written by Denis Mcquail and published by Routledge. This book was released on 2015-12-22 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents the main existing models of the mass communications process which have been developed during the last thirty years, providing brief descriptions of the most significant concepts and ideas in the study of mass communication, using graphic and verbal models.

Social Influence

Author : Mark P. Zanna
Publisher : Psychology Press
ISBN 13 : 1317767608
Total Pages : 317 pages
Book Rating : 4.3/5 (177 download)

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Book Synopsis Social Influence by : Mark P. Zanna

Download or read book Social Influence written by Mark P. Zanna and published by Psychology Press. This book was released on 2014-03-05 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1987. This volume presents papers from the Fifth Ontario Symposium on Personality and Social Psychology, held at the University of Waterloo, August 21-23, 1984. The contributors are active researchers in the area of social influence. One of the purposes of this volume is to provide an accurate picture of our current knowledge about social influence processes. Thus, the chapters describe important recent developments in this area. A second and perhaps more important purpose of this volume is to bring together scholars with different perspectives on the social influence process in order to stimulate further research and theorizing in this area.

The Oxford Handbook of Health Communication, Behavior Change, and Treatment Adherence

Author : Leslie R. Martin
Publisher : Oxford University Press
ISBN 13 : 0199795835
Total Pages : 536 pages
Book Rating : 4.1/5 (997 download)

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Book Synopsis The Oxford Handbook of Health Communication, Behavior Change, and Treatment Adherence by : Leslie R. Martin

Download or read book The Oxford Handbook of Health Communication, Behavior Change, and Treatment Adherence written by Leslie R. Martin and published by Oxford University Press. This book was released on 2013-11 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume brings together top-notch scientists and practitioners to illustrate intersections between health communication, behavior change, and treatment adherence.