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The Effect Of Changes In Womens Social Status On Images Of Women In Magazine Advertising
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Book Synopsis The Effect of Changes in Women's Social Status on Images of Women in Magazine Advertising by : Linda Lazier-Smith
Download or read book The Effect of Changes in Women's Social Status on Images of Women in Magazine Advertising written by Linda Lazier-Smith and published by . This book was released on 1988 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Manipulating Images by : Tawnya J. Adkins Covert
Download or read book Manipulating Images written by Tawnya J. Adkins Covert and published by Lexington Books. This book was released on 2011-03-03 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on the interrelationships among political, economic, and social forces in the construction of prevailing cultural images and gender roles for women in society, the book examines both the process of creating and the resulting content of wartime mobilization messages found in magazine advertising aimed at American women.
Book Synopsis Measuring Up by : Vickie Rutledge Shields
Download or read book Measuring Up written by Vickie Rutledge Shields and published by University of Pennsylvania Press. This book was released on 2013-03-01 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: The mute gestures of advertising images are frozen for posterity by photographers and illustrators, gestures that, for better or worse, perpetuate a certain aesthetic and eventually become emblematic of a period. The images of today display the values of a society that has more interest in the body than the mind. They are technoenhanced labyrinths of unattainable appearances that leave women and men feeling horrified, estranged, and restricted by unrealistic, silent mandates. Measuring Up looks at advertising as more than just a way to extract money from unsuspecting people but as a vehicle for conveying the larger views of a confining, body-obsessed culture. By weaving theoretical and textual insights from feminist and cultural studies with the voices of real women and men, Measuring Up offers a unique reception analysis of the effects of repetitious exposure to advertisements of perfect bodies in our everyday lives. Shields examines a particular, complex relationship between the idealized images of gender we see in advertising and our own thoughts, feelings, and behavior in relation to these images. The study is unique in presenting audience reception in terms of ethnographic data, not textual interpretations alone. Measuring Up engages with and informs current theoretical debates within these sometimes complementary and sometimes contradictory literatures: feminist media studies, feminist film theory, critical social theory, cultural studies, and critical ethnography. This is an important work that explores the forms and channels of power used in one of the most insidious and overt means of mass influence in popular culture.
Book Synopsis Can't Buy My Love by : Jean Kilbourne
Download or read book Can't Buy My Love written by Jean Kilbourne and published by Simon and Schuster. This book was released on 2012-06-26 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: "When was the last time you felt this comfortable in a relationship?" -- An ad for sneakers "You can love it without getting your heart broken." -- An ad for a car "Until I find a real man, I'll settle for a real smoke." -- A woman in a cigarette ad Many advertisements these days make us feel as if we have an intimate, even passionate relationship with a product. But as Jean Kilbourne points out in this fascinating and shocking exposé, the dreamlike promise of advertising always leaves us hungry for more. We can never be satisfied, because the products we love cannot love us back. Drawing upon her knowledge of psychology, media, and women's issues, Kilbourne offers nothing less than a new understanding of a ubiquitous phenomenon in our culture. The average American is exposed to over 3,000 advertisements a day and watches three years' worth of television ads over the course of a lifetime. Kilbourne paints a gripping portrait of how this barrage of advertising drastically affects young people, especially girls, by offering false promises of rebellion, connection, and control. She also offers a surprising analysis of the way advertising creates and then feeds an addictive mentality that often continues throughout adulthood.
Download or read book Images of Woman written by Trevor Millum and published by . This book was released on 1975 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Gender Advertisements by : Erving Goffman
Download or read book Gender Advertisements written by Erving Goffman and published by Palgrave. This book was released on 1979 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Changing Portrayal of Women in Advertisement over the last Sixty Years. “Show her it’s a man’s world” by : Stephanie Desoye
Download or read book The Changing Portrayal of Women in Advertisement over the last Sixty Years. “Show her it’s a man’s world” written by Stephanie Desoye and published by GRIN Verlag. This book was released on 2021-03-26 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2014 in the subject Sociology - Consumption and Advertising, grade: 1,3, University of Trier, language: English, abstract: The purpose of this term paper is to analyze the portrayal of women in print advertisement over the last sixty years to represent changes in the depiction of females over this period. This topic is of interest since mass media plays an important role in our society today and it can be considered as one of the major agents of socialization. Consequently, gender stereotypes presented in advertisement influence the way we think men and women shall be. However, since the role of women has changed dramatically over the last decades due to feminist movements, it will be of interest if these social changes have been depicted in advertisement as well. In particular, it is assumed that the portrayal of women in advertisement has been shifting from an overt, traditional stereotypical portrayal of women as housewives or highly dependent on men to a slightly more subtle stereotypical portrayal of women as decorative, sexy, and using facial expressions and body positions to demonstrate subordination and weakness. To prove this hypothesis this term paper will first compare past studies focusing on the stereotypical depiction of females in advertisement. For this purpose two studies were considered most important: These were Courtney and Lockeretz quantitative print magazine analysis covering the year 1970, and Erving Goffman’s selective print magazine analysis published in 1979. Furthermore, there are many relating and follow-up studies that are based on the coding schemes used in these two analyses which provide the possibility to show changes over time. Afterwards, the second part will be more practical, examining portrayals of women in example print advertisements. To be able to provide a consecutive and meaningful depiction of the changes, advertisements of two companies from different years were chose to be analyzed.
Book Synopsis Communicating Unreality by : Gabriel Weimann
Download or read book Communicating Unreality written by Gabriel Weimann and published by SAGE Publications. This book was released on 1999-10-14 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: From interactive, real-time Internet broadcasts to video game-like images of smart bombs on television, our perception of reality is shaped by the mass media. Willing or not, we are a mass mediated society, and the electronic media, especially television and computer-mediated-communication, plays a vital role in our daily lives. Communicating Unreality reviews the images and meanings of our mass-mediated world. With careful attention to the integration of news and entertainment, fact and fiction, and event and story, author Gabriel Weimann examines our symbolic environment, where reality and fiction are almost inseparable. Through discussion of mass-mediated images of people, cultures, war, love, sex, death, community, and identity, we learn that there often exists a large gap between reality and reconstruction of "realities" as communicated by the mass media. This comprehensive and entertaining textbook can breathe life into the standard mass communication course. Students, professors, and everyone interested in the influence of the media will enjoy this book.
Book Synopsis Communication Yearbook 20 by : Brant R. Burleson
Download or read book Communication Yearbook 20 written by Brant R. Burleson and published by Routledge. This book was released on 2012-03-22 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Communication Yearbook annuals publish diverse, state-of-the-discipline literature reviews that advance knowledge and understanding of communication systems, processes, and impacts across the discipline. Sponsored by the International Communication Association, each volume provides a forum for the exchange of interdisciplinary and internationally diverse scholarship relating to communication in its many forms. This volume re-issues the yearbook from 1997.
Book Synopsis Female Images in Women's and General Interest Magazine Advertising, 1905-1970 by : Sheila Hogan Mulcahy
Download or read book Female Images in Women's and General Interest Magazine Advertising, 1905-1970 written by Sheila Hogan Mulcahy and published by . This book was released on 1980 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Elgar Companion to Consumer Research and Economic Psychology by : Peter E. Earl
Download or read book The Elgar Companion to Consumer Research and Economic Psychology written by Peter E. Earl and published by Edward Elgar Publishing. This book was released on 2002-01-01 with total page 671 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents over 100 specially commissioned entries on important topics in consumer research and economic psychology from behaviourism and brand loyalty to trust and the psychology of tourism. Leading scholars in the fields provide stimulating insights into the area as well as summarising existing knowledge.
Book Synopsis The Girl on the Magazine Cover by : Carolyn Kitch
Download or read book The Girl on the Magazine Cover written by Carolyn Kitch and published by Univ of North Carolina Press. This book was released on 2009-11-15 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the Gibson Girl to the flapper, from the vamp to the New Woman, Carolyn Kitch traces mass media images of women to their historical roots on magazine covers, unveiling the origins of gender stereotypes in early-twentieth-century American culture. Kitch examines the years from 1895 to 1930 as a time when the first wave of feminism intersected with the rise of new technologies and media for the reproduction and dissemination of visual images. Access to suffrage, higher education, the professions, and contraception broadened women's opportunities, but the images found on magazine covers emphasized the role of women as consumers: suffrage was reduced to spending, sexuality to sexiness, and a collective women's movement to individual choices of personal style. In the 1920s, Kitch argues, the political prominence of the New Woman dissipated, but her visual image pervaded print media. With seventy-five photographs of cover art by the era's most popular illustrators, The Girl on the Magazine Cover shows how these images created a visual vocabulary for understanding femininity and masculinity, as well as class status. Through this iconic process, magazines helped set cultural norms for women, for men, and for what it meant to be an American, Kitch contends.
Book Synopsis The Changing Portrayal of Women in Advertisement Over the Last Sixty Years. "Show Her It's a Man's World" by : Stephanie Desoye
Download or read book The Changing Portrayal of Women in Advertisement Over the Last Sixty Years. "Show Her It's a Man's World" written by Stephanie Desoye and published by . This book was released on 2021-02-25 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2014 in the subject Sociology - Consumption and Advertising, grade: 1,3, University of Trier, language: English, abstract: The purpose of this term paper is to analyze the portrayal of women in print advertisement over the last sixty years to represent changes in the depiction of females over this period. This topic is of interest since mass media plays an important role in our society today and it can be considered as one of the major agents of socialization. Consequently, gender stereotypes presented in advertisement influence the way we think men and women shall be. However, since the role of women has changed dramatically over the last decades due to feminist movements, it will be of interest if these social changes have been depicted in advertisement as well. In particular, it is assumed that the portrayal of women in advertisement has been shifting from an overt, traditional stereotypical portrayal of women as housewives or highly dependent on men to a slightly more subtle stereotypical portrayal of women as decorative, sexy, and using facial expressions and body positions to demonstrate subordination and weakness. To prove this hypothesis this term paper will first compare past studies focusing on the stereotypical depiction of females in advertisement. For this purpose two studies were considered most important: These were Courtney and Lockeretz quantitative print magazine analysis covering the year 1970, and Erving Goffman's selective print magazine analysis published in 1979. Furthermore, there are many relating and follow-up studies that are based on the coding schemes used in these two analyses which provide the possibility to show changes over time. Afterwards, the second part will be more practical, examining portrayals of women in example print advertisements. To be able to provide a consecutive and meaningful depiction of the changes, advertisements of two companies from different years were chose to be analyzed.
Book Synopsis Provocateur by : Anthony Joseph Paul Cortese
Download or read book Provocateur written by Anthony Joseph Paul Cortese and published by Rowman & Littlefield. This book was released on 2004 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated second edition offers a refined theoretical framework, new pedagogical features, and expansion of advertising images and their analysis. Controversially, the second edition highlights preliminary evidence, contrary to popular opinion, that media sex and violence do not always sell. The new edition reviews these and other recent research findings. Other updates for this edition include: an evaluation of advertisements following the 9-11 terrorist attacks more on media violence and its nexus to youth violence new discussion of the use of advertising in law enforcement introduces the concept hybridizing (combinations of two types of advertising) many new ads representing cultural changes since the first edition
Book Synopsis Putting On Appearances by : Diane Barthel
Download or read book Putting On Appearances written by Diane Barthel and published by Temple University Press. This book was released on 2010-03-29 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: A lively critical analysis that reveals the overlooked and underestimated depth of cultural meaning behind contemporary American advertising.
Book Synopsis The Handbook of International Advertising Research by : Hong Cheng
Download or read book The Handbook of International Advertising Research written by Hong Cheng and published by John Wiley & Sons. This book was released on 2014-01-21 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook’s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research. Fills the existing gap between the rapid growth in scholarly research on international advertising and the pressing need for more high-quality research in the area Covers 28 major areas in international advertising research, with contributions from more than 40 international advertising scholars based in over 10 countries or territories Comprehensive treatment includes the history of international advertising, audiences and media, strategy and execution, content effects, regulation, ethics, and advertising education Highlights existing knowledge in international advertising, reports major findings on a broad range of topics, and offers expert recommendations on directions for future research Contributors represent the most highly respected academics among international advertising researchers
Book Synopsis Women's Images in Print Advertising by : Eva Lechner
Download or read book Women's Images in Print Advertising written by Eva Lechner and published by Sudwestdeutscher Verlag Fur Hochschulschriften AG. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of this study was to research whether and how the images of women in beauty advertisements in the British and French Vogue Magazines have changed over time, particularly between the decades 1920 to 1930 and 1995 to 2005. Moreover, it was the goal to find out more about whether the historical, political and social context was reflected in women s images in advertising in the decades investigated. All beauty-related advertisements of these magazines and decades were categorized into role model types. This categorization led to a comparison of the two decades researched and revealed that although, during the course of the 20th century, women have achieved a number of significant rights, they are, nevertheless, objectified to a greater extent today than was the case in the 1920s. This objectification of women can cause severe psychosomatic disorders which proves how powerful the position of the media in society is. Clearly, the media and their controlling gatekeepers such as editors, who dictate the beauty ideals, are not only to blame for such consequences, as these ideals are readily accepted and followed by the readers of the magazines."
