The Digital Pivot

Download The Digital Pivot PDF Online Free

Author :
Publisher :
ISBN 13 : 9781736621820
Total Pages : pages
Book Rating : 4.6/5 (218 download)

DOWNLOAD NOW!


Book Synopsis The Digital Pivot by : Eric Schwartzman

Download or read book The Digital Pivot written by Eric Schwartzman and published by . This book was released on 2021-04-14 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: What's the secret to driving demand, and generating leads and revenue online? What's a digital transformation, and why do some companies succeed while others fail? And how do you stage a winning digital pivot?In this book, Eric Schwartzman, bestselling author of Social Marketing to the Business Customer, explains what successful digital marketers do differently. This is the inside track 0n how to pivot to digital marketing in four easy steps, so you can earn more and work less. We are living through a time of unprecedented migration, from analog to digital business practices. Find out what it takes to stake your own claim online, so you can participate in the ever-growing digital economy, and get your share of the profits. Through real world stories and numerous examples of digital marketing pivots told in easy-to-follow, nontechnical language, you'll learn the secrets of what it really takes to be competitive online, so you can increase revenue, decrease costs, and control your future.Drawing on his experience leading online marketing programs for clients such as Toyota, UCLA, Marine Corps, US Dept. of State, LA Opera, and dozens of small and midsize companies, Eric walks you step-by-step through the process of pivoting to digital marketing.This all-in-one, practical playbook covers everything you need to know to about the people, processes, and technology that power a successful digital business, including:?Determining what people really want online?Choosing and set-up the right software?Learning the basics of search engine optimization?Driving demand with owned media ?Growing your social media following?Generating leads with content marketing?Creating email campaigns that convert?Convert traffic into leads and revenue?Improving your conversion rates continuouslyThe Digital Pivot provides you with an overview of the pieces that make up the digital marketing puzzle so you can see the forest through the trees. If you're ready to scale up and grow up, it's time to find out everything you need to know to migrate your business and career online. Your digital pivot starts right now!

Pivot to the Future

Download Pivot to the Future PDF Online Free

Author :
Publisher : PublicAffairs
ISBN 13 : 1541742680
Total Pages : 302 pages
Book Rating : 4.5/5 (417 download)

DOWNLOAD NOW!


Book Synopsis Pivot to the Future by : Omar Abbosh

Download or read book Pivot to the Future written by Omar Abbosh and published by PublicAffairs. This book was released on 2019-04-23 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: The proven, effective strategy for reinventing your business in the age of ever-present disruption Disruption by digital technologies? That's not a new story. But what is new is the "wise pivot," a replicable strategy for harnessing disruption to survive, grow, and be relevant to the future. It's a strategy for perpetual reinvention across the old, now, and new elements of any business. Rapid recent advances in technology are forcing leaders in every business to rethink long-held beliefs about how to adapt to emerging technologies and new markets. What has become abundantly clear: in the digital age, conventional wisdom about business transformation no longer works, if it ever did. Based on Accenture's own experience of reinventing itself in the face of disruption, the company's real world client work, and a rigorous two-year study of thousands of businesses across 30 industries, Pivot to the Future reveals methodical and bold moves for finding and releasing new sources of trapped value-unlocked by bridging the gap between what is technologically possible and how technologies are being used. The freed value enables companies to simultaneously reinvent their legacy, and current and new businesses. Pivot to the Future is for leaders who seek to turn the existential threats of today and tomorrow into sustainable growth, with the courage to understand that a wise pivot strategy is not a one-time event, but a commitment to a future of perpetual reinvention, where one pivot is followed by the next and the next.

The Digital Pivot

Download The Digital Pivot PDF Online Free

Author :
Publisher : Cf Kane & Sons
ISBN 13 : 9781736621806
Total Pages : 386 pages
Book Rating : 4.6/5 (218 download)

DOWNLOAD NOW!


Book Synopsis The Digital Pivot by : Eric Schwartzman

Download or read book The Digital Pivot written by Eric Schwartzman and published by Cf Kane & Sons. This book was released on 2021-04-10 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything you need to know to pivot your business or career to digital through real world stories from The Grammys to the Pentagon in one practical, nontechnical guide by bestselling author and digital marketing consultant Eric Schwartzman.

Designed for Digital

Download Designed for Digital PDF Online Free

Author :
Publisher : MIT Press
ISBN 13 : 0262542765
Total Pages : 205 pages
Book Rating : 4.2/5 (625 download)

DOWNLOAD NOW!


Book Synopsis Designed for Digital by : Jeanne W. Ross

Download or read book Designed for Digital written by Jeanne W. Ross and published by MIT Press. This book was released on 2021-09-21 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of Forbes's Top Ten Technology Books of the Year How to redesign ‘big, old’ companies for digital success—featuring a survey of 300+ business leaders and 30+ global organizations, including Amazon, Uber, LEGO, Toyota North America, Philips, and USAA. Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. This book offers an essential guide for retooling organizations for digital success through 5 key building blocks: • Shared Customer Insights • Operational Backbone • Digital Platform • Accountability Framework • External Developer Platform In the digital economy, rapid pace of change in technology capabilities and customer desires means that business strategy must be fluid. As a result, business design has become a critical management responsibility. Effective business design enables a company to quickly pivot in response to new competitive threats and opportunities. Most leaders today, however, rely on organizational structure to implement strategy, unaware that structure inhibits, rather than enables, agility. In companies that are designed for digital, people, processes, data, and technology are synchronized to identify and deliver innovative customer solutions—and redefine strategy. Digital design, not strategy, is what separates winners from losers in the digital economy. Designed for Digital offers practical advice on digital transformation, with examples that include Amazon, BNY Mellon, DBS Bank, LEGO, Philips, Schneider Electric, USAA, and many other global organizations. Drawing on 5 years of research and in-depth case studies, the book is an essential guide for companies that want to disrupt rather than be disrupted in the new digital landscape.

Social Marketing to the Business Customer

Download Social Marketing to the Business Customer PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470939737
Total Pages : 253 pages
Book Rating : 4.4/5 (79 download)

DOWNLOAD NOW!


Book Synopsis Social Marketing to the Business Customer by : Paul Gillin

Download or read book Social Marketing to the Business Customer written by Paul Gillin and published by John Wiley & Sons. This book was released on 2010-12-15 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information. This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, social media monitoring, social media policy development, long-term client relationships, gaining stakeholder support, building a more transparent organization, and what's coming next. Features plentiful examples, case studies, and best practices Focuses on the channels that are most effective for B2B marketers Builds on the authors' more than 30 years of combined experience in the new media/social media space, as well as two previous successful books Leverage the vast business-to-business potential of Facebook, LinkedIn, Twitter, and many other social media platforms today with Social Marketing to the Business Customer!

Pivot

Download Pivot PDF Online Free

Author :
Publisher : Penguin
ISBN 13 : 0698406702
Total Pages : 290 pages
Book Rating : 4.6/5 (984 download)

DOWNLOAD NOW!


Book Synopsis Pivot by : Jenny Blake

Download or read book Pivot written by Jenny Blake and published by Penguin. This book was released on 2016-09-06 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Looking to make a career change? Pivot is a book you will turn to again and again.”—Daniel H. Pink, author of To Sell Is Human and Drive If you've got the perfect job or business, congratulations. But if you are even a little bit uncertain that your current gig is the right one, it is time to start thinking about your next move. In the new world of work, it's the only move that matters. What's next? is a question we all have to ask and answer more frequently in an economy where the average job tenure is only four years, roles change constantly even within that time, and smart, motivated people find themselves hitting professional plateaus. But how do you evaluate options and move forward without getting stuck? Jenny Blake's solution: it's about small steps, not big leaps—and the answer is already right under your feet. This book will teach you how to pivot from a base of your existing strengths. Pivoting is a crucial strategy for Silicon Valley tech companies and startups. Jenny Blake—a former training and career development specialist at Google who now runs her own company as a career and business consultant and speaker—shows how pivoting can also be a successful strategy for individuals looking to make changes in their work lives, whether within their role, organization or business, or setting their sights on bigger shifts. When you pivot, you double down on your existing strengths and interests to move in a new, related direction, instead of looking so far outside of yourself for answers that you skip over your hard-won expertise and experience. It empowers you to navigate changes with flexibility and strength—now and throughout your entire career. Much like the lean business principles that took Silicon Valley by storm, pivoting is the crucial skill you need to stay agile, whether or not you are actively looking for a new position. No matter your age, industry, or bank account balance, Jenny's advice will help you move forward strategically. Her Pivot Method will teach you how to: · Double down on existing strengths, interests, and experiences. Identify what is working best and where you want to end up, then start to bridge the gap between the two. · Scan for opportunities and identify new skills without falling prey to analysis paralysis or compare and despair. Explore options by leveraging the network and experience you already have. · Run small experiments to determine next steps. Do side projects to test ideas for your next move, taking the pressure off so you don't need to have the entire answer up front. · Take smart risks to launch with confidence in a new direction. Set benchmarks to decide when the time is right to go all-in on your new direction. Pivot also includes valuable insight for leaders who want to have more frequent career conversations with their teams to help talented people pivot within their roles and the broader organization. No matter your current position, one thing is clear: your career success and satisfaction depends on your ability to determine your next best move. If change is the only constant, let's get better at it.

The Big Pivot

Download The Big Pivot PDF Online Free

Author :
Publisher : Harvard Business Review Press
ISBN 13 : 1625270526
Total Pages : 353 pages
Book Rating : 4.6/5 (252 download)

DOWNLOAD NOW!


Book Synopsis The Big Pivot by : Andrew S. Winston

Download or read book The Big Pivot written by Andrew S. Winston and published by Harvard Business Review Press. This book was released on 2014-03-11 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: We live in a fundamentally changed world. It’s time for your approach to strategy to change, too. The evidence is all around us. Extreme weather, driven by climate change, is shattering records all over the planet. Our natural resources are in greater demand than ever before as a billion more people enter the global middle class, wanting more of everything. Radical transparency is opening up company operations and supply chains to public scrutiny. This is not some futuristic scenario or model to debate, but today’s reality. We've passed an economic tipping point. A weakening of the foundations of our planetary infrastructure is costing businesses dearly and putting our society at risk. The mega challenges of climate change, scarcity, and radical transparency threaten our ability to run an expanding global economy and are profoundly changing “business as usual.” But they also offer unprecedented opportunities: multi-trillion-dollar markets are in play, and the winners of this new game will profit mightily. According to Andrew Winston, bestselling author (Green to Gold) and globally recognized business strategist, the way companies currently operate will not allow them to keep up with the current—and future—rate of change. They need to make the Big Pivot. In this indispensable new book, Winston provides ten crucial strategies for leaders and companies ready to move boldly forward and win in this new reality. With concrete advice and tactics, and new stories from companies like British Telecom, Diageo, Dow, Ford, Nike, Unilever, Walmart, and many others, The Big Pivot will help you, and all of us, create more resilient businesses and a more prosperous world. This book is the blueprint to get you started.

Tarzan Economics

Download Tarzan Economics PDF Online Free

Author :
Publisher : Little, Brown
ISBN 13 : 0316427381
Total Pages : 255 pages
Book Rating : 4.3/5 (164 download)

DOWNLOAD NOW!


Book Synopsis Tarzan Economics by :

Download or read book Tarzan Economics written by and published by Little, Brown. This book was released on 2021-05-18 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking the lessons learned from his years studying the rise and fall of the modern music industry, Spotify's Chief Economist has crafted “a compelling and generous read” (Scott Galloway) that provides the tools to recognize and adapt to disruption in any industry. As the chief economist at Spotify, Will Page has had the best seat in the house for witnessing—and harnessing—the power of disruptive change. Music has often been the canary in the coal mine for major technological and societal shifts, and if there’s one thing Page learned from the digital revolution, it’s that businesses must be ready to pivot. Drawing practical lessons from a variety of fresh case studies covering Radiohead, Starbucks, and even Groucho Marx, Page examines the eight principles that disruption has thrown into sharp relief as keys to survival in any sector. Businesses need to be ready and willing to change and, if necessary, be prepared to rebuild entire organizations and business models to do so. Pivoting through disruption has everything to do with being able to see the revolutionary changes around the corner, recognizing your strengths, and having the confidence to let go of the old vine of doing business and grab onto the new. A rare book of economics offering actionable takeaways in easy-to-understand language, Tarzan Economics is the must-read book for anyone staring at their own Napster moment and wishing they knew how to fail-safe their business.

Pivot

Download Pivot PDF Online Free

Author :
Publisher : Simon and Schuster
ISBN 13 : 1476779481
Total Pages : 304 pages
Book Rating : 4.4/5 (767 download)

DOWNLOAD NOW!


Book Synopsis Pivot by : Adam Markel

Download or read book Pivot written by Adam Markel and published by Simon and Schuster. This book was released on 2022-02-08 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The successful CEO of the internationally renowned Peak Potentials who has trained thousands of people to find new jobs, careers, and directions shares his practical and inspirational program for reinventing yourself, whether you are out of work or want to change your professional trajectory. What would you do in your life if you knew you could not fail? That's the question answered in Pivot, a roadmap for embracing your true potential without abandoning your responsibilities or risking your future.

Screen Distribution and the New King Kongs of the Online World

Download Screen Distribution and the New King Kongs of the Online World PDF Online Free

Author :
Publisher : Springer
ISBN 13 : 113732645X
Total Pages : 201 pages
Book Rating : 4.1/5 (373 download)

DOWNLOAD NOW!


Book Synopsis Screen Distribution and the New King Kongs of the Online World by : Stuart Cunningham

Download or read book Screen Distribution and the New King Kongs of the Online World written by Stuart Cunningham and published by Springer. This book was released on 2013-07-19 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on comparisons with historical shake-ups in the film industry, Screen Distribution Post-Hollywood offers a timely account of the changes brought about in global online distribution of film and television by major new players such as Google/YouTube, Apple, Amazon, Yahoo!, Facebook, Netflix and Hulu.

Becoming a Digital Unicorn

Download Becoming a Digital Unicorn PDF Online Free

Author :
Publisher : Hybrid Global Publishing
ISBN 13 : 1951943686
Total Pages : 133 pages
Book Rating : 4.9/5 (519 download)

DOWNLOAD NOW!


Book Synopsis Becoming a Digital Unicorn by : Trice Johnson

Download or read book Becoming a Digital Unicorn written by Trice Johnson and published by Hybrid Global Publishing. This book was released on 2022-03-09 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: Becoming a Digital Unicorn: 5 Steps to Set Yourself Apart in a Competitive Economy. The continuous wave of digital disruptions is demanding something new from each of us, whether you work for a large corporation or a small business, own a startup, or are a recent graduate looking to break into the industry. Your ability to think beyond what's possible and solve problems with a different lens is the secret sauce that will set you apart-and increase your uniqueness in the market. Becoming a Digital Unicorn is your personal pocketbook masterclass, providing you with a practical, step-by-step approach to reinvent yourself and secure your future by cultivating your unique mindset, purpose, gifts, and the digital skills needed to thrive in this rapidly changing economy. Today's needs are great with no shortage of problems to solve-and the digital universe is wide open. Where you go, and how far, can largely-if not completely-be driven by you.

Pivot

Download Pivot PDF Online Free

Author :
Publisher :
ISBN 13 : 9781642250565
Total Pages : 0 pages
Book Rating : 4.2/5 (55 download)

DOWNLOAD NOW!


Book Synopsis Pivot by : Joanne Soliday

Download or read book Pivot written by Joanne Soliday and published by . This book was released on 2019-01-23 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The news sure looks bad: rapidly shifting student demographics, the ever-increasing speed of technological innovation, and extreme legislative and public pressure are squeezing colleges and universities into a lose-lose race toward irrelevancy. Detailed in countless articles and books, the challenges faced by institutions of higher learning in the U.S. are varied and weighty. But higher education is far from doomed. It is at this inflection point in which independent colleges and universities have the opportunity to revolutionize higher education. It is time to pivot towards a new university, one that radically refocuses structure and pedagogy on students and their learning; reimagines the foundational institutional structures of leadership, tenure, and the higher education business model; and produces national examples for access and inclusion. In an industry notoriously slow to adapt and evolve, leaders of colleges and universities must act quickly and decisively, committing to a monumental shift to educate students for a world that we cannot yet see: a leap-frog into relevancy that higher education has never experienced. Authors Joanne Soliday and Dr. Mark Lombardi, with their combined decades in higher education leadership and consulting, explicate a picture of possibility for the future of independent colleges and universities, one rooted in the essential value of a liberal arts education that brings students to their highest potential. It is the critical reimagining of how that education is shaped that guides a vision for the new university.

Pivot: How One Turn in Attitude Can Lead to Success

Download Pivot: How One Turn in Attitude Can Lead to Success PDF Online Free

Author :
Publisher : Greenleaf Book Group
ISBN 13 : 1937125025
Total Pages : 188 pages
Book Rating : 4.9/5 (371 download)

DOWNLOAD NOW!


Book Synopsis Pivot: How One Turn in Attitude Can Lead to Success by : Alan R. Zimmerman

Download or read book Pivot: How One Turn in Attitude Can Lead to Success written by Alan R. Zimmerman and published by Greenleaf Book Group. This book was released on 2006 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you are struggling with your goals, unmotivated at work, burnt out on bad news, or just uninspired, a simple turn in attitude can make all the difference. In Pivot, Dr. Alan R. Zimmerman draws from his extensive experience as a performance consultant to reveal the crucial role attitude plays in your success. Simply put, good attitudes bring good results and bad attitudes bring bad results.

The Four Pivots

Download The Four Pivots PDF Online Free

Author :
Publisher : North Atlantic Books
ISBN 13 : 1623175437
Total Pages : 272 pages
Book Rating : 4.6/5 (231 download)

DOWNLOAD NOW!


Book Synopsis The Four Pivots by : Shawn A. Ginwright, PhD

Download or read book The Four Pivots written by Shawn A. Ginwright, PhD and published by North Atlantic Books. This book was released on 2022-01-25 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Reading this courageous book feels like the beginning of a social and personal awakening...I can’t stop thinking about it.”—Brené Brown, PhD, author of Atlas of the Heart For readers of Emergent Strategy and Dare to Lead, an activist's roadmap to long-term social justice impact through four simple shifts. We need a fundamental shift in our values--a pivot in how we think, act, work, and connect. Despite what we’ve been told, the most critical mainspring of social change isn’t coalition building or problem analysis. It’s healing: deep, whole, and systemic, inside and out. Here, Shawn Ginwright, PhD, breaks down the common myths of social movements--a set of deeply ingrained beliefs that actually hold us back from healing and achieving sustainable systemic change. He shows us why these frames don’t work, proposing instead four revolutionary pivots for better activism and collective leadership: Awareness: from lens to mirror Connection: from transactional to transformative relationships Vision: from problem-fixing to possibility-creating Presence: from hustle to flow Supplemented with reflections, prompts, cutting-edge research, and the author’s own insights and lived experience as an African American social scientist, professor, and movement builder, The Four Pivots helps us uncover our obstruction points. It shows us how to discover new lenses and boldly assert our need for connection, transformation, trust, wholeness, and healing. It gives us permission to create a better future--to acknowledge that a broken system has been predefining our dreams and limiting what we allow ourselves to imagine, but that it doesn’t have to be that way at all. Are you ready to pivot?

The Technology Fallacy

Download The Technology Fallacy PDF Online Free

Author :
Publisher : MIT Press
ISBN 13 : 026254511X
Total Pages : 281 pages
Book Rating : 4.2/5 (625 download)

DOWNLOAD NOW!


Book Synopsis The Technology Fallacy by : Gerald C. Kane

Download or read book The Technology Fallacy written by Gerald C. Kane and published by MIT Press. This book was released on 2022-08-23 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why an organization's response to digital disruption should focus on people and processes and not necessarily on technology. Digital technologies are disrupting organizations of every size and shape, leaving managers scrambling to find a technology fix that will help their organizations compete. This book offers managers and business leaders a guide for surviving digital disruptions—but it is not a book about technology. It is about the organizational changes required to harness the power of technology. The authors argue that digital disruption is primarily about people and that effective digital transformation involves changes to organizational dynamics and how work gets done. A focus only on selecting and implementing the right digital technologies is not likely to lead to success. The best way to respond to digital disruption is by changing the company culture to be more agile, risk tolerant, and experimental. The authors draw on four years of research, conducted in partnership with MIT Sloan Management Review and Deloitte, surveying more than 16,000 people and conducting interviews with managers at such companies as Walmart, Google, and Salesforce. They introduce the concept of digital maturity—the ability to take advantage of opportunities offered by the new technology—and address the specifics of digital transformation, including cultivating a digital environment, enabling intentional collaboration, and fostering an experimental mindset. Every organization needs to understand its “digital DNA” in order to stop “doing digital” and start “being digital.” Digital disruption won't end anytime soon; the average worker will probably experience numerous waves of disruption during the course of a career. The insights offered by The Technology Fallacy will hold true through them all. A book in the Management on the Cutting Edge series, published in cooperation with MIT Sloan Management Review.

The Definitive Guide to B2B Digital Transformation

Download The Definitive Guide to B2B Digital Transformation PDF Online Free

Author :
Publisher :
ISBN 13 : 9781734296914
Total Pages : pages
Book Rating : 4.2/5 (969 download)

DOWNLOAD NOW!


Book Synopsis The Definitive Guide to B2B Digital Transformation by : Fred Geyer

Download or read book The Definitive Guide to B2B Digital Transformation written by Fred Geyer and published by . This book was released on 2020-05-22 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Achieving Business Agility

Download Achieving Business Agility PDF Online Free

Author :
Publisher : Apress
ISBN 13 : 1484238559
Total Pages : 221 pages
Book Rating : 4.4/5 (842 download)

DOWNLOAD NOW!


Book Synopsis Achieving Business Agility by : John Orvos

Download or read book Achieving Business Agility written by John Orvos and published by Apress. This book was released on 2018-10-10 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Know how to lead and establish business agility in your organization. Benefit from clear, actionable steps based on change management truths that have been long underutilized and have limited the success of agile expansion into your business. This book provides a pragmatic framework for leading your business toward shifting to an agile mindset. Achieving Business Agility offers strategies and concrete examples to engage business executives and will teach you how to effectively execute these strategies. Whether you are a delivery executive, a change advocate, a consultant, a business leader, or a newcomer to agile, you will learn clear actions from a practical, business-oriented perspective that is vital to effect change and bring agile into your business. The book is structured in three sections. The first provides you with a deep understanding of each of four strategies. The second section tells the story of a company that applied these strategies through the eyes of several key players. The last section helps you get started applying what you learned in your own company. What You’ll Learn Get the attention of your executives by alerting them to a company problem that can impact them personally and create a sense of urgency to address it Collaborate with your executives in a way that gets them to open up and to see how their operating model is a contributing cause to the company problem Demonstrate how your executives can specifically benefit from a new agile business operating model and address the company problem Create a reinforcement structure on a larger scale to establish agile as the new standard operating model in your organization Who This Book Is For Managers, business leaders, and consultants at/for large enterprises or small startups who want their company to better compete in today’s fast-moving markets that present threats and opportunities at every turn. No agile expertise is required.