The Digital Multinational

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The Digital Multinational

Author : Satish Nambisan
Publisher : MIT Press
ISBN 13 : 0262367556
Total Pages : 262 pages
Book Rating : 4.2/5 (623 download)

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Book Synopsis The Digital Multinational by : Satish Nambisan

Download or read book The Digital Multinational written by Satish Nambisan and published by MIT Press. This book was released on 2022-02-15 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: How multinational companies can use digital technology to compete in a world where business is driven by the forces of both globalization and deglobalization. Digital technology has put globalization on steroids; multinational companies now account for one-third of world GDP and one-fourth of world employment. And yet complicating this story of unchecked global capitalism are two contradictory forces. Even as advances in digital technology enable borderless markets, a new nationalism has emerged, reviving protectionism and railing against digital colonialism. In The Digital Multinational, management experts Satish Nambisan and Yadong Luo examine how companies can adopt a dual strategy to cope with this new normal: harnessing the power of digital technology while adapting to the geopolitical realities of particular markets. Key to success, Nambisan and Luo explain, is the notion of tight and loose coupling to characterize the relationship of the digital multinational to its global partners and subsidiaries. Identifying the tightness-looseness requirements of global business connectivity leads to successful business strategy. Drawing on real-world examples that include Burberry’s entrance into the Chinese market, Unilever’s AI-powered global talent marketplace, and the Vocal for Local movement in India, they develop a typology of global business contexts; discuss digital strategies for entering new markets, establishing digital platforms, managing globally dispersed activities, and pursuing innovation; and explain how these strategies can be part of a business leader’s toolkit. The Digital Multinational is an essential guide to competing in a business world driven by both globalization and deglobalization.

The Digital Multinational

Author : Satish Nambisan
Publisher :
ISBN 13 : 9780262367547
Total Pages : pages
Book Rating : 4.3/5 (675 download)

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Book Synopsis The Digital Multinational by : Satish Nambisan

Download or read book The Digital Multinational written by Satish Nambisan and published by . This book was released on 2022 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "A practical guide for business leaders for creating strategy that addresses the conflict between globalization made possible by digital technology and regionalization found on the ground"--

Digital Economies at Global Margins

Author : Mark Graham
Publisher : MIT Press
ISBN 13 : 0262535890
Total Pages : 390 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis Digital Economies at Global Margins by : Mark Graham

Download or read book Digital Economies at Global Margins written by Mark Graham and published by MIT Press. This book was released on 2019-02-12 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Investigations of what increasing digital connectivity and the digitalization of the economy mean for people and places at the world's economic margins. Within the last decade, more than one billion people became new Internet users. Once, digital connectivity was confined to economically prosperous parts of the world; now Internet users make up a majority of the world's population. In this book, contributors from a range of disciplines and locations investigate the impact of increased digital connectivity on people and places at the world's economic margins. Does the advent of a digitalized economy mean that those in economic peripheries can transcend spatial, organizational, social, and political constraints—or do digital tools and techniques tend to reinforce existing inequalities? The contributors present a diverse set of case studies, reporting on digitalization in countries ranging from Chile to Kenya to the Philippines, and develop a broad range of theoretical positions. They consider, among other things, data-driven disintermediation, women's economic empowerment and gendered power relations, digital humanitarianism and philanthropic capitalism, the spread of innovation hubs, and two cases of the reversal of core and periphery in digital innovation. Contributors Niels Beerepoot, Ryan Burns, Jenna Burrell, Julie Yujie Chen, Peter Dannenberg, Uwe Deichmann, Jonathan Donner, Christopher Foster, Mark Graham, Nicolas Friederici, Hernan Galperin, Catrihel Greppi, Anita Gurumurthy, Isis Hjorth, Lilly Irani, Molly Jackman, Calestous Juma, Dorothea Kleine, Madlen Krone, Vili Lehdonvirta, Chris Locke, Silvia Masiero, Hannah McCarrick,Deepak K. Mishra, Bitange Ndemo, Jorien Oprins, Elisa Oreglia, Stefan Ouma, Robert Pepper, Jack Linchuan Qiu, Julian Stenmanns, Tim Unwin, Julia Verne, Timothy Waema

Beyond Digital

Author : Paul Leinwand
Publisher : Harvard Business Press
ISBN 13 : 1647822335
Total Pages : 142 pages
Book Rating : 4.6/5 (478 download)

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Book Synopsis Beyond Digital by : Paul Leinwand

Download or read book Beyond Digital written by Paul Leinwand and published by Harvard Business Press. This book was released on 2022-01-04 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two world-renowned strategists detail the seven leadership imperatives for transforming companies in the new digital era. Digital transformation is critical. But winning in today's world requires more than digitization. It requires understanding that the nature of competitive advantage has shifted—and that being digital is not enough. In Beyond Digital, Paul Leinwand and Matt Mani from Strategy&, PwC's global strategy consulting business, take readers inside twelve companies and how they have navigated through this monumental shift: from Philips's reinvention from a broad conglomerate to a focused health technology player, to Cleveland Clinic's engagement with its broader ecosystem to improve and expand its leading patient care to more locations around the world, to Microsoft's overhaul of its global commercial business to drive customer outcomes. Other case studies include Adobe, Citigroup, Eli Lilly, Hitachi, Honeywell, Inditex, Komatsu, STC Pay, and Titan. Building on a major new body of research, the authors identify the seven imperatives that leaders must follow as the digital age continues to evolve: Reimagine your company's place in the world Embrace and create value via ecosystems Build a system of privileged insights with your customers Make your organization outcome-oriented Invert the focus of your leadership team Reinvent the social contract with your people Disrupt your own leadership approach Together, these seven imperatives comprise a playbook for how leaders can define a bolder purpose and transform their organizations.

Global Digital Cultures

Author : Aswin Punathambekar
Publisher : University of Michigan Press
ISBN 13 : 0472131400
Total Pages : 327 pages
Book Rating : 4.4/5 (721 download)

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Book Synopsis Global Digital Cultures by : Aswin Punathambekar

Download or read book Global Digital Cultures written by Aswin Punathambekar and published by University of Michigan Press. This book was released on 2019-06-06 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital media histories are part of a global network, and South Asia is a key nexus in shaping the trajectory of digital media in the twenty-first century. Digital platforms like Facebook, WhatsApp, and others are deeply embedded in the daily lives of millions of people around the world, shaping how people engage with others as kin, as citizens, and as consumers. Moving away from Anglo-American and strictly national frameworks, the essays in this book explore the intersections of local, national, regional, and global forces that shape contemporary digital culture(s) in regions like South Asia: the rise of digital and mobile media technologies, the ongoing transformation of established media industries, and emergent forms of digital media practice and use that are reconfiguring sociocultural, political, and economic terrains across the Indian subcontinent. From massive state-driven digital identity projects and YouTube censorship to Tinder and dating culture, from Twitter and primetime television to Facebook and political rumors, Global Digital Cultures focuses on enduring concerns of representation, identity, and power while grappling with algorithmic curation and data-driven processes of production, circulation, and consumption.

Digital Marketing

Author : Yoram (Jerry) Wind
Publisher : John Wiley & Sons
ISBN 13 : 0471008753
Total Pages : 427 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis Digital Marketing by : Yoram (Jerry) Wind

Download or read book Digital Marketing written by Yoram (Jerry) Wind and published by John Wiley & Sons. This book was released on 2002-02-28 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Digital Marketing" ist der Auftakt zu einer neuen Buchreihe von Whartons berühmtem 'SEI Centre for Advanced Studies in Management' unter der Leitung von Professor Jerry Wind. Dieser Band konzentriert sich auf Marketingstrategien, Methoden und Fälle im internationalen E-Business. Mit Beiträgen von international führenden Experten amerikanischer Top-Business Schools, wie z.B. Wharton, der Universitäten von Texas und Columbia, der Harvard Universität, der Northwestern Universität, der Universitäten von Michigan und Duke sowie des Massachusetts Institute of Technology (MIT). Darüber hinaus gibt es auch ausgewählte Aufsätze von internationalen Experten aus Wissenschaft und Praxis. Profitieren auch Sie von den besten globalen Ideen und den neuesten Erkenntnissen im digitalen Marketing.

Handbook of Research on Global Information Technology Management in the Digital Economy

Author : Raisinghani, Mahesh S.
Publisher : IGI Global
ISBN 13 : 1599048760
Total Pages : 588 pages
Book Rating : 4.5/5 (99 download)

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Book Synopsis Handbook of Research on Global Information Technology Management in the Digital Economy by : Raisinghani, Mahesh S.

Download or read book Handbook of Research on Global Information Technology Management in the Digital Economy written by Raisinghani, Mahesh S. and published by IGI Global. This book was released on 2008-01-31 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes the most important issues, concepts, trends and technologies in the field of global information technology management, covering topics such as the technical platform for global IS applications, information systems projects spanning cultures, managing information technology in corporations, and global information technology systems and socioeconomic development in developing countries.

Digital Strategies in a Global Market

Author : Natalia Konina
Publisher : Springer Nature
ISBN 13 : 3030582671
Total Pages : 292 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis Digital Strategies in a Global Market by : Natalia Konina

Download or read book Digital Strategies in a Global Market written by Natalia Konina and published by Springer Nature. This book was released on 2021-01-02 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the impact of the Fourth Industrial Revolution on business strategy, marketing, management, sustainability innovation, and various kinds of industry. It provides a broad overview of ways that organisations have sought to develop a digital strategy, and explores the challenges and opportunities posed by a rapidly transforming digital world. It draws on European and Russian case studies, with chapters addressing smart cities, corporate governance, the digital single market, and agrobusiness. This book will be of interest to academics and practitioners in management and economics, who are interested in digital strategies performance in global markets.

The Digital Glocalization of Entertainment

Author : Paolo Sigismondi
Publisher : Springer Science & Business Media
ISBN 13 : 9781461409083
Total Pages : 138 pages
Book Rating : 4.4/5 (9 download)

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Book Synopsis The Digital Glocalization of Entertainment by : Paolo Sigismondi

Download or read book The Digital Glocalization of Entertainment written by Paolo Sigismondi and published by Springer Science & Business Media. This book was released on 2011-08-31 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this volume, Paolo Sigismondi explores the dynamics of global media and entertainment, specifically analyzing the implications of the global rise of non-scripted entertainment (as reality TV programs) and the impact and consequences of the Information and Communication Technology (ICT) revolution on the content, delivery platforms, and overall business models of the media and entertainment landscape. This work aims at bridging the gap between media theories and industry practices in a rapidly evolving global mediascape, building on scholarship in the field and enriched by case studies and insights from business practice. This work demonstrates that the paradigms of the landscape are shifting, introducing the digital “glocalization” of entertainment, through which successful media crossing national and cultural borders incorporate both global and local features. Key questions raised include: Is the ICT revolution an example of disruptive technology for the global media and entertainment industry? Is the existing status quo challenged, and in, particular Hollywood’s global leadership? What are the global entities emerging as Hollywood’s main competitors in this technologically evolving landscape? Sigismondi argues that as new players are entering the field, new threats to Hollywood’s dominance are emerging. The global leaders in non-scripted entertainment, for example, are European-based global entities operating outside the Hollywood system. Meanwhile, the ICT revolution is modifying the contours and boundaries of the global mediascape. Sigismondi’s approach provides unique insight into how the forces of technology and globalization are transforming television, cinema, and online entertainment.

Economic Growth in the European Union

Author : Christos Nikas
Publisher : Springer Nature
ISBN 13 : 3030482103
Total Pages : 191 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis Economic Growth in the European Union by : Christos Nikas

Download or read book Economic Growth in the European Union written by Christos Nikas and published by Springer Nature. This book was released on 2020-08-29 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book studies the economic recovery of individual European Union member states more than ten years after the beginning of the global economic crisis. In light of austerity policies and conservative government investments in many EU countries, it explores how higher growth rates can be achieved by stimulating firms and economic sectors with a high accelerator potential. The contributing authors analyze the effects of EU policies on small and medium-sized enterprises (SMEs), while also studying EU policies with the potential to foster investments and economic growth. Furthermore the book assesses the EU policy on foreign direct investment (FDI) in the member states, in comparison with similar policies in Russia and the US. The authors demonstrate that FDI, besides providing financial resources, can facilitate modernization especially in the high technology sectors. Finally, the book provides a sector analysis and policy recommendations on tourism and immigration, as well as economic protectionism, since tourism has proved to be the most dynamic sector, especially in the European South, while immigration is one of the most serious issues the EU is currently facing. This book will appeal to scholars in economics and related fields, as well as decision-makers and professionals at governmental institutions looking for policy measures and tools to stimulate economic growth.

Taxing the Digital Economy

Author : Craig Elliffe
Publisher : Cambridge University Press
ISBN 13 : 1108617913
Total Pages : 355 pages
Book Rating : 4.1/5 (86 download)

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Book Synopsis Taxing the Digital Economy by : Craig Elliffe

Download or read book Taxing the Digital Economy written by Craig Elliffe and published by Cambridge University Press. This book was released on 2021-05-13 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: The question of how to tax multinational companies that operate highly digitalised business models is one of the most contested areas of international taxation. The tax paid in the jurisdictions in which these companies operate has not kept pace with their immense growth and the OECD has proposed a new international tax compromise that will allocate taxing rights to market jurisdictions and remove the need to have a physical presence in the taxing jurisdictions in order to sustain taxability. In this work, Craig Elliffe explains the problems with the existing international tax system and its inability to respond to challenges posed by digitalised companies. In addition to looking at how the new international tax rules will work, Elliffe assesses their likely effectiveness and highlights features that are likely to endure in the next waves of international tax reform.

Global Goliaths

Author : James R. Hines
Publisher : Brookings Institution Press
ISBN 13 : 0815738560
Total Pages : 585 pages
Book Rating : 4.8/5 (157 download)

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Book Synopsis Global Goliaths by : James R. Hines

Download or read book Global Goliaths written by James R. Hines and published by Brookings Institution Press. This book was released on 2021-04-20 with total page 585 pages. Available in PDF, EPUB and Kindle. Book excerpt: How multinationals contribute, or don't, to global prosperity Globalization and multinational corporations have long seemed partners in the enterprise of economic growth: globalization-led prosperity was the goal, and giant corporations spanning the globe would help achieve it. In recent years, however, the notion that all economies, both developed and developing, can prosper from globalization has been called into question by political figures and has fueled a populist backlash around the world against globalization and the corporations that made it possible. In an effort to elevate the sometimes contentious public debate over the conduct and operation of multinational corporations, this edited volume examines key questions about their role, both in their home countries and in the rest of the world where they do business. Is their multinational nature an essential driver of their profits? Do U.S. and European multinationals contribute to home country employment? Do multinational firms exploit foreign workers? How do multinationals influence foreign policy? How will the rise of the digital economy and digital trade in services affect multinationals? In addressing these and similar questions, the book also examines the role that multinational corporations play in the outcomes that policymakers care about most: economic growth, jobs, inequality, and tax fairness.

The Oxford Handbook of International Business Strategy

Author : Kamel Mellahi
Publisher : Oxford University Press, USA
ISBN 13 : 0198868375
Total Pages : 519 pages
Book Rating : 4.1/5 (988 download)

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Book Synopsis The Oxford Handbook of International Business Strategy by : Kamel Mellahi

Download or read book The Oxford Handbook of International Business Strategy written by Kamel Mellahi and published by Oxford University Press, USA. This book was released on 2021-01-07 with total page 519 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multinational enterprises must contend with increasingly challenging conditions in the international business environment. This Handbook explores how classic principles of international competitive strategy are transformed in today's markets and provides suggestions on how firms can develop effective strategies to respond to these transformations.

Globalizing Innovation

Author : Patrick J.W. Egan
Publisher : MIT Press
ISBN 13 : 0262037351
Total Pages : 313 pages
Book Rating : 4.2/5 (62 download)

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Book Synopsis Globalizing Innovation by : Patrick J.W. Egan

Download or read book Globalizing Innovation written by Patrick J.W. Egan and published by MIT Press. This book was released on 2018-01-12 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: The impact of host country institutions and policy on innovation by multinational firms in emerging economies. In the past, multinational firms have looked to developing countries as sources of raw materials, markets, or production efficiencies, but rarely as locations for innovation. Today, however, R&D facilities and other indicators of multinational-linked innovation are becoming more common in emerging economies. In this book, Patrick Egan investigates patterns of inward foreign direct investment (FDI) in developing countries, considering the impact of host country institutions and policy on the innovative activities undertaken by multinational firms. He examines the uneven spread of innovation-intensive foreign direct investment and emerging sectoral distributions, then develops a number of arguments about the determinants of multinational innovation in developing countries. Firms are attracted by a country's supply of skilled labor and are often eager to innovate close to new markets; but, Egan finds, host country institutions and the configuration of the host country's investment policies have a strong impact on firm decisions and evolving country investment profiles. Egan uses econometric analysis to identify determinants of multinational innovation, and examines differences among state institutions as a key variable. He then offers a detailed case study, assessing Ireland's attempts to use foreign direct investment in innovation as a catalyst for development. While FDI is a potential vehicle for industrial upgrading, Egan cautions, it is neither necessary nor sufficient for development. Furthermore, innovation-intensive investments are not likely to develop linkages with local actors or otherwise embed themselves in host economies in the absence of active, discriminating policies channeled through coherent and coordinated institutions.

Handbook of Research on Digital Transformation, Industry Use Cases, and the Impact of Disruptive Technologies

Author : Wynn, Martin George
Publisher : IGI Global
ISBN 13 : 1799877140
Total Pages : 487 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Digital Transformation, Industry Use Cases, and the Impact of Disruptive Technologies by : Wynn, Martin George

Download or read book Handbook of Research on Digital Transformation, Industry Use Cases, and the Impact of Disruptive Technologies written by Wynn, Martin George and published by IGI Global. This book was released on 2021-10-15 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies from various sectors of the economy are confronted with the new phenomenon of digital transformation and are faced with the challenge of formulating and implementing a company-wide strategy to incorporate what are often viewed as “disruptive” technologies. These technologies are sometimes associated with significant and extremely rapid change, in some cases with even the replacement of established business models. Many of these technologies have been deployed in unison by leading-edge companies acting as the catalyst for significant process change and people skills enhancement. The Handbook of Research on Digital Transformation, Industry Use Cases, and the Impact of Disruptive Technologies examines the phenomenon of digital transformation and the impact of disruptive technologies through the lens of industry case studies where different combinations of these new technologies have been deployed and incorporated into enterprise IT and business strategies. Covering topics including chatbot implementation, multinational companies, cloud computing, internet of things, artificial intelligence, big data and analytics, immersive technologies, and social media, this book is essential for senior management, IT managers, technologists, computer scientists, cybersecurity analysts, academicians, researchers, IT consultancies, professors, and students.

International Business in the Information and Digital Age

Author : Rob van Tulder
Publisher : Emerald Group Publishing
ISBN 13 : 1787563278
Total Pages : 440 pages
Book Rating : 4.7/5 (875 download)

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Book Synopsis International Business in the Information and Digital Age by : Rob van Tulder

Download or read book International Business in the Information and Digital Age written by Rob van Tulder and published by Emerald Group Publishing. This book was released on 2018-11-16 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: The information and digital age is shaped by a small number of multinational enterprises from a limited number of countries. This volume covers the latest insight from the International Business discipline on prevailing trends in business model evolution. It also discusses critical issues of regulation in the new information and digital space.

Digital Capitalism

Author : Dan Schiller
Publisher : MIT Press
ISBN 13 : 9780262692335
Total Pages : 324 pages
Book Rating : 4.6/5 (923 download)

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Book Synopsis Digital Capitalism by : Dan Schiller

Download or read book Digital Capitalism written by Dan Schiller and published by MIT Press. This book was released on 1999 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Schiller explores how corporate domination is changing the political and social underpinnings of the Internet. He argues that the market driven policies which govern the Internet are exacerbating existing social inequalities.