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Author : Donghoon Lee
Publisher :
ISBN 13 :
Total Pages : 272 pages
Book Rating : 4.:/5 (238 download)
Download or read book The Differential Impact of Comparative Advertising on Novice and Expert Consumers written by Donghoon Lee and published by . This book was released on 1989 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard O. Young
Publisher : Routledge
ISBN 13 : 1317417178
Total Pages : 481 pages
Book Rating : 4.3/5 (174 download)
Download or read book Persuasive Communication written by Richard O. Young and published by Routledge. This book was released on 2016-07-15 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated and expanded edition of Persuasive Communication offers a comprehensive introduction to persuasion and real-world decision making. Drawing on empirical research from social psychology, neuroscience, business communication research, cognitive science, and behavioral economics, Young reveals the thought processes of many different audiences—from investors to CEOs—to help students better understand why audiences make the decisions they make and how to influence them. The book covers a broad range of communication techniques, richly illustrated with compelling examples, including resumes, speeches, and slide presentations, to help students recognize persuasive methods that do, and do not, work. A detailed analysis of the emotions and biases that go into decision making arms students with perceptive insights into human behavior and helps them apply this understanding with various decision-making aids. Students will learn how to impact potential employers, clients, and other audiences essential to their success. This book will prove fascinating to many, and especially useful for students of persuasion, rhetoric, and business communication.
Author : Richard O. Young
Publisher : Routledge
ISBN 13 : 113691188X
Total Pages : 525 pages
Book Rating : 4.1/5 (369 download)
Download or read book How Audiences Decide written by Richard O. Young and published by Routledge. This book was released on 2011-03-01 with total page 525 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Audiences Decide: A Cognitive Approach to Business Communication is a comprehensive introduction to persuasive communication in the context of business. It summarizes relevant theories and findings from the fields of cognitive science, social cognition, leadership, team cognition, psycholinguistics, and behavioral economics. By illuminating the thought processes of many different audiences, from consumers to Wall Street analysts to CEOs, it helps communicators better understand why audiences make the decisions they make and how to influence them. The book covers a broad range of communication techniques—including those concerning persuasive speaking and writing, interviews and group meetings, content and style, typography and nonverbal behaviors, charts and images, rational arguments and emotional appeals—and examines the empirical evidence supporting each of them.
Author :
Publisher :
ISBN 13 :
Total Pages : 556 pages
Book Rating : 4.F/5 ( download)
Download or read book Dissertation Abstracts International written by and published by . This book was released on 2002 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 760 pages
Book Rating : 4.3/5 (91 download)
Download or read book American Doctoral Dissertations written by and published by . This book was released on 1989 with total page 760 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Charles Scott Areni
Publisher :
ISBN 13 :
Total Pages : 560 pages
Book Rating : 4.:/5 (253 download)
Download or read book Differential Effects of Comparative Advertising for an Unfamiliar Brand written by Charles Scott Areni and published by . This book was released on 1991 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ruth M. Corbin
Publisher : Academic Press
ISBN 13 : 012809351X
Total Pages : 192 pages
Book Rating : 4.1/5 (28 download)
Download or read book Practical Guide to Comparative Advertising written by Ruth M. Corbin and published by Academic Press. This book was released on 2018-11-22 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical Guide to Comparative Advertising: Dare to Compare is an authoritative, engaging handbook on comparative advertising for food and non-food consumer products. Claim substantiation is a common stakeholder interest among management, advertisers, lawyers and researchers. This handbook covers the corporate culture and strategic goals that encourage comparative advertising, laws and regulations, standards for research evidence, and examples that bring the concepts to life. Of particular value to corporate brand managers, the book includes a checklist of process steps and quality controls that allow managers to orchestrate comparative ad campaigns and manage the risk of complaints from indignant competitors. Alerts research, development and marketing professionals to potential competition issues and legal concerns Provides a reference source for courts of law with respect to accepted industry standards and practices Presents an authoritative perspective, in plain language, on laws and regulations governing comparative advertising, and on worldwide standards governing research evidence in support of advertising claims Covers food and beverage, nutritional supplements, cosmetics and other consumer advertised products
Author : David A. Horne and Michael D. Johnson
Publisher :
ISBN 13 :
Total Pages : 27 pages
Book Rating : 4.L/5 ( download)
Download or read book The association effect in comparative advertising.Working paper #461A written by David A. Horne and Michael D. Johnson and published by . This book was released on 1987 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert Thomas Stack
Publisher :
ISBN 13 :
Total Pages : 258 pages
Book Rating : 4.3/5 (129 download)
Download or read book Comparative Advertising written by Robert Thomas Stack and published by . This book was released on 1978 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nimish Gandhi
Publisher :
ISBN 13 :
Total Pages : 550 pages
Book Rating : 4.:/5 (219 download)
Download or read book Product Categorization and Consumers'prior Knowledge written by Nimish Gandhi and published by . This book was released on 1989 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mehmet Ismail Yagci
Publisher :
ISBN 13 :
Total Pages : 388 pages
Book Rating : 4.:/5 (441 download)
Download or read book The Effects of Comparative Advertising Format on Consumer Responses written by Mehmet Ismail Yagci and published by . This book was released on 2000 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1198 pages
Book Rating : 4.:/5 (318 download)
Download or read book Journal of Economic Literature written by and published by . This book was released on 1989 with total page 1198 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Zohrab S. Demirdjian
Publisher :
ISBN 13 :
Total Pages : 384 pages
Book Rating : 4.:/5 (14 download)
Download or read book Comparative Vs. Conventional Advertising written by Zohrab S. Demirdjian and published by . This book was released on 1978 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Diederik A. Stapel
Publisher : Taylor & Francis US
ISBN 13 :
Total Pages : 360 pages
Book Rating : 4.:/5 (321 download)
Download or read book Assimilation and Contrast in Social Psychology written by Diederik A. Stapel and published by Taylor & Francis US. This book was released on 2007 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the importance and amount of research activity devoted to assimilation and contrast processes by social psychologists, there has been no volume that is devoted to this topic. Assimilation and Contrast in Social Psychology consists of original essays on classic and contemporary developments concerning assimilation and contrast. The editors have invited a set of leading researchers who represent a wide range of theory, evidence and application of these phenomena. The book will also include a chapter presenting a historical survey of relevant developments in psychophysics and social and cognitive psychology. A closing chapter will provide a synthesis and suggest future directions. This volume is suitable for professionals, graduate students and advanced undergraduates.
Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author : Jennifer J. Xu
Publisher : Springer
ISBN 13 : 3030227847
Total Pages : 199 pages
Book Rating : 4.0/5 (32 download)
Download or read book The Ecosystem of e-Business: Technologies, Stakeholders, and Connections written by Jennifer J. Xu and published by Springer. This book was released on 2019-06-27 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes revised selected papers from the 17th Workshop on e-Business, WeB 2018, which took place in Santa Clara, CA, USA, in December 2018. The purpose of WeB is to provide an open forum for e-Business researchers and practitioners world-wide, to share topical research findings, explore novel ideas, discuss success stories and lessons learned, map out major challenges, and collectively chart future directions for e-Business. The WeB 2018 theme was “The Ecosystem of e-Business: Technologies, Stakeholders, and Connections.” There was a total of 47 submissions and 41 papers were presented at the conference. Of these, 19 revised papers are presented in this volume. These contributions are organized in the following topical sections: social, policy, and privacy issues; e-market; FinTech; and artificial intelligence.
Author : James F. Engel
Publisher : South Western Educational Publishing
ISBN 13 :
Total Pages : 936 pages
Book Rating : 4.3/5 (243 download)
Download or read book Consumer Behavior written by James F. Engel and published by South Western Educational Publishing. This book was released on 1993 with total page 936 pages. Available in PDF, EPUB and Kindle. Book excerpt:
