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Author : Jon Miller
Publisher :
ISBN 13 : 9780982981542
Total Pages : pages
Book Rating : 4.9/5 (815 download)
Download or read book The Definitive Guide to Marketing Automation written by Jon Miller and published by . This book was released on 2013-02-12 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David Cummings
Publisher :
ISBN 13 : 9780615361819
Total Pages : 160 pages
Book Rating : 4.3/5 (618 download)
Download or read book Think Outside the Inbox written by David Cummings and published by . This book was released on 2010-03-30 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing automation has been called the most transformative advancement in sales and marketing since the advent of CRM. Never before have sales and marketing professionals had so much insight into prospects' interests, behaviors, and buying intentions. Many people think of email marketing, and the inbox, as an effective part of online lead generation and nurturing, and it is. But marketing automation provides a complete solution, with the inbox as just one piece of the toolkit. Learn about marketing automation and how it can benefit your business today.
Author : Mathew Sweezey
Publisher : John Wiley & Sons
ISBN 13 : 1118772229
Total Pages : 326 pages
Book Rating : 4.1/5 (187 download)
Download or read book Marketing Automation For Dummies written by Mathew Sweezey and published by John Wiley & Sons. This book was released on 2014-04-14 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. This friendly book demystifies marketing automation in straightforward terms, helping you leverage the tools and handle the processes that will enable a seamless integration with your CRM program. Learn to establish a buyer profile, assess your needs, select tools, create a lead scoring model, and much more. Marketing automation is a next-generation, CRM-related tool for increasing lead conversions and improving forecasting and customer segmentation This book provides an easy-to-understand introduction to the tools and technology, helping you evaluate your current processes, choose the appropriate tools, and follow best practices in making the most of them Written by Mathew Sweezey, Marketing Automation Evangelist at Pardot (ExactTarget), a leading provider of marketing automation solutions Covers working with the marketing lifecycle, evaluating your assets, integrating marketing automation with CRM and with other processes, nurturing your leads, and using marketing automation to reach buyers via e-mail, social media, and more Marketing Automation For Dummies is the ideal guide to get you up and running with marketing automation, putting your business on the cutting edge and enhancing your competitiveness.
Author : Jeff LeSueur
Publisher : John Wiley & Sons
ISBN 13 : 047012542X
Total Pages : 372 pages
Book Rating : 4.4/5 (71 download)
Download or read book Marketing Automation written by Jeff LeSueur and published by John Wiley & Sons. This book was released on 2007-08-31 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's market, it takes more than good products and services to succeed. Successful marketing requires more precise segmentation and more sophisticated communications with customers--the lifeblood of every business--than ever before. Expertly explaining the components of marketing automation and their application and benefit to the marketing process, Marketing Automation shows you how to develop more effective and targeted direct marketing campaigns, from the planning and execution of promotions to the complete leveraging of marketing to increase your profits. Designed to get you quickly up to speed, you will discover: * How to evolve complex, yet agile, customer communication strategies * Ways to focus already limited marketing resources on the right opportunities * Advice on viewing, tracking, and measuring results * How to optimally use current software applications to empower you to effect stronger, more responsive marketing programs Straightforward and balanced, this essential guide presents a new and better way to strengthen your competitive position by using your precious customer data to increase your bottom line. Required reading for executives, marketing managers, and anyone needing to know the essentials of maximizing the profitability of every customer relationship for their business, Marketing Automation makes every marketing dollar count with a sound road map all executives can understand and follow.
Author : Tim Cortinovis
Publisher :
ISBN 13 :
Total Pages : 146 pages
Book Rating : 4.5/5 (631 download)
Download or read book This is Marketing Automation! This is Sales Automation! written by Tim Cortinovis and published by . This book was released on 2020-11-26 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want sales and marketing on autopilot? You will love this book. You will get down to earth written and hands-on inspiration and ideas onSocial Media-Using AI for Finding Exciting Content-Automatically Posting on Nearly Every Network -Automatically grow your audienceEmail-Marketing: -Using AI to Publish Automated Newsletters-Sending out Emails Based on Interests and InteractionsSales Funnel: -Automating Your Sales Funnel-Creating Automated Sales Pipeline-Automating Prospecting-Use Chatbots to Qualify Leads-Following up Your Leads Automatically-Following up Your Fair Contacts AutomaticallyRemember: You can make money - but you can ́t make time.
Author : Cindy Zuelsdorf
Publisher : Sales Whisperer Press
ISBN 13 : 9780985831103
Total Pages : 705 pages
Book Rating : 4.8/5 (311 download)
Download or read book The Definitive Guide to Infusionsoft written by Cindy Zuelsdorf and published by Sales Whisperer Press. This book was released on 2012-09-07 with total page 705 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated January 2019, includes a free electronic version of the book as a PDF (a $29 value) and includes an index. The Definitive Guide to Infusionsoft is part user guide, part case studies, part helpful tips from successful end users, Infusionsoft Certified Consultants and Infusionsoft Marketers of the Year. All of the information has been compiled to help the average user get the most out of this powerful sales and marketing automation platform that combines CRM functionality with email marketing, E-Commerce and Affiliate Marketing. Infusionsoft's unique ability to empower you to segment your prospects and clients so you can send timely, relevant sales and marketing messages to them is how they could promise to double your sales. However, that promise was too dramatic so they now tell you to "Automate. Integrate. Celebrate." That really is the key. Like Henry Ford, the local business owner will never be able to truly celebrate and enjoy success until they implement some form of automation. When you follow the Infusionsoft Perfect Customer Lifecycle to you build your Marketing Automation Plan you will soon be enjoying that success. With this book, you'll be automating, integrating and celebrating that much faster. Good selling.
Author : Cesar Brea
Publisher : FT Press
ISBN 13 : 0133994775
Total Pages : 1653 pages
Book Rating : 4.1/5 (339 download)
Download or read book The Definitive Guide to Marketing Analytics and Metrics (Collection) written by Cesar Brea and published by FT Press. This book was released on 2014-08-18 with total page 1653 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brand new collection introducing today's most powerful strategies and techniques for measuring and optimizing marketing… 3 authoritative books, now in a convenient e-format, at a great price! 3 authoritative Books help you measure, analyze, and optimize every marketing investment you'll ever make Measuring and optimize your marketing investments is more crucial than ever. But, with an explosion in channels and complexity, it's also more challenging than ever. Fortunately, marketing metrics and analytics have taken giant leaps forward in recent years: techniques now exist for accurately quantifying performance and applying what you learn to improve it. In this unique 3 Book package, world-class experts present these new approaches, and show how to profit from them. In Marketing and Sales Analytics, leading consultant Cesar A. Breaexamines the experiences of 15 leaders who've built high-value analytics capabilities in multiple industries. Then, building on what they've learned, he presents a complete blueprint for succeeding with marketing analytics. You'll learn how to evaluate "ecosystemic" conditions for success, frame the right questions, and organize your people, data, and operating infrastructure to answer them. Brea helps you overcome key challenges ranging from governance to overcoming hidden biases. Along the way, he also offers specific guidance on crucial decisions such as "buy vs. build?", "centralize or decentralize?", and "hire generalists or specialists?" Next, in Cutting Edge Marketing Analytics, three pioneering experts introduce today's most valuable marketing analytics methods and tools, and offer a best-practice methodology for successful implementation. They augment this knowledge with hands on case studies, guiding you through solving key problems in resource allocation, segmentation, pricing, campaign management, firm valuation, and digital marketing strategy. All case studies are accompanied by real data used by the protagonists to make decisions. As you practice, you'll gain a deeper understanding of the value of marketing analytics, learn to integrate quantitative analysis with managerial sensibilities, master core statistical tools, and discover how to avoid crucial pitfalls. Finally, in the award-winning Marketing Metrics, Second Edition, Paul W. Farris and his colleagues show how to choose the right metrics for every marketing challenge. You'll learn how to use dashboards to view market dynamics from multiple perspectives, maximize accuracy, and "triangulate" to optimal solutions. You'll discover high-value metrics for promotional strategy, advertising, distribution, customer perceptions, market share, competitors' power, margins, pricing, products and portfolios, customer profitability, sales forces, channels, and more. This extensively updated edition introduces innovative metrics ranging from Net Promoter to social media and brand equity measurement, and shows how to build comprehensive models to optimize every marketing decision you make. If you need to measure and improve marketing performance, this 3-book package will be your most valuable resource. From world-renowned business sustainability experts Cesar A. Brea, Rajkumar Venkatesan, Paul W. Farris, Ronald T. Wilcox, Neil T. Bendle, Phillip E. Pfeifer, and David J. Reibstein
Author : Kim Ann King
Publisher : Pearson Education
ISBN 13 : 0134084632
Total Pages : 289 pages
Book Rating : 4.1/5 (34 download)
Download or read book The Complete Guide to B2B Marketing written by Kim Ann King and published by Pearson Education. This book was released on 2015-03-23 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: To succeed at B2B marketing today, you must excel across all areas: from getting your message out, to generating demand, to enabling sales teams. New technologies and new techniques make excellence possible. Now, top B2B marketer Kim Ann King brings together all the best practices and tools you need to make excellence real. In The Complete Guide to B2B Marketing , King helps you succeed by focusing on the three pillars of cutting-edge B2B marketing: automation, personalization, and experimentation. Drawing on her pioneering experience at companies like Akamai and Open Market, King shows how to: Systematically assess your context and customer, via personas, profiles, and other powerful techniques Choose among today's panoply of marketing options, tools, and techniques Build a more agile B2B marketing organization, and link its goals more tightly to strategy More accurately estimate marketing spend and ROI Systematically optimize demand generation and many other key functions Leverage higher-value approaches to web/mobile, SEO, and customer community-building Gain more value from corporate standards and your creative services vendors Discover what worked and what didn't, and use this knowledge to improve more quickly You'll find comprehensive, actionable resources, including best-practices checklists for every tactic, vendor checklists for evaluating new marketing technologies, a complete corporate marketing plan outline, and a start-to-finish marketing communications case study. If you're a B2B marketer, you'll find The Complete Guide to B2B Marketing invaluable - whatever your company's size, product, service, or industry.
Author : Uwe G. Seebacher
Publisher : Springer Nature
ISBN 13 : 3030542920
Total Pages : 754 pages
Book Rating : 4.0/5 (35 download)
Download or read book B2B Marketing written by Uwe G. Seebacher and published by Springer Nature. This book was released on 2021-05-03 with total page 754 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique book comprehensively presents the current state of knowledge, theoretical and practical alike, in the field of business-to-business (B2B) marketing. More than 30 of the best and most recognized B2B marketers address the most relevant theoretical foundations, concepts, tried and tested approaches and models from entrepreneurial practice. Many of those concepts are published for the first time ever in this book. The book not only builds on the existing classic literature for industrial goods marketing but also – and much more importantly – finally closes the gap towards the rapidly growing ecosystem of modern B2B marketing terms, instruments, products, and topics. Technical terms such as Account-Based Marketing, Buyer Journey, ChatBots, Content AI, Marketing Automation, Marketing Canvas, Social Selling, Touchpoint Sensitivity Analysis, and Predictive Intelligence are explained and examined in detail, especially in terms of their applicability and implementation. The book as a whole reflects the B2B marketing journey so that the readers can directly connect the content to their own experience and use the book as a guide in their day-to-day work for years to come.
Author : Gerardus Blokdyk
Publisher :
ISBN 13 : 9781489196965
Total Pages : 0 pages
Book Rating : 4.1/5 (969 download)
Download or read book Marketing Automation Complete Self-Assessment Guide written by Gerardus Blokdyk and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing automation Complete Self-Assessment Guide.
Author : Barton J. Goldenberg
Publisher : Pearson Education
ISBN 13 : 0134133900
Total Pages : 273 pages
Book Rating : 4.1/5 (341 download)
Download or read book The Definitive Guide to Social CRM written by Barton J. Goldenberg and published by Pearson Education. This book was released on 2015 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social CRM is already enabling innovative companies to engage customers through powerfully effective two-way dialogues, and to build customer-centric strategies that drive real value. In this book the field's leading expert offers a proven, four-step methodology for making Social CRM work in any organization: B2B, B2C, or B2B2C. Writing for both decision-makers and implementers, Barton Goldenberg shows how to integrate people, process and technology to optimize relationships with every customer, achieve seamless collaboration across customer-facing functions, and make the most of today's leading social platforms. Goldenberg shows how to: Systematically harvest information from Social Media conversations and communities: Facebook, Twitter, LinkedIn, Google+, and beyond Integrate this information into expanded customer profiles Use these profiles to personalize your customer service, marketing messages, and sales offers far more effectively Goldenberg assesses the changing impact of social media on customer relationships, identifies smarter ways to profitably integrate it throughout your business, guides you through Social CRM planning and implementation, and examines key challenges and opportunities in leveraging Social CRM after you've deployed it. You'll find practical advice on issues ranging from strategy to software selection, vendor negotiation to team development and day-to-day operations. Goldenberg concludes by previewing the future of Social CRM - and the fast-changing customer tomorrow's systems must serve.
Author : Being David
Publisher :
ISBN 13 : 9781087482057
Total Pages : 24 pages
Book Rating : 4.4/5 (82 download)
Download or read book Marketing Automation written by Being David and published by . This book was released on 2019-08-06 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The scariest moment is always just before you start" - Stephen KingIf you are getting started with Marketing Automation, it could be scary - funny sounding jargons, new terminologies, the quantum of information Google throws at you, hundreds of MA vendors pushing their tools at you. There are a gazillion questions suddenly in front of you - - What tools are available? - Which one is the best & cheapest? - How to implement? - What are the metrics to monitor? - Where do I get started?- Do I focus on the marketing activities or reading the blogs?- How much could I afford to spend per month? This book is a result of the learning & experiences along the way. This is a crisp, concise & no-nonsense book.Reading this book will get you Marketing Automation ready in a day. Then you will figure out how easy Marketing Automation is & will keep the ball rolling.
Author : Simone Guercini
Publisher : Edward Elgar Publishing
ISBN 13 : 1035312875
Total Pages : 185 pages
Book Rating : 4.0/5 (353 download)
Download or read book Marketing Automation and Decision Making written by Simone Guercini and published by Edward Elgar Publishing. This book was released on 2023-12-11 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ever-evolving marketing technologies now include the extensive use of advanced AI with important implications for the decision making processes of both marketers and consumers. This detailed and insightful book rigorously examines the role of heuristics and marketers’ decision making within the industry’s growing utilisation of AI.
Author : Jay Levinson
Publisher : Entrepreneur Press
ISBN 13 : 161308031X
Total Pages : 250 pages
Book Rating : 4.6/5 (13 download)
Download or read book Guerrilla Marketing on the Internet written by Jay Levinson and published by Entrepreneur Press. This book was released on 2008-08-01 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combining the unconventional, take-no-prisoners Guerrilla Marketing approach with today’s ultimate marketing weapon—the Internet. Learn how to use the internet Guerrilla style. Level the playing field, and achieve greater online visibility. Boost traffic to your website. Convert visitors into paying clients. Capture and keep your market share, and create multiple income streams—all while saving time and money! This complete Guerrilla Marketing online guide includes: • The 10 most effective Guerrilla strategies • Case studies of the five greatest online Guerrilla Marketing campaigns • How to create a high-impact website on a budget • Low-cost tactics for maximizing traffic • The 12 biggest internet marketing mistakes and how to avoid them • Creative tactics and cutting-edge tools that inspire customers to take action • Essential information on cutting-edge technology
Author : Greg Grdodian
Publisher :
ISBN 13 : 9780692602287
Total Pages : 266 pages
Book Rating : 4.6/5 (22 download)
Download or read book Marketing AI(tm) written by Greg Grdodian and published by . This book was released on 2016-03-02 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Not long ago, the entire process of marketing was a human endeavor-driven by countless cases of trial and error as we learned from our human mistakes. The idea of sales automation, of artificial intelligence streamlining the marketing process, seemed like the stuff of science fiction or a far-off dream. But now the digital age is here, and with it, new technologies have paved the way for marketing opportunities we never thought possible. In Marketing AI(tm), innovative marketing executives Stevan Roberts and Greg Grdodian, both of Reach Marketing LLC, bring their decades of experience to the forefront to illustrate what artificial intelligence and automated marketing can do for your business. From gaining a thorough understanding of your customers to using an integrated lead life cycle program to effectively engaging with your audience for sustained revenue growth, this valuable guide showcases how the latest technology will coordinate every aspect of the marketing process-in ways that no conventional strategy can provide. In an era when creativity and simple data collection may not be enough to drive your business forward, Marketing AI delves into the true art and science of personalized multichannel marketing-including how these new technologies are increasing sales, promoting customer satisfaction, and helping companies stand out from the pack.
Author : John Jantsch
Publisher : Penguin
ISBN 13 : 1591844428
Total Pages : 258 pages
Book Rating : 4.5/5 (918 download)
Download or read book The Referral Engine written by John Jantsch and published by Penguin. This book was released on 2012-09-25 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends-it's an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire. Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers. Some of Jantsch's strategies include: -Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before-but the key is listening. -The sales team is the most important part of your marketing team. Salespeople are the company's main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical. -Educate your customers. Referrals are only helpful if they're given to the right people. Educate your customers about whom they should be talking to. The secret to generating referrals lies in understanding the "Customer Referral Cycle"-the way customers refer others to your company who, in turn, generate even more referrals. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine. This practical, smart, and original guide is essential reading for any company looking to grow without a fat marketing budget.
Author : Filipp Volnov
Publisher : Litres
ISBN 13 : 5046290227
Total Pages : 71 pages
Book Rating : 4.0/5 (462 download)
Download or read book Direct Marketing Automation Guide for Beginners. Increase online store revenue by implementing better automation flows written by Filipp Volnov and published by Litres. This book was released on 2024-04-10 with total page 71 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide dives into the most effective automated strategies for enhancing engagement and sales. Learn to craft impactful welcome flows, recover sales with cart abandonment tactics, and foster customer loyalty. Author combines case studies and actionable tips, offering a roadmap to successful marketing automation.
