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Author : Richard H. Stansfield
Publisher :
ISBN 13 :
Total Pages : 1088 pages
Book Rating : 4.:/5 (365 download)
Download or read book The Dartnell Advertising Manager's Handbook written by Richard H. Stansfield and published by . This book was released on 1985 with total page 1088 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David Bushko
Publisher : Dartnell Corporation
ISBN 13 : 9780850132496
Total Pages : 484 pages
Book Rating : 4.1/5 (324 download)
Download or read book Dartnell's Advertising Manager's Handbook written by David Bushko and published by Dartnell Corporation. This book was released on 1997-01-01 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: No other single volume on advertising management can match "Dartnell's Advertising Manager's Handbook" For comprehensive coverage, for attention to detail, for practical, applicable solutions to your advertising management problems and challenges. This highly prized handbook provides the new manager or seasoned pro with a solid basis for wise decisions in the field with timely information, case studies, and techniques. Chapters include: Strategy, Research, Creative Concept, Media, Copy, Design, Measurement, Communicating with Value, Human Resources, Global Advertising, and Advertising on the Internet.
Author : Sidney J. Levy
Publisher :
ISBN 13 : 9780850133141
Total Pages : 1462 pages
Book Rating : 4.1/5 (331 download)
Download or read book The Dartnell Marketing Manager's Handbook written by Sidney J. Levy and published by . This book was released on 1994-06 with total page 1462 pages. Available in PDF, EPUB and Kindle. Book excerpt: Regardless of your marketing management experience level, Dartnell's completely revised Marketing Manager's Handbook will guide you to create and executive winning marketing strategies. -- Contribution from 150 marketing experts on virtually every aspect of marketing. This handbook is the most comprehensive and practical guide available today about marketing management and how it's used. -- Organized into nine sections, this handbook is a comprehensive reference tool that offers a wonderful range of information and assistance to anyone who would better use contemporary marketing techniques to build their their business or their organization into all that it can possibly be. Whether you're looking for ways to organize your marketing staff, reward your employees, or determine sales rep's performance and job attitudes -- you will have at hand some of the best advice and ideas from experts in marketing management. If you're trying to: reach customers by market segmentation, determine customer wants and needs, develop an effective customer service strategy, go green, achieve brand dominance through customer learning, or determine strategic pricing -- you will learn to get the most out of each.
Author : Sidney J. Levy
Publisher : Irwin Professional Publishing
ISBN 13 : 9780850132038
Total Pages : 1432 pages
Book Rating : 4.1/5 (32 download)
Download or read book The Dartnell Marketing Manager's Handbook written by Sidney J. Levy and published by Irwin Professional Publishing. This book was released on 1994 with total page 1432 pages. Available in PDF, EPUB and Kindle. Book excerpt: The scope of marketing; Organizing and staffing the marketing function; Establishing marketing objectives/strategies; Marketing research; Developing the marketing plan; Putting the marketing plan into action for consumer products/services; Putting the marketing plan into action for business products/services; Promoting products and services; Global marketing.
Author : Steuart Henderson Britt
Publisher :
ISBN 13 :
Total Pages : 1293 pages
Book Rating : 4.:/5 (365 download)
Download or read book The Dartnell Marketing Manager's Handbook written by Steuart Henderson Britt and published by . This book was released on 1986 with total page 1293 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Cameron Aspley
Publisher :
ISBN 13 :
Total Pages : 1040 pages
Book Rating : 4.0/5 ( download)
Download or read book The Dartnell Sales Manager's Handbook written by John Cameron Aspley and published by . This book was released on 1965 with total page 1040 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Steuart Henderson Britt
Publisher :
ISBN 13 :
Total Pages : 1304 pages
Book Rating : 4.3/5 (97 download)
Download or read book The Dartnell Marketing Manager's Handbook written by Steuart Henderson Britt and published by . This book was released on 1983 with total page 1304 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lorna M. Daniells
Publisher : Univ of California Press
ISBN 13 : 9780520029460
Total Pages : 456 pages
Book Rating : 4.0/5 (294 download)
Download or read book Business Information Sources written by Lorna M. Daniells and published by Univ of California Press. This book was released on 1976-01-01 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotated bibliography and guide to sources of information on business and management - includes material reating to accounting, taxation, computers and management information systems, insurance, real estate business, marketing, personnel management, labour relations, etc.
Author : Dartnell Corporation
Publisher :
ISBN 13 :
Total Pages : 458 pages
Book Rating : 4.3/5 (243 download)
Download or read book The Dartnell Advertiser's Guide written by Dartnell Corporation and published by . This book was released on 1926 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 216 pages
Book Rating : 4.3/5 (243 download)
Download or read book The Dartnell Advertising Agency Guide written by and published by . This book was released on 1924 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 900 pages
Book Rating : 4.:/5 (318 download)
Download or read book The Dartnell Advertiser's Guide and Advertising Year Book written by and published by . This book was released on 1927 with total page 900 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 446 pages
Book Rating : 4.:/5 (891 download)
Download or read book The Dartnell Advertiser's Guide written by and published by . This book was released on 1926 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 460 pages
Book Rating : 4.:/5 (319 download)
Download or read book Dartnell Advertising Agency Guide written by and published by . This book was released on 1926 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David W Stewart
Publisher : Routledge
ISBN 13 : 1317274822
Total Pages : 382 pages
Book Rating : 4.3/5 (172 download)
Download or read book Accountable Marketing written by David W Stewart and published by Routledge. This book was released on 2016-02-05 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored and developed by the Marketing Accountability Standards Board (MASB), it provides a multi-disciplinary, international perspective on this topic of critical importance. Stewart and Gugel have curated the work of several leading marketing, finance and accounting professionals and academics on the topics of marketing accountability and financial reporting to create a volume that represents the best of MASB’s work over the last few years. The book not only emphasizes the importance of accountability in the marketing function, but also creates a dialogue among academics and practitioners about the importance of marketing in driving consistent growth in the organization, and the ways in which improved methods for measuring and forecasting contribute to the effectiveness of these marketing activities. This book marks the first-ever reference point for practicing professionals, faculty and students interested in marketing accountability, the development of standards for marketing reporting, and developing stronger linkages between marketing activities and outcomes, and the financial performance of the firm.
Author :
Publisher :
ISBN 13 :
Total Pages : 956 pages
Book Rating : 4.F/5 ( download)
Download or read book Marketing Information Guide written by and published by . This book was released on 1969 with total page 956 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Cameron Aspley
Publisher :
ISBN 13 :
Total Pages : 1008 pages
Book Rating : 4.:/5 (5 download)
Download or read book The Sales Manager's Handbook written by John Cameron Aspley and published by . This book was released on 1962 with total page 1008 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard H. Stansfield
Publisher :
ISBN 13 : 9780850130010
Total Pages : 1510 pages
Book Rating : 4.1/5 (3 download)
Download or read book The Dartnell Advertising Manager's Handbook written by Richard H. Stansfield and published by . This book was released on 1969 with total page 1510 pages. Available in PDF, EPUB and Kindle. Book excerpt:
