The Culture Of Market Penetration

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Culture Management

Author : Lukasz Wroblewski
Publisher : Logos Verlag Berlin GmbH
ISBN 13 : 3832543783
Total Pages : 197 pages
Book Rating : 4.8/5 (325 download)

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Book Synopsis Culture Management by : Lukasz Wroblewski

Download or read book Culture Management written by Lukasz Wroblewski and published by Logos Verlag Berlin GmbH. This book was released on 2017-01-30 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Dr Lukasz Wroblewski's book Culture Management: Strategy and Marketing Aspects clearly recognises that the pressures on the cultural sector in the 21st Century are greater than ever before. Based on robust academic research within a practical industry context, this book addresses all the key issues related to marketing strategy and planning for the cultural industries. It will be an invaluable tool for managers, policy-makers and all those working in the creative and cultural world, and will help them to develop sound strategies for the future." Dr Kim Lehman Tasmanian School of Business and Economics, University of Tasmania "Dr Wroblewski's book explains clearly what has changed to make the use of business models necessary, even in organizations which might have resisted in the past. Globalization has resulted in a population which understands and appreciates art and culture created in other countries. While it might be agreed that this is beneficial for society, it means that cultural arbitrators within a country no longer have the authority to dictate what is accepted as culture. Managers now understand that to gain the support of the public they must explain the benefits of consuming their cultural product." Dr Bonita M. Kolb Professor Emeritus of Lycoming College in Pennsylvania "A thoughtful and penetrating analysis of culture management addressing marketing strategies and cultural institutions. An important `must read' book for those involved in this exciting sector." Prof Adrian Payne University of UNSW Business School, University of New South Wales

Win from Within

Author : James Heskett
Publisher : Columbia University Press
ISBN 13 : 0231554826
Total Pages : 274 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis Win from Within by : James Heskett

Download or read book Win from Within written by James Heskett and published by Columbia University Press. This book was released on 2022-01-04 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is significant evidence that an effective organizational culture provides a major competitive edge—higher levels of employee and customer engagement and loyalty translate into higher growth and profits. Many business leaders know this, yet few are doing much to improve their organizations’ cultures. They are discouraged by misguided beliefs that an executive’s tenure and an organization’s attention span are too short for meaningful transformation. James Heskett provides a roadmap for achievable and fast-paced culture change. He demonstrates that an effective culture supplies the trust that makes managing change of all kinds easier. It provides a foundation on which changes in strategy can be based, and it’s a competitive edge that can’t easily be hacked or copied. Examining leading companies around the world, Heskett details how organizational culture makes employees more loyal, more productive, and more creative. He discusses how to quantify its effects in order to sell the notion of culture change to the organization and considers how to preserve an organization’s culture in the face of the trend toward remote work hastened by the COVID-19 pandemic. Showing how leadership can bring about significant changes in a surprisingly short time span, Win from Within offers a playbook for developing and deploying culture that enables outsized results. It is a groundbreaking demonstration of organizational culture’s role as a foundation for strategic success—and its measurable impact on the bottom line.

The Time Bind

Author : Arlie Russell Hochschild
Publisher : Macmillan
ISBN 13 : 0805044701
Total Pages : 354 pages
Book Rating : 4.8/5 (5 download)

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Book Synopsis The Time Bind by : Arlie Russell Hochschild

Download or read book The Time Bind written by Arlie Russell Hochschild and published by Macmillan. This book was released on 1997-05-15 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hochschild's groundbreaking study exposes our crunch-time world and reveals how, after the first shift at work and the second at home, comes the third, and hardest, shift of repairing the damage created by the first two.

The Culture Industry, Information and Capitalism

Author : C. Bolaño
Publisher : Springer
ISBN 13 : 1137480777
Total Pages : 409 pages
Book Rating : 4.1/5 (374 download)

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Book Synopsis The Culture Industry, Information and Capitalism by : C. Bolaño

Download or read book The Culture Industry, Information and Capitalism written by C. Bolaño and published by Springer. This book was released on 2015-04-28 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on Marxist theory and concepts, as well as on various theoretical contributions developed by prominent political economists, Bolaño develops a unique approach to understanding the culture industry, offering an interesting intervention in debates surrounding media and communication.

Proceedings of the 3rd International Conference on Economic Development and Business Culture (ICEDBC 2023)

Author : Shehnaz Tehseen
Publisher : Springer Nature
ISBN 13 : 9464632461
Total Pages : 821 pages
Book Rating : 4.4/5 (646 download)

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Book Synopsis Proceedings of the 3rd International Conference on Economic Development and Business Culture (ICEDBC 2023) by : Shehnaz Tehseen

Download or read book Proceedings of the 3rd International Conference on Economic Development and Business Culture (ICEDBC 2023) written by Shehnaz Tehseen and published by Springer Nature. This book was released on 2023-10-27 with total page 821 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book.The 3rd International Conference on Economic Development and Business Culture (ICEDBC 2023) will be held in Dali on June 30–July 2, 2023. ICEDBC 2023 is annual conference since 2021. It was held in Xiamen, Dali from 2021 to 2022. Every year, there are many attendees from Asia, Europe, America, etc., and quite a few well-known experts give plenary speeches. Business culture is an organic and important part of the social culture system, it is the comprehensive reflection and expression of national culture and modern consciousness in business behavior, and is formed under the influence of national culture and modern consciousness with modern business characteristics and group consciousness as well as the behavior norms generated by this consciousness. For business, one hand on the economy, the other on culture, will certainly promote China's business towards modernization in a big step. The day when business culture is flourishing is the day when business economy is flourishing. Business culture plays a fundamental and decisive role in economic development, providing adequate basic support and supporting services for business activities. Business culture regulates business behavior, regulates business relationships, and influences the way of thinking in economic operation. Business culture promotes economic development through the shaping of people's pattern realm, entrepreneurship and integrity spirit. Business culture plays the role of "adhesive, catalyst and lubricant" for economic development by constructing and practicing value creation in business management and business transactions. ICEDBC2023 aims to explore the role of business culture in promoting economic development and to thoroughly analyze how to use its economic functions more effectively. ICEDBC 2023 warmly invite you to participate in and look forward to seeing you in Dali, China.

Promotional Strategies and New Service Opportunities in Emerging Economies

Author : Nadda, Vipin
Publisher : IGI Global
ISBN 13 : 1522522077
Total Pages : 446 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Promotional Strategies and New Service Opportunities in Emerging Economies by : Nadda, Vipin

Download or read book Promotional Strategies and New Service Opportunities in Emerging Economies written by Nadda, Vipin and published by IGI Global. This book was released on 2017-01-10 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: Continuous improvements in emerging economies have created more opportunities for industrialization and rapid growth. This not only leads to higher standards in accounting and security regulations, but it increases the overall marketing efficiency. Promotional Strategies and New Service Opportunities in Emerging Economies is a key resource in the field of service marketing and promotions, service innovations, and branding in developing countries. Highlighting multidisciplinary studies on self-service technologies, sustainable consumption, and customer relation management, this publication is an ideal reference source for policy makers, academicians, practitioners, researchers, students, marketers, and government officials actively involved in the services industry.

Cultural Differences in a Globalizing World

Author : Michael Minkov
Publisher : Emerald Group Publishing
ISBN 13 : 0857246135
Total Pages : 316 pages
Book Rating : 4.8/5 (572 download)

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Book Synopsis Cultural Differences in a Globalizing World by : Michael Minkov

Download or read book Cultural Differences in a Globalizing World written by Michael Minkov and published by Emerald Group Publishing. This book was released on 2011-05-27 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains the relationship between national culture and national differences in crucially important phenomena, such as speed of economic growth, murder rates, and educational achievement. This book also explains differences in suicide rates, road death tolls, female inequality, happiness, and a number of other phenomena.

Local Economic and Employment Development (LEED) The Culture Fix Creative People, Places and Industries

Author : OECD
Publisher : OECD Publishing
ISBN 13 : 9264923667
Total Pages : 274 pages
Book Rating : 4.2/5 (649 download)

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Book Synopsis Local Economic and Employment Development (LEED) The Culture Fix Creative People, Places and Industries by : OECD

Download or read book Local Economic and Employment Development (LEED) The Culture Fix Creative People, Places and Industries written by OECD and published by OECD Publishing. This book was released on 2022-06-03 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cultural and creative sectors and industries are a significant source of jobs and income. They are a driver of innovation and creative skills, within cultural sectors and beyond. The report outlines international trends with new data, including at subnational scale.

The Development of the Cultural Industry in China

Author : Huilin Hu
Publisher : Springer Nature
ISBN 13 : 9811933553
Total Pages : 398 pages
Book Rating : 4.8/5 (119 download)

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Book Synopsis The Development of the Cultural Industry in China by : Huilin Hu

Download or read book The Development of the Cultural Industry in China written by Huilin Hu and published by Springer Nature. This book was released on 2022-10-26 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume addresses the rapid growth of China’s cultural industry and its significant cultural and economic impact on the country. It considers what exactly constitutes the cultural industry, defining the basis for discussions on issues as the internal tensions constraining China’s cultural industry development. It examines the place of culture and cultural industry in relation to China’s overall development, and what kinds of strategies, policies and concrete measures are most effective in promoting the industry’s growth, exploring the role of Government in Cultural Industrial Development.

Handbook of Cross-Cultural Marketing

Author : Erdener Kaynak
Publisher : Routledge
ISBN 13 : 1317957873
Total Pages : 392 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Handbook of Cross-Cultural Marketing by : Erdener Kaynak

Download or read book Handbook of Cross-Cultural Marketing written by Erdener Kaynak and published by Routledge. This book was released on 2014-04-08 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Going global can be risky business if you don't divest yourself of your ethnocentric thinking. You have to take into consideration your new market's language, work schedules, tastes, lifestyle choices, and cultural associations, and this is the book to help you do that! Handbook of Cross-Cultural Marketing shows you how to sensitize your marketing approaches to the cultural norms and taboos of other societies, as well as the importance of demonstrating an interest in and appreciation of different cultures. Designed to assist both American and foreign companies, Handbook of Cross-Cultural Marketing shows you how to increase your chance at success in international markets. It identifies and explains ten important aspects of culture that are essential to cross-cultural marketing to help you understand how underlying cultural beliefs govern the way marketing functions in different societies. It also gives you specific steps for developing cultural adaptation strategies in international marketing. To further your understanding of global marketing and fundamental marketing concepts, this comprehensive book discusses: real life examples of company successes and failures abroad attitudes toward middlemen in underdeveloped countries the advantages of foreign trade shows locating and using representatives, agents, and/or distributors in foreign countries the reception of different American products in different countries potential cultural pitfalls of primary data collecting techniques the role of time in various cultures setting standards for product performance A useful text for students and practitioners alike, Handbook of Cross-Cultural Marketing gives you hands-on strategies and advice for delving into different markets, using techniques that are respectful of individual cultures, and avoiding unnecessary mistakes that can occur if you don't take the initiative to get to know the culture of your new marketplace. Your outlook and beliefs are not the global norm, so read this book to find out how you can be successful with customers who are different from you in terms of motivation, values, beliefs, and outlook.

Real-Time Marketing for Business Growth

Author : Monique Reece
Publisher : Pearson Education
ISBN 13 : 0137081359
Total Pages : 807 pages
Book Rating : 4.1/5 (37 download)

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Book Synopsis Real-Time Marketing for Business Growth by : Monique Reece

Download or read book Real-Time Marketing for Business Growth written by Monique Reece and published by Pearson Education. This book was released on 2010-03-25 with total page 807 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, one of the world’s leading business consultants offers you a complete blueprint for igniting profitable, sustainable growth in your company. Monique Reece introduces the proven, start-to-finish “PRAISE” process that builds growth through six interrelated steps: Purpose, Research, Analyze, Implement, Strategize, and Evaluate/Execute. She demonstrates how to use fast, agile real-time planning techniques that are tightly integrated with execution as part of day-to-day operations... how to clarify your company’s purpose, value to customers, and most attractive opportunities... how to fix problems in sales and marketing that have persisted for decades, and finally measure the real value of marketing... how to combine the best traditional marketing techniques with the latest best practices for using social media... how to systematically and continually improve customer experience and lifetime value. Reece’s techniques have been proven with hundreds of companies over the past two decades – companies ranging from startups to intrapreneurial divisions of the world’s largest Fortune 500 firms. They work – and with her guidance, they will work for you, too.

How Brands Grow

Author : Byron Sharp
Publisher : OUP Australia & New Zealand
ISBN 13 : 9780195573565
Total Pages : 246 pages
Book Rating : 4.5/5 (735 download)

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Book Synopsis How Brands Grow by : Byron Sharp

Download or read book How Brands Grow written by Byron Sharp and published by OUP Australia & New Zealand. This book was released on 2010-03-11 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

Market Entry into the USA

Author : Ralf Drews
Publisher : Springer
ISBN 13 : 3319171240
Total Pages : 139 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Market Entry into the USA by : Ralf Drews

Download or read book Market Entry into the USA written by Ralf Drews and published by Springer. This book was released on 2015-08-05 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book connects a buying psychology driven by American beliefs and values with a company’s go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. The book also addresses the reasons behind these differences and therefore begins with a detailed cultural comparison of the United States and Europe, and assessments of how these characteristics impact their respective markets and customer behavior differently. Another aspect that sets this book apart is that it argues for sound decision-making processes as the first priority in any international business strategy. Readers are provided detailed insights into the variables a European company needs to understand before it makes its “go/no-go” decision, along with the tools needed to evaluate the probability of success and the risks of going to market. Once a company decides to enter the US market, the book then offers a highly customer-centric approach to developing and executing an effective market strategy.

Handbook on Cross-Cultural Marketing

Author : Glen H. Brodowsky
Publisher : Edward Elgar Publishing
ISBN 13 : 1788978544
Total Pages : 304 pages
Book Rating : 4.7/5 (889 download)

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Book Synopsis Handbook on Cross-Cultural Marketing by : Glen H. Brodowsky

Download or read book Handbook on Cross-Cultural Marketing written by Glen H. Brodowsky and published by Edward Elgar Publishing. This book was released on 2020-09-25 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook suggests future directions for cross-cultural marketing research in a rapidly evolving global environment. It builds upon existing models and topics and addresses the methodological challenges of cross-cultural research and provides applied examples spanning various methodologies as well as industry sectors and country settings. In addition, contributors present new paradigms for future research.

Marketing Management

Author : Luca M. Visconti
Publisher : Routledge
ISBN 13 : 1351358820
Total Pages : 698 pages
Book Rating : 4.3/5 (513 download)

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Book Synopsis Marketing Management by : Luca M. Visconti

Download or read book Marketing Management written by Luca M. Visconti and published by Routledge. This book was released on 2020-05-04 with total page 698 pages. Available in PDF, EPUB and Kindle. Book excerpt: Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural concepts and frameworks accessible and in discussing how to use them, this edited textbook goes beyond the identification of historical, sociocultural, and political factors impinging upon consumer cultures and their effects on market outcomes. This fully updated and restructured new edition provides two new introductory chapters on culture and marketing practice and improved pedagogy, to give a deeper understanding of how culture pervades consumption and marketing phenomena; the way market meanings are made, circulated, and negotiated; and the environmental, ethical, experiential, social, and symbolic implications of consumption and marketing. The authors highlight the benefits that managers can reap from applying interpretive cultural approaches across the realm of strategic marketing activities including: market segmentation, product and brand positioning, market research, pricing, product development, advertising, and retail distribution. Global contributions are grounded in the authors’ primary research with a range of companies including Cadbury’s Flake, Dior, Dove, General Motors, HOM, Hummer, Kjaer Group, Le Bon Coin, Mama Shelter, Mecca Cola, Prada, SignBank, and the Twilight community. This edited volume, which compiles the work of 58 scholars from 14 countries, delivers a truly innovative, multinationally focused marketing management textbook. Marketing Management: A Cultural Perspective is a timely and relevant learning resource for marketing students, lecturers, and managers across the world.

Global Marketing and Advertising

Author : Marieke K. de Mooij
Publisher : SAGE
ISBN 13 : 1412970415
Total Pages : 345 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Global Marketing and Advertising by : Marieke K. de Mooij

Download or read book Global Marketing and Advertising written by Marieke K. de Mooij and published by SAGE. This book was released on 2010 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Third Edition of the bestseller is packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter.

Setting Agendas in Cultural Markets

Author : Philemon Bantimaroudis
Publisher : Routledge
ISBN 13 : 1317371011
Total Pages : 291 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis Setting Agendas in Cultural Markets by : Philemon Bantimaroudis

Download or read book Setting Agendas in Cultural Markets written by Philemon Bantimaroudis and published by Routledge. This book was released on 2017-04-28 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book draws on agenda setting theory to examine how cultural organizations relate to media in order to increase their visibility, valence, and eventually build their public image. Most organizations have a keen interest in their symbolic presence, as their media visibility influences public knowledge, perceptions and even behaviors. Diminished public funding, in combination with the global proliferation of cultural entities, creates a competitive environment, leading to a transformation of cultural industries. In the book, several questions are under scrutiny: How do cultural organizations acquire symbolic significance? How do they become prominent in media content? Which mechanisms and processes should be examined by cultural managers as they set out to achieve salience? Is there a relationship between media and public salience? In other words, if an organization becomes symbolically prominent, in what ways is the public influenced, both in terms of perceptions as well as behaviors?