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The Culturally Customized Website
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Book Synopsis The Culturally Customized Web Site by : Nitish Singh
Download or read book The Culturally Customized Web Site written by Nitish Singh and published by Routledge. This book was released on 2005 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a methodology to achieve cultural customization in international web site design. A tool for helping executives successfully localize their web sites for countries and cultures around the world. Accessible to readers at various levels.
Book Synopsis Localization Strategies for Global E-Business by : Nitish Singh
Download or read book Localization Strategies for Global E-Business written by Nitish Singh and published by Cambridge University Press. This book was released on 2012 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web. This book provides a comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success.
Book Synopsis HCI in Business by : Fiona Fui-Hoon Nah
Download or read book HCI in Business written by Fiona Fui-Hoon Nah and published by Springer. This book was released on 2015-07-20 with total page 796 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume constitutes the refereed proceedings of the Second International Conference on HCI in Business, HCIB 2015, held as part of the 17th International Conference on Human-Computer Interaction, HCII 2015, which took place in Los Angeles, CA, USA, in August 2015. HCII 2015 received a total of 4843 submissions, of which 1462 papers and 246 posters were accepted for publication after a careful reviewing process. The papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. They thoroughly cover the entire field of human-computer interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The 72 papers presented in this volume address the following topics: social media for business, enterprise systems, business and gamification, analytics, visualization and decision- making, industry, academia, innovation, and market.
Download or read book Multilingual written by and published by . This book was released on 2007 with total page 778 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Handbook of Research on International Advertising by : Shintaro Okazaki
Download or read book Handbook of Research on International Advertising written by Shintaro Okazaki and published by Edward Elgar Publishing. This book was released on 2012-01-01 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Almost 50 of the leading researchers, teachers and thought leaders have come together to brilliantly cover the complex and evolving field of international advertising research. From culture to methodologies to the newest in digital approaches, international advertising research has never gotten as compete coverage as found in this one volume.' – Don E. Schultz, Northwestern University, US 'An excellent book for international marketing scholars and advertising executives that focuses on the complexity of making advertising decisions in a global world. The contributors identify how international advertising perspectives are being transformed by such changes as the emergence of social media, rise of BRIC countries, and increasing concern for localization of advertising. Confident in predictions and bold in recommendations, this book is written with ambition, scope, and verve that sets it apart from the usual advertising books.' – Subhash C. Jain, University of Connecticut, US The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas in international advertising. It incorporates those visions and insights into areas that have seldom been touched in prior international advertising research, such as research in digital media, retrospective research, cultural psychology, and innovative methodologies. Forming a major reference tool, the Handbook provides comprehensive coverage of the area, including entries on: theoretical advances in international advertising research, culture and its impact on advertising effectiveness, online media strategy in global advertising, methodological issues in international advertising, effectiveness of specific creative techniques, global advertising agencies, international perspectives of corporate reputation, transnational trust, global consumer cultural positioning, and performance of integrated marketing communications, among others. Researchers, students and practitioners in the fields of marketing, advertising, communication, and media management will find this important and stimulating resource invaluable.
Download or read book Digital Marketing written by Dave Chaffey and published by Pearson UK. This book was released on 2019-02-05 with total page 614 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its seventh edition, 'Digital Marketing' provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals.
Book Synopsis Translation and Web Localization by : Miguel A. Jimenez-Crespo
Download or read book Translation and Web Localization written by Miguel A. Jimenez-Crespo and published by Routledge. This book was released on 2013-11-07 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Web localization is a cognitive, textual, communicative and technological process by which interactive web texts are modified to be used by audiences in different sociolinguistic contexts. Translation and Web Localization provides an in-depth and comprehensive overview into this emerging field of study. The book covers the key areas and main theoretical and practical approaches of the subject, rather than a step by step practical guide. Topics covered include the often controversial definition of localization, how the process develops, what constitutes a text in this process, digital genre theory and its implications, and how to conduct research or training in this field. The book concludes with a look into the dynamic nature of web localization and the forces, such as crowdsourcing, that are reshaping web localization and translation as we know it. In light of the deep changes brought by the Internet, Translation and Web Localization is an indispensable book for researchers, postgraduate and advanced undergraduate students of translation studies, as well as practitioners and researchers in related fields such as computational linguistics, applied linguistics, Internet linguistics, digital genre theory and web development.
Book Synopsis The Routledge Handbook of Translation and Globalization by : Esperança Bielsa
Download or read book The Routledge Handbook of Translation and Globalization written by Esperança Bielsa and published by Routledge. This book was released on 2020-12-30 with total page 710 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first handbook to provide a comprehensive coverage of the main approaches that theorize translation and globalization, offering a wide-ranging selection of chapters dealing with substantive areas of research. The handbook investigates the many ways in which translation both enables globalization and is inevitably transformed by it. Taking a genuinely interdisciplinary approach, the authors are leading researchers drawn from the social sciences, as well as from translation studies. The chapters cover major areas of current interdisciplinary interest, including climate change, migration, borders, democracy and human rights, as well as key topics in the discipline of translation studies. This handbook also highlights the increasing significance of translation in the most pressing social, economic and political issues of our time, while accounting for the new technologies and practices that are currently deployed to cope with growing translation demands. With five sections covering key concepts, people, culture, economics and politics, and a substantial introduction and conclusion, this handbook is an indispensable resource for students and researchers of translation and globalization within translation and interpreting studies, comparative literature, sociology, global studies, cultural studies and related areas.
Book Synopsis English as a Scientific and Research Language by : Ramón Plo Alastrué
Download or read book English as a Scientific and Research Language written by Ramón Plo Alastrué and published by Walter de Gruyter GmbH & Co KG. This book was released on 2015-07-31 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines the role of English in academic and research settings in Europe and provides recommendations on the challenges posed by the dominance of English over national languages as languages of science and research dissemination; the need for language support for academics that need to disseminate their research in English; and the effect of past and present language policies.
Book Synopsis Usability Testing Essentials by : Carol M. Barnum
Download or read book Usability Testing Essentials written by Carol M. Barnum and published by Elsevier. This book was released on 2010-10-29 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: Usability Testing Essentials provides readers with the tools and techniques needed to begin usability testing or to advance their knowledge in this area. The book begins by presenting the essentials of usability testing, which include focusing on the user and not the product; knowing when to conduct small or large studies; and thinking of usability as hill climbing. It then reviews testing options and places usability testing into the context of a user-centered design (UCD). It goes on to discuss the planning, preparation, and implementation of a usability test. The remaining chapters cover the analysis and reporting of usability test findings, and the unique aspects of international usability testing. This book will be useful to anyone else involved in the development or support of any type of product, such as software or web developers, engineers, interaction designers, information architects, technical communicators, visual or graphic designers, trainers, user-assistance specialists, and instructional technologists. - Provides a comprehensive, step-by-step guide to usability testing, a crucial part of every product's development - The fully updated four-color edition now features important usability issues such as international testing, persona creation, remote testing, and accessibility - Follow-up to Usability Testing and Research (9780205315192, Longman, 2001), winner of the highest-level award from the Society for Technical Communication
Book Synopsis Content Audits and Inventories by : Paula Ladenburg Land
Download or read book Content Audits and Inventories written by Paula Ladenburg Land and published by XML Press. This book was released on 2014-10-04 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful content strategy projects start with a thorough assessment of the current state of all content assets: their quantity, type, and quality. Beginning with a data-rich content inventory and layering in a qualitative assessment, the audit process allows content owners and business stakeholders to make informed decisions. Content Audits and Inventories, by veteran content strategist Paula Land, shows you how to begin with an inventory, scope and plan an audit, evaluate content against business and user goals, and move forward with a set of useful, actionable insights. This practical, tactic-filled handbook walks you through setting up and running an inventory using an automated tool, setting the stage for a successful audit. Specific audit tactics addressed include auditing for content quality, performance, global considerations, and legal and regulatory issues. You will also learn how to do a competitive audit and incorporate personas into an audit. Tips on presenting audit results to stakeholders will help you deliver effective strategies.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1466649801 Total Pages :1740 pages Book Rating :4.4/5 (666 download)
Book Synopsis Cross-Cultural Interaction: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources
Download or read book Cross-Cultural Interaction: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2014-01-31 with total page 1740 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a globalized society, individuals in business, government, and a variety of other fields must frequently communicate and work with individuals of different cultures and backgrounds. Effectively bridging the culture gap is critical to success in such scenarios. Cross-Cultural Interaction: Concepts, Methodologies, Tools, and Applications explores contemporary research and historical perspectives on intercultural competencies and transnational organizations. This three-volume compilation will present a compendium of knowledge on cultural diversity and the impact this has on modern interpersonal interactions. Within these pages, a variety of researchers, scholars, professionals, and leaders who interact regularly with the global society will find useful insight and fresh perspectives on the field of cross-cultural interaction.
Book Synopsis Localization in Translation by : Miguel A. Jiménez-Crespo
Download or read book Localization in Translation written by Miguel A. Jiménez-Crespo and published by Taylor & Francis. This book was released on 2024-05-31 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Localization is everywhere in our digital world, from apps to websites or games. Our interconnected digital world functions in part thanks to invisible localization processes that allow global users to engage with all sorts of digital content and products. This textbook presents a comprehensive overview of the main theoretical, practical, and methodological issues related to localization, the technological, textual, communicative, and cognitive process by which interactive digital texts are prepared to be used in contexts other than those of production. Localization in Translation provides an interdisciplinary introduction to the main practical and theoretical issues involved in localizing software, web, video games, and apps. It discusses the many technological, cultural, linguistic, quality, economic, accessibility, and user-reception issues related to the different localization types. It also provides an updated overview of localization in an ever-changing technological landscape marked by advances in neural machine translation and AI. Each chapter includes a basic summary, key questions, a final section with discussion and assignments, as well as additional readings. Online resources with additional questions and assignments are included on the Routledge Translation Studies portal. This is the essential textbook for advanced undergraduates and graduates in translation studies and translation professionals engaged in localization practice.
Book Synopsis Culture Your Culture by : Karen Jaw-Madson
Download or read book Culture Your Culture written by Karen Jaw-Madson and published by Emerald Group Publishing. This book was released on 2018-06-14 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Culture Your Culture is the comprehensive guide to Design of Work Experience, an innovative (and much needed) framework for the design and implementation of culture, people strategies, organizational change, and designed experiences that enable both business and people thrive.
Book Synopsis Web Technologies: Concepts, Methodologies, Tools, and Applications by : Tatnall, Arthur
Download or read book Web Technologies: Concepts, Methodologies, Tools, and Applications written by Tatnall, Arthur and published by IGI Global. This book was released on 2009-10-31 with total page 2699 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the technological advancement of mobile devices, social networking, and electronic services, Web technologies continues to play an ever-growing part of the global way of life, incorporated into cultural, economical, and organizational levels. Web Technologies: Concepts, Methodologies, Tools, and Applications (4 Volume) provides a comprehensive depiction of current and future trends in support of the evolution of Web information systems, Web applications, and the Internet. Through coverage of the latest models, concepts, and architectures, this multiple-volume reference supplies audiences with an authoritative source of information and direction for the further development of the Internet and Web-based phenomena.
Book Synopsis Bioinspired Strategic Design by : Daniel J. Finkenstadt
Download or read book Bioinspired Strategic Design written by Daniel J. Finkenstadt and published by CRC Press. This book was released on 2024-07-09 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizations are commonly thrust into hostile operating environments where they are required to make strategic decisions that involve significant and costly tradeoffs. Such hostile environments may be endemic such as an economic recession or idiosyncratic such as a predatory action by an adversary. Many features of such hostile environments parallel those of living organisms that also demonstrate fine-tuned strategies to improve their survivability under adverse conditions. How can organizations use these “bioinspired strategies” to survive, and even potentially innovate? This book shows that the same three capabilities essential for the survival of living organisms in harsh environments – efficiency, resilience, and prominence – are also critical for organizations in their process of navigating through their own hostile environments. Throughout the book, the authors provide organizational executives with a systematic framework for thinking about strategic decision-making in a hostile environment leaning on analysis of real-world cases to draw out ontologies and methods for guiding their teams through disruptions, change management, innovation, and process improvements. In the first part, organizations are provided with a systematic approach to analyzing three survivability influences – forces, resources, and observers and their interrelationships. While all three influences are active across all organisms (and organizations), the exact nature of their interrelationship and the significance of each influence are unique to every organism (or organization). The framework helps organizations nail down the specific features of their operating environment that can help or hinder survivability by analyzing the three influences. Organizations can respond to external influences by developing three-pronged capabilities – efficiency, resilience, and prominence (ERP) – that respond to the three survivability influences. Organizations often struggle with identifying the appropriate strategies to apply under different conditions. Fortunately, nature provides several mechanisms that can be analogically applied to guide business strategies. The book contains many illustrations and examples of strategic principles observed among living organisms that can help an organization develop ERP capability. Finally, the book introduces seven strategic design heuristics – Combination, Elimination, Separation, Segmentation, Replication, Dynamics, and Maximization – observed in a living system that can be flexibly utilized to generate ideas to achieve strategic ends.
Book Synopsis Design, User Experience, and Usability by : Aaron Marcus
Download or read book Design, User Experience, and Usability written by Aaron Marcus and published by Springer Nature. This book was released on with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt:
