The Culturally Customized Website

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The Culturally Customized Web Site

Author : Nitish Singh
Publisher : Routledge
ISBN 13 : 1136358536
Total Pages : 177 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis The Culturally Customized Web Site by : Nitish Singh

Download or read book The Culturally Customized Web Site written by Nitish Singh and published by Routledge. This book was released on 2005-04-18 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Culturally Customized Web Site, Nitish Singh and Arun Pereira focus on cultural aspects of international website design, honing in on three objectives: * First, to present a review and survey results on standardization/localization issues on the web * Second, to present a scientifically tested framework to design culturally adapted international websites, and provide marketers and web designers with practical web localization tools * Third, to show readers the power and effectiveness of culturally customized websites This is the first book to address the issue of website standardization, localization—or what the authors refer to as “cultural customization”. Little evidence has been accumulated to show whether international consumers prefer to browse and buy from standardized global websites or websites adapted to local cultures. The Culturally Customized Web Site provides insights into whether the web is a culturally neutral medium of communication or a medium impregnated with cultural values. Also presented is empirical evidence as to whether local consumers prefer standardized websites or websites adapted to their culture. Visit www.theculturallycustomizedwebsite.com

The Culturally Customized Web Site

Author : Nitish Singh
Publisher : Routledge
ISBN 13 : 0750678496
Total Pages : 178 pages
Book Rating : 4.7/5 (56 download)

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Book Synopsis The Culturally Customized Web Site by : Nitish Singh

Download or read book The Culturally Customized Web Site written by Nitish Singh and published by Routledge. This book was released on 2005 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a methodology to achieve cultural customization in international web site design. A tool for helping executives successfully localize their web sites for countries and cultures around the world. Accessible to readers at various levels.

The Culturally Customized Website

Author : Sabine Picout
Publisher : GRIN Verlag
ISBN 13 : 3656099308
Total Pages : 69 pages
Book Rating : 4.6/5 (56 download)

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Book Synopsis The Culturally Customized Website by : Sabine Picout

Download or read book The Culturally Customized Website written by Sabine Picout and published by GRIN Verlag. This book was released on 2012 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studienarbeit aus dem Jahr 2006 im Fachbereich Dolmetschen / Übersetzen, Note: sehr gut, Leopold-Franzens-Universität Innsbruck (Translationswissenschaften), Sprache: Deutsch, Abstract: "Customizing" (von engl. to customize = anpassen) wird definiert als "kundespezifische Anpassung einer Standardsoftware an die Bedürfnisse einer Kundenorganisation". Das Customizing erfolgt durch Programmänderungen (Individualprogrammierungen) oder durch Setzen von Parametern, die Umfang und Aussehen (Konfigurierung) oder das Verhalten und die Ergebnisse (Parametrisierung) einer Standardsoftware beeinflussen. Weltweit tätige Unternehmen müssen mit ihren Webseiten Menschen aus unterschiedlichsten Kulturen ansprechen. Die Überzeugungskraft einer Webseite, jedoch auch von globalen Marken stehen in Zusammenhang mit der Kultur, denn diese wirkt sich wiederum darauf aus, wie der Einzelne Informationen wahrnimmt, verarbeitet und interpretiert. Kulturelle Rahmenbedingungen, die einen Menschen umgeben, müssen daher unbedingt in die Überlegungen rund um die Gestaltung einer Webseite miteinbezogen werden. Um einen zufriedenstellenden WebROI (d.h. return in investment) und eine möglichst hohe Konversionsrate (d.h. prozentuales Verhältnis zwischen Klicks auf einen Link und danach getätigten Käufen) zu erzielen, ist selbst bei globalen Marken das Customizing der entsprechenden Webseite äußerst vorteilhaft, da nur so maximale Kundenzufriedenheit, Kundenbindung sowie ein angenehmes Surf-Vergnügen gewährleistet wird. In der folgenden Arbeit wird anhand von Beispielen veranschaulicht, wie die drei Kernfaktoren von Kultur, nämlich Wahrnehmung, Symbolik und Verhalten, sich auf die Akzeptanz von Webseiten auswirken und werden damit verbundene Probleme beleuchtet.

Localization Strategies for Global E-Business

Author : Nitish Singh
Publisher : Cambridge University Press
ISBN 13 : 1107008891
Total Pages : 347 pages
Book Rating : 4.1/5 (7 download)

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Book Synopsis Localization Strategies for Global E-Business by : Nitish Singh

Download or read book Localization Strategies for Global E-Business written by Nitish Singh and published by Cambridge University Press. This book was released on 2012 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web. This book provides a comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success.

Piety in Pieces

Author : Kathryn M. Rudy
Publisher : Open Book Publishers
ISBN 13 : 1783742364
Total Pages : 226 pages
Book Rating : 4.7/5 (837 download)

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Book Synopsis Piety in Pieces by : Kathryn M. Rudy

Download or read book Piety in Pieces written by Kathryn M. Rudy and published by Open Book Publishers. This book was released on 2016-09-26 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Medieval manuscripts resisted obsolescence. Made by highly specialised craftspeople (scribes, illuminators, book binders) with labour-intensive processes using exclusive and sometimes exotic materials (parchment made from dozens or hundreds of skins, inks and paints made from prized minerals, animals and plants), books were expensive and built to last. They usually outlived their owners. Rather than discard them when they were superseded, book owners found ways to update, amend and upcycle books or book parts. These activities accelerated in the fifteenth century. Most manuscripts made before 1390 were bespoke and made for a particular client, but those made after 1390 (especially books of hours) were increasingly made for an open market, in which the producer was not in direct contact with the buyer. Increased efficiency led to more generic products, which owners were motivated to personalise. It also led to more blank parchment in the book, for example, the backs of inserted miniatures and the blanks ends of textual components. Book buyers of the late fourteenth and throughout the fifteenth century still held onto the old connotations of manuscripts—that they were custom-made luxury items—even when the production had become impersonal. Owners consequently purchased books made for an open market and then personalised them, filling in the blank spaces, and even adding more components later. This would give them an affordable product, but one that still smacked of luxury and met their individual needs. They kept older books in circulation by amending them, attached items to generic books to make them more relevant and valuable, and added new prayers with escalating indulgences as the culture of salvation shifted. Rudy considers ways in which book owners adjusted the contents of their books from the simplest (add a marginal note, sew in a curtain) to the most complex (take the book apart, embellish the components with painted decoration, add more quires of parchment). By making sometimes extreme adjustments, book owners kept their books fashionable and emotionally relevant. This study explores the intersection of codicology and human desire. Rudy shows how increased modularisation of book making led to more standardisation but also to more opportunities for personalisation. She asks: What properties did parchment manuscripts have that printed books lacked? What are the interrelationships among technology, efficiency, skill loss and standardisation?

HCI in Business

Author : Fiona Fui-Hoon Nah
Publisher : Springer
ISBN 13 : 3319208950
Total Pages : 796 pages
Book Rating : 4.3/5 (192 download)

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Book Synopsis HCI in Business by : Fiona Fui-Hoon Nah

Download or read book HCI in Business written by Fiona Fui-Hoon Nah and published by Springer. This book was released on 2015-07-20 with total page 796 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume constitutes the refereed proceedings of the Second International Conference on HCI in Business, HCIB 2015, held as part of the 17th International Conference on Human-Computer Interaction, HCII 2015, which took place in Los Angeles, CA, USA, in August 2015. HCII 2015 received a total of 4843 submissions, of which 1462 papers and 246 posters were accepted for publication after a careful reviewing process. The papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. They thoroughly cover the entire field of human-computer interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The 72 papers presented in this volume address the following topics: social media for business, enterprise systems, business and gamification, analytics, visualization and decision- making, industry, academia, innovation, and market.

Handbook of Research on International Advertising

Author : Shintaro Okazaki
Publisher : Edward Elgar Publishing
ISBN 13 : 1781001049
Total Pages : 577 pages
Book Rating : 4.7/5 (81 download)

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Book Synopsis Handbook of Research on International Advertising by : Shintaro Okazaki

Download or read book Handbook of Research on International Advertising written by Shintaro Okazaki and published by Edward Elgar Publishing. This book was released on 2012-01-01 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Almost 50 of the leading researchers, teachers and thought leaders have come together to brilliantly cover the complex and evolving field of international advertising research. From culture to methodologies to the newest in digital approaches, international advertising research has never gotten as compete coverage as found in this one volume.' – Don E. Schultz, Northwestern University, US 'An excellent book for international marketing scholars and advertising executives that focuses on the complexity of making advertising decisions in a global world. The contributors identify how international advertising perspectives are being transformed by such changes as the emergence of social media, rise of BRIC countries, and increasing concern for localization of advertising. Confident in predictions and bold in recommendations, this book is written with ambition, scope, and verve that sets it apart from the usual advertising books.' – Subhash C. Jain, University of Connecticut, US The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas in international advertising. It incorporates those visions and insights into areas that have seldom been touched in prior international advertising research, such as research in digital media, retrospective research, cultural psychology, and innovative methodologies. Forming a major reference tool, the Handbook provides comprehensive coverage of the area, including entries on: theoretical advances in international advertising research, culture and its impact on advertising effectiveness, online media strategy in global advertising, methodological issues in international advertising, effectiveness of specific creative techniques, global advertising agencies, international perspectives of corporate reputation, transnational trust, global consumer cultural positioning, and performance of integrated marketing communications, among others. Researchers, students and practitioners in the fields of marketing, advertising, communication, and media management will find this important and stimulating resource invaluable.

Multilingual

Author :
Publisher :
ISBN 13 :
Total Pages : 778 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Multilingual by :

Download or read book Multilingual written by and published by . This book was released on 2007 with total page 778 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Sense and Essence

Author : Birgit Meyer
Publisher : Berghahn Books
ISBN 13 : 1785339419
Total Pages : 350 pages
Book Rating : 4.7/5 (853 download)

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Book Synopsis Sense and Essence by : Birgit Meyer

Download or read book Sense and Essence written by Birgit Meyer and published by Berghahn Books. This book was released on 2018-07-01 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contrary to popular perceptions, cultural heritage is not given, but constantly in the making: a construction subject to dynamic processes of (re)inventing culture within particular social formations and bound to particular forms of mediation. Yet the appeal of cultural heritage often rests on its denial of being a fabrication, its promise to provide an essential ground to social-cultural identities. Taking this paradoxical feature as a point of departure, and anchoring the discussion to two heuristic concepts—the "politics of authentication" and "aesthetics of persuasion"—the chapters herein explore how this tension is central to the dynamics of heritage formation worldwide.

User-Centered Design Stories

Author : Carol Righi
Publisher : Elsevier
ISBN 13 : 0080481558
Total Pages : 688 pages
Book Rating : 4.0/5 (84 download)

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Book Synopsis User-Centered Design Stories by : Carol Righi

Download or read book User-Centered Design Stories written by Carol Righi and published by Elsevier. This book was released on 2010-07-27 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt: User-Centered Design Stories is the first user-centered design casebook with cases covering the key tasks and issues facing UCD practitioners today. Intended for both students and practitioners, this book follows the Harvard Case study method, where the reader is placed in the role of the decision-maker in a real-life professional situation. In this book, the reader is asked to analyze dozens of UCD work situations and propose solutions for the problem set. The problems posed in the cases cover a wide variety of key tasks and issues faced by practitioners, including those related to organizational/managerial topics, UCD methods and processes, and technical/ project issues. The benefit of the casebook and its organization is that it offers new practitioners (as well as experienced practitioners working in new settings) valuable practice in decision-making that cannot be obtained by simply reading a book or attending a seminar. The first User-Centered Design Casebook, with cases covering the key tasks and issues facing UCD practitioners today. Each chapter based on real world cases with complex problems, giving readers as close to a real-world experience as possible. Offers "the things you don't learn in school," such as innovative and hybrid solutions that were actually used on the problems discussed.

Universal Access in Human–Computer Interaction. Design and Development Approaches and Methods

Author : Margherita Antona
Publisher : Springer
ISBN 13 : 3319587064
Total Pages : 587 pages
Book Rating : 4.3/5 (195 download)

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Book Synopsis Universal Access in Human–Computer Interaction. Design and Development Approaches and Methods by : Margherita Antona

Download or read book Universal Access in Human–Computer Interaction. Design and Development Approaches and Methods written by Margherita Antona and published by Springer. This book was released on 2017-06-28 with total page 587 pages. Available in PDF, EPUB and Kindle. Book excerpt: The three-volume set LNCS 10277-10279 constitutes the refereed proceedings of the11th International Conference on Universal Access in Human-Computer Interaction, UAHCI 2017, held as part of the 19th International Conference on Human-Computer Interaction, HCII 2017, in Vancouver, BC, Canada in July 2017, jointly with 14 other thematically similar conferences. The total of 1228 papers presented at the HCII 2017 conferences were carefully reviewed and selected from 4340 submissions. The papers included in the three UAHCI 2017 volumes address the following major topics: Design for All Methods and Practice; Accessibility and Usability Guidelines and Evaluation; User and Context Modelling and Monitoring and Interaction Adaptation; Design for Children; Sign Language Processing; Universal Access to Virtual and Augmented Reality; Non Visual and Tactile Interaction; Gesture and Gaze-Based Interaction; Universal Access to Health and Rehabilitation; Universal Access to Education and Learning; Universal Access to Mobility; Universal Access to Information and Media; and Design for Quality of Life Technologies.

Persuasion in Tourism Discourse

Author : Elena Manca
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443855588
Total Pages : 196 pages
Book Rating : 4.4/5 (438 download)

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Book Synopsis Persuasion in Tourism Discourse by : Elena Manca

Download or read book Persuasion in Tourism Discourse written by Elena Manca and published by Cambridge Scholars Publishing. This book was released on 2016-12-14 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism is more than just a leisure or professional activity; it can be considered the representation and discovery of the cultural identity of a country. The concepts and the words which are selected to promote a tourist destination, as well as the accompanying images and the way these modes of communication are organized in a website, inevitably reflect more than just a promotional aim. They mainly represent those social and cultural choices which are peculiar to each country and to each culture, and which are, for this reason, particularly worth investigating. This book proposes an original approach to the study of tourism discourse by combining several methodologies and models: Halliday’s systemic functional grammar; Kress and van Leeuwen’s visual grammar; the AIDA model; the corpus linguistics approach; Hall and Hofstede’s models; and the theories of the universals of translation. The result of this new and complex methodological approach is a detailed linguistic and socio-cultural overview of the most common strategies of persuasion adopted in the tourism discourses of countries such as Italy, Great Britain and Australia. This book will be useful for academics working in the field of multimodal analysis, corpus linguistics, cross-cultural marketing, and cross-cultural studies, and for students of tourism, communication, and marketing studies.

Ambitious Science Teaching

Author : Mark Windschitl
Publisher : Harvard Education Press
ISBN 13 : 1682531643
Total Pages : 455 pages
Book Rating : 4.6/5 (825 download)

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Book Synopsis Ambitious Science Teaching by : Mark Windschitl

Download or read book Ambitious Science Teaching written by Mark Windschitl and published by Harvard Education Press. This book was released on 2020-08-05 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2018 Outstanding Academic Title, Choice Ambitious Science Teaching outlines a powerful framework for science teaching to ensure that instruction is rigorous and equitable for students from all backgrounds. The practices presented in the book are being used in schools and districts that seek to improve science teaching at scale, and a wide range of science subjects and grade levels are represented. The book is organized around four sets of core teaching practices: planning for engagement with big ideas; eliciting student thinking; supporting changes in students’ thinking; and drawing together evidence-based explanations. Discussion of each practice includes tools and routines that teachers can use to support students’ participation, transcripts of actual student-teacher dialogue and descriptions of teachers’ thinking as it unfolds, and examples of student work. The book also provides explicit guidance for “opportunity to learn” strategies that can help scaffold the participation of diverse students. Since the success of these practices depends so heavily on discourse among students, Ambitious Science Teaching includes chapters on productive classroom talk. Science-specific skills such as modeling and scientific argument are also covered. Drawing on the emerging research on core teaching practices and their extensive work with preservice and in-service teachers, Ambitious Science Teaching presents a coherent and aligned set of resources for educators striving to meet the considerable challenges that have been set for them.

Translation and Web Localization

Author : Miguel A. Jimenez-Crespo
Publisher : Routledge
ISBN 13 : 1134082118
Total Pages : 253 pages
Book Rating : 4.1/5 (34 download)

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Book Synopsis Translation and Web Localization by : Miguel A. Jimenez-Crespo

Download or read book Translation and Web Localization written by Miguel A. Jimenez-Crespo and published by Routledge. This book was released on 2013-11-07 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Web localization is a cognitive, textual, communicative and technological process by which interactive web texts are modified to be used by audiences in different sociolinguistic contexts. Translation and Web Localization provides an in-depth and comprehensive overview into this emerging field of study. The book covers the key areas and main theoretical and practical approaches of the subject, rather than a step by step practical guide. Topics covered include the often controversial definition of localization, how the process develops, what constitutes a text in this process, digital genre theory and its implications, and how to conduct research or training in this field. The book concludes with a look into the dynamic nature of web localization and the forces, such as crowdsourcing, that are reshaping web localization and translation as we know it. In light of the deep changes brought by the Internet, Translation and Web Localization is an indispensable book for researchers, postgraduate and advanced undergraduate students of translation studies, as well as practitioners and researchers in related fields such as computational linguistics, applied linguistics, Internet linguistics, digital genre theory and web development.

The Routledge Handbook of Translation and Globalization

Author : Esperança Bielsa
Publisher : Routledge
ISBN 13 : 1000283828
Total Pages : 710 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis The Routledge Handbook of Translation and Globalization by : Esperança Bielsa

Download or read book The Routledge Handbook of Translation and Globalization written by Esperança Bielsa and published by Routledge. This book was released on 2020-12-30 with total page 710 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first handbook to provide a comprehensive coverage of the main approaches that theorize translation and globalization, offering a wide-ranging selection of chapters dealing with substantive areas of research. The handbook investigates the many ways in which translation both enables globalization and is inevitably transformed by it. Taking a genuinely interdisciplinary approach, the authors are leading researchers drawn from the social sciences, as well as from translation studies. The chapters cover major areas of current interdisciplinary interest, including climate change, migration, borders, democracy and human rights, as well as key topics in the discipline of translation studies. This handbook also highlights the increasing significance of translation in the most pressing social, economic and political issues of our time, while accounting for the new technologies and practices that are currently deployed to cope with growing translation demands. With five sections covering key concepts, people, culture, economics and politics, and a substantial introduction and conclusion, this handbook is an indispensable resource for students and researchers of translation and globalization within translation and interpreting studies, comparative literature, sociology, global studies, cultural studies and related areas.

English as a Scientific and Research Language

Author : Ramón Plo Alastrué
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 1614516375
Total Pages : 376 pages
Book Rating : 4.6/5 (145 download)

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Book Synopsis English as a Scientific and Research Language by : Ramón Plo Alastrué

Download or read book English as a Scientific and Research Language written by Ramón Plo Alastrué and published by Walter de Gruyter GmbH & Co KG. This book was released on 2015-07-31 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines the role of English in academic and research settings in Europe and provides recommendations on the challenges posed by the dominance of English over national languages as languages of science and research dissemination; the need for language support for academics that need to disseminate their research in English; and the effect of past and present language policies.

Cross-Cultural Interaction: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1466649801
Total Pages : 1740 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Cross-Cultural Interaction: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Cross-Cultural Interaction: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2014-01-31 with total page 1740 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a globalized society, individuals in business, government, and a variety of other fields must frequently communicate and work with individuals of different cultures and backgrounds. Effectively bridging the culture gap is critical to success in such scenarios. Cross-Cultural Interaction: Concepts, Methodologies, Tools, and Applications explores contemporary research and historical perspectives on intercultural competencies and transnational organizations. This three-volume compilation will present a compendium of knowledge on cultural diversity and the impact this has on modern interpersonal interactions. Within these pages, a variety of researchers, scholars, professionals, and leaders who interact regularly with the global society will find useful insight and fresh perspectives on the field of cross-cultural interaction.