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Author : Patricia Kramer Voli
Publisher :
ISBN 13 :
Total Pages : 470 pages
Book Rating : 4.:/5 (413 download)
Download or read book The convenience orientation of services consumers : an empirical examination written by Patricia Kramer Voli and published by . This book was released on 1998 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : W. Thomas Anderson
Publisher :
ISBN 13 :
Total Pages : 176 pages
Book Rating : 4.:/5 (89 download)
Download or read book The Convenience-oriented Consumer written by W. Thomas Anderson and published by . This book was released on 1971 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Need for Retail Shopping Convenience: An Empirical Examination of Its Antecedents and Consequences in Mexican-American Consumers and White, Non-Hispanic Consumers in the United States written by and published by . This book was released on 2004 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Inherent in the process of marketing is the notion that consumption requires both time and effort. While shopping, consumers may spend time and effort to complete several tasks such as searching for information, traveling to the store?s location, searching for a parking spot, traveling through the store, locating the product they wish to purchase, and completing the checkout process. Convenience is defined as anything that reduces consumer time and effort expenditures and is becoming increasingly important to consumers in the United States. This dissertation provides insight into an emerging consumer need--the need for retail shopping convenience (NRSC). Specifically, this dissertation has four distinct purposes: 1) to examine the nature of the NRSC construct; 2) to investigate time pressure, role overload, various timestyle dimensions, and the willingness to trade money for convenience as antecedents to the NRSC; 3) to examine the role that culture plays in moderating the relationship between selected antecedents and the NRSC; and 4) to identify the consequences and/or retailer benefits of satisfying a consumer?s NRSC. Cross-cultural comparisons were made by examining data collected from two consumer groups--white, non-Hispanic Americans and Mexican Americans. For each respondent, data were collected across three shopping situations: grocery shopping, mall shopping, and online shopping. In an empirical examination of the NRSC, it was found that this consumer need varies across shopping situations. Antecedents significant in influencing this consumer need include time pressure, temporal orientation, planning orientation, and polychronic orientation. Findings show that culture plays an important role in determining the NRSC. When compared to white, non-Hispanic American consumers, Mexican-American consumers experienced more time pressure. In addition, the influence of temporal orientation and polychronic orientation on the NRSC was stronger for Mexican Americans. Whi.
Author :
Publisher :
ISBN 13 :
Total Pages : 606 pages
Book Rating : 4.:/5 (321 download)
Download or read book Journal of Marketing written by and published by . This book was released on 2002 with total page 606 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apr. issues for 1940-42 include Papers and proceedings of the semi-annual [Dec.] meeting of the American Marketing Association, 1939-41.
Author : Yun-Hee Kim
Publisher :
ISBN 13 :
Total Pages : 137 pages
Book Rating : 4.:/5 (55 download)
Download or read book An Empirical Examination of Consumers' Innovation Adoption written by Yun-Hee Kim and published by . This book was released on 2008 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Over the past few years, changes in the competitive landscape of retail marketing have resulted in a synergy effect. This synergy effect has motivated firms to enter into a strategic alliance. Many industries, such as the technology and fashion industries, have recognized the benefits both parties may gain by engaging in a strategic alliance to develop products and/or services that provide greater value for their customers. While several studies have examined consumers' adoption of innovative products, these previous studies have focused on innovation as related to either technological or fashion products. There is no known study that has examined consumers' adoption of a product that possesses both attributes (i.e., technology and fashion). Therefore, the purpose of the current study is to assess the effects of an external variable, i.e., consumer characteristics (consumer innovativeness and fashion orientation), on consumers' adoption of an innovative product among young consumers who grew up with a advanced technology and a sophisticated fashion transition. Data were collected from a convenience sample of undergraduate students between the ages of 18 to 26. The final sample consisted of 196 college students. Of these, approximately 88% were female, approximately 63% were Caucasians and an average age of participants was 20.40 years old. A series of multiple regressions was employed to answer all hypotheses. Results revealed that domain-specific innovativeness related to the technology and fashion domain has a significant effect on consumers' utilitarian and hedonic attitudes, respectively. We also found that in terms of the relationship between the dimensionality of fashion orientation and consumer's attitudes, consumers' utilitarian attitudes are positively influenced by the importance of being well-dressed and consumers' hedonic attitudes were negatively influenced by an anti-fashion sentiment. In addition, we found that two dimensions of consumers' attitudes (utilitarian and hedonic) significantly influence consumers' adoption of a product. Lastly, among young consumers, results revealed that the opinions of significant others play an important role in influencing their purchase intention. Implications are provided. Limitations and future research directions are also discussed."--Abstract from author supplied metadata.
Author : Vinnie Jauhari
Publisher : CRC Press
ISBN 13 : 1315341999
Total Pages : 229 pages
Book Rating : 4.3/5 (153 download)
Download or read book Hospitality Marketing and Consumer Behavior written by Vinnie Jauhari and published by CRC Press. This book was released on 2017-06-26 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe.
Author : Wan, Yun
Publisher : IGI Global
ISBN 13 : 1599049791
Total Pages : 336 pages
Book Rating : 4.5/5 (99 download)
Download or read book Comparison-Shopping Services and Agent Designs written by Wan, Yun and published by IGI Global. This book was released on 2009-04-30 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book investigates the effects of the evolution of comparison-shopping techniques and processes with the ready availability of online resources over the past few years"--Provided by publisher.
Author : Henriqueta Nóvoa
Publisher : Springer
ISBN 13 : 3319149806
Total Pages : 364 pages
Book Rating : 4.3/5 (191 download)
Download or read book Exploring Services Science written by Henriqueta Nóvoa and published by Springer. This book was released on 2015-01-06 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains the refereed proceedings of the 6th International Conference on Exploring Service Science (IESS), held in Porto, Portugal, in February 2015. Service science constitutes an interdisciplinary approach to systematic innovation in service systems, integrating managerial, social, legal, and engineering aspects to address the theoretical and practical challenges of the service industry and its economy. The 27 full papers accepted for IESS were selected from 69 submissions. The papers consider the topics service innovation, service exploration, service design, IT-based service engineering, and service sustainability.
Author : Lynn J. Frewer
Publisher : Springer Science & Business Media
ISBN 13 : 3662046016
Total Pages : 467 pages
Book Rating : 4.6/5 (62 download)
Download or read book Food, People and Society written by Lynn J. Frewer and published by Springer Science & Business Media. This book was released on 2013-03-09 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique insight into the decision-making and food consumption of the European consumer. The volume is essential reading for those involved in product development, market research and consumer science in food and agro industries and academic research. It brings together experts from different disciplines in order to address the fundamental issues related to predicting food choice, consumer behavior and societal trust in quality and safety regulatory systems. The importance of the social and psychological context and the cross-cultural differences and how they influence food choice are also covered in great detail.
Author : Mark Alan Burch
Publisher :
ISBN 13 : 9780986453700
Total Pages : 439 pages
Book Rating : 4.4/5 (537 download)
Download or read book Voluntary Simplicity written by Mark Alan Burch and published by . This book was released on 2009 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intended as an invitation to an alternative way of life, this anthology, released by Wanganui publishers Stead and Daughters, brings together some of the most important literature on the post-consumerist living strategy known as 'voluntary simplicity.' By examining afresh our relationship with money, material possessions, the planet, ourselves and each other, the simple life of voluntary simplicity is about discovering the freedom and contentment that comes with knowing how much consumption is truly enough. And this might be a theme that has something to say to everyone, especially those of us who are everyday bombarded with thousands of cultural messages insisting that 'more is always better.' Voluntary simplicity is an art of living that is aglow with the insight that 'just enough is plenty.' The contributors to this anthology - all leading figures in the voluntary simplicity movement - are highly distinguished scholars, activists, educators, and artists. Brought together so comprehensively for the first time, the result is a collection of the very best writing on one of today's most important but neglected ideas. This progressive book is essential reading for the thoughtful non-conformist.
Author : Eleonora Pantano
Publisher : Springer
ISBN 13 : 3030126080
Total Pages : 109 pages
Book Rating : 4.0/5 (31 download)
Download or read book Smart Retailing written by Eleonora Pantano and published by Springer. This book was released on 2019-03-04 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry. The authors demonstrate how technology is pushing innovation, and examine how smart technologies can be fruitfully applied both in-store and through digital channels. The aim of the book is to synthesise theory and practice, and provide a richer understanding of new digital opportunities offered by the ‘smart’ experience. An accessible resource for researchers who want to understand this phenomenon as part of their expertise in digital marketing and e-commerce, Smart Retailing also provides insights for practitioners who are experiencing the dramatic effects of new technologies on their retail strategies.
Author : Renu Jadon
Publisher : Exceller Books
ISBN 13 :
Total Pages : 120 pages
Book Rating : 4./5 ( download)
Download or read book Market Orientation & Service Quality written by Renu Jadon and published by Exceller Books. This book was released on with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book follows a clearly formulated methodological structure to introduce the subject to the research scholars and students. It follows a comprehensive, logical approach to explain the concept. The book also incorporates various aspects related to market orientation and service quality. It will definitely help the scholars who are doing research in this direction.
Author : Panwar, Upendra Singh
Publisher : IGI Global
ISBN 13 : 1522501444
Total Pages : 529 pages
Book Rating : 4.5/5 (225 download)
Download or read book Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector written by Panwar, Upendra Singh and published by IGI Global. This book was released on 2016-04-11 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: Economic growth is directly impacted by a multitude of different industries; in recent years, the service industry has emerged as a significant contributor to the global economy. As such, the effective management of this sector has become a widely studied topic. The Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector is an authoritative reference source for the latest research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry. Featuring quality factors, marketing tools, and the effects of consumer behavior, this publication is ideally suited for researchers, professionals, and academicians actively involved in the service industry.
Author : Daniele Scarpi
Publisher : Springer Nature
ISBN 13 : 3030438767
Total Pages : 207 pages
Book Rating : 4.0/5 (34 download)
Download or read book Hedonism, Utilitarianism, and Consumer Behavior written by Daniele Scarpi and published by Springer Nature. This book was released on 2020-05-28 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates the effects of utilitarian and hedonic shopping behavior, drawing on original empirical research. Consumers have been shown to shop in one of two ways: they are either mainly driven by fun, escapism, and variety, or by need and efficiency. While previous literature has focused on the drivers of hedonic or utilitarian shopping, this book explores the consequences of these styles of shopping and addresses their impact on perceived value, money spent, and willingness to return to the store in future. The author synthesizes theories from previous studies, applying them to two key retailing contexts – intensive distribution and selective distribution. Ultimately, this book highlights the need for retailers to adopt a more consumer-based perspective to improve shopping experiences. It will prove useful for academics who want to gain a better understanding of hedonic and utilitarian behavior, and also offers practitioners with useful insights on how to target different customer segments.
Author : Bahaa Awwad
Publisher : Springer Nature
ISBN 13 : 3031543831
Total Pages : 1066 pages
Book Rating : 4.0/5 (315 download)
Download or read book The AI Revolution: Driving Business Innovation and Research written by Bahaa Awwad and published by Springer Nature. This book was released on with total page 1066 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kaufmann, Hans-Ruediger
Publisher : IGI Global
ISBN 13 : 1466625252
Total Pages : 675 pages
Book Rating : 4.4/5 (666 download)
Download or read book Customer-Centric Marketing Strategies: Tools for Building Organizational Performance written by Kaufmann, Hans-Ruediger and published by IGI Global. This book was released on 2012-11-30 with total page 675 pages. Available in PDF, EPUB and Kindle. Book excerpt: As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the organizations financial and marketing performance.
Author : Khosrow-Pour, D.B.A., Mehdi
Publisher : IGI Global
ISBN 13 : 1599048248
Total Pages : 392 pages
Book Rating : 4.5/5 (99 download)
Download or read book Web Technologies for Commerce and Services Online written by Khosrow-Pour, D.B.A., Mehdi and published by IGI Global. This book was released on 2007-12-31 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through the last decade, Internet technologies such as electronic commerce have experienced exponential growth, and emerging issues surrounding this phenomenon have necessitated the amassment of research on the cognitive impact of electronic commerce technologies around the world. Web Technologies for Commerce and Services Online delivers a global perspective on the influence of electronic commerce on organizational behavior, development, and management in organizations, discussing issues such as information security; strategic management of electronic commerce; organizational learning; business process management; mediated enterprises; and electronic marketplaces. With the new insights it delivers on this rapidly evolving technological and commercial domain, this incisive reference will prove an essential addition to library collections worldwide.
