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Author : Herman Holtz
Publisher : Irwin Professional Publishing
ISBN 13 :
Total Pages : 284 pages
Book Rating : 4.3/5 (9 download)
Download or read book The Consultant's Guide to Newsletter Profits written by Herman Holtz and published by Irwin Professional Publishing. This book was released on 1987 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Herman Holtz
Publisher :
ISBN 13 :
Total Pages : 252 pages
Book Rating : 4.3/5 ( download)
Download or read book The Consultant's Guide to Hidden Profits written by Herman Holtz and published by . This book was released on 1992-10-30 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: America's consultancy guru shares more than a hundred secrets and strategies for success. Bestselling author Holtz (more than 300,000 copies of his books sold) has just what consultants need to supercharge their profits. This detailed "how-to" guide is packed with 101 solid strategies for taking advantage of countless consulting opportunities.
Author : Herman Holtz
Publisher :
ISBN 13 :
Total Pages : 144 pages
Book Rating : 4.3/5 ( download)
Download or read book Successful Newsletter Publishing for the Consultant written by Herman Holtz and published by . This book was released on 1983 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consultants' guide to newsletter (periodical) publishing - covers selection of subject content, marketing, costs, budgeting, technical aspects, information services; includes tips on writing and editing. Bibliography, glossary, illustrations.
Author : Robert Earl Kelley
Publisher : Scribner Book Company
ISBN 13 : 9780684186177
Total Pages : 308 pages
Book Rating : 4.1/5 (861 download)
Download or read book Consulting written by Robert Earl Kelley and published by Scribner Book Company. This book was released on 1986 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consulting continues to be a lucrative, growing industry, practiced by large and small consulting companies and by thousands of solo practitioners. Consulting applies to every occupational field and profession. This author's book is the best and most comprehensive book on the subject. Hailed by the critics in its original edition, the book is now fully updated and revised.
Author : David A. Fields
Publisher : Morgan James Publishing
ISBN 13 : 1683501659
Total Pages : 273 pages
Book Rating : 4.6/5 (835 download)
Download or read book The Irresistible Consultant's Guide to Winning Clients written by David A. Fields and published by Morgan James Publishing. This book was released on 2017-03-21 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: This deeply insightful guide to understanding what clients really want is “an indispensable resource for consultants” (Keith Ferrazzi, #1 New York Times-bestselling author of Never Eat Alone). Independent consulting is a potentially lucrative enterprise—but the reality seldom matches the dream. Most solo consultants and boutique consulting firms are perpetually within six months of bankruptcy due to the sputtering unreliability of their new business engines. The problem, according to international consulting expert David A. Fields, is twofold: 1) lack of a consistent, proven plan, and 2) fundamental misunderstanding about what clients want in a consultant. Fields, who has helped hundreds of consultants and boutique firms worldwide build profitable, sustainable practices, replaces the typical consultant’s mindset of emphasizing expertise and differentiated processes with a focus on building relationships, engendering trust, and solving clients’ existing problems. In The Irresistible Consultant’s Guide to Winning Clients, Fields synthesizes his decades of experience into a step-by-step approach to winning more projects from more clients at higher fees. From nuts-and-bolts business advice and tactics to a deeply insightful breakdown of the human side of a very human profession, Fields, named one of Advertising Age magazine’s “Marketing Top 100,” delivers a comprehensive guidebook that is at once highly approachable and satisfyingly detailed. “If I could have just one book on client strategy, this book would be it.” —Marshall Goldsmith, #1 New York Times–bestselling author of Triggers
Author : Jay Conrad Levinson
Publisher : John Wiley & Sons
ISBN 13 : 1118040074
Total Pages : 372 pages
Book Rating : 4.1/5 (18 download)
Download or read book Guerrilla Marketing for Consultants written by Jay Conrad Levinson and published by John Wiley & Sons. This book was released on 2011-01-06 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series Consulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform today's challenges into golden opportunities for winning profitable work from the new breed of consulting clients. Packed with information, this step-by-step guide details the 12 marketing secrets every consultant should know, the anatomy of a marketing plan, Web sites, sources of free publicity, direct-mail marketing, winning proposals, and more. Jay Conrad Levinson (San Rafael, CA) is the Chairman of the Board of Guerrilla Marketing International and the author or coauthor of more than 30 books, including the bestselling Guerrilla Marketing series. Michael W. McLaughlin (Mill Valley, CA) has been a partner with Deloitte Consulting since 1994.
Author : Tom McMakin
Publisher : John Wiley & Sons
ISBN 13 : 111943470X
Total Pages : 279 pages
Book Rating : 4.1/5 (194 download)
Download or read book How Clients Buy written by Tom McMakin and published by John Wiley & Sons. This book was released on 2018-03-13 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: The real-world guide to selling your services and bringing in business How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the 'product,' you know that you cannot be successful unless you bring in clients. The problem is, you're trained to do your job—not sell it. No matter how great you may be at your actual role, you likely feel a bit lost, hesitant, or 'behind' when it comes to courting clients, an unfamiliar territory where you're never quite sure of the line between under- and over-selling. This book comes to the rescue with real, practical advice for selling what you do. You'll have to unlearn everything you know about sales, but then you'll learn new skills that will help you make connections, develop rapport, create interest, earn trust, and turn prospects into clients. Business development is critical to your personal success, and your skills in this area will dictate the course of your career. This invaluable guide gives you a set of real-world best practices that can help you become the rainmaker you want to be. Get the word out and make productive connections Drop the fear of self-promotion and advertise your accomplishments Earn potential clients' trust to build a lasting relationship Scrap the sales pitch in favor of honesty, positivity, and value Working in the consulting and professional services fields comes with difficulties not encountered by those who sell tangible products. Services are often under-valued, and become among the first things to go when budgets get tight. It is now harder than ever to sell professional services, so your game must be on-point if you hope to out-compete the field. How Clients Buy shows you how to level up and start winning the client list of your dreams.
Author : Reece A. Franklin
Publisher : John Wiley & Sons
ISBN 13 : 9780471126195
Total Pages : 290 pages
Book Rating : 4.1/5 (261 download)
Download or read book The Consultant's Guide to Publicity written by Reece A. Franklin and published by John Wiley & Sons. This book was released on 1996-04-17 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proven strategies for consultants on how to promote themselves-without looking like self-promoters Some consultants are forever quoted in the press. They seem to have suddenly emerged as the experts called upon to substantiate almost every news article relating to their fields. This book points the way to achieving this "expert" status. Written by a master self-promoter, it provides valuable tips on becoming a media source, including the right journalists to connect with and what they respond to best. Consultants will learn how to determine a promotable idea, how to identify the appropriate media for publicizing the idea, how to develop the various kinds of publicity vehicles-and how to do it all without the appearance of hucksterism. Demonstrates what consultants need to do to create their reputations Contains samples of publicity vehicles-such as news releases, newsletters, press kits and more REECE FRANKLIN (Chino Hills, California) heads his own marketing, advertising, and PR firm and conducts frequent seminars and classes on self-promotion. His 5 previous books include How to Market Your Home-Based Business.
Author : Hermann Simon
Publisher : Harvard Business Press
ISBN 13 : 9781591395263
Total Pages : 232 pages
Book Rating : 4.3/5 (952 download)
Download or read book Manage for Profit, Not for Market Share written by Hermann Simon and published by Harvard Business Press. This book was released on 2006 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do companies in mature markets--where savings from cost-cutting have been exhausted and breakthrough innovations are hard to come by--achieve sustainable increases in profits? For decades, managers have been told the answer lies in pursuing high market share. But Hermann Simon, Frank F. Bilstein, and Frank Luby argue that this misguided advice has destroyed, rather than created, an additional profit potential. In Manage for Profit, Not for Share, the authors contend that companies can extract a profit potential of 1%-3 % of revenue by pursuing a profit, rather than a market share, orientation. Based on their extensive consulting work, the authors lay out a practical, proven program for making significantly more money by reconfiguring the marketing mix to sell existing products and services in different ways. The book offers practical strategies managers can use to differentiate mature products, raise prices effectively, time promotional activities properly, better understand consumer preferences, and more. A convincing counterargument to the reigning market share dogma, this book outlines the new mind-set and tools managers will need to bring their companies closer to peak profit performance.
Author :
Publisher :
ISBN 13 :
Total Pages : 1876 pages
Book Rating : 4.3/5 (512 download)
Download or read book Small Business Sourcebook written by and published by . This book was released on 2010 with total page 1876 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to the information services and sources provided to 100 types of small business by associations, consultants, educational programs, franchisers, government agencies, reference works, statisticians, suppliers, trade shows, and venture capital firms.
Author : Tom McMakin
Publisher : John Wiley & Sons
ISBN 13 : 1119683785
Total Pages : 265 pages
Book Rating : 4.1/5 (196 download)
Download or read book Never Say Sell written by Tom McMakin and published by John Wiley & Sons. This book was released on 2020-10-27 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the secrets of how recurring revenue is driven at expert firms like BCG, KPMG, EY, and more Never Say Sell: How the World's Best Consulting and Professional Services Firms Expand Client Relationships explains how to scale individual engagements into long-term business relationships. Cowritten by Tom McMakin, the coauthor of How Clients Buy and expert in account development, and colleague Jacob Parks, this book provides insights from key rainmakers at firms like Accenture, IBM, and more into how they drive growth from existing relationships. Never Say Sell is a business development guide for professional service providers like consultants, accountants, and lawyers, whether they are sole proprietors or members of account teams tasked with expanding key accounts. Doing good work with existing clients is not enough to have them come back to you again and again. You must do more. This book explores the techniques and methods that leading professional service providers use to add value, cross sell, and drive recurring revenue from existing engagements. Never Say Sell will help you turn one-and-done clients into some of your most exciting and lucrative relationships. It is a must-have for any professional who benefits from repeat business.
Author : Kivi Leroux Miller
Publisher : John Wiley & Sons
ISBN 13 : 0470619856
Total Pages : 278 pages
Book Rating : 4.4/5 (76 download)
Download or read book The Nonprofit Marketing Guide written by Kivi Leroux Miller and published by John Wiley & Sons. This book was released on 2010-05-13 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs. Includes cost-effective strategies and proven tactics for nonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.
Author : Mike Michalowicz
Publisher : Penguin
ISBN 13 : 073521414X
Total Pages : 225 pages
Book Rating : 4.7/5 (352 download)
Download or read book Profit First written by Mike Michalowicz and published by Penguin. This book was released on 2017-02-21 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability. Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, readers will learn that: · Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances. · A small, profitable business can be worth much more than a large business surviving on its top line. · Businesses that attain early and sustained profitability have a better shot at achieving long-term growth. With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.
Author :
Publisher :
ISBN 13 :
Total Pages : 2056 pages
Book Rating : 4.3/5 (91 download)
Download or read book Cumulative Book Index written by and published by . This book was released on 1988 with total page 2056 pages. Available in PDF, EPUB and Kindle. Book excerpt: A world list of books in the English language.
Author : Edward Segal
Publisher : iUniverse
ISBN 13 : 0595425097
Total Pages : 254 pages
Book Rating : 4.5/5 (954 download)
Download or read book Profit by Publicity written by Edward Segal and published by iUniverse. This book was released on 2007-06 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Profit by Publicity contains hundreds of proven and effective tips, tools, and solutions to help generate publicity for real estate agents and brokers and provide them with a competitive edge in a changing market. "This book is a winner! From the first page to the last, it provides step-by-step directions on how to generate the level of publicity real estate professionals want or need in order to succeed. This reference guide is full of examples of the news coverage real estate agents and brokers have received about their activities, services, and expertise, and expert advice on how you can duplicate their success." Dale Stinton, CEO National Association of REALTORS(R) "In this new up-to-the minute new reference book by communications expert Edward Segal, you'll discover the benefits and advantages that public relations has over advertising, learn how to effectively promote your community activities, and find out how to use publicity to help achieve business success." Colleen Badagliacco, 2007 President of the California Association of REALTORS(R) "Edward Segal has written the ultimate how-to reference guide on publicity that all real estate agents and brokers should have on their desks. This is the only book you'll ever need to help create the publicity you want about your real estate business, activities, or expertise." David Cabot, 2007 President of the San Diego Association of REALTORS(R)
Author :
Publisher :
ISBN 13 :
Total Pages : 2056 pages
Book Rating : 4.F/5 ( download)
Download or read book The Cumulative Book Index written by and published by . This book was released on 1988 with total page 2056 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ronald A. Landskroner
Publisher : John Wiley & Sons
ISBN 13 : 0471273325
Total Pages : 684 pages
Book Rating : 4.4/5 (712 download)
Download or read book The Nonprofit Manager's Resource Directory written by Ronald A. Landskroner and published by John Wiley & Sons. This book was released on 2002-05-14 with total page 684 pages. Available in PDF, EPUB and Kindle. Book excerpt: A newly revised and updated edition of the ultimate resource for nonprofit managers If you're a nonprofit manager, you probably spend a good deal of your time tracking down hard-to-find answers to complicated questions. The Nonprofit Manager's Resource Directory, Second Edition provides instant answers to all your questions concerning nonprofit-oriented product and service providers, Internet sites, funding sources, publications, support and advocacy groups, and much more. If you need help finding volunteers, understanding new legislation, or writing grant proposals, help has arrived. This new, updated edition features expanded coverage of important issues and even more answers to all your nonprofit questions. Revised to keep vital information up to the minute, The Nonprofit Manager's Resource Directory, Second Edition: * Contains more than 2,000 detailed listings of both nonprofit and for-profit resources, products, and services * Supplies complete details on everything from assistance and support groups to software vendors and Internet servers, management consultants to list marketers * Provides information on all kinds of free and low-cost products available to nonprofits * Features an entirely new section on international issues * Plus: 10 bonus sections available only on CD-ROM The Nonprofit Manager's Resource Directory, Second Edition has the information you need to keep your nonprofit alive and well in these challenging times. Topics include: * Accountability and Ethics * Assessment and Evaluation * Financial Management * General Management * Governance * Human Resource Management * Information Technology * International Third Sector * Leadership * Legal Issues * Marketing and Communications * Nonprofit Sector Overview * Organizational Dynamics and Design * Philanthropy * Professional Development * Resource Development * Social Entrepreneurship * Strategic Planning * Volunteerism
