The Competitive Challenge Of Emerging Markets

Download The Competitive Challenge Of Emerging Markets full books in PDF, epub, and Kindle. Read online The Competitive Challenge Of Emerging Markets ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

The Competitive Challenge of Emerging Markets

Author : Peter Enderwick
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527549798
Total Pages : 280 pages
Book Rating : 4.5/5 (275 download)

DOWNLOAD NOW!

Book Synopsis The Competitive Challenge of Emerging Markets by : Peter Enderwick

Download or read book The Competitive Challenge of Emerging Markets written by Peter Enderwick and published by Cambridge Scholars Publishing. This book was released on 2020-04-21 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most disruptive change to the world economy over the past half century has been the rise of so-called emerging economies, particularly the large developing markets of China and India. While initially appealing to Western business as lower cost production locations, these economies are now amongst the world’s leading markets for the sale of goods and services, as well as a growing competitive challenge to established businesses. This book examines the competitive challenge presented by China and India as they increasingly influence international business activities. It considers their rise, distinctive characteristics, and role in the contemporary world economy. The attractions and challenges of doing business in emerging economies are fully discussed and the future position of the large emerging economies critically evaluated here. A key feature of the book is a discussion of the competitive threat presented by the rapid growth of emerging market multinationals as they aspire to catch-up with, and even surpass, developed market multinationals. Theory and practice are combined in this text with insightful illustrations and examples from a range of industries and firms, as well as current debates including the utility of the BRIC concept, the growing power of Asia, the future of globalisation, and trade wars. As such, the book offers an insightful perspective for students of international business, international economics, development studies and globalisation.

Winning in Emerging Markets

Author : Tarun Khanna
Publisher : Harvard Business Press
ISBN 13 : 1422157865
Total Pages : 261 pages
Book Rating : 4.4/5 (221 download)

DOWNLOAD NOW!

Book Synopsis Winning in Emerging Markets by : Tarun Khanna

Download or read book Winning in Emerging Markets written by Tarun Khanna and published by Harvard Business Press. This book was released on 2010-04-28 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best way to select emerging markets to exploit is to evaluate their size or growth potential, right? Not according to Krishna Palepu and Tarun Khanna. In Winning in Emerging Markets, these leading scholars on the subject present a decidedly different framework for making this crucial choice. The authors argue that the primary exploitable characteristic of emerging markets is the lack of institutions (credit-card systems, intellectual-property adjudication, data research firms) that facilitate efficient business operations. While such "institutional voids" present challenges, they also provide major opportunities-for multinationals and local contenders. Palepu and Khanna provide a playbook for assessing emerging markets' potential and for crafting strategies for succeeding in those markets. They explain how to: · Spot institutional voids in developing economies, including in product, labor, and capital markets, as well as social and political systems · Identify opportunities to fill those voids; for example, by building or improving market institutions yourself · Exploit those opportunities through a rigorous five-phase process, including studying the market over time and acquiring new capabilities Packed with vivid examples and practical toolkits, Winning in Emerging Markets is a crucial resource for any company seeking to define and execute business strategy in developing economies.

Operating in Emerging Markets

Author : Luciano Ciravegna
Publisher : FT Press
ISBN 13 : 0132983397
Total Pages : 353 pages
Book Rating : 4.1/5 (329 download)

DOWNLOAD NOW!

Book Synopsis Operating in Emerging Markets by : Luciano Ciravegna

Download or read book Operating in Emerging Markets written by Luciano Ciravegna and published by FT Press. This book was released on 2013-08-29 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master a complete roadmap for emerging market business success and profitability! Emerging markets are generating unprecedented opportunities, but they are far more complex and risky than they may seem. Profiting in these markets entails retooling business models, products, and strategies to exploit these differences, instead of falling victim to them. Too many American, European and Japanese companies continue to operate with a “developed world” mentality that seeks to merely adapt existing products and strategies, while underestimating the unique challenges of managing a business in radically different contexts. Operating in Emerging Markets draws from real-life examples and today’s most valuable research to offer a step-by-step blueprint for improving profitability in emerging markets. Pioneering researchers Dr. Luciano Ciravegna and Dr. Robert Fitzgerald walk you through understanding the true risks and challenges; identifying and investing the right resources; developing the right strategies, products, and processes; and learning from both the successes and failures that have come before you. An indispensable resource for all decision-makers in companies that are (or plan to) operating in emerging markets; and for all graduate business students who may do so in the future. "Publications devoted to rapidly transforming economies are on the rise, but the contribution is often marginal. This new book, Operating in Emerging Markets , authored by Luciano Ciravegna, Robert Fitzgerald, and Sumit Kundu, is an exception. It provides valuable insights into what makes these economies grow and prosper. Most importantly, it responds to the need for practical approaches to tapping emerging markets. Thus it should assist current and future managers in navigating these high-potential but high-risk countries." --S. Tamer Cavusgil, Callaway Professorial Chair and Executive Director, CIBER, J. Mack Robinson College of Business. Georgia State University

The Economist Guide to Emerging Markets

Author : Aidan Manktelow
Publisher : The Economist
ISBN 13 : 1610393880
Total Pages : 319 pages
Book Rating : 4.6/5 (13 download)

DOWNLOAD NOW!

Book Synopsis The Economist Guide to Emerging Markets by : Aidan Manktelow

Download or read book The Economist Guide to Emerging Markets written by Aidan Manktelow and published by The Economist. This book was released on 2014-04-01 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth that companies can achieve from their operations in home and developed world markets has for many years been modest. Real opportunities to take a business to a higher level exist in identifying and cultivating emerging markets. For many years, The Economist Corporate Network has been a leading authority in advising firms on how to make the most of the opportunities that emerging markets present, and how to avoid the mistakes so many companies make with disastrous results. In this book, the Corporate Network team shares their expertise with readers. They examine new approaches to business in emerging markets, identifying what you need to think about, the various risks, and how to get your approach right. They also review various markets, from the BRIC countries (Brazil, Russia, India, and China) to the emerging economies of Eastern Europe, Asia and Africa. Based on the unrivalled expertise of The Economist Corporate Network team and their experiences working with hundreds of companies, there is no more useful guide than The Economist: Emerging Markets to explore the opportunities these markets offer and how to take advantage of them.

Building Strategic Capabilities in Emerging Markets

Author : Alvaro Cuervo-Cazurra
Publisher : Cambridge University Press
ISBN 13 : 1108474373
Total Pages : 449 pages
Book Rating : 4.1/5 (84 download)

DOWNLOAD NOW!

Book Synopsis Building Strategic Capabilities in Emerging Markets by : Alvaro Cuervo-Cazurra

Download or read book Building Strategic Capabilities in Emerging Markets written by Alvaro Cuervo-Cazurra and published by Cambridge University Press. This book was released on 2020-10-22 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzes how emerging market firms upgrade their capabilities to compete globally despite operating in challenging home country environments.

The Emerging Markets Century

Author : Antoine van Agtmael
Publisher : Simon and Schuster
ISBN 13 : 1847375146
Total Pages : 473 pages
Book Rating : 4.8/5 (473 download)

DOWNLOAD NOW!

Book Synopsis The Emerging Markets Century by : Antoine van Agtmael

Download or read book The Emerging Markets Century written by Antoine van Agtmael and published by Simon and Schuster. This book was released on 2008-09-04 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new breed of powerhouse companies from the emerging markets is catching their Western competitors off-guard. Household names of today - IBM, Ford, Wal-Mart - are in danger of becoming has-beens as these more innovative superstars rise to dominance, representing both an urgent competitive challenge and an unprecedented investment and business opportunity. Understanding how they have become world-class market leaders - and where they are going next - is crucial to an understanding of the future of globalization. Training his brilliant investor's eye on the top twenty-five of these emerging market companies, visionary international investment analyst Antoine van Agtmael takes readers into the boardroom suites and labs where they are outmanoeuvring their Western competitors. He reveals how these companies have made it to the top of the global heap, profiling major players such as China's Haier appliance manufacturer; Korea's Samsung; Brazil's Embraer jet maker; and India's Infosys. Divulging their strategies for future growth, he analyses how their rise to prominence will change our lives. His unique insights reveal both how we in the West can capitalize on the opportunities these companies represent while also mobilizing a powerful response to the challenges they present.

European Industry

Author : Wiley-Blackwell Publishers
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)

DOWNLOAD NOW!

Book Synopsis European Industry by : Wiley-Blackwell Publishers

Download or read book European Industry written by Wiley-Blackwell Publishers and published by . This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the global economy has become increasingly open to 'free' trade, European industry - and, indeed, industry across the developed world - has found itself faced with growing competition from low cost, emerging market countries. How is it facing up to this stiff challenge? Newspaper headlines may suggest that effort has been focused on raising trade barriers to keep competition at bay. However, such actions are a thin veneer over the very real, structural changes that are rapidly taking place. This article, by Grant Colquhoun, examines the changing structure of the EU15's trading patterns and the differential impact across manufacturing sectors. It then analyses the steps industry is taking to cope with the competitiveness challenge. As well as attempting to squeeze costs, it is clear that industry in Europe is restructuring in order to focus on higher value added activities, where it typically has a competitive advantage over emerging markets.

Business Practices, Growth And Economic Policy In Emerging Markets

Author : Luis Camacho
Publisher : World Scientific
ISBN 13 : 9811221766
Total Pages : 209 pages
Book Rating : 4.8/5 (112 download)

DOWNLOAD NOW!

Book Synopsis Business Practices, Growth And Economic Policy In Emerging Markets by : Luis Camacho

Download or read book Business Practices, Growth And Economic Policy In Emerging Markets written by Luis Camacho and published by World Scientific. This book was released on 2020-08-20 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization has forced international firms to be competitive, innovative, and most importantly, adaptive to the changing economic conditions and consumer behavior, and emerging threats from local firms based in developing countries and emerging markets. These markets also have one of the fastest growth rates in the world given the advancement in technology, the rise in global investments, and the change in culture. As such, the knowledge translation and transfer from advanced countries to emerging markets and vice-versa is of essence; the advanced countries need access to the markets, and the emerging markets need the technology and investments, among others, from advanced countries. It is a win-win strategy to develop competitive advantage for international firms. In this context, the authors, who have significant international business knowledge in developing countries and emerging markets, carefully present a selection of peer-reviewed edited chapters that are research-based, theoretical sound, and managerially relevant.The book serves as an essential tool to study, apply, and analyze the contemporary dynamics in developing and emerging markets as the chapters cover recent and relevant business topics such as talent management, ICT technologies, innovation, artificial intelligence and cybersecurity, business incubation home market, and entry strategies.

Emerging Markets Rule: Growth Strategies of the New Global Giants

Author : Mauro F. Guillen
Publisher : McGraw Hill Professional
ISBN 13 : 0071798129
Total Pages : 209 pages
Book Rating : 4.0/5 (717 download)

DOWNLOAD NOW!

Book Synopsis Emerging Markets Rule: Growth Strategies of the New Global Giants by : Mauro F. Guillen

Download or read book Emerging Markets Rule: Growth Strategies of the New Global Giants written by Mauro F. Guillen and published by McGraw Hill Professional. This book was released on 2012-11-16 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: SEIZE THE ADVANTAGE IN THE GLOBAL WAR FOR MARKET SHARE Winner of the 2013 Small Business Book Award - Top 10 Overall The newest economic behemoth, China, is snatching market share from the U.S., Japan, and Europe at an alarming rate. But China isn't alone. The world's largest producers of biofuel, meat, consumer electronics, regional jets, baked goods, candy, and many other products are all emerging market multinationals (EMMs). And industries poised to be taken over by EMMs include personal computers, IT services, mining, wind turbines, and cement. The balance of power in the global economy is shifting. Are you in a position to compete with the most energetic, imaginative companies on the planet? In Emerging Markets Rule, two experts on the global shift in economic hegemony explain what is happening, why it is happening--and how you can prevent it from happening to you. The authors provide an action plan based on leaner, more operationally proficient ways for maintaining the competitive advantage based on seven new axioms of global competitiveness: Execute, strategize, and execute again Cater to the niches Scale to win Embrace chaos Acquire smart Expand with abandon No sacred cows! Emerging market multinationals are here to stay; they're not going to go away, even when the global economy rights itself. "What began as a necessity--a kind of guerilla-business warfare against the corporate superpowers--has now evolved into best practices and is on its way to becoming what everyone needs to know," the authors write. "Simply put, down is up. The weak have become strong." You need to learn these new "best practices" now because tomorrow will be too late. Emerging Markets Rule is your road map for business success in the increasingly competitive, chaotic global markets. "Emerging-market multinationals have reshaped global competition. Using well-articulated views duly substantiated with facts, this book explains why and how they have become formidable players in both high-technology and traditional industries. This book is a worthy read for businesses and individuals alike seeking to comprehend the phenomenon of the emerging market multinational." -- S. D. Shibulal, CEO and Managing Director , Infosys "This book shows the strength and potential of companies that stand out in emerging markets, reaffirming entrepreneurship, innovation, and sustainability as fundamental factors for the outbreak of global competitors." -- Alessandro Carlucci , CEO, Natura Cosmeticos "The authors have touched on an important idea that emerging market growth can often be tapped by companies located in those markets. This is an essential book leading us to identify the niche markets and strategies for those emerging markets. A must for all international companies with growth ambitions." -- Leonard A. Lauder, Chairman Emeritus, The Estee Lauder Companies "A must-read for any company on its way to becoming a global one. You will learn from companies that have developed unique ways of competing in tough markets such as China and India." -- Jorge Zarate , China General Manager, Grupo Bimbo

Comparing Emerging and Advanced Markets

Author : Marcus Goncalves
Publisher : Business Expert Press
ISBN 13 : 1631570161
Total Pages : 190 pages
Book Rating : 4.6/5 (315 download)

DOWNLOAD NOW!

Book Synopsis Comparing Emerging and Advanced Markets by : Marcus Goncalves

Download or read book Comparing Emerging and Advanced Markets written by Marcus Goncalves and published by Business Expert Press. This book was released on 2014-09-19 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Goncalves and Xia provide an excellent analysis and framework for understanding the impact emerging economies will have on the global economy. Great primer for those interested in understanding the opportunities and complexities arising from the emerging markets such as CIVETS and ASEAN and their influence on the advanced economies. I highly recommend this book to anyone looking to learn more about the interplay between emerging and advanced economies and what that means for political economic shifts in the global order. —Shaun Rein, Founder, China Market Research Group, Shanghai, China This book is a part of a series that recognizes that the intense competition among emerging markets and against advanced economies to capture their share of the global economy. Most important to this end is the study and practice of international business and foreign trade. Undertaking such a study raises many questions—What competitive advantages do these emerging economies enjoy in comparison to advanced economies, such as the G7, and what are the origins of those advantages? Why are emerging markets becoming the powerhouse of world economy growth and the firms doing business there internationalizing so aggressively? And why in the past decade has the pace of internationalization accelerated so rapidly and what are the challenges and possible solutions?

The Quest for Global Dominance

Author : Anil K. Gupta
Publisher : John Wiley & Sons
ISBN 13 : 1119097452
Total Pages : 320 pages
Book Rating : 4.1/5 (19 download)

DOWNLOAD NOW!

Book Synopsis The Quest for Global Dominance by : Anil K. Gupta

Download or read book The Quest for Global Dominance written by Anil K. Gupta and published by John Wiley & Sons. This book was released on 2015-01-12 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anil K. Gupta, Vijay Govindarajan, and Haiyan Wang are among the most distinguished experts in the field of globalization. In The Quest for Global Dominance they present the lessons from their twenty-year study of over two hundred corporations. They argue that, in order for a company to create and maintain its position as a globally dominant player, executives must ensure that their company leads its industry in the following four essential tasks: Identifying market opportunities worldwide and pursuing them by establishing the necessary presence in all key markets Converting global presence into global competitive advantage by identifying and developing the opportunities for value creation that global presence offers Cultivating a global mindset by viewing cultural and geographic diversity as an opportunity, not just a challenge Leveraging the rise of emerging markets especially China and India to transform the company's growth prospects, global cost structure, and pace of innovation

Globalisation and Emerging Economies Brazil, Russia, India, Indonesia, China and South Africa

Author : OECD
Publisher : OECD Publishing
ISBN 13 : 9264044817
Total Pages : 457 pages
Book Rating : 4.2/5 (64 download)

DOWNLOAD NOW!

Book Synopsis Globalisation and Emerging Economies Brazil, Russia, India, Indonesia, China and South Africa by : OECD

Download or read book Globalisation and Emerging Economies Brazil, Russia, India, Indonesia, China and South Africa written by OECD and published by OECD Publishing. This book was released on 2009-03-19 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyses key elements of the trade performance of the so-called BRIICS: Brazil, Russia, India, Indonesia, China and South Africa, in relation to the rest of the world, focusing on trade and other policies influencing that performance. It also presents a separate chapter for each country.

The Competitive Advantage of Emerging Market Multinationals

Author : Peter J. Williamson
Publisher : Cambridge University Press
ISBN 13 : 1107032555
Total Pages : 377 pages
Book Rating : 4.1/5 (7 download)

DOWNLOAD NOW!

Book Synopsis The Competitive Advantage of Emerging Market Multinationals by : Peter J. Williamson

Download or read book The Competitive Advantage of Emerging Market Multinationals written by Peter J. Williamson and published by Cambridge University Press. This book was released on 2013-04-04 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: A rigorous analysis of how the innovative practices of emerging multinationals from the BRIC countries are transforming global competition.

Handbook of Business Practices and Growth in Emerging Markets

Author : Satyendra Singh
Publisher : World Scientific
ISBN 13 : 9812791787
Total Pages : 577 pages
Book Rating : 4.8/5 (127 download)

DOWNLOAD NOW!

Book Synopsis Handbook of Business Practices and Growth in Emerging Markets by : Satyendra Singh

Download or read book Handbook of Business Practices and Growth in Emerging Markets written by Satyendra Singh and published by World Scientific. This book was released on 2010 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Business Practices and Growth in Emerging Markets consists of a collection of specially commissioned chapters that describe the current business environment, organizational culture, consumer behavior, financial investment climate, and examples of best prevailing practices in emerging markets. It covers all the major functional areas of business OCo marketing, strategy, operations and finance OCo in all continents. The focus of each chapter is on the identification of different business issues in different emerging markets (including Asia, Africa and South America) and on the implementation of a proposed set of recommendations, using both qualitative and quantitative techniques to assist in decision-making and in improving organizational efficiency and effectiveness. Readers will also appreciate the multidimensional view of financial and non-financial performance measurement of businesses. Specifically, the goal of this research-based handbook is to provide a comprehensive guide for business students and managers by discussing a range of issues from the diverse emerging markets and enabling them to develop a strategic mindset for a market-oriented culture. Given the changing business dynamics, government policies and demands in industries, this handbook is both timely and topical. Sample Chapter(s). Foreword (28 KB). Chapter 1: Introduction (69 KB). Contents: Introduction (S Singh); China: New Product Development in Emerging Markets (N Grigoriou); Competing with Multinationals: Entry and Evolution of Latecomer Firms in China''s Handset Industry (W Xie & S White); Current Business Practices of Top Fortune Global Emerging Multinationals (C-H Liu & K-K Wei); Between Information System Integration and Performance, What are the Missing Links? (R P Lee & Q-M Chen); Legal Cases and Auditing in China (G Chong); Commonwealth of Independent States: CSR in the Emerging Market of Russia: Finding the Nexus Between Business Accountability, Legitimacy, Growth and Societal Reconciliation (O Kuznetsova); The Russian System of Corporate Governance: Promises and Realities (O Kuznetsova); Brand Management in Emerging Markets: Private Labels in Croatian Grocery Retailing and the Case of Dona Trgovina D O O (M Martinovic & J Branch); Baltic Tiger or Wounded Lion OCo Retail Trade and Shopping Behavior in Estonia, Latvia, and Lithuania (B McKenzie); Latin America: Data Mining as a Decision Tool for Materials Procurement in a Multinational Company Headquartered in Brazil (D C C Barbosa et al.); The Importance of Natural Resources-Based Industry Clusters in Latin America: The Case of Chile (C Felzensztein); Inserting Small Holders into Sustainable Value Chains (M F Neves & L T e Castro); Franchise as an Efficient Mode of Entry in Emerging Markets: A Discussion from the Legitimacy Point of View (C Gauzente & R Dumoulin); Africa: Public Procurement Reform in Emerging Economies: A Case Study of Kenya (P M Lewa & S K Lewa); Rural Tourism in South Africa: The Case of Damdoryn and Bufflespoort (K P Quan-Baffour); An Institutional Network Approach of Partnership Mode of Interest-Free Microfinance and Islamic Banking: A Case Study (M N Alam & M M Hussain); Challenges of Internet Adoption of Banks in Ghana (N O Madichie et al.); Middle East: Does the Religious Nature of Organizations Affect Performance Measurement? A Case of GCC Banks (E K A Mohamed & M M Hussain); Challenges and Opportunities for International Marketers in Kuwait (C P Rao); Glimpses at Society and Management in Iran (H Yeganeh); Internet Consumer Behavior in Cyprus (A Thrassou et al.); Asia: Corporate Social Performance of Indonesian State-Owned and Private Companies (H Fauzi et al.); Does Individual Stock Futures Affect Stock Market: Volatility in India? (N Tripathy et al.); Philippines in the 21st Century: Business Opportunities and Strategic Marketing Implications (E P Garrovillas); Papua New Guinea OCo An Emerging Economy in the South Pacific: Challenges and Prospects (R Rena); Conclusion (S Singh). Readership: Students of business administration courses which focus on organizational culture, managers and management consultants dealing with issues related to emerging markets."

Understanding Emerging Markets

Author : Peter Enderwick
Publisher : Routledge
ISBN 13 : 1134197853
Total Pages : 262 pages
Book Rating : 4.1/5 (341 download)

DOWNLOAD NOW!

Book Synopsis Understanding Emerging Markets by : Peter Enderwick

Download or read book Understanding Emerging Markets written by Peter Enderwick and published by Routledge. This book was released on 2012-08-21 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emerging markets (Ems) are the focus of increasing interest in the field of international business, as they provide significant challenges and great opportunities. Focusing on the dynamics of emerging markets, this informative book provides an academically rigorous yet business-oriented analysis of the key issues in this area and incorporates chapters on: the nature of emerging markets market development integrating Ems in the global economy implications for business strategy. Providing an in-depth analysis of two of the most important Ems, China and India, this user-friendly text incorporates extensive case studies, boxed summaries, discussion questions and an extensive bibliography.

Competing with Giants : Survival Strategies for Emerging Market Companies

Author : Dawar, Niraj
Publisher : London : Richard Ivey School of Business, University of Western Ontario
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4.:/5 (589 download)

DOWNLOAD NOW!

Book Synopsis Competing with Giants : Survival Strategies for Emerging Market Companies by : Dawar, Niraj

Download or read book Competing with Giants : Survival Strategies for Emerging Market Companies written by Dawar, Niraj and published by London : Richard Ivey School of Business, University of Western Ontario. This book was released on 1998 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Emerging Markets

Author : Robert Grosse
Publisher : Kogan Page Publishers
ISBN 13 : 0749474505
Total Pages : 272 pages
Book Rating : 4.7/5 (494 download)

DOWNLOAD NOW!

Book Synopsis Emerging Markets by : Robert Grosse

Download or read book Emerging Markets written by Robert Grosse and published by Kogan Page Publishers. This book was released on 2015-11-03 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The traditional dominance of international markets by companies from the US, Western Europe and Japan can no longer be taken for granted. Emerging market economies, from the powerhouse Chinese economy (set to pass the US in national income by 2020) to dynamic players such as Mexico, South Africa and Indonesia, are rapidly changing the competitive landscape. Companies that can successfully enter these emerging markets may reap rewards and benefits from cost reductions and market opportunities. By understanding their positioning in the global continuum of companies and customers - the global value chain - businesses can build their strategies for better competition, more effective resource allocation, cost reduction, and a heightened awareness of the risks and benefits. Packed with in-depth case studies of multinationals from both sides of emerging markets, including: Accenture, Walmart, Google, Nike, Novartis, PetroChina, Embraer, Tata Group and FEMSA; Emerging Markets is essential reading for anyone looking to understand the new competitive landscape and how they can maximise the business opportunities available. Online supporting resources include lecture slides that align with each chapter.