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The Cola Wars
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Download or read book The Cola Wars written by J. C. Louis and published by . This book was released on 1980 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A joint history of the Coca-Cola Company and Pepsico, Inc., takes in humble beginnings, infighting, unscrupulous market expansion and manipulation, sophisticated promotion campaigns, and international wheeling and dealing" [Amazon].
Download or read book Cola Wars written by Dennis J. Barton and published by iUniverse. This book was released on 2002-08-04 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a time where all water is infected by the poisonous "sludge", two cola companies struggle for world domination. Super-heroes representing the Coak-Cola and Popsi-Cola corporations slug it out in pursuit of ultimate victory while the down-trodden common man suffers from dehydration, caffeine-addiction and dental decay. Jack is as SS-man, a Special Services Operative for Coak-Cola. He does the dirty work and makes a good living. He's got a posh pad, a fast car, and chicks really dig him. Everything is going just great until he begins to catch on that his employer is not so benevolent as he had once been lead to believe. Something is rotten in Cola-Land. And Jack, reluctant Jack, along with a mysterious new super-hero who calls himself "The Blue Buddha", must make a stand for truth, justice, and clean drinking-water for all.
Book Synopsis The Other Guy Blinked by : Roger Enrico
Download or read book The Other Guy Blinked written by Roger Enrico and published by Bantam Books. This book was released on 1986 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: The intimately detailed, juicy insider's story of the leading competitors in the cola wars--Coke and Pepsi--and the savage advertising competition in whichPepsi ultimately came out ahead.
Book Synopsis The Other Guy Blinked by : Roger Enrico
Download or read book The Other Guy Blinked written by Roger Enrico and published by Bantam Books. This book was released on 1987-12-01 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inside story of the recent business war from the president of the company that shook the foundations of the way American corporations merchandise their products by forcing Coke into the biggest marketing blunder of the century
Book Synopsis For God, Country, and Coca-Cola by : Mark Pendergrast
Download or read book For God, Country, and Coca-Cola written by Mark Pendergrast and published by . This book was released on 2000-03-17 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt: An illustrated history of the Coca-Cola soft drink company.
Download or read book Secret Formula written by Frederick Allen and published by Open Road Media. This book was released on 2015-10-27 with total page 587 pages. Available in PDF, EPUB and Kindle. Book excerpt: A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche” (Publishers Weekly). Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen’s engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise. In 1919, an aggressive banker named Ernest Woodruff leveraged a high-risk buyout of the Candlers and installed his son at the helm of the company. Robert Woodruff spent the next six decades guiding Coca-Cola with a single-minded determination that turned the soft drink into a part of the landscape and social fabric of America. Written with unprecedented access to Coca-Cola’s archives, as well as the inner circle and private papers of Woodruff, Allen’s captivating business biography stands as the definitive account of what it took to build America’s most iconic company and one of the world’s greatest business success stories.
Book Synopsis Inside Coca-Cola by : Neville Isdell
Download or read book Inside Coca-Cola written by Neville Isdell and published by Macmillan + ORM. This book was released on 2011-10-25 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book by a Coca-Cola CEO tells the remarkable story of the company's revival Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world's leading soft-drink company. This first book by a Coca-Cola CEO tells an extraordinary personal and professional world-wide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa and Turkey. Isdell helped put out huge public relations fires (India and Turkey), opened markets(Russia, Eastern Europe, Philippines and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's, and Coke's, story is newsy without being gossipy; principled without being preachy. Inside Coca-Cola is filled with stories and lessons appealing to anybody who has ever taken "the pause that refreshes." It's also a readable and important look at how companies can market and govern themselves more-ethically and to great success.
Book Synopsis Citizen Coke: The Making of Coca-Cola Capitalism by : Bartow J. Elmore
Download or read book Citizen Coke: The Making of Coca-Cola Capitalism written by Bartow J. Elmore and published by W. W. Norton & Company. This book was released on 2014-11-03 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Citizen Coke demostrate[s] a complete lack of understanding about…the Coca-Cola system—past and present." —Ted Ryan, the Coca-Cola Company By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.
Download or read book KolaWars written by Dennis Smith and published by Kolawars. This book was released on 2016-02-28 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the first decade of the 20th century more Coca-Cola was consumed in Atlanta than any other city. It was the city's most famous product and made Atlanta known around the world in just a few years' time. The first sky scraper in the south was the Candler Building designed as the home for the Coca-Cola Company. Atlanta citizens acknowledged this fact when they wanted a glass of Coca-Cola by asking the dispenser for "a brick in the Candler Building."But the citizens of Atlanta were drinking more than Coca-Cola - they were also drinking Afri-Kola and Koca Nola, Celery=Cola and Capacola, Fan-Taz and Pep-To-Lac, Dope and Koke, Jit-A-Cola and Ko-Nut, Nova-Kola and Rye-Ola. In addition to Asa Candler's Coca-Cola they were drinking Daniel's Koko-Kolo, Venable's Coca-Kola, and Standard Coca-Cola. Lee Hagan claimed to sell ten thousand drinks of his Red Rock Ginger Ale in Atlanta every day.There were dozens of brand name and proprietary soft drinks sold in the city of Atlanta in the first part of the 20th century. Many of these drinks were local in origin yet advertised nationally. Afri-Kola was bottled as far west as Texas, Koca Nola as far north as Maine and west to Washington state, and Nova-Kola as far away as Illinois. Others found markets regionally in Georgia, Tennessee, Florida, and other nearby states. Some of these beverages were intended to ride on the successful coattails of Coca-Cola and found themselves in court as a result. Whether selecting a similar name such as 'Venable's Coca-Kola' or substituting their own drink on calls for the original, these imitators found the Coca-Cola Company ready to protect its trademark and business. Here is the story of Atlanta's Kola Wars for the first fifty years.
Download or read book The Cola Wars written by J. C. Louis and published by . This book was released on 1980 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A joint history of the Coca-Cola Company and Pepsico, Inc., takes in humble beginnings, infighting, unscrupulous market expansion and manipulation, sophisticated promotion campaigns, and international wheeling and dealing" [Amazon].
Book Synopsis The Real Coke, the Real Story by : Thomas Oliver
Download or read book The Real Coke, the Real Story written by Thomas Oliver and published by Random House. This book was released on 2013-10-09 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Examines why the set-in-its-ways Coca Cola Company tampered with a drink that had become an American institution—and blundered into one of the greatest marketing triumphs of all time.”—New York On April 23, 1985, the top executives of the Coca-Cola Company held a press conference in New York City. News had leaked out that Coke, the king of soft drinks, would no longer be produced. In its place the Coca-Cola Company would offer a new drink with a new taste and would dare call it by the old name, Coca-Cola. The new Coke was launched—and the reaction of the American people was immediate and violent: three months of unrelenting protest against the loss of Coke. So fierce was the reaction across the country that it forced a response from the Coca-Cola Company. Stunned Coca-Cola executives stepped up to the microphone and publicly apologized to the American people. They announced that the company would reissue the original Coca-Cola formula under a new name, Coke Classic. The Real Coke, the Real Story is the behind-the-scenes account of what prompted Coca-Cola to change the taste of its flagship brand—and how consumers persuaded a corporate giant to bring back America’s old friend.
Book Synopsis Coke vs. Pepsi: The Cola Wars by : Kenny Abdo
Download or read book Coke vs. Pepsi: The Cola Wars written by Kenny Abdo and published by ABDO. This book was released on 2022-12-15 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title focuses on the feud between the companies Coke and Pepsi while offering information related to their histories, combative relationships, and the legacies they leave behind. This hi-lo title is complete with vibrant photographs, simple text, glossary, and an index. Aligned to Common Core Standards and correlated to state standards. Fly! is an imprint of Abdo Zoom, a division of ABDO.
Download or read book Soda Politics written by Marion Nestle and published by Oxford University Press. This book was released on 2015-09-07 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sodas are astonishing products. Little more than flavored sugar-water, these drinks cost practically nothing to produce or buy, yet have turned their makers--principally Coca-Cola and PepsiCo--into a multibillion-dollar industry with global recognition, distribution, and political power. Billed as "refreshing," "tasty," "crisp," and "the real thing," sodas also happen to be so well established to contribute to poor dental hygiene, higher calorie intake, obesity, and type-2 diabetes that the first line of defense against any of these conditions is to simply stop drinking them. Habitually drinking large volumes of soda not only harms individual health, but also burdens societies with runaway healthcare costs. So how did products containing absurdly inexpensive ingredients become multibillion dollar industries and international brand icons, while also having a devastating impact on public health? In Soda Politics, the 2016 James Beard Award for Writing & Literature Winner, Dr. Marion Nestle answers this question by detailing all of the ways that the soft drink industry works overtime to make drinking soda as common and accepted as drinking water, for adults and children. Dr. Nestle, a renowned food and nutrition policy expert and public health advocate, shows how sodas are principally miracles of advertising; Coca-Cola and PepsiCo spend billions of dollars each year to promote their sale to children, minorities, and low-income populations, in developing as well as industrialized nations. And once they have stimulated that demand, they leave no stone unturned to protect profits. That includes lobbying to prevent any measures that would discourage soda sales, strategically donating money to health organizations and researchers who can make the science about sodas appear confusing, and engaging in Corporate Social Responsibility (CSR) activities to create goodwill and silence critics. Soda Politics follows the money trail wherever it leads, revealing how hard Big Soda works to sell as much of their products as possible to an increasingly obese world. But Soda Politics does more than just diagnose a problem--it encourages readers to help find solutions. From Berkeley to Mexico City and beyond, advocates are successfully countering the relentless marketing, promotion, and political protection of sugary drinks. And their actions are having an impact--for all of the hardball and softball tactics the soft drink industry employs to maintain the status quo, soda consumption has been flat or falling for years. Health advocacy campaigns are now the single greatest threat to soda companies' profits. Soda Politics provides readers with the tools they need to keep up pressure on Big Soda in order to build healthier and more sustainable food systems.
Book Synopsis Marketing Mistakes by : Robert F. Hartley
Download or read book Marketing Mistakes written by Robert F. Hartley and published by John Wiley & Sons. This book was released on 1984-03-01 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In a lively conversational style, Robert Hartley provides play-by-play analyses of actual decisions and practices that led to major marketing wars, comebacks, crises, and triumphs in top corporations. Hands-on exercises and debates invite you to immerse yourself in various situations. These real-life war stories are packed with practical tips and learning experiences that can serve you throughout your career."--BOOK JACKET.
Book Synopsis Strategy, Structure, and Antitrust in the Carbonated Soft-Drink Industry by : Timothy Muris
Download or read book Strategy, Structure, and Antitrust in the Carbonated Soft-Drink Industry written by Timothy Muris and published by Praeger. This book was released on 1993-05-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pepsi-Cola and Coca-Cola are widely recognized as being two of the premier marketing companies in the world. They have introduced a great variety of new products and package types. They have raised celebrity advertising to a new level. Coca-Cola even changed the formula for Coke. These and other developments in the carbonated soft drink industry came about from major strategy changes by Pepsi-Cola and Coca-Cola. Rather than simply reacting to a changing competitive environment, PepsiCo and The Coca-Cola Company have created and implemented strategies that turned the new environment to their advantage. Although Pepsi-Cola attacked Coca-Cola's dominance and achieved near-parity with Coke in bottled soft drinks, both Coke and Pepsi have benefitted from fighting the Cola Wars. The battle between them has stimulated continuing growth in an industry regularly pronounced by the experts for many years to be on the verge of maturity. One widely ignored aspect of the Cola Wars is the ongoing transformation of the soft drink distribution systems of Coca-Cola and Pepsi-Cola from systems of independent bottlers to captive bottling subsidiaries. Chandler advanced the hypothesis that successful firms develop strategies to take advantage of new opportunities, and that those strategies then determine the organizational structure required for effective implementation. We find that changes in the organization of the two leading carbonated soft drink firms' distribution systems provide support for Chandler's hypothesis. The independent bottling systems were a unique and effective organization for many decades. Changes in the external environment, however, raised the costs of transacting between the parent concentrate manufacturers and their independent bottlers. In particular, the new competitive environment required rapidly changing product and marketing strategies, and the implementation of these strategies required the close cooperation of the distribution systems. In effect, Coke and Pepsi needed to change the organization of their distribution systems to implement effectively the strategies that stimulated the new competitive environment, because the relative transaction costs of the independent bottling systems in the new environment were too high. The book presents a strategic analysis of the history of the industry.
Book Synopsis The Real Pepsi Challenge by : Stephanie Capparell
Download or read book The Real Pepsi Challenge written by Stephanie Capparell and published by Simon and Schuster. This book was released on 2008-06-17 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: In America's long march toward racial equality, small acts of courage by men and women whose names we don't recall have contributed mightily to our nation's struggle to achieve its own ideals. This moving book details the story of one such little-noted chapter. In the late 1940s and early 1950s, as Jackie Robinson changed the face of baseball, a group of African-American businessmen -- twelve at its peak -- changed the face of American business by being among the first black Americans to work at professional jobs in Corporate America and to target black consumers as a distinct market. The corporation was Pepsi-Cola, led by the charismatic and socially progressive Walter Mack, a visionary business leader. Though Mack was a guarded idealist, his consent for a campaign aimed at black consumers was primarily motivated by the pursuit of profits -- and the campaign succeeded, boosting Pepsi's earnings and market share. But America succeeded as well, as longstanding stereotypes were chipped away and African- Americans were recognized as both talented employees and valued customers. It was a significant step in our becoming a more inclusive society. On one level, The Real Pepsi Challenge, whose author is an editor and writer for The Wall Street Journal, is a straightforward business book about the birth of niche marketing. But, as we quickly learn, it is a truly inspirational story, recalling a time when we as a nation first learned to see the strength of our diversity. It is far more than a history of marketing in America; it is a key chapter in the social history of our nation. Until these men came along, typical advertisements depicted African-Americans as one-dimensional characters: Aunt Jemimas and Uncle Bens. But thereafter, Pepsi-Cola took a different approach, portraying American blacks for what they were increasingly becoming -- accomplished middle-class citizens. While such portrayals seem commonplace to us today, they were revolutionary in their time, and the men who brought them into existence risked day-to-day professional indignities parallel to those that Jackie Robinson suffered for breaking baseball's color line. As they crossed the country in the course of their jobs, they faced the cruelty of American racial attitudes. Jim Crow laws often limited where they could eat and sleep while on the road, and they faced resistance even within their own company. Yet these men succeeded as businessmen, and all went on to success in other professions as well, including medicine, journalism, education, and international diplomacy. Happily, six of these pioneers lived to tell their stories to the author. Their voices, full of pride, good humor, and sharp recollection, enrich these pages and give voice to the continuing American saga.
Book Synopsis The Pepsi Cola Addict by : June-Alison Gibbons
Download or read book The Pepsi Cola Addict written by June-Alison Gibbons and published by MIT Press. This book was released on 2023-05-30 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: The legendary lost novel in which fourteen-year-old Preston Wildey-King must choose between his all-consuming passion for Pepsi Cola and his love for schoolmate Peggy. "He walked into the turbulent super market. There were people everywhere. His eyes swept over the shelves and stabilised on a large stack of Pepsi-colas. He could almost experience the cool fizzy liquid descending his parched throat." Written by June-Alison Gibbons when she was only 16, The Pepsi Cola Addict is considered one of the great works of twentieth-century outsider literature. More than just a literary curiosity, however, this tale of a teenager whose passion for a well-known cola drink threatens to ruin his life is the uniquely vivid expression of a young woman trying to make sense of the confusing, often brutal world she in which found herself. Published in 1982 by a vanity press who took £800 from its young author and gave her only a single book in return, it's thought that fewer than ten original copies still exist in the world. Shortly after its publication, June-Alison and her sister Jennifer would become infamous as "The Silent Twins" and find themselves cruelly incarcerated for over a decade in Broadmoor Hospital. This author-approved edition makes June-Alison Gibbon's remarkable vision widely available for the first time.
