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The Cola Wars
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Book Synopsis The Other Guy Blinked by : Roger Enrico
Download or read book The Other Guy Blinked written by Roger Enrico and published by Bantam Books. This book was released on 1986 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: The intimately detailed, juicy insider's story of the leading competitors in the cola wars--Coke and Pepsi--and the savage advertising competition in whichPepsi ultimately came out ahead.
Download or read book The Cola Wars written by J. C. Louis and published by . This book was released on 1980 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A joint history of the Coca-Cola Company and Pepsico, Inc., takes in humble beginnings, infighting, unscrupulous market expansion and manipulation, sophisticated promotion campaigns, and international wheeling and dealing" [Amazon].
Download or read book Cola Wars written by Dennis J. Barton and published by iUniverse. This book was released on 2002-08-04 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a time where all water is infected by the poisonous "sludge", two cola companies struggle for world domination. Super-heroes representing the Coak-Cola and Popsi-Cola corporations slug it out in pursuit of ultimate victory while the down-trodden common man suffers from dehydration, caffeine-addiction and dental decay. Jack is as SS-man, a Special Services Operative for Coak-Cola. He does the dirty work and makes a good living. He's got a posh pad, a fast car, and chicks really dig him. Everything is going just great until he begins to catch on that his employer is not so benevolent as he had once been lead to believe. Something is rotten in Cola-Land. And Jack, reluctant Jack, along with a mysterious new super-hero who calls himself "The Blue Buddha", must make a stand for truth, justice, and clean drinking-water for all.
Book Synopsis For God, Country, and Coca-Cola by : Mark Pendergrast
Download or read book For God, Country, and Coca-Cola written by Mark Pendergrast and published by . This book was released on 2000-03-17 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt: An illustrated history of the Coca-Cola soft drink company.
Book Synopsis The Other Guy Blinked by : Roger Enrico
Download or read book The Other Guy Blinked written by Roger Enrico and published by Bantam Books. This book was released on 1987-12-01 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inside story of the recent business war from the president of the company that shook the foundations of the way American corporations merchandise their products by forcing Coke into the biggest marketing blunder of the century
Book Synopsis Coke vs. Pepsi: The Cola Wars by : Kenny Abdo
Download or read book Coke vs. Pepsi: The Cola Wars written by Kenny Abdo and published by ABDO. This book was released on 2022-12-15 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title focuses on the feud between the companies Coke and Pepsi while offering information related to their histories, combative relationships, and the legacies they leave behind. This hi-lo title is complete with vibrant photographs, simple text, glossary, and an index. Aligned to Common Core Standards and correlated to state standards. Fly! is an imprint of Abdo Zoom, a division of ABDO.
Download or read book Secret Formula written by Frederick Allen and published by Open Road Media. This book was released on 2015-10-27 with total page 587 pages. Available in PDF, EPUB and Kindle. Book excerpt: A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche” (Publishers Weekly). Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen’s engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise. In 1919, an aggressive banker named Ernest Woodruff leveraged a high-risk buyout of the Candlers and installed his son at the helm of the company. Robert Woodruff spent the next six decades guiding Coca-Cola with a single-minded determination that turned the soft drink into a part of the landscape and social fabric of America. Written with unprecedented access to Coca-Cola’s archives, as well as the inner circle and private papers of Woodruff, Allen’s captivating business biography stands as the definitive account of what it took to build America’s most iconic company and one of the world’s greatest business success stories.
Book Synopsis The Great Cola War by : Anup Kaldate
Download or read book The Great Cola War written by Anup Kaldate and published by Independently Published. This book was released on 2023-11-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In "The Story of Coca-Cola and Pepsi," embark on a thrilling journey through the world of two iconic beverage giants. This page-turner unravels the history, fierce rivalry, and cultural impact of Pepsi and Coca-Cola. From their modest beginnings to global dominance, explore the visionary leaders, innovative marketing, and unforgettable moments that define the cola wars. It's a tale of triumphs, setbacks, celebrity endorsements, collectibles, and even cola-inspired recipes. But beyond beverages, it's a story of people-millions of fans, collectors, and enthusiasts who've made Pepsi and Coca-Cola a part of their lives. Join us for a captivating adventure through the world of Pepsi and Coca-Cola, where each page is a sip of history. Get ready to be excited, intrigued, and thoroughly immersed in this epic narrative. Cheers to a journey you won't want to miss!
Book Synopsis Inside Coca-Cola by : Neville Isdell
Download or read book Inside Coca-Cola written by Neville Isdell and published by Macmillan + ORM. This book was released on 2011-10-25 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book by a Coca-Cola CEO tells the remarkable story of the company's revival Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world's leading soft-drink company. This first book by a Coca-Cola CEO tells an extraordinary personal and professional world-wide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa and Turkey. Isdell helped put out huge public relations fires (India and Turkey), opened markets(Russia, Eastern Europe, Philippines and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's, and Coke's, story is newsy without being gossipy; principled without being preachy. Inside Coca-Cola is filled with stories and lessons appealing to anybody who has ever taken "the pause that refreshes." It's also a readable and important look at how companies can market and govern themselves more-ethically and to great success.
Download or read book KolaWars written by Dennis Smith and published by Kolawars. This book was released on 2016-02-28 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the first decade of the 20th century more Coca-Cola was consumed in Atlanta than any other city. It was the city's most famous product and made Atlanta known around the world in just a few years' time. The first sky scraper in the south was the Candler Building designed as the home for the Coca-Cola Company. Atlanta citizens acknowledged this fact when they wanted a glass of Coca-Cola by asking the dispenser for "a brick in the Candler Building."But the citizens of Atlanta were drinking more than Coca-Cola - they were also drinking Afri-Kola and Koca Nola, Celery=Cola and Capacola, Fan-Taz and Pep-To-Lac, Dope and Koke, Jit-A-Cola and Ko-Nut, Nova-Kola and Rye-Ola. In addition to Asa Candler's Coca-Cola they were drinking Daniel's Koko-Kolo, Venable's Coca-Kola, and Standard Coca-Cola. Lee Hagan claimed to sell ten thousand drinks of his Red Rock Ginger Ale in Atlanta every day.There were dozens of brand name and proprietary soft drinks sold in the city of Atlanta in the first part of the 20th century. Many of these drinks were local in origin yet advertised nationally. Afri-Kola was bottled as far west as Texas, Koca Nola as far north as Maine and west to Washington state, and Nova-Kola as far away as Illinois. Others found markets regionally in Georgia, Tennessee, Florida, and other nearby states. Some of these beverages were intended to ride on the successful coattails of Coca-Cola and found themselves in court as a result. Whether selecting a similar name such as 'Venable's Coca-Kola' or substituting their own drink on calls for the original, these imitators found the Coca-Cola Company ready to protect its trademark and business. Here is the story of Atlanta's Kola Wars for the first fifty years.
Book Synopsis Citizen Coke: The Making of Coca-Cola Capitalism by : Bartow J. Elmore
Download or read book Citizen Coke: The Making of Coca-Cola Capitalism written by Bartow J. Elmore and published by W. W. Norton & Company. This book was released on 2014-11-03 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Citizen Coke demostrate[s] a complete lack of understanding about…the Coca-Cola system—past and present." —Ted Ryan, the Coca-Cola Company By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.
Book Synopsis The Coke Machine by : Michael Blanding
Download or read book The Coke Machine written by Michael Blanding and published by Penguin. This book was released on 2011-09-06 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Coke Machine takes readers deep inside the Coca-Cola Company and its international franchisees to reveal how they became the number one brand in the world, and just how far they'll go to stay there. Ever since its "I'd like to teach the world to sing" commercials from the 1970s, Coca-Cola has billed itself as the world's beverage, uniting all colors and cultures in a mutual love of its caramel-sweet sugar water. The formula has worked incredibly well-making it one of the most profitable companies on the planet and "Coca-Cola" the world's second- most recognized word after "hello." However, as the company expands its reach into both domestic and foreign markets, an increasing number of the world's citizens are finding the taste of Coke more bitter than sweet. Journalist Michael Blanding's The Coke Machine probes shocking accusations about the company's global impact, including: ? Coca-Cola's history of winning at any cost, even if it meant that its franchisees were making deals with the Nazis and Guatemalan paramilitary squads ? How Coke has harmed children's health and contributed to an obesity epidemic through exclusive soda contracts in schools ? The horrific environmental impact of Coke bottling plants in India and Mexico, where water supplies have been decimated while toxic pollution has escalated ? That Coke bottlers stand accused of conspiring with paramilitaries to threaten, kidnap, and murder union leaders in their bottling plants in Colombia A disturbing portrait drawn from an award-winning journalist's daring, in-depth research, The Coke Machine is the first comprehensive probe of the company and its secret formula for greed. COKE is a registered trademark of The Coca-Cola Company. This book is not authorized by or endorsed by The Coca-Cola Company.
Download or read book Soda Goes Pop written by Joanna Love and published by University of Michigan Press. This book was released on 2019-07-22 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: From its 1939 “Nickel, Nickel” jingle to pathbreaking collaborations with Michael Jackson and Madonna to its pair of X Factor commercials in 2011 and 2012, Pepsi-Cola has played a leading role in drawing the American pop music industry into a synergetic relationship with advertising. This idea has been copied successfully by countless other brands over the years, and such commercial collaboration is commonplace today—but how did we get here? How and why have pop music aesthetics been co-opted to benefit corporate branding? What effect have Pepsi’s music marketing practices in particular had on other brands, the advertising industry, and popular music itself? Soda Goes Pop investigates these and other vital questions around the evolving relationships between popular music and corporate advertising. Joanna K. Love joins musical analysis, historical research, and cultural theory to trace parallel shifts in these industries over eight decades. In addition to scholarly and industry resources, she draws on first-hand accounts, pop culture magazines, trade press journals, and other archival materials. Pepsi’s longevity as an influential American brand, its legendary commercials, and its pioneering, relentless pursuit of alliances with American musical stars makes the brand a particularly instructive point of focus. Several of the company’s most famous ad campaigns are prime examples of the practice of redaction, whereby marketers select, censor, and restructure musical texts to fit commercial contexts in ways that revise their aesthetic meanings and serve corporate aims. Ultimately, Love demonstrates how Pepsi’s marketing has historically appropriated and altered images of pop icons and the meanings of hit songs, and how these commercials shaped relationships between the American music business, the advertising industry, and corporate brands. Soda Goes Pop is a rich resource for scholars and students of American studies, popular culture, advertising, broadcast media, and musicology. It is also an accessible and informative book for the general reader, as Love’s musical and theoretical analyses are clearly presented for non-specialist audiences and readers with varying degrees of musical knowledge.
Book Synopsis Cola Wars Continue by : David B. Yoffie
Download or read book Cola Wars Continue written by David B. Yoffie and published by . This book was released on 2002 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Soda Politics written by Marion Nestle and published by Oxford University Press. This book was released on 2015-09-07 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sodas are astonishing products. Little more than flavored sugar-water, these drinks cost practically nothing to produce or buy, yet have turned their makers--principally Coca-Cola and PepsiCo--into a multibillion-dollar industry with global recognition, distribution, and political power. Billed as "refreshing," "tasty," "crisp," and "the real thing," sodas also happen to be so well established to contribute to poor dental hygiene, higher calorie intake, obesity, and type-2 diabetes that the first line of defense against any of these conditions is to simply stop drinking them. Habitually drinking large volumes of soda not only harms individual health, but also burdens societies with runaway healthcare costs. So how did products containing absurdly inexpensive ingredients become multibillion dollar industries and international brand icons, while also having a devastating impact on public health? In Soda Politics, the 2016 James Beard Award for Writing & Literature Winner, Dr. Marion Nestle answers this question by detailing all of the ways that the soft drink industry works overtime to make drinking soda as common and accepted as drinking water, for adults and children. Dr. Nestle, a renowned food and nutrition policy expert and public health advocate, shows how sodas are principally miracles of advertising; Coca-Cola and PepsiCo spend billions of dollars each year to promote their sale to children, minorities, and low-income populations, in developing as well as industrialized nations. And once they have stimulated that demand, they leave no stone unturned to protect profits. That includes lobbying to prevent any measures that would discourage soda sales, strategically donating money to health organizations and researchers who can make the science about sodas appear confusing, and engaging in Corporate Social Responsibility (CSR) activities to create goodwill and silence critics. Soda Politics follows the money trail wherever it leads, revealing how hard Big Soda works to sell as much of their products as possible to an increasingly obese world. But Soda Politics does more than just diagnose a problem--it encourages readers to help find solutions. From Berkeley to Mexico City and beyond, advocates are successfully countering the relentless marketing, promotion, and political protection of sugary drinks. And their actions are having an impact--for all of the hardball and softball tactics the soft drink industry employs to maintain the status quo, soda consumption has been flat or falling for years. Health advocacy campaigns are now the single greatest threat to soda companies' profits. Soda Politics provides readers with the tools they need to keep up pressure on Big Soda in order to build healthier and more sustainable food systems.
Book Synopsis Marketing Mistakes by : Robert F. Hartley
Download or read book Marketing Mistakes written by Robert F. Hartley and published by John Wiley & Sons. This book was released on 1984-03-01 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In a lively conversational style, Robert Hartley provides play-by-play analyses of actual decisions and practices that led to major marketing wars, comebacks, crises, and triumphs in top corporations. Hands-on exercises and debates invite you to immerse yourself in various situations. These real-life war stories are packed with practical tips and learning experiences that can serve you throughout your career."--BOOK JACKET.
Book Synopsis Coca-Cola Socialism by : Radina Vučetić
Download or read book Coca-Cola Socialism written by Radina Vučetić and published by Central European University Press. This book was released on 2018-06-20 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about the Americanization of Yugoslav culture and everyday life during the nineteen-sixties. After falling out with the Eastern bloc, Tito turned to the United States for support and inspiration. In the political sphere the distance between the two countries was carefully maintained, yet in the realms of culture and consumption the Yugoslav regime was definitely much more receptive to the American model. For Titoist Yugoslavia this tactic turned out to be beneficial, stabilising the regime internally and providing an image of openness in foreign policy. Coca-Cola Socialism addresses the link between cultural diplomacy, culture, consumer society and politics. Its main argument is that both culture and everyday life modelled on the American way were a major source of legitimacy for the Yugoslav Communist Party, and a powerful weapon for both USA and Yugoslavia in the Cold War battle for hearts and minds. Radina Vučetić explores how the Party used American culture in order to promote its own values and what life in this socialist and capitalist hybrid system looked like for ordinary people who lived in a country with communist ideology in a capitalist wrapping. Her book offers a careful reevaluation of the limits of appropriating the American dream and questions both an uncritical celebration of Yugoslavia’s openness and an exaggerated depiction of its authoritarianism.
