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Author : Mark Pendergrast
Publisher :
ISBN 13 : 9780465054688
Total Pages : 666 pages
Book Rating : 4.0/5 (546 download)
Download or read book For God, Country, and Coca-Cola written by Mark Pendergrast and published by . This book was released on 2000-03-17 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt: An illustrated history of the Coca-Cola soft drink company.
Author : Neville Isdell
Publisher : Macmillan + ORM
ISBN 13 : 1429988894
Total Pages : 271 pages
Book Rating : 4.4/5 (299 download)
Download or read book Inside Coca-Cola written by Neville Isdell and published by Macmillan + ORM. This book was released on 2011-10-25 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book by a Coca-Cola CEO tells the remarkable story of the company's revival Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world's leading soft-drink company. This first book by a Coca-Cola CEO tells an extraordinary personal and professional world-wide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa and Turkey. Isdell helped put out huge public relations fires (India and Turkey), opened markets(Russia, Eastern Europe, Philippines and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's, and Coke's, story is newsy without being gossipy; principled without being preachy. Inside Coca-Cola is filled with stories and lessons appealing to anybody who has ever taken "the pause that refreshes." It's also a readable and important look at how companies can market and govern themselves more-ethically and to great success.
Author : Alexandra Chreiteh
Publisher : Interlink Publishing
ISBN 13 : 1623710057
Total Pages : 144 pages
Book Rating : 4.6/5 (237 download)
Download or read book Always Coca-Cola written by Alexandra Chreiteh and published by Interlink Publishing. This book was released on 2012-11-01 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: The narrator of Always Coca-Cola, Abeer Ward (fragrant rose, in Arabic), daughter of a conservative family, admits wryly that her name is also the name of her father’s flower shop. Abeer’s bedroom window is filled by a view of a Coca-Cola sign featuring the image of her sexually adventurous friend, Jana. From the novel’s opening paragraph—“When my mother was pregnant with me, she had only one craving. That craving was for Coca-Cola”—first-time novelist Alexandra Chreiteh asks us to see, with wonder, humor, and dismay, how inextricably confused naming and desire, identity and branding are. The names—and the novel’s edgy, cynical humor—might be recognizable across languages, but Chreiteh’s novel is first and foremost an exploration of a specific Lebanese milieu. Critics in Lebanon have called the novel “an electric shock.”
Author : Frederick Allen
Publisher : Open Road Media
ISBN 13 : 1504019830
Total Pages : 587 pages
Book Rating : 4.5/5 (4 download)
Download or read book Secret Formula written by Frederick Allen and published by Open Road Media. This book was released on 2015-10-27 with total page 587 pages. Available in PDF, EPUB and Kindle. Book excerpt: A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche” (Publishers Weekly). Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen’s engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise. In 1919, an aggressive banker named Ernest Woodruff leveraged a high-risk buyout of the Candlers and installed his son at the helm of the company. Robert Woodruff spent the next six decades guiding Coca-Cola with a single-minded determination that turned the soft drink into a part of the landscape and social fabric of America. Written with unprecedented access to Coca-Cola’s archives, as well as the inner circle and private papers of Woodruff, Allen’s captivating business biography stands as the definitive account of what it took to build America’s most iconic company and one of the world’s greatest business success stories.
Author : Bartow J. Elmore
Publisher : W. W. Norton & Company
ISBN 13 : 0393245934
Total Pages : 386 pages
Book Rating : 4.3/5 (932 download)
Download or read book Citizen Coke: The Making of Coca-Cola Capitalism written by Bartow J. Elmore and published by W. W. Norton & Company. This book was released on 2014-11-03 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Citizen Coke demostrate[s] a complete lack of understanding about…the Coca-Cola system—past and present." —Ted Ryan, the Coca-Cola Company By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.
Author : Mark Pendergrast
Publisher : Macmillan Reference USA
ISBN 13 :
Total Pages : 608 pages
Book Rating : 4.F/5 ( download)
Download or read book For God, Country, and Coca-Cola written by Mark Pendergrast and published by Macmillan Reference USA. This book was released on 1993 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than a century, Coca-Cola has helped define America's image at home and abroad. Now Pendergrast tells the full story of why Coke--more than 99% sweetened water--is the quintessential American product, and how it changed the course of American capitalism.
Author : Sara Green
Publisher : Bellwether Media
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4.8/5 (868 download)
Download or read book Coca-Cola written by Sara Green and published by Bellwether Media. This book was released on 2023-08-01 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Coca-Cola is one of the world’s most popular beverages! But the brand had much more humble beginnings. In its first year, only nine glasses of Coke were served per day! Through engaging text and bright photos, this title explores the history of the iconic brand, including people involved at the beginning, well-known products, and important events. Special features profile an important person, map company headquarters, show off Coca-Cola products, highlight important events in a timeline, and more. This title is sure to be a refreshing read!
Author : Mark Pendergrast
Publisher : Basic Books
ISBN 13 : 0465024041
Total Pages : 474 pages
Book Rating : 4.4/5 (65 download)
Download or read book Uncommon Grounds written by Mark Pendergrast and published by Basic Books. This book was released on 2010-09-28 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive history of the world's most popular drug. Uncommon Grounds tells the story of coffee from its discovery on a hill in ancient Abyssinia to the advent of Starbucks. Mark Pendergrast reviews the dramatic changes in coffee culture over the past decade, from the disastrous "Coffee Crisis" that caused global prices to plummet to the rise of the Fair Trade movement and the "third-wave" of quality-obsessed coffee connoisseurs. As the scope of coffee culture continues to expand, Uncommon Grounds remains more than ever a brilliantly entertaining guide to the currents of one of the world's favorite beverages.
Author : Mark Pendergrast
Publisher : Basic Books
ISBN 13 : 0465046991
Total Pages : 560 pages
Book Rating : 4.4/5 (65 download)
Download or read book For God, Country, and Coca-Cola written by Mark Pendergrast and published by Basic Books. This book was released on 2013-05-14 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: For God, Country and Coca-Cola is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the company—and of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world—this is business history at its best: in fact, “The Real Thing.”
Author : Howard Applegate
Publisher : Enthusiast Books
ISBN 13 : 9781882256464
Total Pages : 132 pages
Book Rating : 4.2/5 (564 download)
Download or read book Coca-Cola written by Howard Applegate and published by Enthusiast Books. This book was released on 1996-03-01 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: A history of the world's most recognized company in photos from the archives of The Coca-Cola Company. Here are nostalgic photos of billboards, signs, bottling trucks, store fronts, soda fountains, bottling plants & more. The years of the depression, World War II, the 50s and the space age are all reflected in this impressive collection.
Author : Radina Vučetić
Publisher : Central European University Press
ISBN 13 : 9633862019
Total Pages : 362 pages
Book Rating : 4.6/5 (338 download)
Download or read book Coca-Cola Socialism written by Radina Vučetić and published by Central European University Press. This book was released on 2018-06-20 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about the Americanization of Yugoslav culture and everyday life during the nineteen-sixties. After falling out with the Eastern bloc, Tito turned to the United States for support and inspiration. In the political sphere the distance between the two countries was carefully maintained, yet in the realms of culture and consumption the Yugoslav regime was definitely much more receptive to the American model. For Titoist Yugoslavia this tactic turned out to be beneficial, stabilising the regime internally and providing an image of openness in foreign policy. Coca-Cola Socialism addresses the link between cultural diplomacy, culture, consumer society and politics. Its main argument is that both culture and everyday life modelled on the American way were a major source of legitimacy for the Yugoslav Communist Party, and a powerful weapon for both USA and Yugoslavia in the Cold War battle for hearts and minds. Radina Vučetić explores how the Party used American culture in order to promote its own values and what life in this socialist and capitalist hybrid system looked like for ordinary people who lived in a country with communist ideology in a capitalist wrapping. Her book offers a careful reevaluation of the limits of appropriating the American dream and questions both an uncritical celebration of Yugoslavia’s openness and an exaggerated depiction of its authoritarianism.
Author : Judith Levin
Publisher : Reaktion Books
ISBN 13 : 1789144906
Total Pages : 183 pages
Book Rating : 4.7/5 (891 download)
Download or read book Soda and Fizzy Drinks written by Judith Levin and published by Reaktion Books. This book was released on 2021-08-12 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: An effervescent exploration of the global history and myriad symbolic meanings of carbonated beverages. More than eighty years before the invention of Coca-Cola, sweet carbonated drinks became popular around the world, provoking arguments remarkably similar to those they prompt today. Are they medicinally, morally, culturally, or nutritionally good or bad? Seemingly since their invention, they have been loved—and hated—for being cold or sweet or fizzy or stimulating. Many of their flavors are international: lemon and ginger were more popular than cola until about 1920. Some are local: tarragon in Russia, cucumber in New York, red bean in Japan, and chinotto (exceedingly bitter orange) in Italy. This book looks not only at how something made from water, sugar, and soda became big business, but also how it became deeply important to people—for fizzy drinks’ symbolic meanings are far more complex than the water, gas, and sugar from which they are made.
Author : Jim Harrison
Publisher : Univ of South Carolina Press
ISBN 13 : 1611177278
Total Pages : 121 pages
Book Rating : 4.6/5 (111 download)
Download or read book The Coca-Cola Art of Jim Harrison written by Jim Harrison and published by Univ of South Carolina Press. This book was released on 2017-01-31 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story of how a summer job spawned a long and rewarding career as an artist Coca-Cola is a true American original and one of the world's most recognized and popular American products. In The Coca-Cola Art of Jim Harrison, the artist traces his lifelong love affair with the Coca-Cola trademark that began during his childhood in rural South Carolina. Harrison enjoyed drinking the sweet and effervescent beverage, but he also was attracted to the Coca-Cola trademark that was blazoned on buildings and signs in his home town. After years of marveling at the work of local sign painter J. J. Cornforth, Harrison approached the seventy-year-old for a summer job. During several summers Cornforth taught Harrison the craft. When the young artist climbed atop the scaffold in the summer of 1952 to paint his first Coca-Cola sign, little did he know that he was launching a career as one of America's foremost landscape artists. In 1975 Harrison created a painting of a country store that featured a fading Coca-Cola sign he and Cornforth had painted twenty years earlier. The painting, titled "Disappearing America," was offered as one of the first limited-edition Coca-Cola collector prints for $40 by Frame House Gallery. All 1,500 copies sold out quickly, propelling him into the national spotlight through the publisher's network of 600 dealers. Harrison soon became the undisputed leader in rural Americana art, with this and many of his other prints appreciating up to 3,000 percent of their original value. Since entering into a licensee relationship with the Coca-Cola Company in 1995, Harrison has continued developing limited-edition prints, including his popular annual Coca-Cola calendar. Not surprisingly, Harrison has become an avid collector of old Coca-Cola signs. His studio is lined with a vast array of this collection, which serves as inspiration for new works of art.
Author : Amanda Ciafone
Publisher : Univ of California Press
ISBN 13 : 0520970942
Total Pages : 424 pages
Book Rating : 4.5/5 (29 download)
Download or read book Counter-Cola written by Amanda Ciafone and published by Univ of California Press. This book was released on 2019-05-28 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Counter-Cola charts the history of one of the world’s most influential and widely known corporations, The Coca-Cola Company. Over the past 130 years, the corporation has sought to make its products, brands, and business central to daily life in over 200 countries. Amanda Ciafone uses this example of global capitalism to reveal the pursuit of corporate power within the key economic transformations—liberal, developmentalist, neoliberal—of the twentieth and twenty-first centuries. Coca-Cola's success has not gone uncontested. People throughout the world have redeployed the corporation, its commodities, and brand images to challenge the injustices of daily life under capitalism. As Ciafone shows, assertions of national economic interests, critiques of cultural homogenization, fights for workers’ rights, movements for environmental justice, and debates over public health have obliged the corporation to justify itself in terms of the common good, demonstrating capitalism’s imperative to either assimilate critiques or reveal its limits.
Author : Mark Pendergrast
Publisher : Hachette UK
ISBN 13 : 0465094988
Total Pages : 352 pages
Book Rating : 4.4/5 (65 download)
Download or read book City on the Verge written by Mark Pendergrast and published by Hachette UK. This book was released on 2017-05-16 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: What we can learn from Atlanta's struggle to reinvent itself in the 21st Century Atlanta is on the verge of tremendous rebirth-or inexorable decline. A kind of Petri dish for cities struggling to reinvent themselves, Atlanta has the highest income inequality in the country, gridlocked highways, suburban sprawl, and a history of racial injustice. Yet it is also an energetic, brash young city that prides itself on pragmatic solutions. Today, the most promising catalyst for the city's rebirth is the BeltLine, which the New York Times described as "a staggeringly ambitious engine of urban revitalization." A long-term project that is cutting through forty-five neighborhoods ranging from affluent to impoverished, the BeltLine will complete a twenty-two-mile loop encircling downtown, transforming a massive ring of mostly defunct railways into a series of stunning parks connected by trails and streetcars. Acclaimed author Mark Pendergrast presents a deeply researched, multi-faceted, up-to-the-minute history of the biggest city in America's Southeast, using the BeltLine saga to explore issues of race, education, public health, transportation, business, philanthropy, urban planning, religion, politics, and community. An inspiring narrative of ordinary Americans taking charge of their local communities, City of the Verge provides a model for how cities across the country can reinvent themselves.
Author : Mark Pendergrast
Publisher : Houghton Mifflin Harcourt
ISBN 13 : 9780151011209
Total Pages : 448 pages
Book Rating : 4.0/5 (112 download)
Download or read book Inside the Outbreaks written by Mark Pendergrast and published by Houghton Mifflin Harcourt. This book was released on 2010 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: A history of the Epidemic Intelligence Service from smallpox to smoking
Author : Mark Pendergrast
Publisher : HarperCollins UK
ISBN 13 : 0007457545
Total Pages : 848 pages
Book Rating : 4.0/5 (74 download)
Download or read book Victims of Memory: Incest Accusations and Shattered Lives written by Mark Pendergrast and published by HarperCollins UK. This book was released on 2012-06-21 with total page 848 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘I doubt whether any book of greater importance will be published in 1997.’ Anthony Storr, The Times.
