The Cinematic Life of the Gene

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Author :
Publisher : Duke University Press
ISBN 13 : 0822390949
Total Pages : 346 pages
Book Rating : 4.8/5 (223 download)

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Book Synopsis The Cinematic Life of the Gene by : Jackie Stacey

Download or read book The Cinematic Life of the Gene written by Jackie Stacey and published by Duke University Press. This book was released on 2010-04-02 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: What might the cinema tell us about how and why the prospect of cloning disturbs our most profound ideas about gender, sexuality, difference, and the body? In The Cinematic Life of the Gene, the pioneering feminist film theorist Jackie Stacey argues that as a cultural technology of imitation, cinema is uniquely situated to help us theorize “the genetic imaginary,” the constellation of fantasies that genetic engineering provokes. Since the mid-1990s there has been remarkable innovation in genetic engineering and a proliferation of films structured by anxieties about the changing meanings of biological and cultural reproduction. Bringing analyses of several of these films into dialogue with contemporary cultural theory, Stacey demonstrates how the cinema animates the tropes and enacts the fears at the heart of our genetic imaginary. She engages with film theory; queer theories of desire, embodiment, and kinship; psychoanalytic theories of subject formation; and debates about the reproducibility of the image and the shift from analog to digital technologies. Stacey examines the body-horror movies Alien: Resurrection and Species in light of Jean Baudrillard’s apocalyptic proclamations about cloning and “the hell of the same,” and she considers the art-house thrillers Gattaca and Code 46 in relation to ideas about imitation, including feminist theories of masquerade, postcolonial conceptualizations of mimicry, and queer notions of impersonation. Turning to Teknolust and Genetic Admiration, independent films by feminist directors, she extends Walter Benjamin’s theory of aura to draw an analogy between the replication of biological information and the reproducibility of the art object. Stacey suggests new ways to think about those who are not what they appear to be, the problem of determining identity in a world of artificiality, and the loss of singularity amid unchecked replication.

Expanded Cinema

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Author :
Publisher : Fordham University Press
ISBN 13 : 0823287432
Total Pages : 464 pages
Book Rating : 4.8/5 (232 download)

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Book Synopsis Expanded Cinema by : Gene Youngblood

Download or read book Expanded Cinema written by Gene Youngblood and published by Fordham University Press. This book was released on 2020-03-03 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fiftieth anniversary reissue of the founding media studies book that helped establish media art as a cultural category. First published in 1970, Gene Youngblood’s influential Expanded Cinema was the first serious treatment of video, computers, and holography as cinematic technologies. Long considered the bible for media artists, Youngblood’s insider account of 1960s counterculture and the birth of cybernetics remains a mainstay reference in today’s hypermediated digital world. This fiftieth anniversary edition includes a new Introduction by the author that offers conceptual tools for understanding the sociocultural and sociopolitical realities of our present world. A unique eyewitness account of burgeoning experimental film and the birth of video art in the late 1960s, this far- ranging study traces the evolution of cinematic language to the end of fiction, drama, and realism. Vast in scope, its prescient formulations include “the paleocybernetic age,” “intermedia,” the “artist as design scientist,” the “artist as ecologist,” “synaesthetics and kinesthetics,” and “the technosphere: man/machine symbiosis.” Outstanding works are analyzed in detail. Methods of production are meticulously described, including interviews with artists and technologists of the period, such as Nam June Paik, Jordan Belson, Andy Warhol, Stan Brakhage, Carolee Schneemann, Stan VanDerBeek, Les Levine, and Frank Gillette. An inspiring Introduction by the celebrated polymath and designer R. Buckminster Fuller—a perfectly cut gem of countercultural thinking in itself—places Youngblood’s radical observations in comprehensive perspective. Providing an unparalleled historical documentation, Expanded Cinema clarifies a chapter of countercultural history that is still not fully represented in the arthistorical record half a century later. The book will also inspire the current generation of artists working in ever-newer expansions of the cinematic environment and will prove invaluable to all who are concerned with the technologies that are reshaping the nature of human communication.

The Gene

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Publisher : Simon and Schuster
ISBN 13 : 1476733538
Total Pages : 624 pages
Book Rating : 4.4/5 (767 download)

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Book Synopsis The Gene by : Siddhartha Mukherjee

Download or read book The Gene written by Siddhartha Mukherjee and published by Simon and Schuster. This book was released on 2016-05-17 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: The #1 NEW YORK TIMES Bestseller The basis for the PBS Ken Burns Documentary The Gene: An Intimate History Now includes an excerpt from Siddhartha Mukherjee’s new book Song of the Cell! From the Pulitzer Prize–winning author of The Emperor of All Maladies—a fascinating history of the gene and “a magisterial account of how human minds have laboriously, ingeniously picked apart what makes us tick” (Elle). “Sid Mukherjee has the uncanny ability to bring together science, history, and the future in a way that is understandable and riveting, guiding us through both time and the mystery of life itself.” —Ken Burns “Dr. Siddhartha Mukherjee dazzled readers with his Pulitzer Prize-winning The Emperor of All Maladies in 2010. That achievement was evidently just a warm-up for his virtuoso performance in The Gene: An Intimate History, in which he braids science, history, and memoir into an epic with all the range and biblical thunder of Paradise Lost” (The New York Times). In this biography Mukherjee brings to life the quest to understand human heredity and its surprising influence on our lives, personalities, identities, fates, and choices. “Mukherjee expresses abstract intellectual ideas through emotional stories…[and] swaddles his medical rigor with rhapsodic tenderness, surprising vulnerability, and occasional flashes of pure poetry” (The Washington Post). Throughout, the story of Mukherjee’s own family—with its tragic and bewildering history of mental illness—reminds us of the questions that hang over our ability to translate the science of genetics from the laboratory to the real world. In riveting and dramatic prose, he describes the centuries of research and experimentation—from Aristotle and Pythagoras to Mendel and Darwin, from Boveri and Morgan to Crick, Watson and Franklin, all the way through the revolutionary twenty-first century innovators who mapped the human genome. “A fascinating and often sobering history of how humans came to understand the roles of genes in making us who we are—and what our manipulation of those genes might mean for our future” (Milwaukee Journal-Sentinel), The Gene is the revelatory and magisterial history of a scientific idea coming to life, the most crucial science of our time, intimately explained by a master. “The Gene is a book we all should read” (USA TODAY).

Television and the Genetic Imaginary

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Author :
Publisher : Springer
ISBN 13 : 1137548479
Total Pages : 239 pages
Book Rating : 4.1/5 (375 download)

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Book Synopsis Television and the Genetic Imaginary by : Sofia Bull

Download or read book Television and the Genetic Imaginary written by Sofia Bull and published by Springer. This book was released on 2019-05-30 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the complex ways in which television articulates ideas about DNA in the early 21st century. Considering television’s distinct aesthetic and narrative forms, as well as its specific cultural roles, it identifies TV as a key site for the genetic imaginary. The book addresses the key themes of complexity and kinship, which function as nodes around which older essentialist notions about the human genome clash with newly emergent post-genomic sensibilities. Analysing a wide range of US and UK programmes, from science documentaries, science fiction serials and crime procedurals, to family history programmes, sitcoms and reality shows, Television and the Genetic Imaginary illustrates the extent to which molecular frameworks of understanding now permeate popular culture.

Beyond the Epic

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Publisher : University Press of Kentucky
ISBN 13 : 0813138205
Total Pages : 592 pages
Book Rating : 4.8/5 (131 download)

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Book Synopsis Beyond the Epic by : Gene D. Phillips

Download or read book Beyond the Epic written by Gene D. Phillips and published by University Press of Kentucky. This book was released on 2006-11-24 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two-time Academy Award winner Sir David Lean (1908--1991) was one of the most prominent directors of the twentieth century, responsible for the classics The Bridge on the River Kwai (1957), Lawrence of Arabia (1962), and Doctor Zhivago (1965). British-born Lean asserted himself in Hollywood as a major filmmaker with his epic storytelling and panoramic visions of history, but he started out as a talented film editor and director in Great Britain. As a result, he brought an art-house mentality to blockbuster films. Combining elements of biography and film criticism, Beyond the Epic: The Life and Films of David Lean uses screenplays and production histories to assess Lean's body of work. Author Gene D. Phillips interviews actors who worked with Lean and directors who knew him, and their comments reveal new details about the director's life and career. Phillips also explores Lean's lesser-studied films, such as The Passionate Friends (1949), Hobson's Choice (1954), and Summertime (1955). The result is an in-depth examination of the director in cultural, historical, and cinematic contexts. Lean's approach to filmmaking was far different than that of many of his contemporaries. He chose his films carefully and, as a result, directed only sixteen films in a period of more than forty years. Those films, however, have become some of the landmarks of motion-picture history. Lean is best known for his epics, but Phillips also focuses on Lean's successful adaptations of famous works of literature, including retellings of plays such as Brief Encounter (1945) and novels such as Great Expectations (1946), Oliver Twist (1948), and A Passage to India (1984). From expansive studies of war and strife to some of literature's greatest high comedies and domestic dramas, Lean imbued all of his films with his unique creative vision. Few directors can match Lean's ability to combine narrative sweep and psychological detail, and Phillips goes beyond Lean's epics to reveal this unifying characteristic in the director's body of work. Beyond the Epic is a vital assessment of a great director's artistic process and his place in the film industry.

Self-portrait

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Publisher :
ISBN 13 : 9780883261521
Total Pages : 276 pages
Book Rating : 4.2/5 (615 download)

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Book Synopsis Self-portrait by : Gene Tierney

Download or read book Self-portrait written by Gene Tierney and published by . This book was released on 1979 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'I had no trouble playing any kind of a role, ' Gene Tierney writes. 'My problems began when I had to be myself.' In Hollywood's golden age, everyone knew the starring roles Miss Tierney played in her 36 films: the unwashed Ellie May in 'Tobacco Road, ' the demure Martha in 'Heaven can Wait;' her appearances opposite Clark Gable, Tyrone Power, Rex Harrison, Humphrey Bogart, Henry Fonda, and, best remmebered of all, as the haunting -- murdered? --beauty of the portrait painting in 'Laura, ' one of the most televised films ever. Her rollercoaster marriage to fashion designer Oleg Cassini and her globe-trotting affair with Prince Aly Khan were public property. Word of her dates with billionaire Howard huges and a lighthearted ex - naval officer named Jack Kennedy circulated over the years. But the inside story of her greatest, most heart-wrenching role -- herself -- has never been told until right now. Outwardly living every woman's fantasies, she became an emotional invalid. Her marriage collapsed. Her romances failed. Her father became a cruel disappointment. Her first daughter was born deaf, blind, hopelessly retarded, At the crest of her career, Gene Tierny attempted suicide, suffered a nervous breakdown, and spent the next seven years in and out of sanatoriums. With candor, humor, and sometimes with anger, but never with self-pity or self-indulgence, she tells of her meteoric career, her long, slow, uneven recovery from 'the black tunnel of mental illness'; the struggles with her doctors, her treatments, her escape from confinement, her depressions, her mad impulses, herself, always herself ... and finally on to a happy remarriage and tranquillity.

The Palgrave Handbook of Posthumanism in Film and Television

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Author :
Publisher : Springer
ISBN 13 : 113743032X
Total Pages : 450 pages
Book Rating : 4.1/5 (374 download)

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Book Synopsis The Palgrave Handbook of Posthumanism in Film and Television by : Michael Hauskeller

Download or read book The Palgrave Handbook of Posthumanism in Film and Television written by Michael Hauskeller and published by Springer. This book was released on 2016-01-13 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does popular culture's relationship with cyborgs, robots, vampires and zombies tell us about being human? Insightful scholarly perspectives shine a light on how film and television evince and portray the philosophical roots, the social ramifications and the future visions of a posthumanist world.

Contemporary Masculinities in Fiction, Film and Television

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Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501320092
Total Pages : 269 pages
Book Rating : 4.5/5 (13 download)

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Book Synopsis Contemporary Masculinities in Fiction, Film and Television by : Brian Baker

Download or read book Contemporary Masculinities in Fiction, Film and Television written by Brian Baker and published by Bloomsbury Publishing USA. This book was released on 2016-07-28 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: While masculinity has been an increasingly visible field of study within several disciplines (sociology, literary studies, cultural studies, film and tv) over the last two decades, it is surprising that analysis of contemporary representations of the first part of the century has yet to emerge. Professor Brian Baker, evolving from his previous work Masculinities in Fiction and Film: Representing Men in Popular Genres 1945-2000, intervenes to rectify the scholarship in the field to produce a wide-ranging, readable text that deals with films and other texts produced since the year 2000. Focusing on representations of masculinity in cinema, popular fiction and television from the period 2000-2010, he argues that dominant forms of masculinity in Britain and the United States have become increasingly informed by anxiety, trauma and loss, and this has resulted in both narratives that reflect that trauma and others which attempt to return to a more complete and heroic form of masculinity. While focusing on a range of popular genres, such as Bond films, war movies, science fiction and the Gothic, the work places close analyses of individual films and texts in their cultural and historical contexts, arguing for the importance of these popular fictions in diagnosing how contemporary Britain and the United States understand themselves and their changing role in the world through the representation of men, fully recognising the issues of race/ethnicity, class, sexuality, and age. Baker draws upon current work in mobility studies and in the study of masculinities to produce the first book-length comparative study of masculinity in popular culture of the first decade of the twenty-first century.

The Handbook of Science and Technology Studies, fourth edition

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Publisher : MIT Press
ISBN 13 : 0262338114
Total Pages : 1208 pages
Book Rating : 4.2/5 (623 download)

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Book Synopsis The Handbook of Science and Technology Studies, fourth edition by : Ulrike Felt

Download or read book The Handbook of Science and Technology Studies, fourth edition written by Ulrike Felt and published by MIT Press. This book was released on 2016-12-16 with total page 1208 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fourth edition of an authoritative overview, with all new chapters that capture the state of the art in a rapidly growing field. Science and Technology Studies (STS) is a flourishing interdisciplinary field that examines the transformative power of science and technology to arrange and rearrange contemporary societies. The Handbook of Science and Technology Studies provides a comprehensive and authoritative overview of the field, reviewing current research and major theoretical and methodological approaches in a way that is accessible to both new and established scholars from a range of disciplines. This new edition, sponsored by the Society for Social Studies of Science, is the fourth in a series of volumes that have defined the field of STS. It features 36 chapters, each written for the fourth edition, that capture the state of the art in a rich and rapidly growing field. One especially notable development is the increasing integration of feminist, gender, and postcolonial studies into the body of STS knowledge. The book covers methods and participatory practices in STS research; mechanisms by which knowledge, people, and societies are coproduced; the design, construction, and use of material devices and infrastructures; the organization and governance of science; and STS and societal challenges including aging, agriculture, security, disasters, environmental justice, and climate change.

Insect Media

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Publisher : U of Minnesota Press
ISBN 13 : 081666739X
Total Pages : 321 pages
Book Rating : 4.8/5 (166 download)

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Book Synopsis Insect Media by : Jussi Parikka

Download or read book Insect Media written by Jussi Parikka and published by U of Minnesota Press. This book was released on 2010 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the early nineteenth century, when entomologists first popularized the unique biological and behavioral characteristics of insects, technological innovators and theorists have proposed insects as templates for a wide range of technologies. In Insect Media, Jussi Parikka analyzes how insect forms of social organization-swarms, hives, webs, and distributed intelligence-have been used to structure modern media technologies and the network society, providing a radical new perspective on the interconnection of biology and technology. Through close engagement with the pioneering work of insect ethologists, including Jakob von Uexküll and Karl von Frisch, posthumanist philosophers, media theorists, and contemporary filmmakers and artists, Parikka develops an insect theory of media, one that conceptualizes modern media as more than the products of individual human actors, social interests, or technological determinants. They are, rather, profoundly nonhuman phenomena that both draw on and mimic the alien lifeworlds of insects. Deftly moving from the life sciences to digital technology, from popular culture to avant-garde art and architecture, and from philosophy to cybernetics and game theory, Parikka provides innovative conceptual tools for exploring the phenomena of network society and culture. Challenging anthropocentric approaches to contemporary science and culture, Insect Media reveals the possibilities that insects and other nonhuman animals offer for rethinking media, the conflation of biology and technology, and our understanding of, and interaction with, contemporary digital culture.

Double Helix History

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Publisher : Taylor & Francis
ISBN 13 : 1000643034
Total Pages : 170 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis Double Helix History by : Jerome De Groot

Download or read book Double Helix History written by Jerome De Groot and published by Taylor & Francis. This book was released on 2022-08-29 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Double Helix History examines the interface between genetics and history in order to investigate the plausibility of ‘new’ knowledge derived from scientific methods and to reflect upon what it might mean for the practice of history. Since the mapping of the human genome in 2001, there has been an expansion in the use of genetic information for historical investigation. Geneticists are confident that this has changed the way we know the past. This book considers the practicalities and implications of this seemingly new way of understanding the human past using genetics. It provides the first sustained engagement with these so-called ‘genomic histories’. The book investigates the ways that genetic awareness and practice is seemingly changing historical practice and conceptualisation. Linking six concepts – ‘Public’, ‘Practice’, ‘Ethics’, ‘Politics’, ‘Self’, and ‘Imagination – Double Helix History outlines the ways that genetic information, being postgenomic, the public life of DNA, and the genetic historical imaginary work on the body, on collective memory, on the historical imagination, on the ethics of historical investigation, on the articulation of history, and on the collection and interpretation of data regarding the ‘past’. This book will appeal to researchers and students alike interested in DNA, genetics, and historiography.

The Cinema of Michael Winterbottom

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Publisher : Columbia University Press
ISBN 13 : 0231167377
Total Pages : 242 pages
Book Rating : 4.2/5 (311 download)

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Book Synopsis The Cinema of Michael Winterbottom by : Bruce Bennett

Download or read book The Cinema of Michael Winterbottom written by Bruce Bennett and published by Columbia University Press. This book was released on 2013-11-26 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive study of prolific British filmmaker Michael Winterbottom explores the thematic, stylistic, and intellectual consistencies running through his eclectic and controversial body of work. Within an overview of his career, this volume undertakes a close analysis of fifteen of Winterbottom's films ranging from TV dramas to transnational coproductions featuring Hollywood stars, and from documentaries to costume films. This analysis is grounded in a consideration of Winterbottom's collaborative working practices, the political and cultural contexts of the work, and its critical reception. Arguing that Winterbottom's work comprises a 'cinema of borders', it examines its treatment of sexuality, class, ethnicity, national and international politics. The book argues that what is evident in Winterbottom's oeuvre is the search for an adequate means of narrating inequality, injustice, and violence. Drawing out the tensions, contradictions, and border-crossing strategies of these films, The Cinema of Michael Winterbottom highlights the complex political aesthetic that structures the work of this singular director.

Affect and Embodied Meaning in Animation

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Author :
Publisher : Routledge
ISBN 13 : 1351054449
Total Pages : 493 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis Affect and Embodied Meaning in Animation by : Sylvie Bissonnette

Download or read book Affect and Embodied Meaning in Animation written by Sylvie Bissonnette and published by Routledge. This book was released on 2019-03-11 with total page 493 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book combines insights from the humanities and modern neuroscience to explore the contribution of affect and embodiment on meaning-making in case studies from animation, video games, and virtual worlds. As we interact more and more with animated characters and avatars in everyday media consumption, it has become vital to investigate the ways that animated environments influence our perception of the liberal humanist subject. This book is the first to apply recent research on the application of the embodied mind thesis to our understanding of embodied engagement with nonhumans and cyborgs in animated media, analyzing works by Émile Cohl, Hayao Miyazaki, Tim Burton, Norman McLaren, the Quay Brothers, Pixar, and many others. Drawing on the breakthroughs of modern brain science to argue that animated media broadens the viewer’s perceptual reach, this title offers a welcome contribution to the growing literature at the intersection of cognitive studies and film studies, with a perspective on animation that is new and original. ‘Affect and Embodied Meaning in Animation’ will be essential reading for researchers of Animation Studies, Film and Media Theory, Posthumanism, Video Games, and Digital Culture, and will provide a key insight into animation for both undergraduate and graduate students. Because of the increasing importance of visual effect cinema and video games, the book will also be of keen interest within Film Studies and Media Studies, as well as to general readers interested in scholarship in animated media.

The Cinema Book

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Author :
Publisher : Bloomsbury Publishing
ISBN 13 : 1838718680
Total Pages : 1812 pages
Book Rating : 4.8/5 (387 download)

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Book Synopsis The Cinema Book by : Bloomsbury Publishing

Download or read book The Cinema Book written by Bloomsbury Publishing and published by Bloomsbury Publishing. This book was released on 2019-07-25 with total page 1812 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Cinema Book is widely recognised as the ultimate guide to cinema. Authoritative and comprehensive, the third edition has been extensively revised, updated and expanded in response to developments in cinema and cinema studies. Lavishly illustrated in colour, this edition features a wealth of exciting new sections and in-depth case studies. Sections address Hollywood and other World cinema histories, key genres in both fiction and non-fiction film, issues such as stars, technology and authorship, and major theoretical approaches to understanding film.

Genes and the Bioimaginary

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Author :
Publisher : Routledge
ISBN 13 : 1317129466
Total Pages : 200 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis Genes and the Bioimaginary by : Deborah Lynn Steinberg

Download or read book Genes and the Bioimaginary written by Deborah Lynn Steinberg and published by Routledge. This book was released on 2016-03-03 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Genes and the Bioimaginary examines the dramatic rise and contemporary cultural apotheosis of 'the gene'. The book traces not only the genetification of modern life but is also a journey through the complex relationship between science and culture. At the heart of this book are three interlinked questions. The first concerns the paradigmatic transformations of the 'genetics revolution': how can we understand the impact of genes on social arenas as diverse as law and agriculture, politics and medicine, genealogy and jurisprudence? Second, how has the language of genes come to pervade public discourse - as much a trope of personal narrative as of the popular imaginary? And third, how can we gain critical purchase not only on the conditions and consequences of a particular science, but on its projective seductions, the terms of its persuasion, and the dilemmas and anxieties provoked in its wake? Through a series of illuminating case studies ranging from 'gay genes' to 'Jew genes', to genes for crime; from CSI to the Innocence Project, from genetics (post)racial imaginary to its phantasies of redemption, the book examines the emergence of the gene as a pre-eminent locus of both scientific and social explanation, and as a powerful object of spectacle, projective phantasy and attachment. Genes and the Bioimaginary makes a distinctive contribution to our understanding of how knowledge comes to be not only powerful, but plausible.

The Routledge Companion to Literature and Science

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Publisher : Routledge
ISBN 13 : 1136950435
Total Pages : 569 pages
Book Rating : 4.1/5 (369 download)

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Book Synopsis The Routledge Companion to Literature and Science by : Bruce Clarke

Download or read book The Routledge Companion to Literature and Science written by Bruce Clarke and published by Routledge. This book was released on 2010-09-13 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pt. 1. Literatures and sciences -- pt. 2. Disciplinary and theoretical approaches -- pt. 3. Periods and cultures.

The Genome Incorporated

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Author :
Publisher : Routledge
ISBN 13 : 1317030699
Total Pages : 179 pages
Book Rating : 4.3/5 (17 download)

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Book Synopsis The Genome Incorporated by : Kate O'Riordan

Download or read book The Genome Incorporated written by Kate O'Riordan and published by Routledge. This book was released on 2016-03-09 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Genome Incorporated examines the proliferation of human genomics across contemporary media cultures. It explores questions about what it means for a technoscience to thoroughly saturate everyday life, and places the interrogation of the science/media relationship at the heart of this enquiry. The book develops a number of case studies in the mediation and consumption of genomics, including: the emergence of new direct-to-the-consumer bioinformatics companies; the mundane propagation of testing and genetic information through lifestyle television programming; and public and private engagements with art and science institutions and events. Through these novel sites, this book examines the proliferating circuits of production and consumption of genetic information and theorizes this as a process of incorporation. Its wide-ranging case studies ensure its appeal to readers across the social sciences.