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The Canadian Institutes 10th Annual Conference Advertising Marketing Law
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Book Synopsis The Canadian Institute's 10th Annual Conference : Advertising & Marketing Law by : Canadian Institute (1985- )
Download or read book The Canadian Institute's 10th Annual Conference : Advertising & Marketing Law written by Canadian Institute (1985- ) and published by . This book was released on 2004 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis 9th Annual Conference : Advertising & Marketing Law by : Canadian Institute (1985- )
Download or read book 9th Annual Conference : Advertising & Marketing Law written by Canadian Institute (1985- ) and published by . This book was released on 2003 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Practical Guide to Comparative Advertising by : Ruth M. Corbin
Download or read book Practical Guide to Comparative Advertising written by Ruth M. Corbin and published by Academic Press. This book was released on 2018-11-22 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical Guide to Comparative Advertising: Dare to Compare is an authoritative, engaging handbook on comparative advertising for food and non-food consumer products. Claim substantiation is a common stakeholder interest among management, advertisers, lawyers and researchers. This handbook covers the corporate culture and strategic goals that encourage comparative advertising, laws and regulations, standards for research evidence, and examples that bring the concepts to life. Of particular value to corporate brand managers, the book includes a checklist of process steps and quality controls that allow managers to orchestrate comparative ad campaigns and manage the risk of complaints from indignant competitors. Alerts research, development and marketing professionals to potential competition issues and legal concerns Provides a reference source for courts of law with respect to accepted industry standards and practices Presents an authoritative perspective, in plain language, on laws and regulations governing comparative advertising, and on worldwide standards governing research evidence in support of advertising claims Covers food and beverage, nutritional supplements, cosmetics and other consumer advertised products
Book Synopsis 11th Annual Advertising & Marketing Law by : Canadian Institute (1985- )
Download or read book 11th Annual Advertising & Marketing Law written by Canadian Institute (1985- ) and published by . This book was released on 2005 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis 13th Annual Advertising and Marketing Law by :
Download or read book 13th Annual Advertising and Marketing Law written by and published by . This book was released on 2006 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Fourth Annual Advertising and Marketing Law Conference by : Canadian Institute (1985- )
Download or read book The Fourth Annual Advertising and Marketing Law Conference written by Canadian Institute (1985- ) and published by . This book was released on 1998 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advertisers' Guide to Marketing by :
Download or read book Advertisers' Guide to Marketing written by and published by . This book was released on 1954 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis 12th Annual Advertising and Marketing Law : Canada's Premier Learning Networking Experience for Advertising and Marketing Professionals and Their Legal Counsel by : Canadian Institute (1985- )
Download or read book 12th Annual Advertising and Marketing Law : Canada's Premier Learning Networking Experience for Advertising and Marketing Professionals and Their Legal Counsel written by Canadian Institute (1985- ) and published by . This book was released on 2006 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Executives' Guide to Marketing written by and published by . This book was released on 1957 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference by : Vinay Kothari
Download or read book Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference written by Vinay Kothari and published by Springer. This book was released on 2015-05-13 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1982 Academy of Marketing Science (AMS) Annual Conference held in Las Vegas, Nevada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book Canadian Periodical Index written by and published by . This book was released on 2000 with total page 1400 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Download or read book No Accident written by Neil Arason and published by Wilfrid Laurier Univ. Press. This book was released on 2014-04-29 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is possible to eliminate death and serious injury from Canada’s roads. In other jurisdictions, the European Union, centres in the United States, and at least one automotive company aim to achieve comparable results as early as 2020. In Canada, though, citizens must turn their thinking on its head and make road safety a national priority. Since the motor vehicle first went into mass production, the driver has taken most of the blame for its failures. In a world where each person’s safety is dependent on a system in which millions of drivers must drive perfectly over billions of hours behind the wheel, failure on a massive scale has been the result. When we neglect the central role of the motor vehicle as a dangerous consumer product, the result is one of the largest human-made means for physically assaulting human beings. It is time for Canadians to embrace internationally recognized ways of thinking and enter an era in which the motor vehicle by-product of human carnage is relegated to history. No Accident examines problems related to road safety and makes recommendations for the way forward. Topics include types of drivers; human-related driving errors related to fatigue, speed, alcohol, and distraction and roads; pedestrians, cyclists, and public transit; road engineering; motor vehicle regulation; auto safety design; and collision-avoidance technologies such as radar and camera-based sensors on vehicles that prevent crashes. This multi-disciplinary study demystifies the world of road safety and provides a road map for the next twenty years.
Download or read book Resources in Education written by and published by . This book was released on 1998 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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