The Business Of Digital Television

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The Business of Television

Author : Ken Basin
Publisher : Routledge
ISBN 13 : 1351254162
Total Pages : 324 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis The Business of Television by : Ken Basin

Download or read book The Business of Television written by Ken Basin and published by Routledge. This book was released on 2018-07-11 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, esteemed television executive and Harvard lecturer Ken Basin offers a comprehensive overview of the business, financial, and legal structure of the U.S. television industry, as well as its dealmaking norms. Written for working or aspiring creative professionals who want to better understand the entertainment industry — as well as for executives, agents, managers, and lawyers looking for a reference guide — The Business of Television presents a readable, in-depth introduction to rights and talent negotiations, intellectual property, backend deals, licensing, streaming platforms, international production, and much more. The book also includes breakdowns after each chapter summarizing deal points and points of negotiation, a glossary, a list of referenced cases, and a wealth of real-world examples to help readers put the material into context.

Television Goes Digital

Author : Darcy Gerbarg
Publisher : Springer Science & Business Media
ISBN 13 : 0387799788
Total Pages : 244 pages
Book Rating : 4.3/5 (877 download)

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Book Synopsis Television Goes Digital by : Darcy Gerbarg

Download or read book Television Goes Digital written by Darcy Gerbarg and published by Springer Science & Business Media. This book was released on 2008-12-10 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Television has become a ubiquitous part of our lives, and yet its impact continues to evolve at an extraordinary pace. The evolution of television from analog to digital technology has been underway for more than half a century. Today's digital technology is enabling a myriad of new entertainment possibilities. From jumbotrons in cyberspace to multi-dimensional viewing experiences, digital technology is changing television. Consequently, new advertising metrics that reflect the new viewer habits are emerging. The ability to capture a viewer's interactions changes the advertising proposition. Telephone and wireless companies are challenging the traditional mass media providers - broadcasters, cable and satellite companies - and they’re all finding ways to deliver TV programming, video content and Internet offerings to large and small screens in the home and on the go. This volume showcases insights from industry insiders and researchers from a variety of disciplines. It explores the economic, cultural, technical, and policy implications of digital television, addressing such questions as: How will content be monetized in the future? What programming opportunities become possible with the advent of going digital? Will content still be king or will the conduits gain the upper hand? This book analyzes the digital television evolution: its impacts on the economics of the TV industry, its significance for content creation from Hollywood blockbusters to You Tube, the changing role of the consumer, and what's coming next to a theatre near you.

Digital Television Fundamentals

Author : Michael Robin
Publisher : McGraw-Hill Professional
ISBN 13 : 9780071355810
Total Pages : 730 pages
Book Rating : 4.3/5 (558 download)

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Book Synopsis Digital Television Fundamentals by : Michael Robin

Download or read book Digital Television Fundamentals written by Michael Robin and published by McGraw-Hill Professional. This book was released on 2000-06-30 with total page 730 pages. Available in PDF, EPUB and Kindle. Book excerpt: Plain-talking intro to television's newest technology. Digital Television Fundamentals, Second Edition, by Michael Robin and Michel Poulin, is the ideal guide for everyone who deals with digital video production or equipment design - or who just wants to know how this new phenomenon works. Fully detailed and heavily illustrated, this easy-reading reference covers it all--from video and audio fundamentals...to bit-serial distribution and ancillary data multiplexing...to digital signal compression and distribution methods of coding and decoding. In this edition you'll find: multimedia television treatment covering technologies, hardware, systems, workstations, A/V signal processing, disk storage, servers, cameras, VCRs, CD-ROM, DVI--plus interconnections, multimedia software, systems, and applications and standardization activities; late-breaking information on the DTV standard and how it affects broadcasting equipment and operations; a focus on the importance of relevant SMPTE and CCIR-ITU standards; details on digital/analog equipment compatibility issues; much more!

Business of Digital Television

Author : Chris Forrester
Publisher : Taylor & Francis
ISBN 13 : 1136029788
Total Pages : 285 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis Business of Digital Television by : Chris Forrester

Download or read book Business of Digital Television written by Chris Forrester and published by Taylor & Francis. This book was released on 2013-06-26 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essential reading for anyone involved in broadcasting. The Business of Digital Television presents an overview or the digital television industry. Chris Forrester examines the key technologies and developments of the marketplace, with comments on the future from leading industry experts. Written in an accessible style for the non-engineer, Forrester covers the issues that are most pertinent to strategic direction, providing, broadcasting professionals with essential facts, data and commentary in one single source. You will: Discover trends in digital TV technology Gain knowledge about the international marketplace See an analysis of the financial models Understand the importance of partnerships Find out the key drivers for change Gain an insight into emerging technologies in the future

Understanding Digital Television

Author : Lars-Ingemar Lundstrom
Publisher : CRC Press
ISBN 13 : 1136032827
Total Pages : 345 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis Understanding Digital Television by : Lars-Ingemar Lundstrom

Download or read book Understanding Digital Television written by Lars-Ingemar Lundstrom and published by CRC Press. This book was released on 2012-08-21 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the milestones of Digital TV and HDTV, there arelots of questions to be asked about television of today...Understanding Digital Television explains complex technical systems and solutions in an easyto comprehend manner along with visual 3D graphics. It helps non-technical individuals such asmanagers, executives, general media professionals, as well as TV and home cinema enthusiastsgain a practical understanding of the equipment, technical aspects of digital television, and various

The Business of Media Distribution

Author : Jeffrey C. Ulin
Publisher : Routledge
ISBN 13 : 1351136615
Total Pages : 578 pages
Book Rating : 4.3/5 (511 download)

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Book Synopsis The Business of Media Distribution by : Jeffrey C. Ulin

Download or read book The Business of Media Distribution written by Jeffrey C. Ulin and published by Routledge. This book was released on 2019-05-30 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this updated edition of the industry staple, veteran media executive Jeff Ulin relates business theory and practice across key global market segments—film, television, and online/digital—providing you with an insider’s perspective that can't be found anywhere else. Learn how an idea moves from concept to profit and how distribution dominates the bottom line: Hollywood stars may make the headlines, but marketing and distribution are the behind-the-scenes drivers converting content into cash. The third edition: Includes perspectives from key industry executives at studios, networks, agencies and online leaders, including Fox, Paramount, Lucasfilm, Endeavor, Tencent, MPAA, YouTube, Amazon, and many more; Explores the explosive growth of the Chinese market, including box office trends, participation in financing Hollywood feature films, and the surge in online usage; Illustrates how online streaming leaders like Netflix, Amazon, Apple, YouTube, Hulu and Facebook are changing the way TV content is distributed and consumed, and in cases how these services are moving into theatrical markets; Analyzes online influences and disruption throughout the distribution chain, and explains the risks and impact stemming from changing access points (e.g., stand-alone apps), delivery methods (over-the-top) and consumption patterns (e.g., binge watching); Breaks down historical film windows, the economic drivers behind them, and how online and digital delivery applications are changing the landscape. Ulin provides the virtual apprenticeship you need to demystify and manage the complicated media markets, understand how digital distribution has impacted the ecosystem, and glimpse into the future of how film and television content will be financed, distributed and watched. An online eResource contains further discussion on topics presented in the book.

HDTV and the Transition to Digital Broadcasting

Author : Philip J. Cianci
Publisher : Taylor & Francis
ISBN 13 : 1136032894
Total Pages : 240 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis HDTV and the Transition to Digital Broadcasting by : Philip J. Cianci

Download or read book HDTV and the Transition to Digital Broadcasting written by Philip J. Cianci and published by Taylor & Francis. This book was released on 2012-07-26 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: HDTV and the Transition to Digital Broadcasting bridges the gap between non-technical personnel (management and creative) and technical by giving you a working knowledge of digital television technology, a clear understanding of the challenges of HDTV and digital broadcasting, and a scope of the ramifications of HDTV in the consumer space. Topics include methodologies and issues in HD production and distribution, as well as HDTV's impact on the future of the media business. This book contains sidebars and system diagrams that illustrate examples of broadcaster implementation of HD and HD equipment. Additionally, future trends including the integration of broadcast engineering and IT, control and descriptive metadata, DTV interactivity and personalization are explored.

Television as Digital Media

Author : James Bennett
Publisher : Duke University Press
ISBN 13 : 0822349108
Total Pages : 401 pages
Book Rating : 4.8/5 (223 download)

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Book Synopsis Television as Digital Media by : James Bennett

Download or read book Television as Digital Media written by James Bennett and published by Duke University Press. This book was released on 2011-02-11 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Collection of essays that consider television as a digital media form and the aesthetic, cultural, and industrial changes that this shift has provoked.

Television is the New Television

Author : Michael Wolff
Publisher : Penguin
ISBN 13 : 159184813X
Total Pages : 226 pages
Book Rating : 4.5/5 (918 download)

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Book Synopsis Television is the New Television by : Michael Wolff

Download or read book Television is the New Television written by Michael Wolff and published by Penguin. This book was released on 2015 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The author of The Man Who Owns the News shares new insights into the ongoing war for media profits to argue that digital media is failing as a profit generator and that a new age of television will be pursued by major advertisers, "--Novelist.

Personalized Digital Television

Author : Liliana Ardissono
Publisher : Springer Science & Business Media
ISBN 13 : 140202164X
Total Pages : 321 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Personalized Digital Television by : Liliana Ardissono

Download or read book Personalized Digital Television written by Liliana Ardissono and published by Springer Science & Business Media. This book was released on 2006-04-11 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: TV viewers today are exposed to overwhelming amounts of information, and challenged by the plethora of interactive functionality provided by current set-top boxes. To ensure broad adoption of this technology by consumers, future Digital Television will have to take usability issues thoroughly into account. In particular, serious attention must be paid to facilitate the selection of content on an individual basis, and to provide easy-to-use interfaces that satisfy viewers' interaction requirements. This volume collects selected research reports on the development of personalized services for Interactive TV. Drawing upon contributions from academia and industry in the US, Europe and Asia, this book represents a comprehensive picture of leading edge research in personalized television.

Multimedia and Interactive Digital TV: Managing the Opportunities Created by Digital Convergence

Author : Pagani, Margherita
Publisher : IGI Global
ISBN 13 : 1931777543
Total Pages : 259 pages
Book Rating : 4.9/5 (317 download)

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Book Synopsis Multimedia and Interactive Digital TV: Managing the Opportunities Created by Digital Convergence by : Pagani, Margherita

Download or read book Multimedia and Interactive Digital TV: Managing the Opportunities Created by Digital Convergence written by Pagani, Margherita and published by IGI Global. This book was released on 2000-01-01 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Addressing the issues that managers in the multimedia industry have confronted while developing and implementing this innovative technology, this book focuses on the latest research and findings in digital television technologies. Covered are the major issues surrounding digital convergence including the digital metamarket and new digital media devices and their potential for IT convergence at the macro level. Also addressed are multimedia and interactive digital television and the economic implications of these technologies. Additionally, the managerial implications of interactive digital television are covered, including branding strategies for digital television channels and the critical role of content media management."

Interactive Digital Television: Technologies and Applications

Author : Lekakos, George
Publisher : IGI Global
ISBN 13 : 1599043637
Total Pages : 378 pages
Book Rating : 4.5/5 (99 download)

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Book Synopsis Interactive Digital Television: Technologies and Applications by : Lekakos, George

Download or read book Interactive Digital Television: Technologies and Applications written by Lekakos, George and published by IGI Global. This book was released on 2007-05-31 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: The developments in digital television technology provide the unprecedented opportunity to drastically extend the role of television as a content delivery channel. E-health, e-commerce, e-government, and e-learning are only a few examples of value-added services provided over digital televisions infrastructures. These changes in the television industry challenge companies to adjust their strategies in order to meet the opportunities and threats in this new environment. Interactive Digital Television: Techniques and Applications presents the developments in the domain of interactive digital television covering both technical and business aspects. This book focuses on analyzing concepts, research issues, and methodological approaches, presenting existing solutions such as systems and prototypes for researchers, academicians, scholars, professionals and practitioners.

User-Centered Interaction Design Patterns for Interactive Digital Television Applications

Author : Tibor Kunert
Publisher : Springer Science & Business Media
ISBN 13 : 1848822758
Total Pages : 352 pages
Book Rating : 4.8/5 (488 download)

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Book Synopsis User-Centered Interaction Design Patterns for Interactive Digital Television Applications by : Tibor Kunert

Download or read book User-Centered Interaction Design Patterns for Interactive Digital Television Applications written by Tibor Kunert and published by Springer Science & Business Media. This book was released on 2009-06-12 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology is meant to make life easier and to raise its quality. Our interaction with technology should be designed according to human needs instead of us being required to adapt to technology. Even so, technology may change quickly and people and their habits change slowly. With the aim of supporting user acceptance of iTV, the focus of this book is on the usability of iTV applications. A method for developing interaction design patterns especially for new technologies is presented for the first time. The main characteristics covered in this new approach are: systematic identification of recurrent design problems; usability as a quality criterion for design solutions; integration of designers into the pattern development process including identification of designers' needs, and iterative evaluation and optimisation of patterns to encourage designers to accept and use them; usability testing to identify proven design solutions and their trade-offs; presentation of specific design guidelines.

Fundamentals of Digital Television Transmission

Author : Gerald W. Collins
Publisher : Wiley-IEEE Press
ISBN 13 : 9780471391999
Total Pages : 282 pages
Book Rating : 4.3/5 (919 download)

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Book Synopsis Fundamentals of Digital Television Transmission by : Gerald W. Collins

Download or read book Fundamentals of Digital Television Transmission written by Gerald W. Collins and published by Wiley-IEEE Press. This book was released on 2000-11-09 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first comprehensive, single source reference on what engineers and managers need to know to migrate successfully from analog to digital TV systems. Well-known industry consultant Gerald Collins describes all major digital TV transmission standards and provides practical guidance on the implementation, operation, and performance of the major transmission systems in current use worldwide.

Digital Television

Author : Lennard G. Kruger
Publisher : Nova Publishers
ISBN 13 : 9781590335024
Total Pages : 86 pages
Book Rating : 4.3/5 (35 download)

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Book Synopsis Digital Television by : Lennard G. Kruger

Download or read book Digital Television written by Lennard G. Kruger and published by Nova Publishers. This book was released on 2002 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital television (DTV) is a new television service representing the most significant development in television technology since the advent of color television in the 1950s. DTV can provide sharper pictures, a wider screen, CD-quality sound, better color rendition, and other new services currently being developed. A successful deployment of DTV requires: the development by content providers of compelling digital programming; the delivery of digital signals to consumers by broadcast television stations, as well as cable and satellite television systems; and the widespread purchase and adoption by consumers of digital television equipment. A key issue in the Congressional debate over the digital transition has been addressing the millions of American over-the-air households whose existing analog televisions will require converter boxes in order to receive digital signals when the analog signal is turned off.

Media Selling

Author : Charles Warner
Publisher : John Wiley & Sons
ISBN 13 : 1119477395
Total Pages : 576 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Media Selling by : Charles Warner

Download or read book Media Selling written by Charles Warner and published by John Wiley & Sons. This book was released on 2020-08-04 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-have resource for media selling in today’s technology-driven environment The revised and updated fifth edition of Media Selling is an essential guide to our technology-driven, programmatic, micro-targeted, mobile, multi-channel media ecosystem. Today, digital advertising has surpassed television as the number-one ad investment platform, and Google and Facebook dominate the digital advertising marketplace. The authors highlight the new sales processes and approaches that will give media salespeople a leg up on the competition in our post-Internet media era. The book explores the automated programmatic buying and selling of digital ad inventory that is disrupting both media buyers and media salespeople. In addition to information on disruptive technologies in media sales, the book explores sales ethics, communication theory and listening, emotional intelligence, creating value, the principles of persuasion, sales stage management guides, and sample in-person, phone, and email sales scripts. Media Selling offers media sellers a customer-first and problem-solving sales approach. The updated fifth edition: Contains insight from digital experts into how 82.5% of digital ad inventory is bought and sold programmatically Reveals how to conduct research on Google Analytics Identifies how media salespeople can offer cross-platform and multi-channel solutions to prospects’ advertising and marketing challenge Includes insights into selling and distribution of podcasts Includes links to downloadable case studies, presentations, and planners on the Media Selling website Includes an extensive Glossary of Digital Advertising terms Written for students in communications, radio-TV, and mass communication, Media Selling is the classic work in the field. The updated edition provides an indispensable tool for learning, training, and mastering sales techniques for digital media.

Digital Interactive TV and Metadata

Author : Arthur Lugmayr
Publisher : Springer Science & Business Media
ISBN 13 : 9780387208435
Total Pages : 282 pages
Book Rating : 4.2/5 (84 download)

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Book Synopsis Digital Interactive TV and Metadata by : Arthur Lugmayr

Download or read book Digital Interactive TV and Metadata written by Arthur Lugmayr and published by Springer Science & Business Media. This book was released on 2004-06-22 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book shows how digital-interactive television (digiTV) will affect the relation between the broadcaster and the consumer. Standardization processes, technological paradigms, and application development issues will be discussed. The emerging applications, innovations, and future concepts are described in detail. The triangle: content - end-user - technology will be conceptualized to create a vision and to overview provision of services that will be major innovative elments in the world of digital television. From the technical side, eXtensible Markup Language (XML)-based metadata standards are a major element in realizing new innovative concepts in the world of digital, interactive television. This book clearly shows by the introduction of applications and use-scenarios, which conceptual requirements and metadata models are applicable, which metadata subsets are applicable due to resource limitations, which metadata aspects are needed for nonlinear content viewing, etc. The book gives a broad and detailed both visionary and technical overview useful for graduates, engineers, and scientists; and last but not least decision-makers in the broadcasting industry.