The Business Of Being Social 2nd Edition

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The Business of Being Social 2nd Edition

Author : Michelle Carvill
Publisher : Crimson
ISBN 13 : 1780591403
Total Pages : 447 pages
Book Rating : 4.7/5 (85 download)

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Book Synopsis The Business of Being Social 2nd Edition by : Michelle Carvill

Download or read book The Business of Being Social 2nd Edition written by Michelle Carvill and published by Crimson. This book was released on 2015-09-01 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: /fontWhat is social media? Have you got a facebook page but are unsure how it can benefit your company? Or do you want to monitor your social media activity to see its effectiveness? Learn how to understand and utilize social media for business. font face="Verdana" size="2"From the basics to the most complex issues The Business of Being Social breaks down every aspect of social media and explains step-by-step how you can create a strategy for success. Social media exploded onto our screens but most businesses use traditional marketing methods and are confused how to harness the benefits. Make sure you’re using social media to its full potential. Whether you’re a business owner or need social media for marketing to set up new social media channels such as Pinterest or YouTube, build your community or find out how to use keywords and SEO, The Business of Being Social covers all these aspects and more. From helping you to build your brand and promote communication between yourself and your customers, to driving customers to your website and learning from companies who have made their social media campaigns a success, The Business of Being Social is your one-stop guide to the ins and outs of social media. Learn how to: Create a viable social media strategy Build and use channels such as Twitter, Facebook and LinkedIn Create customised apps, communities and use keywords Monitor any activity such as paid-for advertising Understand your audience and what content they want Integrate your social media activity into your marketing strategies font face = "Verdana" size="2"Discover the secrets to social media for your business. "As a business owner, how can you ensure that your company's voice and message is heard loud and clear. Thankfully, online visibility experts, Michelle Carvill and David Taylor, have put their heads together and published The Business of Being Social." The Good Web Guide "Up-to-date, thorough, very interesting and informative, well-written, engaging, and highly practical. Michelle and David clearly know their stuff and they've done a great job of combining and presenting their expert knowledge in this book." Birds on the Blog

Social Groups in Action and Interaction

Author : Charles Stangor
Publisher : Psychology Press
ISBN 13 : 1135423806
Total Pages : 445 pages
Book Rating : 4.1/5 (354 download)

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Book Synopsis Social Groups in Action and Interaction by : Charles Stangor

Download or read book Social Groups in Action and Interaction written by Charles Stangor and published by Psychology Press. This book was released on 2004-08-02 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: The goal of Social Groups in Action and Interaction is to review and analyze the human group as it operates to create both social good and, potentially, social harm. The book provides relatively equal emphasis on topics traditionally considered from an intra-group perspective (for instance, conformity, minority influence, group decision-making, leadership, and task performance) as well as topics derived from an inter-group perspective (e.g. social categorization, social identity, intergroup conflict, stereotyping, prejudice and discrimination). In addition, topics that are not unique to either of these two approaches, and yet which are important aspects of group relations, such as culture, crowd behavior, social representations, and negotiation are also covered.

Overcoming Social Anxiety and Shyness

Author : Gillian Butler
Publisher : Robinson
ISBN 13 : 1849011753
Total Pages : 217 pages
Book Rating : 4.8/5 (49 download)

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Book Synopsis Overcoming Social Anxiety and Shyness by : Gillian Butler

Download or read book Overcoming Social Anxiety and Shyness written by Gillian Butler and published by Robinson. This book was released on 2009-07-30 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Books on Prescription Title Overcoming Social Anxiety and Shyness is a self-help manual for this common problem, which explains why it happens and sets out practical methods of resolving it. Don't let shyness ruin your life Everyone feels foolish, embarrassed, judged or criticised at times, but this becomes a problem when it undermines your confidence and prevents you from doing what you want to do. At its most extreme, shyness can be crippling but it is easily treated using Cognitive Behavioural Therapy. Using real-life examples, Professor Gillian Butler sets out a practical, easy-to-use self-help course which will be invaluable for those suffering from all degrees of social anxiety. Indispensable for those affected by shyness and social anxiety Excellent resource for therapists, psychologists and doctors Contains a complete self-help program and work sheets

Evidence-Based Practice for Social Workers, Second Edition

Author : Associate Professor of Social Work Thomas O'Hare
Publisher : Oxford University Press, USA
ISBN 13 : 9780190615635
Total Pages : 0 pages
Book Rating : 4.6/5 (156 download)

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Book Synopsis Evidence-Based Practice for Social Workers, Second Edition by : Associate Professor of Social Work Thomas O'Hare

Download or read book Evidence-Based Practice for Social Workers, Second Edition written by Associate Professor of Social Work Thomas O'Hare and published by Oxford University Press, USA. This book was released on 2015-06-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Evidence-Based Practice for Social Workers, Thomas O'Hare strikes a pragmatic balance between flexibility and adherence to empirical guidelines in performing routine assessments, interventions, and evaluations. The purpose of this book is to address the need for a framework guided by the best evidence to help practitioners who work with clients with difficult and complex psychosocial issues. This fully updated text is a comprehensive guide to applying effective interventions for children, adolescents, and adults experiencing various mental health disorders and problems in living. O'Hare show readers how to combine human behavior knowledge with an analysis of individual clients' needs to conduct accurate assessments, tailor intervention plans, and successfully implement treatment and evaluation in everyday practice.

Social Media Marketing

Author : Tracy L. Tuten
Publisher : SAGE
ISBN 13 : 1529738016
Total Pages : 561 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis Social Media Marketing by : Tracy L. Tuten

Download or read book Social Media Marketing written by Tracy L. Tuten and published by SAGE. This book was released on 2020-11-18 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: **Winner of the TAA 2017 Textbook Excellence Award** "Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users." TAA Judges Panel The market leading and award winning text on social media marketing has been fully updated for this fourth edition. With a balance of essential theory and practical application, the text has been been thoroughly revised to reflect the latest developments in social media marketing research and practice. 11 new case studies have been added to the ′Case Zone′, including TikTok, LEGO, Nespresso and Puma. A student-engaging case study now runs throughout the entire textbook looking at the US based company Kombucha 221 BC to help develop understanding of each chapter. The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank. A must-have text for those studying social media marketing.

Evidence-Based Practices for Social Workers

Author : Thomas O'Hare
Publisher : Oxford University Press, USA
ISBN 13 : 0190059370
Total Pages : 913 pages
Book Rating : 4.1/5 (9 download)

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Book Synopsis Evidence-Based Practices for Social Workers by : Thomas O'Hare

Download or read book Evidence-Based Practices for Social Workers written by Thomas O'Hare and published by Oxford University Press, USA. This book was released on 2020-04-10 with total page 913 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Within the context of the growing demands for ethical, legal, and fiscal accountability in psychosocial practices, Evidence-based practice for social workers: an interdisciplinary approach provides a coherent, comprehensive and useful resource for social workers and other human service professionals to help them: 1) conduct clinical assessments informed by current human behavior science; 2) implement interventions supported by current outcome research; and, 3) engage in evaluation as part of daily practice to ensure effective implementation of evidence-based practices. Rather than depicting evidence-based practice as a simple matching of diagnostic categories with intervention methods, the text encourages critical thinking and flexibility guided by best evidence in order to tailor evidence-based practices to individual client needs. The multidimensional and functional approach to assessment is designed to integrate the use of human behavior knowledge with an analysis of each client's unique experiences. Sample assessment/evaluation instruments (contributed by many leading experts) are provided to help practitioners better understand their use as both assessment and evaluation tools. Practice outcome research is summarized and "best practices" are described in considerable detail. Many case studies and sample treatment plans are provided to help the reader translate clinical research into everyday practice. Overall, EBPSW provides practitioners with a thoroughly researched yet practice-oriented resource for learning and implementing effective assessment, intervention and evaluation methods for a wide array of psychosocial disorders and problems-in-living in adults, children and families"--

The Business of Being Social 2nd Edition

Author : Michelle Carvill
Publisher : Crimson Publishing
ISBN 13 : 9781780591452
Total Pages : 0 pages
Book Rating : 4.5/5 (914 download)

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Book Synopsis The Business of Being Social 2nd Edition by : Michelle Carvill

Download or read book The Business of Being Social 2nd Edition written by Michelle Carvill and published by Crimson Publishing. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide to harnessing the benefits of the major social media platforms for busy professionals. This fully updated second edition builds on the success of the first to show readers how to create powerful, integrated social media strategies for their businesses, build communities, and communicate effectively and profitably with customers.

Socialnomics

Author : Erik Qualman
Publisher : John Wiley & Sons
ISBN 13 : 0470522038
Total Pages : 289 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis Socialnomics by : Erik Qualman

Download or read book Socialnomics written by Erik Qualman and published by John Wiley & Sons. This book was released on 2009-08-11 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in store for the future Social Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business. Socialnomics charts this shift from the forefront. Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren't using social media in your business strategy, you are already behind your competition. Explores how the concept of "Socialnomics" is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain Learn how successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites A must-read for anyone wanting to learn about, and harness the power of social media, rather than be squashed by it Author Erik Qualman is a former online marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world's largest private education firm Socialnomics is an essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.

The Facebook Era

Author : Clara Shih
Publisher : Pearson Education
ISBN 13 : 0132542455
Total Pages : 616 pages
Book Rating : 4.1/5 (325 download)

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Book Synopsis The Facebook Era by : Clara Shih

Download or read book The Facebook Era written by Clara Shih and published by Pearson Education. This book was released on 2010-07-21 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW Best Practices and Techniques for Growing Your Business with Facebook, Twitter, and LinkedIn! Completely Updated! Five new chapters: planning/metrics, customer service, and much more New and revamped case studies New guest contributions from world-class experts, such as Charlene Li New, instantly actionable “To Do” lists after every chapter New Facebook discussion threads and much more! Whatever your business or organizational goals, this book will help you use social networking to achieve them. Renowned social networking innovator Clara Shih brings together powerful new insights, best practices, and easy-to-use “To Do” lists packed with proven solutions from real-world case studies. Writing for entrepreneurs and business professionals across marketing, sales, service, product development, and recruiting, Shih demonstrates how to move from tactical, reactive use of social networks toward strategic, proactive approaches—and how to accurately measure success. This edition adds extensive new coverage, including hands-on techniques for hypertargeting, engaging customers through Twitter and LinkedIn, leveraging changing social norms, and much more. You’ll also find more than three dozen guest contributions from world-class experts such as author Don Tapscott and Harvard Business School professor Mikolaj Piskorski, as well as a brand-new chapter on customer service and support, today’s fastest-growing area of business social networking. Shih has even added new chapters focused on advice for small businesses, healthcare and education organizations, nonprofits, and political campaigns—making this the one indispensable social networking guide for every organization!

101 Careers in Social Work

Author : Jessica A. Ritter, BSW, MSSW, PhD
Publisher : Springer Publishing Company
ISBN 13 : 0826154042
Total Pages : 304 pages
Book Rating : 4.8/5 (261 download)

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Book Synopsis 101 Careers in Social Work by : Jessica A. Ritter, BSW, MSSW, PhD

Download or read book 101 Careers in Social Work written by Jessica A. Ritter, BSW, MSSW, PhD and published by Springer Publishing Company. This book was released on 2008-12-08 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is a vital and necessary guide to the social work professionÖ.This book clarifies the social work mission, goals, and objectives, and strengthens and promotes them as well." --Carmen Ortiz Hendricks, MSW, DSW, ACSW, LCSW Associate Dean, Wurzweiler School of Social Work, Yeshiva University "The authors do an excellent job of illustrating the uniqueness, diversity, and richness of the profession. I strongly recommend this book for use in social work orientation, advising and education." --Saundra Starks, EdD, LCSW Western Kentucky University 101 Careers in Social Work serves as both a catalog of social work job descriptions as well as a guide to career planning. The authors highlight the interdisciplinary nature of social work, and include unconventional, cutting-edge career options such as forensic social work, entrepreneurship, working in political systems, international careers, community planning, and more. Written in a user-friendly style, each chapter focuses on a specific social work career, and outlines the challenges, core competencies and skills, and educational requirements needed to succeed. This book also includes questionnaires and checklists to help readers choose a career tailored to their unique talents, interests, and passions. Key Features: A catalog of 101 social work careers, including careers in emerging fields Helpful career development tools, including self-assessment checklists, interviews with practicing social workers, and questionnaires Guidance on educational requirements, licensure, and continuing education An entire chapter dedicated to job-hunting tips and career planning advice

Handbook of Research in Mobile Business, Second Edition: Technical, Methodological and Social Perspectives

Author : Unhelkar, Bhuvan
Publisher : IGI Global
ISBN 13 : 1605661570
Total Pages : 688 pages
Book Rating : 4.6/5 (56 download)

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Book Synopsis Handbook of Research in Mobile Business, Second Edition: Technical, Methodological and Social Perspectives by : Unhelkar, Bhuvan

Download or read book Handbook of Research in Mobile Business, Second Edition: Technical, Methodological and Social Perspectives written by Unhelkar, Bhuvan and published by IGI Global. This book was released on 2008-12-31 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book collects the latest research advances in the rapidly evolving field of mobile business"--Provided by publisher.

The Aspirational Business

Author : Dora Lutz
Publisher :
ISBN 13 :
Total Pages : 115 pages
Book Rating : 4.4/5 (681 download)

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Book Synopsis The Aspirational Business by : Dora Lutz

Download or read book The Aspirational Business written by Dora Lutz and published by . This book was released on 2021-09-12 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the Secrets of Purpose and Profit In this must-read book for anyone seeking to unlock the power of world-changing social impact within a for-profit business model, Lutz distills years of best-practice research into a practical and insightful tool for existing business leaders and startup entrepreneurs alike. The Aspirational Business, 2nd Edition uncovers the five primary behaviors of organizations that make the world a better place while also increasing profit. Filled with stories, examples and activities, this book will help you distill your vision for world-changing impact into a new strategy your team will find meaningful and engaging.

Method in Social Science

Author : R. Andrew Sayer
Publisher : Psychology Press
ISBN 13 : 0415076072
Total Pages : 326 pages
Book Rating : 4.4/5 (15 download)

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Book Synopsis Method in Social Science by : R. Andrew Sayer

Download or read book Method in Social Science written by R. Andrew Sayer and published by Psychology Press. This book was released on 1992 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Widely praised on its first publication, this second edition directly reflects new developments in the areas of philosophy and method.

Refactoring

Author : Martin Fowler
Publisher : Addison-Wesley Professional
ISBN 13 : 0201485672
Total Pages : 461 pages
Book Rating : 4.2/5 (14 download)

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Book Synopsis Refactoring by : Martin Fowler

Download or read book Refactoring written by Martin Fowler and published by Addison-Wesley Professional. This book was released on 1999 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: Refactoring is gaining momentum amongst the object oriented programming community. It can transform the internal dynamics of applications and has the capacity to transform bad code into good code. This book offers an introduction to refactoring.

The Business of Being a Writer

Author : Jane Friedman
Publisher : University of Chicago Press
ISBN 13 : 022639333X
Total Pages : 323 pages
Book Rating : 4.2/5 (263 download)

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Book Synopsis The Business of Being a Writer by : Jane Friedman

Download or read book The Business of Being a Writer written by Jane Friedman and published by University of Chicago Press. This book was released on 2018-03-16 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Destined to become a staple reference book for writers and those interested in publishing careers.” —Publishers Weekly Writers talk about their work in many ways: as an art, as a calling, as a lifestyle. Too often missing from these conversations is the fact that writing is also a business. Those who want to make a full- or part-time job out of writing are going to have a more positive and productive career if they understand the basic business principles underlying the industry. This book offers the business education writers need but so rarely receive. It is meant for early-career writers looking to develop a realistic set of expectations about making money from their work. or for working writers who want a better understanding of the industry. Writers will gain a comprehensive picture of how the publishing world works—from queries and agents to blogging and advertising—and will learn how they can best position themselves for success over the long term. Jane Friedman has more than two decades of experience in the publishing industry, with an emphasis on digital media strategy for authors and publishers. She is encouraging without sugarcoating, blending years of research with practical advice that will help writers market themselves and maximize their writing-related income—and leave them empowered, confident, and ready to turn their craft into a career. “Friedman’s 20-plus years in the industry, launching and managing the social media presence of Writer’s Digest, along with her expertise in business strategies for authors and publishers, combine to create an invaluable compendium of practical advice.” —Library Journal (starred review)

The B2B Social Media Book

Author : Kipp Bodnar
Publisher : John Wiley & Sons
ISBN 13 : 1118214307
Total Pages : 216 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis The B2B Social Media Book by : Kipp Bodnar

Download or read book The B2B Social Media Book written by Kipp Bodnar and published by John Wiley & Sons. This book was released on 2011-12-20 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.

Families and Their Social Worlds

Author : Karen T. Seccombe
Publisher : Pearson
ISBN 13 : 0133937011
Total Pages : 385 pages
Book Rating : 4.1/5 (339 download)

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Book Synopsis Families and Their Social Worlds by : Karen T. Seccombe

Download or read book Families and Their Social Worlds written by Karen T. Seccombe and published by Pearson. This book was released on 2015-05-08 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Books a la Carte also offer a great value–this format costs significantly less than a new textbook Families and Their Social Worlds 3/e, leads students to view the family on a macro level by examining policies in place and how those policies impact families. Author Karen Seccombe encourages students to think about families beyond their own personal experiences, and even beyond family structure in the United States. Integrated coverage of important policy considerations throughout each chapter illustrates what is currently being done, and perhaps more importantly what can be done, to strengthen families and intimate relationships.